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Rich Paul’s Klutch Athletics releases first ad campaign after company’s third year

Klutch Sports Founder & CEO Rich Paul put together the “first ad campaign,” for Klutch Athletics in order “to remind athletes and fans how all of the points in their story tie together” going into the brand’s third year, according to Jason Notte of ADWEEK. Klutch Athletics produced a 60-second ad, “The Best,” with help […]

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Klutch Sports Founder & CEO Rich Paul put together the “first ad campaign,” for Klutch Athletics in order “to remind athletes and fans how all of the points in their story tie together” going into the brand’s third year, according to Jason Notte of ADWEEK. Klutch Athletics produced a 60-second ad, “The Best,” with help from creative agency Someplace. The campaign “shows its gratitude” by tracing the roots of Klutch Athletics’ brand “back to Paul’s old neighborhood” of Glenville in a 30-second ad. Paul “hopes that his trip back to Cleveland for the ad” will “inspire young athletes and creatives alike to believe in their goals each step of the way.” With “a few years of trial and error behind it,” Klutch Athletics “felt that this was the right time to release a campaign and create awareness around the brand.” Paul said that Klutch Athletics’ early years “allowed time to build its strategy around women’s and children’s clothing, as well as footwear, and to build Klutch.com, which has only been live for a few months” (ADWEEK, 6/5).

New Balance x Klutch Athletics | The Best Can Come from Anywhere



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