Last Saturday, the iconic Art Deco lido marked the occasion with a lively gathering.

The current Mayor of Penzance, Stephen Reynolds, kicked off the event, echoing the pool’s opening in 1935 by the then Mayor to commemorate King George V’s Silver Jubilee.

(Image: Penzance Council) A crowd of swimmers jumped in, forming the number 90.

The day was filled with entertainment, including a surf lifesaving demonstration by St Ives Surf Life Saving Club and a synchronised swimming workshop by local troupe Out of Sink.

(Image: Penzance Council) The fun continued with a water polo demonstration match, live music from 1930s swing band Company B, and a visit from two mermaids.

Penzance Council, a long-time supporter of the pool, recently allocated £40,000 for its winter maintenance, subsidised entry for adults, and free access for under-16s in the parish.

• See more pictures in the gallery at the top of the page. 

Entertainment as we know it is changing. And changing fast. Screens once dominated by full-length broadcasts have transformed into rapid-fire feeds of reels, shorts, and stories.

To help sports rights holders keep up with fans’ unquenchable thirst for content, WSC Sports developed the industry’s leading platform for creating innovative AI-tailored content experiences that help organizations deepen the connection with their fans. To get a better understanding of the latest content trends, we analyzed data from over 550 of the world’s leading sports rights owners that use our platform.

According to the data, the average length of videos created by sports rights holders on the WSC Sports platform has decreased by 24% year over year to an average of 1:11 minutes. In the MENA region, the average video length is just 1:05–-almost a 10% difference compared to the rest of the world.

Even websites and streaming apps traditionally associated with long-form video are being affected by this shift. YouTube Shorts, for instance, now account for over 20% of all videos uploaded to the platform. TikTok, Instagram Reels, and Stories across have conditioned fans to expect fast, punchy, highly engaging content—especially in sports, where every second can feel like a highlight.

Impact on the Sports Industry

For sports rights holders it’s a signal to adapt quickly, if you haven’t already. Long-form content will always have its place, especially for live broadcasts and deep storytelling. But the window to capture fan attention before and after the game is narrowing.

And here’s the catch: a lot of organizations are investing millions—sometimes hundreds of millions—just to secure the rights to live sports. Maximizing the value of that investment means extending the life of each broadcast as long as possible. That’s where short-form content comes in.

By slicing key moments into dynamic, bite-sized videos optimized for social, mobile, and on-demand platforms, teams, leagues, and broadcasters can get exponentially more return on the rights they’ve acquired—especially in a region with one of the highest average screen times. In Saudi Arabia and Egypt for example, the typical smartphone owner spends 4 ½ hours per day on their phone. That’s more than a half hour longer than the global average.

When it comes to vertical content—that could be anything from a 4:5 post on Instagram to 9:16 reels and stories—organizations from the MENA region are also outpacing their global counterparts by creating 13% more vertical videos on average. In total, the majority of videos created by WSC Sports’ clients—an astounding 67%—were in a vertical format.

If short-form consumption continues to rise—and there’s every reason to believe it will—organizations that don’t recalibrate their content strategy risk falling behind in the race for relevance and reach.

What Rights Holders Are Doing—And What They Need to Do

To keep up, many organizations have ramped up their short-form production, and even hired dedicated teams to manage everything “content”. From finally saying yes to opening that TikTok account, to adapting to new content formats like shorts and stories, the push is clearly there. But creating this volume of content quickly, accurately, and at scale remains a challenge—and only one piece of the puzzle.

To engage today’s evolving audiences, broadcasters and rights holders must begin operating more like digital entertainment platforms by blending innovation, content, culture, and personalization to connect with different fans.That means providing experiences they’ve come to expect, like an app filled with the type of videos already being created for social. An app should also be home to anything you’d find on an organization’s website including tickets, news, standings, and upcoming events—the key differentiator here: you own and access user data in your app, something that you miss when only publishing to social media platforms.

