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Samsung is looking into more AI devices – potentially including earrings and necklaces – The Mercury News

Originally Published: 11 JUL 25 05:00 ET By Lisa Eadicicco, CNN New York (CNN) — Samsung is looking into new wearable devices, potentially including earrings and necklaces, amid an industry-wide push to develop new types of AI-powered consumer electronics. AI could enable a new wave of devices that allow users to communicate and get things […]

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Originally Published: 11 JUL 25 05:00 ET

By Lisa Eadicicco, CNN

New York (CNN) — Samsung is looking into new wearable devices, potentially including earrings and necklaces, amid an industry-wide push to develop new types of AI-powered consumer electronics.

AI could enable a new wave of devices that allow users to communicate and get things done more quickly without having to take out a phone, Won-joon Choi, chief operating officer for Samsung’s mobile experience division, told CNN this week.

For Samsung, these types of new devices could be something you wear around your neck, dangle from your ears or slip on your finger.

“We believe it should be wearable, something that you shouldn’t carry, (that) you don’t need to carry,” he said. “So it could be something that you wear, glasses, earrings, watches, rings and sometimes (a) necklace.”

Choi’s comments underscore the opportunity tech giants see to develop new hardware products around AI, a technology that some say is expected to be as impactful as the internet itself.

AI services like OpenAI’s ChatGPT and Google’s Gemini have moved beyond basic text prompts and are getting better at handling complex tasks. That’s led tech giants to look into devices that require less manual input than smartphones, which largely require typing and swiping on screens.

That search is already in full swing, starting with smart glasses. Meta has touted its AI-powered Ray-Ban smart glasses, of which 2 million have been sold since 2023, as a success. The Facebook parent also recently acquired a minority stake in Ray-Ban parent company EssilorLuxottica, according to Bloomberg, further indicating the company’s interest in AI-powered wearable gadgets.

Samsung, Google and Snap are also developing smart glasses, while OpenAI and ex-Apple designer Jony Ive are collaborating on a mysterious new AI device for next year.

When CNN asked Choi whether Samsung is actively looking into developing earrings or other smart jewelry, like a pendant or bracelet, Choi said the company is “looking at all kinds of possibilities.”

“What do you wear? Glasses, earrings… necklaces, watches and rings, something like those,” he said.

However, that doesn’t mean those possibilities will become products. Samsung and other tech companies routinely develop prototypes and evaluate new technologies internally without bringing them to market.

Some tech startups have already unsuccessfully tried to develop new AI gadgets to replace smartphones at certain tasks.

The Humane AI Pin, created by a pair of Apple veterans, flopped because of its high price and buggy performance. The company shut down the product and sold parts of itself to computing giant HP in February. Another device called the Rabbit R1 also launched to a lackluster reception last year, although it’s undergone significant updates since then. And a startup called Friend created an AI necklace that’s meant to be a digital companion, although its launch has been delayed until the third quarter of this year.

Samsung’s approach, unlike some of these options, will involve a device that’s a companion to your phone rather than a standalone product, similar to the company’s smartwatches, according to Choi.

And the company’s upcoming smart glasses, which it hasn’t revealed many details about yet, could be just the start.

“We are actively working on glasses, but some people do not want to wear glasses because they change their look,” he said. “So we are also exploring other types of devices.”

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Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago

Red Bull is bringing its high-energy brand to Chicago August 23–24 with Sweat The Deck spin classes on the deck of a specially equipped boat and exclusive F45 Training sessions on the riverwalk as destination workouts and brand activations heat up Red Bull is taking its fitness ambitions to new heights (and onto the water) […]

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Red Bull is bringing its high-energy brand to Chicago August 23–24 with Sweat The Deck spin classes on the deck of a specially equipped boat and exclusive F45 Training sessions on the riverwalk as destination workouts and brand activations heat up

Red Bull is taking its fitness ambitions to new heights (and onto the water) with a weekend of back-to-back activations in Chicago designed to turn workouts into destination events.

