Motorsports
RFK Racing and Trimble Launch Multi-Year Agreement Starting with 2025 NASCAR Season
Global Technology Leader Bringing ‘Confidence at Every Turn’ to the No. 60 and No. 17 Ford Mustangs CONCORD, N.C., May 23, 2025 (GLOBE NEWSWIRE) — RFK Racing today announced a multi-year sponsor partnership with Trimble, a global technology company that enables essential industries including construction, geospatial and transportation. The collaboration between Trimble and RFK will […]

Global Technology Leader Bringing ‘Confidence at Every Turn’ to the No. 60 and No. 17 Ford Mustangs
CONCORD, N.C., May 23, 2025 (GLOBE NEWSWIRE) — RFK Racing today announced a multi-year sponsor partnership with Trimble, a global technology company that enables essential industries including construction, geospatial and transportation. The collaboration between Trimble and RFK will debut during the 2025 NASCAR season with Trimble’s primary sponsorship on Ryan Preece’s No. 60 Ford Mustang and Chris Buescher’s No. 17 Ford Mustang, beginning with Preece’s entry at Nashville Superspeedway on June 1. Trimble will increase its involvement across RFK Racing’s full fleet in upcoming seasons, including Brad Keselowski’s No. 6 Ford Mustang.
The collaboration is rooted in a shared passion for innovation, precision, and high-performance teamwork—bringing Trimble’s commitment to delivering “Confidence at Every Turn” to the racetrack.
“This is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own,” said Rob Painter, president and CEO of Trimble. “Both organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.”
Trimble is a global technology company that employs more than 12,000 people worldwide and serves customers in over 175 countries. The company reported $3.68 billion in revenue in 2024. Customers in construction, transportation and geospatial industries rely on Trimble solutions to improve operational efficiency and project outcomes.
“Partnering with a forward-thinking, technology-driven company like Trimble is a great fit for RFK Racing,” said Steve Newmark, president of RFK Racing. “Our team and Trimble operate in fast-paced, high-performance environments that demand precision and innovation. Their deep expertise and commitment to technology will bring valuable perspective and collaboration to our program.”
Trimble will also join the RFK TeK Alliance, a collaborative platform where technology-oriented sponsors work together to test and refine products in applied racing and operational environments.
“Every week in NASCAR feels like a science project, where we’re constantly testing, learning, and improving,” said RFK Racing driver and co-owner Brad Keselowski. “Partnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it’s essential in today’s competitive environment.”
“NASCAR’s 90 million fans include more than 17 million associated with the industry sectors we serve,” said Painter. “The opportunity to join these stakeholders in the exciting NASCAR environment and to collaborate within the RFK TeK Alliance make this a compelling investment for Trimble.”
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About RFK Racing
RFK Racing, in its 38th season in 2025, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.
About Trimble
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it’s helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. For more information about Trimble (Nasdaq: TRMB), visit: www.trimble.com.
- Trimble 60 Car – Ryan Preece
- Trimble 17 Car – Chris Buescher
Mike Massaro RFK Racing (860) 680-7631 mmassaro@rfkracing.com Cole Peterson RFK Racing (402) 699-7224 cpeterson@rfkracing.com
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Motorsports
Tributes Pour In For NASCAR Legend Travis Carter After Death at 75
In sad news ahead of the NASCAR Cup Mexico City, it has been confirmed that Travis Carter, NASCAR team owner and founder of Travis Carter Enterprises, has died at the age of 75. After staying in a hospice towards the end of his life, Carter died on June 10, 2025. NASCAR issued the following statement: […]

In sad news ahead of the NASCAR Cup Mexico City, it has been confirmed that Travis Carter, NASCAR team owner and founder of Travis Carter Enterprises, has died at the age of 75. After staying in a hospice towards the end of his life, Carter died on June 10, 2025.
NASCAR issued the following statement:
“From his early days atop the pit box to his years as a respected team owner, Travis Carter embodied the competitive spirit, integrity, and passion that define NASCAR. NASCAR extends its heartfelt condolences and prayers to his family and many friends.”
Carter became crew chief for Benny Parsons, a NASCAR Hall of Famer, and put a championship win under his belt with the team.

Robert Alexander/Getty Images
In 1990, the North Carolina native put his own car and team into a race.
A number of NASCAR personalities and stakeholders have shared their condolences.