Sound like a lot? That’s because it is. Traditional production and post-production workflows weren’t built for this kind of pace. And while some teams might have the manpower to produce content in real and near time, it’s often reactive, inconsistent, and difficult to maintain—especially across multiple platforms, formats, and audience segments.

AI-Automation is No Longer a ‘Nice to Have’

Just like every other industry, sports organizations will need to adopt the latest AI tools to stay in the game and keep their brands competitive. WSC Sports helps rights holders meet fans where they are—with automated, personalized video content that’s ready for every screen, every moment, and every platform. Our AI-powered platform takes live broadcast streams and transforms them into short-form videos, built for the way fans consume content.

Who’s Doing it Best?

We’ve seen firsthand how our global client base is leveraging the WSC Sports platform to not only meet the demand for short-form—but to lead it.

• The NBA: produces hundreds of real-time, personalized highlight packages per night, delivered to the NBA app, social accounts, and more
• NASCAR: delivers real-time highlights to its Timeline Feed in the NASCAR app so fans can follow along with zero delay
• Bayern Munich Basketball: creates scores of videos for social media and their mobile app—including in new content formats like stories.

These organizations aren’t just increasing brand reach—they’re winning more engagement with content. And the success has been measurable.

Download the Full Report

 The data is pretty clear: short-form is getting shorter, and it’s only gaining momentum. As platforms shift and fan behavior evolves, rights holders need to stay ahead—not scramble to catch up.

At WSC Sports, we’re helping organizations take control of the moment. Let’s make sure your fans never miss a second—even when seconds are all they’ve got. Download the report and learn about the 5 latest trends in sports content.

Lenda and Glenda Hill Stadium and TFO Partners Field will be busy this summer, as the Hillsdale College baseball facility will be the home site for a summer wood bat league team in June and July.

The Michigan Monarchs of the Great Lakes Summer Collegiate League will call Hillsdale home, playing 22 games at Lenda and Glenda Hill Stadium and TFO Partners Field over the next two months, starting with a 4:35 PM contest against the Flag City Sluggers this Sunday, June 8.

The GLSCL is one of the oldest summer collegiate leagues in the United States, having been in operation annually since 1987 and operating with teams in Michigan and Ohio. Teams are made up of NCAA Division I and II college athletes who join the squads over the summer after the conclusion of their playing seasons. Top-end talent plays in the GLSCL, as 100 future MLB players have appeared in the league over its history, and the league averages 25 MLB draftees or signees among its alumni every year.

The Monarchs roster this summer will include Division I baseball players from Michigan State, Ohio State, Eastern Michigan, Western Michigan, Oakland, Toledo, Illinois-Chicago and Cal St. Northridge, as well as Hillsdale College pitcher Andrew George and several Division II, Division III and Junior College players. The team will be coached by Hillsdale College alumnus and current baseball assistant coach Cody Kanclerz.

You can find a full schedule for the Monarchs, including home dates in Hillsdale, at this link. 

Men’s Outdoor Track and Field | 6/3/2025 9:58:28 AM

The Empire 8 Conference announced its 2025 Men’s Outdoor Track & Field All-Conference awards on Tuesday, June 3. The awards are voted on by the league’s head coaches.
 
Graduate student Charlie Wilson of SUNY Geneseo was named the 2024-25 Empire 8 Outdoor Track Athlete of the Year., Wilson, a native of Romeo, MI, earned runner-up honors in the 10,000-meter run at the 2025 NCAA Division III Men’s Outdoor Track and Field Championship, crossing the finish line in an all-time Empire 8 record time of 29:21.43 to earn First Team All-American honors. He also shattered the Empire 8 record and qualified for nationals in the 5,000-meters with a time of 14:08.50 at the Widener Final Qualifier on May 12. He would go on to finish 12th in the 5,000-meters at the NCAA Championships and earn Second Team All-American honors. Wilson was also a USTFCCCA All-Niagara Region selection in both the 5,000- and 10,000-meters.
 