On August 23–24, the energy drink giant will stage Red Bull Sweat The Deck, an immersive spin class held on the deck of a specially equipped boat cruising the Chicago River. Riders pedal with skyline views as their resistance dynamically matches the cityscape’s peaks and valleys, guided by top spin instructors. Boarding begins 30 minutes before each class at Island Party Hut, and participants (all 18 and over) can use complimentary cycling shoes or bring their own.

Just steps away, F45 Training, Red Bull’s newest global partner, will host exclusive riverside functional training sessions on the Chicago Riverwalk with its Athlete Team. Powered by Red Bull, the workouts mark another high-profile moment in a multi-year global partnership unveiled in March, the first of its kind for the energy brand with a fitness studio. The deal includes Red Bull product availability at F45 studios, exclusive member access to World of Red Bull fitness activations, co-branded content and paves the way for joint competitions, including Red Bull 100 x Hyrox activations.

credit: Red Bull

The Chicago weekend is part of a wider in-person push that has seen Red Bull expand its event portfolio past its extreme sports stronghold. In the coming weeks, the company will host Red Bull Origin in Venice Beach, replicating iconic skate spots for a multi-day challenge and Red Bull Dance Your Style in San Francisco, a street-dance showdown.

Experiential fitness is surging. From Represent’s debut fitness event in the U.K., and Peloton’s first-ever Run Club, brands are using atmosphere, fear of FOMO and a sense of community to stand out in a crowded market.

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Personal trainer working out with client

Even beyond pure fitness events, brands are using lifestyle tie-ins to strengthen their foothold. Chelsea Piers Fitness’ new alliance with personalized nutrition company Gainful brings protein powders, hydration mixes and dietitian-developed plans directly into café menus and exclusive perks, such as member-only events focused on performance nutrition. And earlier this month, Celsius scored major wins during the 2025 MLS All-Star Week in Austin, Texas, activating its Live. Fit. Go. marketing campaign to engage soccer fans with samples of its new product flavors.





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Top Silicon Valley exec reveals the ‘stupidest thing’ companies adopting AI can do – The Mercury News

By Matt Egan, CNN Las Vegas — The president of Cisco rejects the doomsday warnings from some tech leaders that artificial intelligence will make entry-level jobs vanish. “I just refuse to believe that humans are going to be obsolete. It just seems like it’s an absurd concept,” Jeetu Patel, who’s also the chief product officer […]

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By Matt Egan, CNN

Las Vegas — The president of Cisco rejects the doomsday warnings from some tech leaders that artificial intelligence will make entry-level jobs vanish.

“I just refuse to believe that humans are going to be obsolete. It just seems like it’s an absurd concept,” Jeetu Patel, who’s also the chief product officer at AI infrastructure company Cisco, told CNN.



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ABC Fitness Launches Client Management Add-On for Trainers

ABC Trainerize Business, an all-in-one app for booking, payments, referrals and coaching, comes as new data shows fitness consumers are working out more and embracing digital tools Fitness coaching may be a passion-driven career, but it comes with its share of operational headaches and pain points. Many coaches juggle five to seven different business tools […]

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ABC Trainerize Business, an all-in-one app for booking, payments, referrals and coaching, comes as new data shows fitness consumers are working out more and embracing digital tools

Fitness coaching may be a passion-driven career, but it comes with its share of operational headaches and pain points. Many coaches juggle five to seven different business tools and spend more than $100 a month managing bookings, payments, marketing and client communication, according to an ABC Trainerize survey.

ABC Fitness is looking to change that with ABC Trainerize Business, an all-in-one app that consolidates those functions and more, frees trainers to focus on clients and connects them to the payment system the fitness software giant provides to more than 30,000 fitness businesses worldwide.

“Coaches are entrepreneurs,” ABC Trainerize co-founder and platform growth leader Sharad Mohan said. “They need technology that works as hard as they do – helping them acquire clients, deliver exceptional experiences and grow their business without adding to their workload. With ABC Trainerize Business, we’re giving trainers an all-in-one platform to manage everything from first contact to long-term client retention, supporting their growth every step of the way.”

credit: ABC Fitness

The launch comes as recent ABC Fitness data show fitness consumers are more engaged than ever. In its Wellness Watch Q1 2025 report, the company found that 44% of fitness enthusiasts work out 12 or more times per month, up 18% from last year and that technology is increasingly part of the experience. More than half of respondents said they use wearable devices to track workouts, and 61% reported using AI-based fitness tracking apps.

