Revelyst Announces Golf Technology Branch, Acquires GolfLogix

SAN DIEGO – When it comes to golf, the grass is greener in San Diego, according to Revelyst Golf Technology President and General Manager Jeff Foster. He said the city’s position as a mecca for the industry contributed to the rebranding of Providence-based performance gear brand collective Revelyst’s San Diego platform.

Established earlier this month, Revelyst Golf Technology united the company’s current brands Foresight Sports, Bushnell Golf and PinSeeker. Soon after, GPS golf course mapping and virtual reality golf app GolfLogix joined the platform after it was acquired by the company.

“It’s a crossroads of golf and technology here in San Diego,” Foster said. “It made sense to rebrand it to what it is, especially since all four businesses in our San Diego platform are in golf technology, and many of the other ones we’re considering building or acquiring would fit into that group.”

The company’s positioning comes at a time when the golf industry is evolving, said Foster. Revelyst hopes to stay ahead of the curve and keep its edge. It has experienced double-digit growth over the last few years.

“We hope through this rebranding, and natural growth that we can be the largest business in golf, right here in San Diego,” Foster said. “If you’re in golf business, you need to be in this region. It’s where all the good talent and other companies are. If you’re in the tech industry, you’re in Silicon Valley — and that’s kind of how golf is here in San Diego.”

Claiming Turf in Golf Technology

Before Revelyst Golf Technology, Revelyst had two other platforms: Revelyst Outdoor based in Bozeman, Montana and Revelyst Adventure based in Irvine, California. Part of the company’s mission is to fuel enthusiasm around sports through performance gear.

In golf, the company has noticed changing patterns. Indoor golf and simulators have gained popularity, and technology has become increasingly synonymous with the sport.
“The makers of all our products are golfers by heart, but technologists by day and night,” Foster said. “They are several steps of ahead of where I think the golf business is already going. As an example, we’re working on projects that are three or four years out, that we really believe are going to change the way golf is played.”

Revelyst Golf Technology is working on projects that will help golfers better understand their game, how to improve and play faster. A part of that equation are golf simulators, which have popped up progressively at actual golf courses, co-working spaces, resorts, corporate spaces and even homes. Golf simulators, Foster said, can emulate almost any actual golf course.

There are about 21 golf companies based throughout San Diego, Foster said. Revelyst Golf Technology is setting out to offer quality, cutting-edge products in the market.

“Our vision is that the best golfers in the world continue to use our products,” Foster said.

“It’s also that every golfer on this planet that’s enjoying the game is using our products to help them get better at golf and operate their golf course in a commercial environment.”
With the recent acquisition of GolfLogix, Revelyst Golf Technology hopes to deepen its expertise and is using the company’s Scottsdale location as another office space.

“GolfLogix comes with incredible, deep talent as one of the No. 1 apps in golf,” Foster said.

Company’s Next Moves

In the wake of its rebrand, Revelyst Golf Technology is on a mission to create growth. The company is actively hiring in the golf technology space.

“We have incredible plans to grow our business. But that takes employees and good talent. We feel the San Diego area has both of those,” Foster said. “There will be a major expansion of head count added to our platform here.”

The company will also be adding new products to its lineup and looking for a new space to house employees and manufacturing as it grows.

“I see us revolutionizing the way golfers are using technology to help them improve,” Foster said. “Our vision is that every golfer is using one or more of our products to play or practice golf with.”

Foster described Revelyst Golf Technology as a very “acquisitive company,” prioritizing a “buy, build, partner” strategy as the anchor of its growth mindset.

“We’re trying to build the most connected and performance-driven golf ecosystem that there is,” Foster said.

Revelyst Golf Technology
FOUNDED: 2008
PRESIDENT: Jeff Foster
HEADQUARTERS: San Diego
BUSINESS: Golf Technology
EMPLOYEES: 270
WEBSITE: www.foresightsports.com, www.bushnellgolf.com
CONTACT: [email protected]
NOTABLE: Last week at the The Open Championship, over 96% of all the world’s best players chose Bushnell Golf Rangefinders for tournament preparation.

Born and raised in San Diego, Madison takes great pride in local storytelling. Her coverage at the San Diego Business Journal includes tourism, hospitality, nonprofits, education and retail. An alumna of San Diego State University’s journalism program, she has written for publications including The San Diego Union-Tribune and The San Diego Sun. At the 2024 San Diego Press Club awards, Madison was recognized for her exemplary profile writing. She was also a speaker for the 2023 TEDx Conference at Bonita Vista High School. When she’s not working on her next story, Madison can be found performing music at a local restaurant or on one of San Diego’s many hiking trails.