Junior Brandon Kaplan of St. John Fisher University was named the 2025 Empire 8 Outdoor Field Athlete of the Year. Kaplan, a native of Grahamsville, NY, earned NCAA Second Team All-American honors in the hammer throw. Kaplan was the 2025 Empire 8 Outdoor Champion in hammer throw, setting an all-time Empire 8 mark with a throw of 60.87 meters. He was named the Empire 8 Outdoor Championship Field Athlete of the Meet. Kaplan also won the hammer throw at the All-Atlantic Region Championships from Williams College. He is the fourth St. John Fisher student-athlete to earn E8 Outdoor Field Athlete of the Year accolades.
 

Ellis Urgent of Utica University was named the 2025 Empire 8 Outdoor Track & Field Rookie of the Year. Urgent, who hails from Cornwall, NY, enjoyed a tremendous debut for the Pioneers, winning the long jump at the E8 Championship, with a leap of 7.24 meters, which was a personal best. He also won long jump titles at the Utica Spring Invite, RPI Capital District Invitational and Cortland Classic, while finishing third at the All-Atlantic Region Championships. Urgent also earned USTFCCCA All-Niagara Region honors in the event and finished the season tied for 23rd nationally in the event. He is Utica’s third straight Empire 8 Rookie of the Year recipient and seventh in program history.
 

SUNY Geneseo head coach Chris Popovici and his staff of assistant coaches Dan Moore, Christian Johnson, Kieran Sheridan and Gwen Shepardson was named the 2025 Empire 8 Coaching Staff of the Year. The Knights won their first Empire 8 Outdoor Track & Field Championship in decisive fashion. Overall, Geneseo had 26 different student-athletes earn All-Conference honors, while Charlie Wilson (10,000-meters), Ryan Hagan (1,500-meters) and the 4 x 400-meter relay team of Arjun Ojha, Sam Belmont, Giancarlo Di Fava, and Jacob Miller earned NCAA First Team All-American honors. The Knights shattered four E8 Outdoor Track and Field Championship records and five overall league marks in 2025.
 
The Empire 8 first, second and third team all-conference selections were determined at the championship meet on May 2-3 from Eunice Kennedy Shriver Stadium, hosted by SUNY Brockport.
 

One member of each team was named that institution’s representative on the 2025 Men’s Outdoor Track & Field Sportsman of the Year Team. The Empire 8 Conference emphasizes that “Competing with Honor and Integrity” is an essential component of a student-athlete’s experience in conjunction with an institution’s educational mission. These honorees have distinguished themselves and consistently exhibit the critical traits as outstanding sportsmen.
 
2025 Empire 8 Men’s Outdoor Track & Field Award Winners
 
Track Athlete of the Year: Charlie Wilson, Gr., SUNY Geneseo
Field Athlete of the Year: Brandon Kaplan, Jr., St. John Fisher
Rookie of the Year: Ellis Urgent, Fr., Utica
Coaching Staff of the Year: SUNY Geneseo, led by head coach Chris Popovici
 
Empire 8 Sportsman of the Year
Jayden Noel, Sr., Alfred (Brooklyn, NY/Automotive)
Jeremy Chen, Jr., SUNY Brockport (Latham, NY/Shaker)
Andrew Kent, Jr., SUNY Geneseo (Cazenovia, NY/Cazenovia)
Cody Bazemore, Fr., Hartwick (Bel Air, MD/Bel Air)
Ben Allen, Jr., Houghton (Elmira, NY/Elmira)
Jack Healy, So., Nazareth (Naugatuck, CT/Naugatuck)
Brandon Clarke, Sr., Russell Sage (Freeport, NY/Freeport)
Cole Fuller, Sr., St. John Fisher (Derby, NY/Lakeshore)
Tristan Vargo, Sr., Utica (East Aurora, NY/Orchard Park)
 
2025 Empire 8 Men’s Outdoor Track & Field Championship All-Conference Selections
 
100-Meter Dash
First Team: Derek Grimshaw, So., SUNY Brockport – :11.00
Second Team: Evan Kurtz, Sr., Houghton – :11.01
Third Team: Jack Towns, Fr., SUNY Geneseo – :11.00
 