Key features range from custom booking pages with automated confirmations and reminders (and plans to enable upfront payments) to built-in referral tools that let clients share a trainer’s services with friends and family through in-app banners and custom links. Those links can send prospects to booking pages, checkout links or ABC Trainerize.me profiles, with tracking and rewards for loyal clients. Payments run through Stripe for credit card processing, online sales, invoicing and program delivery.

Trainers can also offer on-demand and live coaching through workout libraries, live or recorded classes and built-in video calling, while prospect management tools help keep leads organized and conversions on track.

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Additionally, a new “Book a Consultation” button on Trainerize.me profiles lets prospects schedule sessions without creating an account, removing a common barrier to sign-ups. Once a payment is made, onboarding can be automated so clients are immediately added to programs, assigned a trainer or given access to content.

Pricing starts at $25 a month for Grow and Pro plans, with the add-on included in Studio-level subscriptions. ABC Fitness plans to roll out updates in the coming months, including customizable in-app announcements for promotions, in-app purchases for non-clients, referral tracking with analytics, Apple Pay support and the option to take payments directly from booking pages. Coaches will also gain access to a premium content library in addition to their own materials, plus real-time reporting to monitor revenue and performance.





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UFC GYM Selects MMA.INC’s BJJLink.com Software as the Technology Engine to Power its Global Brazilian Jiu Jitsu (BJJ) Franchise Growth

Under the terms of the expanded agreement, UFC GYM franchisees will gain access to BJJLink Admin+, a powerful all-in-one platform designed to simplify operations and drive growth. UFC GYM BJJ Studio Franchisees will benefit from streamlined class scheduling, automated billing, digital curriculum tools, and built-in referral tracking, removing administrative overhead and enabling staff to focus […]

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Under the terms of the expanded agreement, UFC GYM franchisees will gain access to BJJLink Admin+, a powerful all-in-one platform designed to simplify operations and drive growth. UFC GYM BJJ Studio Franchisees will benefit from streamlined class scheduling, automated billing, digital curriculum tools, and built-in referral tracking, removing administrative overhead and enabling staff to focus on member experience. Standardized pricing across locations and centralized reporting through a master admin dashboard provide both flexibility and oversight, helping franchisees scale confidently while staying aligned with brand standards.

“The BJJLink platform offers an intuitive and powerful back-end that empowers our coaches and BJJ studio franchisees to focus on what matters most, training and community,” said Adam Sedlack, CEO of UFC GYM. “This agreement gives us the technical scalability and operational consistency needed to support our ambitious rollout of new BJJ studios globally.”

The new UFC GYM BJJ studios, purpose-built spaces dedicated to Brazilian Jiu-Jitsu, are part of UFC GYM’s mission to redefine fitness and martial arts for modern athletes. The brand plans to open more than 45 new gyms in 2025, with many of the BJJ-first models ranging from 2,000 to 5,000 square feet and featuring advanced mat spaces, recovery zones, and family-friendly programming.

“This extension validates our shared belief that the future of martial arts training is both physical and digital,” said Nick Langton, CEO of MMA.INC. “We’re proud to be the technology engine behind UFC GYM’s BJJ studio model and to deepen our long-standing relationship with the preeminent name in martial arts training.”

BJJLink is already used by hundreds of martial arts academies around the world and has seen increased demand from franchise operators seeking more streamlined onboarding, revenue analytics, and student engagement tools.

MMA.INC and UFC GYM intend to co-launch the new BJJLink-powered UFC BJJ studio software at select international locations during H2 of 2025.

MMA.INC’s recently announced an international push, expanding BJJLink into Latin America and launching a marquee partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie.

About Mixed Martial Arts Group Limited

MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:

 

TrainAlta: A platform that transforms MMA fans into active participants through structured training programs.

 

Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences.

 

MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum.