Rick Mast posted to X: “In 1989 Travis Carter, while in a desperate situation trying to save his team, took a chance on an unproven, unpolished rookie race car driver at @DAYTONA. He was rewarded with running up front, leading, and a 6th place finish. (Could’ve won had we gambled on fuel like Darrell did). This race propelled me into the spotlight and reaffirmed Travis’s place in our sport. That man took a chance on me because he ‘saw something.’ Travis was a visionary and was hailed with the upmost [sic] respect in our industry. RIP dear friend. ‘It’s ah dupping'”
ESPN writer Ryan McGee posted: “Godspeed Travis Carter. He used to greet me with ‘Hey, Cousin McGee’ because I was from Rockingham, NC and he was from Ellerbe, NC and ‘that’s close enough.’ What a NASCAR legend and what a damn nice guy.”
Brett Griffin also added to the tributes: “RIP Travis Carter. Got to see him a lot over the last few years at basketball games. His son Matt coached Bode for several seasons. Great family. Glad I snagged this pic of him last year to send to a buddy of mine.”
Brian Keselowski said his goodbyes: “Just heard about Travis Carter passing away. If you didn’t know him, you missed out on a great guy. When we first moved to NC in 2010 we rented a shop from him. He was so happy for us when we made Daytona in 2011, I’ll never forget it. Rest easy my friend.”
Motorsports
Arby’s Has the Streets; Named Newest Founding Partner of the NASCAR Chicago Street Race – Speedway Digest
Today, NASCAR announced that Arby’s will join the league as the newest Founding Partner of the 2025 Chicago Street Race, which returns to downtown Chicago’s Grant Park on July 5-6. The announcement amplifies Arby’s involvement within the sport, as the brand serves as an anchor partner for Rick Ware Racing (RWR) and driver Cody Ware […]

Today, NASCAR announced that Arby’s will join the league as the newest Founding Partner of the 2025 Chicago Street Race, which returns to downtown Chicago’s Grant Park on July 5-6. The announcement amplifies Arby’s involvement within the sport, as the brand serves as an anchor partner for Rick Ware Racing (RWR) and driver Cody Ware in the NASCAR Cup Series. Arby’s joins Blue Cross and Blue Shield of Illinois and Xfinity’s Xumo brand as the third Founding Partner of the 2025 NASCAR Chicago Street Race – the highest level of sponsorship for the event.
“It’s a watershed moment anytime you have a new brand joining the sport for the first time, especially when it’s a partner like Arby’s with such a unique, recognizable brand,” said Craig Stimmel, Senior Vice President, Chief Commercial Officer, NASCAR. “The fact that we’re welcoming Arby’s to NASCAR on the streets of Chicago speaks to the tremendous momentum behind the NASCAR Chicago Street Race and the sport overall.”
In addition to joining the NASCAR Chicago Street Race as a Founding Partner, Arby’s will adorn RWR’s No. 51 Ford Mustang, with Cody Ware scheduled to make a special fan appearance at the track during the Chicago Street Race Weekend. The Arby’s team will also bring unique activations, surprise appearances, and product offers during the Independence Day Weekend event.
Fans can also look for a special sweepstakes at Arby’s 47 local restaurants throughout the Chicago area, for a chance to win tickets to the 2025 NASCAR Chicago Street Race Weekend.
“Arby’s is thrilled to hit the track as a Founding Partner of the 2025 NASCAR Chicago Street Race,” said Jeff Baker, Chief Marketing Officer at Arby’s. “This marks an exciting moment for our brand in the world of motorsports, with one of the most dynamic and groundbreaking events in racing. Nothing goes better with NASCAR than one of our delicious Arby’s sandwiches, and we can’t wait to bring the meats to the streets for race fans and Arby’s fans in Chicago and beyond.
Arby’s, the beloved fast-food chain renowned for its delicious sandwiches and signature sauces offers a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes. Arby’s restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s Brand and is part of the Inspire Brands family of restaurants headquartered in Atlanta, Ga. Arby’s, founded in 1964, is a leading sandwich drive-thru restaurant brand with more than 3,600 restaurants globally.
“Arby’s is all about bringing joy to their fans, and that’s exactly our goal with the NASCAR Chicago Street Race,” said Julie Giese, NASCAR Chicago Street Race President. “As anticipation rises in the Chicago market, we know that Arby’s will be a perfect fit for the fun and enjoyment that we plan to bring back to Grant Park this Independence Day Weekend.”
