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Saquon Barkley Joins Forces with C4 Sport to Champion Peak Performance

Fueling Greatness with Precision and Power Fresh off another standout season, Saquon Barkley is entering 2025 with renewed focus—and a powerful new partnership to match. The NFL running back has officially teamed up with Nutrabolt’s C4® Sport, one of the most trusted names in pre-workout supplementation, to promote a shared mission: pushing boundaries in pursuit […]

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Saquon Barkley Joins Forces with C4 Sport to Champion Peak Performance

Fueling Greatness with Precision and Power

Fresh off another standout season, Saquon Barkley is entering 2025 with renewed focus—and a powerful new partnership to match. The NFL running back has officially teamed up with Nutrabolt’s C4® Sport, one of the most trusted names in pre-workout supplementation, to promote a shared mission: pushing boundaries in pursuit of peak performance.

This collaboration isn’t just a sponsorship—it’s a union of values. Barkley, widely celebrated for his explosive agility and rigorous attention to recovery, embodies the same grit, discipline, and detail that powers the C4 Sport brand. With a product lineup designed to enhance energy, endurance, and focus, and backed by the gold standard of NSF Certified for Sport® approval, C4 Sport is built for athletes who demand more from their supplements—and from themselves.

Elevating the Standard for Training and Game Day

The partnership arrives at a moment when Barkley’s star is burning brighter than ever. After a 2024 season that saw him dominate as one of the league’s top rushers, the pressure is no longer about rising to greatness—it’s about maintaining it. And for Barkley, that means prioritizing not just what happens on the field, but how he fuels his body off of it.

Known for treating his body with near-religious dedication, Barkley doesn’t cut corners when it comes to what he consumes. He approaches fitness with intention—meticulously vetting every supplement and ingredient. That diligence led him to C4 Sport, a product that not only enhances performance but carries the NSF Certified for Sport® badge—ensuring it’s tested for quality, safety, and banned substances.

This certification has become an industry benchmark, especially for elite athletes who need to trust what they put in their bodies without compromise. For Barkley, it was a dealmaker.

Built for Athletes Who Demand More

C4 Sport isn’t a one-size-fits-all supplement. It’s specifically engineered to meet the needs of competitive athletes, from professionals like Barkley to everyday gym warriors. With a formula packed with clinically studied ingredients, including beta-alanine for muscular endurance, caffeine for clean energy, and essential electrolytes to aid hydration, the product is a complete pre-workout solution.

More importantly, it offers performance without the crash. Athletes aren’t looking for quick bursts of hype—they need fuel that sustains energy and supports sharp focus throughout high-intensity training. That’s where C4 Sport delivers: steady, reliable output that’s designed to work with the body, not against it.

Barkley’s endorsement of the product isn’t just lip service. He’s used C4 for years—long before it became a headline-making partnership. Whether he’s deep into his offseason training program or gearing up for game day, C4 Sport is part of his routine.

A Deeper Look Into the Collaboration

With this new alignment, fans can expect more than just a few co-branded posts. Barkley and C4 are launching an immersive campaign that gives followers access to exclusive content—from behind-the-scenes training footage to curated giveaways and product spotlights.

This partnership offers a unique look into how a top-tier athlete prepares mentally and physically. It’s not about glamorizing the grind—it’s about showing the work. Through Barkley’s own words and workouts, C4 Sport becomes more than a product on a shelf; it becomes part of a larger conversation about preparation, discipline, and self-investment.

From gym sessions to sideline moments, the partnership is structured to inspire and educate athletes at all levels. Whether you’re pushing for a personal best or aiming for a starting position, the message is consistent: greatness starts with how you train, and what you choose to fuel that journey matters.

Shared Values, Sharpened Focus

For Nutrabolt, bringing Barkley into the fold was a natural evolution of the C4 Sport ethos. According to Robert Zajac, the brand’s Chief Marketing Officer, Barkley’s work ethic mirrors the exact qualities C4 aims to support.

“At Nutrabolt, we’re committed to delivering high-performance supplements that elevate athletic potential. Partnering with Saquon is an extension of that mission—he exemplifies everything we value: drive, consistency, and a relentless pursuit of improvement,” Zajac noted.

By aligning with an athlete of Barkley’s caliber, the brand signals a continued commitment to quality and transparency. It also reinforces its place as a go-to source for serious athletes looking for safe, effective, and NSF-certified products that don’t sacrifice taste or performance.