 

BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization.

 

 

 

With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.

For more information, visit www.mma.inc or follow us on social media:

ABOUT UFC GYM®

UFC GYM® is the first major brand extension of UFC®, the world’s premier MMA organization, created in alliance with New Evolution Ventures (NeV), developers of many of the world’s most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM’s TRAIN DIFFERENT® approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With over 150 locations opened and 700 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. UFC GYM offers the opportunity to own and operate a franchise domestically and internationally. For more information, please visit www.ufcgym.com.

Follow UFC GYM through the below platforms:

  • FACEBOOK – Facebook.com/UFCGYM

  • YOUTUBE – Youtube.com/UFCGYM

  • INSTAGRAM, TIKTOK & X – @UFCGYM

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

Media Contacts

Mixed Martial Arts Group Limited
E: peter@mma.inc



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Why AI Fitness Summaries Are Mostly Useless

Like with every other corner of our lives, AI has flooded popular fitness apps and wearables. From Strava’s Athlete “Intelligence,” to Garmin’s underwhelming Connect+ subscription, to Whoop’s recovery recommendations, these AI-powered features claim to transform raw data into actionable wisdom. The reality? Most of these AI summaries are expensive digital fortune cookies that tell you […]

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Like with every other corner of our lives, AI has flooded popular fitness apps and wearables. From Strava’s Athlete “Intelligence,” to Garmin’s underwhelming Connect+ subscription, to Whoop’s recovery recommendations, these AI-powered features claim to transform raw data into actionable wisdom. The reality? Most of these AI summaries are expensive digital fortune cookies that tell you what you already know, while often missing what actually matters.

This matters not just because I’m a hater, but because users are losing money here. Many of these AI features are locked behind premium subscriptions, creating a sort of artificial scarcity around what is basic data interpretation. Here’s why most AI fitness summaries are garbage, and which ones you can maybe trust.

Lack of context

AI fitness systems operate in a data vacuum. They can tell you your heart rate variability dropped, but they can’t account for the work presentation that kept you up, the argument with your partner, or the glass of wine you had with dinner. Human performance is influenced by countless variables that these systems simply cannot access or interpret.

I’m not saying I want these tools to have access to my calendar and lifestyle, but a more useful system would note “your performance declined likely due to the three consecutive days of poor sleep coinciding with your business trip.”

Generic advice disguised as personalization

This is the one that makes my eyebrows shoot up to the sky. These systems excel at repackaging your existing data with generic health advice, creating the illusion of personalized coaching while delivering one-size-fits-all platitudes. Strava’s AI is notorious for restating the data from the run description. Take this example from one of my runs earlier this week, where Strava’s AI clearly just pulls from what I already wrote about my experience and runs it through a thesaurus. Plus, “varied elevation changes” sounds smart, but what that describes is…well, running on most roads.

Strava Athlete Intelligence

This is not true personalization.
Credit: Meredith Dietz

And this doesn’t even get into how wildly inaccurate that calorie count is.

True personalization would require understanding your specific goals, training history, injury patterns, and lifestyle constraints—information these systems rarely have access to. Instead, most AI fitness summaries draw from the same pool of conventional fitness wisdom. My colleague Beth Skwarecki shares some fun examples of Garmin’s AI being wildly inaccurate in her piece here, and also sent me some more below. Check out the inane platitudes and straight-up inaccuracies.

Garmin's AI insights

“Keep up the good work!”
Credit: Beth Skwarecki

Useful AI would be predictive insights, rather than reactive summaries. I’d be interested in seeing when I’m heading toward overtraining, identify optimal training windows based on recovery patterns, or suggest specific adjustments to prevent injury.

Overconfidence in incomplete data

Fitness trackers are notoriously inaccurate for many metrics, particularly calories burned, sleep stages, and stress levels. AI summaries compound this problem by presenting conclusions that aren’t necessarily true. This week I went on an extremely challenging run in 85% humidity, pushing through foot pain. Imagine my frustration when this was Strava’s interpretation of my experience:


What do you think so far?