The NASCAR Chicago Street Race – which was named “Sports Event of the Year” by Sports Business Journal – previously announced new ticket options, along with reduced prices throughout the footprint, and a shorter overall build schedule. Guests will also enjoy significantly lower price points on Grounds Pass tickets and reserved seating (which now includes a new single-day option as well). Single-day Grounds Pass tickets start at $123.08 including ALL taxes and fees (35% less than last year), and Frontstretch Premier Grandstands Reserved seats are available at nearly a 50% reduction from 2024 prices.
Fans can subscribe to receive exclusive NASCAR Chicago Street Race emails for ticketing alerts. For a complete listing of ticketing options or to purchase tickets, fans can visit NASCARChicago.com or call 888-629-7223. Follow @NASCARChicago on Instagram, X and Facebook and download the NASCAR Tracks App for the latest real-time updates on all aspects of the event.
NASCAR PR
Motorsports
NASCAR Insiders react to Ty Gibbs furious reaction after Denny Hamlin win at Michigan
Two NASCAR insiders understood why Ty Gibbs was frustrated after Denny Hamlin won the Cup Series race at Michigan on Sunday. On The Teardown podcast, Jeff Gluck and Jordan Bianchi of The Athletic reacted to Gibbs being not happy after earning a third-place finish. “I do get his frustration. I think from his standpoint, he’s […]

Two NASCAR insiders understood why Ty Gibbs was frustrated after Denny Hamlin won the Cup Series race at Michigan on Sunday. On The Teardown podcast, Jeff Gluck and Jordan Bianchi of The Athletic reacted to Gibbs being not happy after earning a third-place finish.
“I do get his frustration. I think from his standpoint, he’s now 24th in points,” Gluck said about Gibbs, who was told to save fuel at the end of the race instead of going for the win. “He’s probably thinking ‘We should be almost the same sort of mentality that [William] Byron had to just, hey, I don’t care if I run out of gas. This is my season.’”
Bianchi agreed with Gluck as he also understood why Gibbs was frustrated at the end of the race. “Even though Ty doesn’t have wins in the bank, you’ve got to look at it as we need to be aggressive here. We need to put ourselves in position to go for the win because that is how we’re going to get in the playoffs. I get his frustration. I get it, especially when the same guy who wins the race is on the same fuel strategy with you and I believe he let Denny go by him.
Ty Gibbs speaks out on ‘unfortunate’ finish at Michigan
“…Yeah, you’re frustrated and it’s been that kind of year for Ty. I also see the team side of it, too of like, ‘Hey, this is part of it. This is big pictures thing.’ They’re both right to some degree, but I understand Ty’s frustration, and I would be frustrated in that moment too. Finishing third in the grand scheme of things doesn’t do anything for you.”
In 94 Cup Series races, Ty Gibbs has earned 25 top-10 finishes but has yet to win a race. While Gibbs might be happy that his Joe Gibbs Racing teammate got the win, he believes that he could have earned his first victory in the Cup Series and clinched a playoff spot.
“Yeah, it’s just unfortunate because I feel like we had the capability to go do it,” Gibbs said after the race, per NASCAR.com. “I feel like we showed we were fast enough to go do it. It’s definitely frustrating, but it’s just part of it sometimes.”
Motorsports
NASCAR finds big-name replacement after losing $2M sponsor – Motorsport – Sports
After losing McDonald’s as a partner sponsor for the upcoming 2025 Chicago Street Race (the Grant Park 165), NASCAR has pivoted to another fast-food sponsor: Arby’s. The terms are unconfirmed, but it’s thought Arby’s will substitute the $2 million McDonald’s paid. The deal will include on-site activation space and a NASCAR-themed sweepstakes across 47 locations […]

After losing McDonald’s as a partner sponsor for the upcoming 2025 Chicago Street Race (the Grant Park 165), NASCAR has pivoted to another fast-food sponsor: Arby’s.
The terms are unconfirmed, but it’s thought Arby’s will substitute the $2 million McDonald’s paid. The deal will include on-site activation space and a NASCAR-themed sweepstakes across 47 locations in the Chicago region.
During the race, Arby’s will be represented by Rick Ware Racing’s Cody Ware in the No. 51 Ford Mustang. McDonald’s still represents drivers Tyler Reddick and Bubba Wallace, though the charter status for both drivers is still up in the air after 23XI Racing was dealt a legal setback.