More Than a Brand Deal—A Performance Blueprint

The collaboration between Barkley and C4 Sport is more than just a branding moment—it’s a blueprint for performance. It encourages athletes to consider not only how they train, but how they recover, fuel, and maintain focus. It’s about elevating routines and building a foundation that supports long-term progress—not just highlight-reel moments.

As Barkley gears up for another intense season, his partnership with C4 will give fans a front-row seat to the dedication behind the headlines. It’s a rare chance to see how elite-level performance is built, rep by rep, with the right mindset—and the right supplementation.

For more on C4 Sport’s full product lineup or to explore Saquon Barkley’s training essentials, visit cellucor.com. Whether you’re chasing down goals on the field or in the gym, this partnership is a reminder that with the right fuel and mindset, limits are just the starting line.

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SMU teams up with Scout to help student-athletes think ‘name, image, lifetime’

Southern Methodist University is tapping into the widening nexus between sports and business, partnering with a financial tech company to offer money management options for student athletes. SMU Athletics and financial tech company Scout will offer in-app finance management and investment assistance, Scout announced in a release. Name, image, likeness (NIL) deals have become increasingly […]

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Southern Methodist University is tapping into the widening nexus between sports and business, partnering with a financial tech company to offer money management options for student athletes.

SMU Athletics and financial tech company Scout will offer in-app finance management and investment assistance, Scout announced in a release. Name, image, likeness (NIL) deals have become increasingly commonplace, creating newfound wealth for student athletes fortunate enough to win large contracts.

New NIL collective to pay SMU football, men’s basketball players $36,000 per year

“We ask our players to think long-term: to grow, to evolve, to prepare,” Head Football Coach Rhett Lashlee said in a statement. “This partnership is a perfect example of that mindset.”

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Contract deals vary widely based on the athlete. But in some cases, big-name athletes are reaping deals of six ― and sometimes seven ― figures, as NIL agreements shake up college sports, minting riches for a new generation of players.

In an acknowledgment of how even professional athletes need wealth preservation skills, RISE Family Office hosted its annual symposium in Frisco last week, which is designed to give money tips to current and former players.

In partnership with Scout, SMU is signaling their long-term commitment to helping athletes and administrators navigate the business of sports – now and in the future.

Scout CEO Michael Haddix Jr., a former Division I basketball athlete and Columbia-educated investment banker, founded Scout with the mission of “helping today’s college athletes take control of the present and plan for a secure future.”

“We look at NIL differently at Scout – for us, it means Name, Image…Lifetime,” Haddix said.

Scout helps users navigate the fast-changing NIL landscape, offering in-app tools for revenue-share distribution, cap management, and personalized financial literacy training. SMU athletes will have access to a secure player wallet app for savings, tax withholding, and investment planning.

Team administrators benefit, too. Scout’s administrative portal allows SMU coaches to securely distribute athlete payments, model salary caps for teams, ensure compliance, and generate reports.

“This partnership with Scout puts the infrastructure in place to support our student-athletes in a dynamic, fast-changing NIL environment, not just for now, but for years to come,” Damon Evans, SMU’s Director of Athletics said.

Since its founding in 2014, Scout has partnered with the University of Tennessee, Iowa, Mississippi State, and Auburn University, among others.

And SMU is joining the fleet, ushering in a new era of student-athlete support as NIL continues to transform college athletics.

“At SMU, we’re not building for the moment – we’re building for the future,” Evans said.



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Illini’s 2025 over/under; Deeper cut difference makers; Will House make intended impact?

Now that we are getting close to the start of the football season, would you be over or under at an 8.5 win total for the regular season. 8.5 is a far better number than the real 7.5 number on the Illini, in my opinion. While Illinois has a chance to go under 7.5 if […]

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Now that we are getting close to the start of the football season, would you be over or under at an 8.5 win total for the regular season.

8.5 is a far better number than the real 7.5 number on the Illini, in my opinion. While Illinois has a chance to go under 7.5 if things don’t go well, I’d say over 7.5 is far more likely given the roster and schedule — assuming health, of course.

I have to think a lot harder about 8.5, and to be honest, that’s around where my projection will be. Winning nine or 10 games with 10 Power Four opponents on the schedule, including nine Big Ten teams, is very difficult. Illinois definitely is capable, but it’s also capable of going under 8.5 wins as well.