Strava Athlete Intelligence

This run was anything but relaxed.
Credit: Meredith Dietz

How to make the most of AI fitness summaries

Strava is my go-to fitness app, and Garmin is my go-to watch. But when it comes to Strava’s “Athlete Intelligence” and Garmin Connect+, user reactions have been mixed at best. I’ve personally received summaries like “Your heart rate was elevated during your run” or “You covered more distance than your previous workout.” These insights are immediately visible in the raw data and don’t require AI processing to understand. And again, the core issue here is cost.

As a user in r/Garmin puts it, these “insights” are just “the most basic summary of your workouts possible…I was really hoping that it would be an actual chatbot that you could discuss training with etc to create plans.” On that front, your best bets on the market right now are Whoop and Oura. Their AI-driven insights have been positively received, even if their value proposition is increasingly questionable. Compared to the generic summaries on other apps, these insights operate as chatbots. This way, when you ask specific questions (already using your brain more than merely reading a summary), you’ll receive articles that go into more (human-written) detail.

Another app that does a decent job at adding much-needed context is Runna. Its insights actually pull data from weather and your training calendar. Here’s another screenshot from Beth, showing how Runna does more than simply restate the data you personally entered.

Runna AI

Pretty useful stuff!
Credit: Beth Skwarecki

Plus, in Runna, you don’t get it until you rate your workout, and you can skip the rating without affecting anything else about how the app works. Which brings me to one the main takeaways here: AI doesn’t have to be an all or nothing commitment. If you’re already paying for a subscription that includes AI fitness summaries, here are some of your options.

  • Ignore the summaries completely. For most users, the smartest approach is to disable AI summaries entirely and focus on raw data. Your training load, sleep duration, and heart rate trends provide perfectly actionable information.

  • Cherry-pick useful data points. If you choose to engage with AI summaries, treat them as starting points for your own analysis, rather than definitive guidance. Look for patterns and trends, while ignoring specific recommendations.

  • Disable the summaries altogether. In Garmin Connect+ and Strava, you can go to your settings and simply opt out of AI summaries. In Oura and Whoop, you don’t get the AI unless you start a conversation with the bot.

  • Invest in human expertise instead. Hey, maybe the subscription cost of multiple AI fitness platforms could fund periodic consultations with qualified sports scientists, nutritionists, or coaches. These people can provide genuinely personalized guidance based on your specific situation and goals.

The bottom line

If you ask me, your fitness tracker already provides the data you need to make informed decisions about your training and recovery. Learning to interpret that data yourself will serve you better than waiting for AI to do it for you—and it won’t cost you an additional monthly subscription fee. The technology exists to create genuinely useful fitness AI, but for the time being, my fitness summaries are just expensive digital noise.





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NBA BOG approves sale of Celtics to Bill Chisholm for $6.1B

Start your morning with Buzzcast with Joe Lemire: Trail Blazers will have a new owner; the Twins will keep theirs; KU receives record athletics gift; Taylor Swift may have broken the internet The NBA BOG on Wednesday “unanimously approved the sale” of the controlling interests in the Celtics to an investor group led by Bill […]

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Start your morning with Buzzcast with Joe Lemire: Trail Blazers will have a new owner; the Twins will keep theirs; KU receives record athletics gift; Taylor Swift may have broken the internet

Bill Chisholm Celtics
The NBA BOG on Wednesday “unanimously approved the sale” of the controlling interests in the Celtics to an investor group led by Bill Chisholm in a $6.1B transaction. Symphony Technology Group

The NBA BOG on Wednesday “unanimously approved the sale” of the controlling interests in the Celtics to an investor group led by Bill Chisholm in a $6.1B transaction. An NBA spokesperson said in a statement that the deal “is expected to close shortly” (BOSTON HERALD, 8/13). When the sides agreed to the deal five months ago, it was announced that 51% of the team “would be sold to Chisholm’s group after the deal was finalized, with the balance closing in 2028,” with lead governor Wyc Grousbeck “remaining in control of the team until then.” But that plan “was slightly altered this week” because “after the final funding of the transaction, Grousbeck’s holdings dipped below the 15 percent required to be lead governor,” according to sources. Chisholm will now “step into that role immediately after the deal closes.” Sources added that Grousbeck “will remain in the ownership group as alternate governor and CEO through 2028,” and that “he and Chisholm intend to run the team together for the next three years, similar to the original agreement” (BOSTON GLOBE, 8/13). Chisholm’s group includes a number of stakeholders including Aditya Mittal, Robert Hale, Bruce A. Beal Jr. and private investment firm Sixth Street (MASSLIVE, 8/13).