NASCAR Senior Vice President and Chief Commercial Officer Craig Stummel touted the agreement in a recent press release. “It’s a watershed moment anytime you have a new brand joining the sport for the first time, especially when it’s a partner like Arby’s with such a unique, recognizable brand,” he said.
“The fact that we’re welcoming Arby’s to NASCAR on the streets of Chicago speaks to the tremendous momentum behind the NASCAR Chicago Street Race and the sport overall.”
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Arby’s was founded in 1965 and boasts over 3,000 locations nationwide. They’ve attracted wide-scale recognition thanks to a series of national ad campaigns.
“Arby’s is thrilled to hit the track as a Founding Partner of the 2025 NASCAR Chicago Street Race,” said Arby’s Chief Martking Office Jeff Baker.
“This marks an exciting moment for our brand in the world of motorsports, with one of the most dynamic and groundbreaking events in racing. Nothing goes better with NASCAR than one of our delicious Arby’s sandwiches, and we can’t wait to bring the meats to the streets for race fans and Arby’s fans in Chicago and beyond.”
The city of Chicago agreed to a pact with NASCAR ahead of the 2023 Cup Series season to host three street races. Shane van Gisgbergen turned heads by winning in 2023 on his Cup Series debut. Alex Bowman captured the checkered flag at last year’s Grant Park 165.
DON’T MISS:
ABB, Blue Cross, and Xfinity are other founding partners for the race set for July 6. It is the 18th race of the 2025 Cup Series season.
Motorsports
Longtime NASCAR Announcer Rick Allen Set To Join CARS Tour Broadcast
It’s been a while since race fans have heard the voice of Rick Allen. After calling NASCAR Cup Series races on NBC Sports from 2015 until 2024, and before that the NASCAR Craftsman Truck Series for many years, Allen was left on the sidelines entering the 2025 TV deals for NASCAR. But on Saturday night, […]

It’s been a while since race fans have heard the voice of Rick Allen. After calling NASCAR Cup Series races on NBC Sports from 2015 until 2024, and before that the NASCAR Craftsman Truck Series for many years, Allen was left on the sidelines entering the 2025 TV deals for NASCAR. But on Saturday night, fans of the CARS Tour will hear Allen’s voice alongside Blake McCandless on the FloRacing broadcast of the “Mini’s Mission 125” from Dominion Raceway.
2025 CARS Tour at Dominion Raceway
Allen’s participation came about initially as a bit of a joke between friends when Allen made an appearance on Dale Earnhardt Jr.’’s “Dale Jr. Download” podcast back in May. While at the time they were joking together, a hole opened up for the June 14 race from Dominion as regular announcer Eric Brennan would not be able to make that event.
“(Dale) had me on and we talked about what I was doing and what I wanted to do, and I think jokingly he said, ‘I’ve got two CARS Tour races I need an announcer for,” explained Allen to FloRacing. “So I raised my hand and said I’m available. He thought I was joking, but I said I’m not joking, I’d do it for him as a favor.
“A week after the podcast he reached out to me and said, ‘Are you serious about potentially doing one of the CARS Tour races or both of them?’ I told him I’d love to look at it and see if my schedule would allow it. I said, ‘Let me do the June 14th race at Dominion and we’ll go from there.’ So for the immediate future we’re doing this one and we’ll see how it goes.”
Allen said the main goal for this week is to have fun and watch racing and talk about racing, which is something that he has not been able to do on-air since the end of the 2024 season. And even though Saturday’s race is a Late Model Stock Car race on a pavement short track, it’s allowing him to get back to his roots a little bit. Allen got his start calling races at the dirt track of Eagle Raceway in his home state of Nebraska.
“I cut my teeth on a little short dirt track in Nebraska. I love that racing. I love that atmosphere. I had a great time doing it when I started calling races,” Allen said. “So just to get back there and have some fun and watch a little racing and see if I can add a little bit to this broadcast. And to enjoy myself and take the weekend for what it is, which is me being able to watch a race and have a little fun on the broadcast side.”