110-Meter Hurdles
First Team: Brendan Style, Sr., SUNY Geneseo – :14.87
Second Team: Jeremy Chen, Jr., SUNY Brockport – :14.99
Third Team: Jackson Gloskey, Jr., SUNY Geneseo – :15.17
 
200-Meter Dash
First Team: Jacob Miller, Jr., SUNY Geneseo – :21.85
Second Team: Corinthian Reed, Fr., St. John Fisher – :21.88
Third Team: Jack Towns, Fr., SUNY Geneseo – :22.14
 
400-Meter Dash
First Team: Jacob Miller, Jr., SUNY Geneseo – :47.24 (Championship Record)
Second Team: Corinthian Reed, Fr., St. John Fisher – :47.76
Third Team: Arjun Ojha, Fr., SUNY Geneseo – :48.26
 
400-Meter Hurdles
First Team: Jeremy Chen, Jr., SUNY Brockport – :54.18
Second Team: Ayden Grinion, Jr., SUNY Brockport – :54.45
Third Team: Timothy Smith, So., SUNY Brockport – :54.47
 
800-Meter Run
First Team: Matthew Sheehan, Sr., SUNY Geneseo – 1:52.16
Second Team: Owen Arbocus, So., SUNY Brockport – 1:53.54
Third Team: Connor Hitt, Fr., SUNY Geneseo – 1:53.62
 
1,500-Meter Run
First Team: Ryan Hagan, So., SUNY Geneseo – 3:49.78 (Championship Record)
Second Team: Jonathan Zavala, Sr., SUNY Brockport – 3:50.05
Third Team: Connor Hitt, Fr., SUNY Geneseo – 3:51.17
 
3,000-Meter Steeplechase
First Team: Emerson Comer, So., SUNY Geneseo – 9:04.73 (Championship Record)
Second Team: Pierce Young, So., SUNY Geneseo – 9:12.02
Third Team: Bennett Melita, So., Utica – 9:19.34
 
5,000-Meters
First Team: Emerson Comer, So., SUNY Geneseo – 14:28.20 (Championship Record)
Second Team: Pierce Young, So., SUNY Geneseo – 14:30.44
Third Team: Charlie Wilson, Gr., SUNY Geneseo – 14:31.24
 
10,000-Meters
First Team: Micah McCulley, Sr., SUNY Geneseo – 32:45.73
Second Team: Justin Thang, Sr., SUNY Geneseo – 32:45.81
Third Team: Mike Taranto, So., SUNY Geneseo – 35:48.04
 
4 x 100-Meter Relay
First Team: Trey Feirman, So., Andrew Kent, Jr., Jack Towns, Fr., Jackson Burton, Jr., SUNY Geneseo – :41.92
Second Team: Kevin Brown, Fr., Michael Durski, Jr., Aaron Ottenwalder, Jr., Derek Grimshaw, So., SUNY Brockport – :41.95
Third Team: Chris Ganley, Fr., Shane Wallace, Fr., Ethan Kain., Gr., Robert Lowry IV, Fr., Utica – :42.31
 
4 x 400-Meter Relay
First Team: Arjun Ojha, Fr., Dawson Wadsworth, So., Jacob Miller, Jr., Matthew Sheehan, Sr., SUNY Geneseo – 3:15.29 (Championship Record)
Second Team: Michael Durski, Jr., Jeremy Chen. Fr., Cole Ferris, So., Ayden Grinion, Jr., SUNY Brockport – 3:18.21
Third Team: Brady Bishop, Sr., Adam Johnson, Fr., Michael Prentice, Fr., Corinthian Reed, Fr.., St. John Fisher – 3:19.69
 