Anduril NASCAR
Anduril was ranked the No. 1 disruptor in CNBC’s annual Disruptor 50 list this year. Anduril NASCAR

California-based defense technology company Anduril Industries will be the title sponsor of the NASCAR San Diego street race next year, bringing together an increasingly prominent brand in the military industrial sector for the sport’s first competition on an active military base. The pact will be announced by the sides this morning. Anduril’s brand was spotted in the video that NASCAR released about the ’26 race when it was formally announced last month. The company and some of its executives posted on social media pages at the time about the race but didn’t provide any details or official confirmation until today.

Anduril was founded in 2017 by a group that includes serial entrepreneur Palmer Luckey; makes products like drones, sensors and rockets; and was recently valued at $30.5B after raising $2.5B, including $1B from Peter Thiel’s Founders Fund. The company was ranked the No. 1 disruptor in CNBC’s annual Disruptor 50 list this year, ahead of No. 2 OpenAI, for “leading a new military-technological complex,” as it competes against the likes of established companies in the sector in Northrop Grumman, Lockheed Martin and Boeing. It is making itself a player in the AI space and does business with the U.S. Department of Defense.

NASCAR Anduril
Anduril co-founder Palmer Luckey posted this photo to his X page on Wednesday Palmer Luckey/X

The deal with NASCAR includes naming the top-tier Cup Series race the Anduril 250 Race the Base; making the company the presenting sponsor of the event weekend; and becoming an official sponsor of NASCAR itself in the category of defense partner. The event weekend will take place June 19-21, 2026, and include three races: One from the Cup Series and one apiece from the second-tier Xfinity Series and third-tier Craftsman Truck Series.

The event will be held on Naval Base Coronado during the semiquincentennial celebrations of the U.S. next year, and Anduril VP/Marketing Jeff Miller in prepared remarks said the deal “is a natural fit reflecting our shared values of technical innovation, speed and support of our military.” The deal appears to be a coup of sorts for NASCAR SVP & Chief Commercial Officer Craig Stimmel’s team as Anduril is one of the three most-searched AI-related brands in SponsorUnited’s database, alongside Perplexity and Anthropic.

GREEN BAY, WI - JULY 25:  Outgoing Green Bay Packers president Mark Murphy acknowledges a standing ovation at the 2025 Green Bay Packers Shareholders meeting at Lambeau Field on July 25, 2025 in Green Bay, WI. (Photo by Larry Radloff/Icon Sportswire via Getty Images)
Former Packers President & CEO Mark Murphy will “assist with … capital improvements, sports sponsorships” at the Univ. of Wisconsin-Green Bay. Icon Sportswire via Getty Images

Former Packers President & CEO Mark Murphy has been named the “first executive in residence” at the Univ. of Wisconsin-Green Bay, with an office in the Kress Events Center Athletics building on the UW-Green Bay campus. Murphy — who served as AD at Northwestern prior to joining the Packers in 2008 — will “focus on elevating the profile and strength of Phoenix Athletics’ D1 programs and building partnerships throughout the region with individuals and businesses.” He will “assist with strategic projects, including capital improvements, sports sponsorships” and more (GREEN BAY PRESS-GAZETTE, 8/13).

Content creator Davis Dodds spending the night at State Farm Arena ahead of the the Hawks' schedule release Thursday.
Content creator Davis Dodds spending the night at State Farm Arena ahead of the the Hawks’ schedule release Thursday. Hawks

The Hawks gave content creator Davis Dodds overnight access to State Farm Arena Wednesday evening as part of an unprecedented 24-hour livestream on Twitch to announce the team’s 2025-26 schedule today.

