Road Cycling: Three Trends to Watch For

Cycling is transforming due to the growing influence of technology and finance. Key trends include the surge in cycling-related betting in Sweden, the rise of gravel biking and wider tires, and the adoption of data-driven training methods. As betting options expand, cyclists are increasingly looking at races through the lens of odds. Meanwhile, the gravel market is reshaping bike design and preferences, featuring wider tires for enhanced performance. Lastly, the use of power meters for training is democratizing how cyclists of all levels gauge their performance.

By the Numbers

• The global gravel market is growing at 13.5% annually.
• Power meter market valued at $375.4 million in 2024, expected to grow at 5.2% annually.

State of Play

• Sweden leads the betting trend, expanding markets for cycling events ahead of 2025.
• Manufacturers are adapting to wider tire trends, with some bikes accommodating tires up to 60mm.

What’s Next

The integration of betting into cycling could lead to increased audience engagement and sponsorship opportunities. As gravel cycling continues to grow, manufacturers may prioritize designs that enhance versatility to capitalize on the trend. The demand for power meters could escalate further as technology improves and becomes more affordable.

Bottom Line

These trends underscore a shift in cycling’s identity, melding athletic performance with technology and financial ventures. As these influences evolve, cyclists and brands alike must adapt to remain relevant and competitive in an increasingly commercial landscape.