One thing that Allen is going to have to learn, and quickly, is who is driving which car. In CARS Tour competition, duplicate car numbers are allowed, which is very different from the upper levels of NASCAR where there can only be one car per car number. In the CARS Tour, it’s not strange to see multiple cars with the number 88, for example. The diehards of the Tour know that Connor Hall is in the 88, while Doug Barnes Jr. is the 88B. But for Allen, it’s the little things like that that will take some learning while he hammers through his prep work for the weekend.
“I was going through the entry list and one of my first questions for our production meeting this afternoon is, ‘Are you guys messing with me?’ Because, there are four number four cars entered in this race. What’s that all about?” Allen asked with a laugh. “I think these guys are playing a trick on me, so we’ll have to figure that out.
“But I’m definitely studying. I always like to be very prepared. I want to know as much as possible about anybody and everybody that could be part of the broadcast,” said Allen. “That means crew members, drivers, family members. I want to know as much as I can about that. That’s kind of where my studying is. The racing really presents itself, so that’s just calling the action on the track. But I like to add to the broadcast by telling people a little more about the people they are watching. Whether it’s a sporting event or a show, whatever it is, I like to learn.”
One of the added elements to this particular weekend is the meaning behind the event. “Mini’s Mission” is the foundation started by full-time CARS Tour competitor Mini Tyrrell after Tyrrell learned about his childhood friend being diagnosed with cancer. This entire weekend is meant to place a spotlight on children who are battling pediatric cancer and their families who are there alongside them every step of the way.
For Allen, that means not just learning who the drivers are and which car they drive and their stats, but also about each child and their family that is being matched with every driver in the field, as well as their stories.
Allen explained that he’s been part of a similar foundation with a similar cause for the better part of the last decade. Allen said that a young man named Jack Hoffman from Nebraska was diagnosed with brain cancer, and Allen has been with his foundation because of how much his story touched him.
“I’ve always had a soft spot in my heart for these kids that are just handed this disease, and how valiantly they fight it,” Allen said. “When I was reading about Mini’s Mission, it really touched my heart that I’ve been put into this broadcast for a reason. There’s a reason I’m here, and there’s a reason it was this one and it was Mini’s Mission that is the title of the race.
“Kids fighting this disease is something that I want to give 100-percent attention to, and that’s hopefully the way I’m going to start this broadcast out. I know as racers and as fans of racing, we tune in to watch a race. But I hope that we’re going to educate and let people know and give them a reason to look up the cause and be sympathetic to these kids that are fighting a fight that they didn’t sign up for. They’re fighting very valiantly, and their families are right there with them.”
The “Mini’s Mission 125” broadcast from Virginia’s Dominion Raceway will begin at 4:15 p.m. ET with qualifying. The 125-lap main event is expected to see the green flag fly at 7 pm. ET.
Fans can watch Saturday’s race and listen to Rick Allen live on FloRacing with a FloRacing subscription. Fans can join FloRacing by clicking here.
Motorsports
Marcus Armstrong Ignites Indy 500 Buzz with Spectacular Spectrum Sponsorship Deal
A groundbreaking partnership has been forged in the world of motorsports as Spectrum cable extends its deal with Meyer Shank Racing. The acclaimed racing team announced Spectrum cable as the new primary sponsor for the upcoming Indianapolis 500, adorning the No. 66 Honda driven by the talented Marcus Armstrong. But that’s not all – the […]

A groundbreaking partnership has been forged in the world of motorsports as Spectrum cable extends its deal with Meyer Shank Racing. The acclaimed racing team announced Spectrum cable as the new primary sponsor for the upcoming Indianapolis 500, adorning the No. 66 Honda driven by the talented Marcus Armstrong. But that’s not all – the broadband provider has committed to sponsoring four additional races, solidifying their support for the team and the sport.
The collaboration between Spectrum cable and Meyer Shank Racing signifies a significant milestone in the racing world, with both entities poised to dominate the track and the airwaves. The sleek design of the No. 66 Honda, now emblazoned with Spectrum’s branding, is set to turn heads and capture the attention of racing enthusiasts around the globe.
Fans and industry insiders alike are buzzing with excitement over this dynamic partnership, eagerly anticipating the thrilling races that lie ahead. With Spectrum cable’s unwavering support, Meyer Shank Racing is gearing up for a season of adrenaline-pumping action and fierce competition.
Stay tuned as the countdown to the Indianapolis 500 begins, with the No. 66 Honda and Marcus Armstrong poised to make a statement on the track with Spectrum cable riding along as the ultimate partner in speed and technology.
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