“This year’s NBA schedule release requires 24 hours of excitement rather than 90 seconds,” Hawks CEO Steve Koonin said, shortly after handing the arena key to Dodds.

Rather than do the release via a routine video, the Hawks concocted an idea to lock the influencer Dodds — known for his NBA 2K video game antics — inside the venue for the purposes of sleeping, carousing and eventually discussing the Hawks’ opponents when the schedule drops at 3:15pm ET today. The team expects Dodds — whose social media handle is “ImDavisss” — will invite in celebrity friends to play 5-on-5 on the State Farm court or NBA 2K on the arena video board or blare music over the sound system. When the livestream opened on Twitch Wednesday evening, 14,000 people were already tuned in, not to mention the social impressions.

The Hawks are officially calling the event, “Locked in the Arena,” a 9pm Wednesday-to-9pm Thursday scheduling show that purportedly has never been done in the NBA. Fans can stream the content at Hawks.com/LockedIn or Twitch.tv/davis.

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Aloha Halawa District Partners was selected in November as the single preferred offeror to create a new Aloha Stadium and mixed-use development. New Aloha Stadium Entertainment District

Hawaii state officials “unanimously agreed to allow for redevelopment contracts to begin demolition” to Aloha Stadium and “construction on its replacement” five years after its closure. The Aloha Stadium Authority on Wednesday voted to “allow the interim stadium manager to execute agreements with Aloha Halawa District Partners,” marking the “formal start of the public-private project.” The state has allocated $400M with the “developer responsible for remaining costs” (KHON2.com, 8/13). The “positive development was tempered by news that the projected completion date for the new stadium is being pushed back” to March 2029 “instead of the fall of 2028.” The capacity of the stadium also was “originally set for 25,000” but is “now planned to be 22,500, including 10 luxury boxes.” AHDP will “sign a stadium operational agreement” with New Aloha Stadium Entertainment District officials “by the end of August, but two other pieces of the contract are not needed to be fully agreed upon now for AHDP to begin demolishing the condemned stadium and start developing the new one” (HONOLULU STAR-ADVERTISER, 8/13).

On the pod this week, host Austin Karp chats with SBJ combat sports reporter Adam Stern about the massive Paramount-TKO Group deal for UFC. Karp is then joined by Keith Cossrow of NFL Films about the many projects his group is leading. Finally, we whip around the sports media landscape to talk ESPN and Fox partnering up around DTC, big viewership for the Little League Softball World Series and much more. Be sure to like and subscribe wherever podcasts are available.

The Telemundo Deportes logo is seen on a microphone being held by a sideline reporter
There will be over 50 hours of live content weekly on Telemundo Deportes Ahora, which will be available on Peacock, Xumo Play, the NBC News FAST hub and Telemundo.com. Icon Sportswire via Getty Images

NBCU today is launching a 24/7 Spanish-language FAST channel — Telemundo Deportes Ahora — looking to take advantage of the upcoming football season, NBA and then next summer’s FIFA World Cup (all of which Telemundo has rights to).

There will be over 50 hours of live content weekly on the FAST channel, which will be available at launch on Peacock, Xumo Play, the NBC News FAST hub and Telemundo.com. Some content will also livestream on YouTube. More platforms for Telemundo Deportes Ahora are expected in the coming months.

Among the live events planned for the FAST channel are Liga MX Femenil, Concacaf World Cup qualifiers, select U.S. Soccer youth matches and Bare-Knuckle Boxing. There also will be shoulder programming around the NFL, NBA, Premier League, FIFA World Cup and Liga MX clubs playing on Telemundo (Chivas, Tigres UANL and Juarez).

Telemundo EVP/Sports Joaquin Duro helped spearhead the effort.