4 x 800-Meter Relay
First Team: Amos Bixler, Jr., James Eustace, Sr., Henry Sardina, Fr., Aidan Fish, Sr., Houghton – 7:56.56
Second Team: Ethan Kenyon, Sr., Michael Puglisi, Jr., Cade Eells, Sr., Gavin McAllister, Jr., Nazareth – 8:00.33
Third Team: Luke Dacey, Fr., Owen Sweet, Fr., Brian Kenny, Jr., Aidan Glynn, Sr., SUNY Geneseo – 8:02.08
 
Pole Vault
First Team: Hayden Penna, So., St. John Fisher – 4.90 meters (Championship Record)
Second Team: Oren Welch, Fr., St. John Fisher – 4.80 meters
Third Team: Daniel Reinhart, So., SUNY Brockport – 4.70 meters
 
High Jump
First Team: Louis Pinto, Jr., Utica – 1.96 meters
Second Team: Bryant DePaull, Jr., St. John Fisher – 1.93 meters
Second Team: Jack Valentine, Fr., SUNY Brockport – 1.93 meters
 
Long Jump
First Team: Ellis Urgent, Fr., Utica – 7.24 meters
Second Team: Bryce Roberts, Fr., SUNY Brockport – 6.78 meters
Third Team: Cody Bazemore, Fr., Hartwick – 6.71 meters
 
Triple Jump
First Team: Manuel Sepulveda, So., St. John Fisher – 14.58 meters
Second Team: Dennis Bobbitt, Fr., SUNY Brockport – 13.94 meters
Third Team: Sean Stewart, Sr., SUNY Geneseo – 13.78 meters
 
Shot Put
First Team: Hunter Logan, Gr., Utica – 15.79 meters
Second Team: Ray Trottier, So., SUNY Geneseo – 15.35 meters
Third Team: Graeden Heichberger, Fr., Nazareth – 15.18 meters
 
Discus Throw
First Team: Daniel Davis, Fr., St. John Fisher – 40.43 meters
Second Team: Paul Hayes, So., SUNY Geneseo – 40.23 meters
Third Team: Duncan Harbin, So., SUNY Brockport – 40.22 meters
 
Hammer Throw
First Team: Brandon Kaplan, Jr., St. John Fisher – 60.87 meters (Championship Record)
Second Team: Spencer Borghardt, Jr., Utica – 56.17 meters
Third Team: Joshua Talbot, Jr., Utica – 55.74 meters
 
Javelin Throw
First Team: Kaiden Simpson, Sr., Russell Sage – 50.87 meters
Second Team: Alexander Kolpien, Fr., St. John Fisher – 50.23 meters
Third Team: Allen Reome, So., SUNY Brockport – 49.15 meters
 
Decathlon
First Team: Jack Pomykaj, Jr., Nazareth – 6,173 points (Championship Record)
Second Team: Daniel Pagan, Fr., SUNY Geneseo – 6,105 points
Third Team: Tyler Miller, Sr., SUNY Brockport – 5,767 points
 
 
ABOUT THE EMPIRE 8 CONFERENCE
The members of the Empire 8 Conference are committed first and foremost to the pursuit of academic excellence and the league is regarded as an outstanding NCAA Division III conference. The membership has distinguished itself among its peer group for its quality institutions, spirited and sportsmanlike competition, outstanding services and highly ethical policies and practices. Its commitment to serve the educational needs of its student-athletes is the hallmark of the E8. For more on the Empire 8 visit www.empire8.com.
 
EMPIRE 8 SOCIAL MEDIA
YouTube – Facebook – Twitter – Instagram
 

In the 120-year history of diving at the Olympic Games, Mexico has only earned one gold medal.  Last summer in Paris, Juan Manuel and Osmar nearly won the nation’s second. Instead, they took silver by a tiny margin.

It’s hard to believe that they had just teamed up a few months earlier.

Juan Manuel knew he wouldn’t be diving in Paris with his 2021 Tokyo Olympic partner, Yahel Castillo even though they had been 2019 World Championship bronze medalists and placed fourth in Tokyo together. By 2024, Juan Manuel just assumed he’d compete in 3m synchro with Rodrigo Diego Lopez.