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Revenue Share Breakdown Could Create Advantage For Mid-Major

iStockphoto / © Grace Hollars/IndyStar / USA TODAY NETWORK via Imagn Images Audio By Carbonatix Division-I colleges and universities were allowed to share revenue with their student-athletes for the first time on Tuesday, which actually creates a competitive advantage for mid-major basketball programs. Smaller schools with FCS football programs are able to distribute more money […]

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Chattanooga College Basketball Revenue Share Money Distribution
iStockphoto / © Grace Hollars/IndyStar / USA TODAY NETWORK via Imagn Images
Carbonatix Pre-Player Loader

Audio By Carbonatix

Division-I colleges and universities were allowed to share revenue with their student-athletes for the first time on Tuesday, which actually creates a competitive advantage for mid-major basketball programs. Smaller schools with FCS football programs are able to distribute more money elsewhere.

It will be interesting to see whether this new era of collegiate athletics allows for more parity on the hardwood.

The last four years of Name, Image and Likeness were largely unregulated. There were no rules. Schools, through their NIL collectives, were able to spend whatever amount of money they wanted on any player in any sport without any guidelines on how to operate. Inducements were common. Tampering was rampant.

Although some of that behavior will surely continue under the table, this new revenue sharing model is supposed to provide some semblance of structure when it comes to finances across college sports. Universities must operate under a set cap for direct compensation. Outside NIL deals must undergo approval from an outside entity. The entire pay scale will be limited. (We’ll see!)

Generally speaking, SEC programs will have a maximum annual budget of approximately $21 million. Approximately $14 million will go to football, $4 million to men’s basketball, $1 million to women’s basketball and $2 million to the other sports combined. Those numbers will obviously vary.

This is where smaller schools might find some common ground if they do not compete in college football on the FBS level. They can pump more money toward college basketball.

Smaller schools could choose to split its revenue share money as follows:

  • TOTAL — $4.8 million
    • Men’s basketball: $2.66 million
    • Football: $1.31 million
    • Women’s basketball: $485,000
    • Other sports: $350,000

The $2.66 million for men’s basketball is not too far off from $4 million at SEC schools. That $2.66 million number is more or less on par with high-major programs.

However, those numbers are not the same at every school. Some mid-majors have larger goals for compensation. Others have less.

Athletic departments could spend a similar amount of money on basketball as the “bigger” schools that focus on football to be just as competitive in terms of compensation as, say, Wisconsin. It will be interesting to see how this plays out. How long will those “bigger” schools allow for this somewhat level playing field? When will they starts pumping more money in the direction of men’s basketball?





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As Summer officially kicks off, one USC Trojans football player continues to stay hydrated with NIL deals ahead of his first season in Los Angeles. A month after partnering with C4 Energy, top JUCO transfer Waymond Jordan has added another beverage brand to his growing portfolio. The former No. 1 ranked junior college running back […]

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As Summer officially kicks off, one USC Trojans football player continues to stay hydrated with NIL deals ahead of his first season in Los Angeles.

A month after partnering with C4 Energy, top JUCO transfer Waymond Jordan has added another beverage brand to his growing portfolio. The former No. 1 ranked junior college running back – who enrolled at USC this Spring after dominating the ground game for Kansas’ Hutchinson Community College – has now signed a deal with Niagara Water.

First reported by On3’s Pete Nakos, Jordan joins the Southern California-based water brand that counts USC wide receiver Ja’Kobi Lane and former Trojan cornerback Jaylin Smith – now a rookie with the Houston Texans – as brand ambassadors.

As a sophomore at Hutchinson CC last season, Jordan earned NJCAA DI Football Offensive Player of the Year honors while leading the Blue Dragons to the NJCAA DI Football Championship. He rushed for more than 1,600 yards and 20 touchdowns, averaging 134.5 yards per game.

Originally committed to UCF, Jordan continued the recent transfer portal and recruiting class momentum for Lincoln Riley when he flipped to the Trojans early this year.

Waymond’s really compact, really kind of moves effortlessly and obviously a ton of production at Hutch,” Riley said during Spring Practice.

Jordan brings much needed help to the USC backfield after losing All-Big Ten second team member Woody Marks – and his 1,133 yards and 9 touchdowns – to the NFL and second-leading rusher Quinten Joyner to Texas Tech via the transfer portal.