The USTA and Marvel are again teaming on a tennis-themed comic book for the US Open.
The USTA and Marvel are again teaming on a tennis-themed comic book for the US Open. USTA

The USTA is collaborating with Marvel to create an Althea Gibson-themed comic book for U.S. Open Fan Week. Throughout Fan Week, which offers free entry onto the U.S. Open grounds from Aug. 18-23, the USTA will give away 40,000 print copies of the book (6,000 per day) to fans. In a nod to the 2025 U.S. Open’s marketing theme — “Celebrating 75 Years of Breaking Barriers,” in honor of Gibson breaking the color barrier at the tournament in 1950 — the book follows the Fantastic Four superheroes as they learn about Gibson’s life and career, which included six Grand Slam singles titles (two of which came at the 1957 and 1958 U.S. Open).

This is the second consecutive year Marvel has produced a tennis-themed comic book for the U.S. Open, after debuting one in 2024 that featured present-day tennis stars Naomi Osaka, Carlos Alcaraz, Iga Swiatek, Frances Tiafoe, Jessica Pegula, Taylor Fritz, Aryna Sabalenka, Ben Shelton, Sloane Stephens and Nick Kyrgios alongside Marvel heroes.

The Northern Super League kicked off its inaugural season with a game at BMO field.
The six-season deal centers on NSL and its clubs using Hudl’s soccer video and data platform, Wyscout. Getty Images

Northern Super League, the Canadian women’s soccer league that launched this year, has signed a six-season deal with Hudl that makes Hudl the league’s official scouting analysis partner.

The partnership, for which financial terms were not disclosed, centers on NSL and its clubs using Hudl’s soccer video and data platform, Wyscout. Through the deal, NSL’s six clubs have access to the platform’s scouting/analysis tools and match footage, which is shot on AI-powered Hudl cameras installed in NSL venues. NSL, at the league level, has access to the scouting tools as well but is also utilizing match footage for referee analyses and player disciplinary reviews.

Wyscout collects data and video from more than 600 soccer competitions worldwide, including, according to Hudl Sr. Solutions Consultant Greg Jordan, the NWSL, USL, WSL, Liga F and NCAA.

“We’ve placed a strong importance on expanding our women’s content,” Jordan told SBJ. “Typically, when there’s a new team or a new league that’s starting up, Hudl is the first call, because they want to use our platform to identify players and start building out their roster. And then on the flip side, [Hudl is] providing exposure to players that are currently playing in the NSL to other clubs worldwide, as there’s a growing transfer market on the women’s side.”

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Speed Reads…

The Big 12 “will begin releasing public availability reports” for football, men’s and women’s basketball league games. The Big 12 “joins the other power conferences” — the ACC, Big Ten and SEC — in requiring its football teams to provide availability reports (ON3, 8/13).

The Brewers won their 12th straight game Wednesday night, triggering “a George Webb free-burger giveaway.” George Webb “will announce at noon” today “the future date and time of the hamburger giveaway” (MILWAUKEE JOURNAL SENTINEL, 8/13).

The Las Vegas Grand Prix said that it has “reached a settlement with three businesses who claimed they suffered financial losses” due to the F1 race (LAS VEGAS REVIEW-JOURNAL, 8/13).

Tommy Hilfiger has unveiled the Tommy x U.S. SailGP Team capsule collection that “is accompanied by a campaign photographed by Mathieu Richer Mamousse, which will run across digital and social channels” (WOMEN’S WEAR DAILY, 8/14).


Morning Hot Reads: Lesson Plan

The MILITARY TIMES went with the header, “What the military could learn from the NFL preseason (and vice versa).” As summer “winds down and the calendar inches toward September,” two “very different yet oddly similar American institutions begin to ramp up for their respective seasons.” In the NFL, teams are “grinding through training camp, evaluating rosters and trying to avoid devastating injuries.” In the U.S. military, units are “wrapping up summer rotations, prepping for fall exercises” and more. The NFL preseason and military pre-deployment training “might appear unrelated on the surface.” But “dig a little deeper, and you will find a shared set of challenges: questionable leadership decisions, hazing masked as tradition and a culture of forced optimism that pretends readiness is always one motivational speech away.”

Also:


Social Scoop…


Last night’s ‘Final Jeopardy’ category was ‘European Artwork’

“A rope around their leader’s neck, the men depicted in this late 19th c. piece seem resigned to death, but in the end they survived.”


Off the presses…

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy…

“What is The Burghers of Calais?”





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