“Surprise, surprise. It didn’t happen,” Juan Manuel says now. “I guess it was meant to be.”

At some point, Lopez moved on to compete with Osmar, but after the pair’s dismal ninth-place showing at the Berlin World Cup in late March of 2024, their coach Ma Jin decided to let Juan Manuel dive with Osmar.  

It was smart, because less than one month later, the new duo finished second at the 2024 Super Final in Xi’an China.

Still, there was no guarantee that they’d be partners in Paris. To determine who would dive with whom in men’s 3m synchro at the Games, Mexico held a trial one month before Paris.

“We had to compete 24 times – the whole list – and figure out who was best suited for the event,” he said.

The two men were nearly the same height (168 and 170 cm) and weighed nearly the same (69 kg), but the two men had different hurdles back then.

Osmar jumped up slightly earlier than Juan Manuel while Juan Manuel would take an extra step to gain power to propel himself to the same height on takeoff.

They found subtle ways to compensate for that and earned the right to represent Mexico in men’s 3m synchro in Paris – but China’s  Long Daoyi and Wang Zongyuan won Olympic gold by a whisper (2.07 points).

This spring, however – with newly matching hurdles – Juan Manuel and Osmar finally found gold at the 2025 World Cup in Guadalajara – a full 17.07 points ahead of a new pair from China.

A week later, Juan Manuel answered some less-technical questions to help fans get to know him better.

“Nothing. Out of respect, we kind of say, ‘Good luck,’ to each other beforehand, but after that, there’s still a language barrier so…”

“Well, I was going to be named ‘Orlando,’ like Florida, but at the very last moment, my dad went to my mom and said, ‘Can he be named Juan Manuel, like me?’  She agreed. At home, my nickname is Meme (pronounced “MEH-may”). I’m Meme the third, actually. It comes from Manuel.  My grandfather, my dad, and myself are all Juan Manuel.”

“Very few people know that I used to draw. I would draw animals, realistic stuff. It’s been a while, but I still have my drawings and supplies.”

“It was in Montreal, at a CAMO invitational. The dive was a 405 on a 5-meter board and I was maybe 12 years old. The guy that gave it to me was Arturo Miranda, the coach of Spain now. He used to coach Canada also.” [The Cuban-born Miranda also competed for Canada at the 2008 Beijing Olympics where he placed fifth in 3m synchro with Alexandre Despatie. Miranda and Despatie were also the 2007 world championship silver medalists.]

“Disco. I like to dance. I don’t sing.”

“Swimming. When I started competing for LSU (Louisiana State University), I really got into the swim races held before or after our events. We’d have dual meets, so I started to pick up on things. A couple of my teammates used to do a dive relay. We were all right for divers, I guess.”

“Caleb Dressel. I like the tattoos, definitely. But I got to see him swim and break many NCAA records and world records because we were in college at the same time. [Dressel competed for the University of Florida and is a nine-time Olympic gold medalist from the US.] It’s always fun to see him. He’s my role model.”

“I graduated LSU in May 2022 with a major in civil engineering and two minors: transportation engineering and business administration. I wanted to do paleontology when I was a kid because I liked dinosaurs. Then I grew up a bit and changed to marine biology. When I grew up even more, I started thinking about the [potential] income as a biologist or paleontologist [and switched again]. Civil engineering was the only major left to try in which I would make enough money to support a family. Plus, math and science were my forte[s] and my family is full of engineers so it seemed like a good backup plan. Unfortunately for my engineering career, I’m alright at diving so I don’t have any work experience yet. Maybe I could start when I’m done with the sport, but we’ll see.”

“First, my mom, Liliana Hernandez, because she always wanted excellence for me. She always pushed me to do better at everything. In diving, it’s Osmar and our coach, Ma Jin. Osmar pushes me to my limits every single day in practice. So does Ma Jin.”

“I’ve got to say, it’s the Olympic medal, the 2024 silver. Right now it’s in a safe deposit box at a bank in Mexico.”

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