USC will kick off the 2025 season on Aug. 30 when they host Missouri State.

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The teams have the longest active bowl game droughts in college football

Success is not measured the same way for every team in college football. While every program may claim that winning the national championship is the goal every season, that is realistically not the case.  For some programs, just six wins and securing a bowl game appearance is a major accomplishment. A bowl game bid is […]

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Success is not measured the same way for every team in college football. While every program may claim that winning the national championship is the goal every season, that is realistically not the case. 

For some programs, just six wins and securing a bowl game appearance is a major accomplishment. A bowl game bid is something that can be extremely beneficial, especially for lower-tier programs, in terms of money and recruiting. While six wins may not seem like a lot, and is not even a “winning season”, it is still an impressive accomplishment in college football. 

Last season, several teams snapped long bowl droughts, including Nebraska (7 years), Colorado State (6 years), and Vanderbilt (5 years), while a select few will be aiming to do the same this year. Here are the current longest bowl game droughts in college football prior to the 2025 season.

It has been a hard fall from grace that started with an ugly end of the David Shaw era at Stanford. The Cardinal have the longest active bowl drought of any Power Four program with their last appearance coming in the 2018 Sun Bowl. That actually ended a 10-year streak of bowl appearances with five of those being New Year’s Six bowl games. While this year may not look bright after the mid-March firing of their head coach, there is hope for the future of this program with Andrew Luck now at the helm as Stanford’s GM, and I expect this streak to be broken in the near future.

Akron is a program that is just lost and has been stuck as the bottom feeder of the MAC in recent years. Their last bowl appearance came in 2017 at the Boca Raton Bowl where they lost to FAU by 47 points. Since that game, the Zips have a record of 15-63 with a third of those wins being against FCS programs. We know this streak will not be broken this year, as Akron has already been deemed ineligible for a bowl game due to a low Academic Progress Rate, the first time a team has achieved this feat since 2014.

The Lobos last four bowl game appearances have been in the New Mexico Bowl with their last one coming in 2016 under head coach Bob Davie. They are now led by Jason Eck who has had great success at the FCS level as a head coach at Idaho and offensive coordinator at South Dakota State. Last season looked like the year they could break the streak, with Bronco Mendenhall (now at Utah State) as head coach and Devon Dampier (now at Utah) at quarterback, but fell just short with a 5-7 record.

UL-Monroe’s last and only bowl game appearance since joining the FBS in 1994 came in 2012, when the Warhawks played in the Independence Bowl. Despite reaching six wins in both 2013 and 2018, ULM did not receive bowl invitations in those years due to there being more eligible teams than bowl game spots. Since 2012, the Warhawks have accumulated a 46-97 record. Last season, they looked poised to break the six-win barrier and end this drought after winning five of their first six games, but ended up dropping six straight to end the season and finishing at 5-7.

It is no secret that UMass has been the worst program in the FBS since joining in 2012.  In their 13 seasons at the FBS level, they have yet to make a bowl game and have had eight seasons with two wins or less. In 2025, the Minutemen will be led by new head coach Joe Harasymiak as they rejoin the MAC; a move they hope will help make history and end this drought.

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How Nevada’s Isaiah World became projected first-round draft pick after transfer to Oregon

Players transfer for a number of reasons. The top one these days is money. And while many might think those transfers are for instant-impact cash, there’s also an element of future revenue involved. A good example is Isaiah World, the former Nevada offensive tackle who will spend his final college season at Oregon. In ESPN’s […]

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Players transfer for a number of reasons. The top one these days is money.

And while many might think those transfers are for instant-impact cash, there’s also an element of future revenue involved.

A good example is Isaiah World, the former Nevada offensive tackle who will spend his final college season at Oregon. In ESPN’s first 2026 NFL mock draft, published this week, World was projected at 23rd overall to the San Francisco 49ers.

ESPN’s Matt Miller writes: “Many thought the 49ers would draft the eventual successor to All-Pro left tackle Trent Williams, who turns 37 in July. But San Francisco passed on tackles in the 2025 draft, so that need still exists. World transferred to Oregon after dominating at Nevada, and the 6-foot-8, 310-pounder has all-world potential with his elite reach, elite agility and experience. The 49ers need to get younger at core positions, and left tackle should be atop their wish list.”

I’ll almost certainly guarantee you World would not be a projected first-round draft pick had he stayed at Nevada for his senior season, and that’s no knock on the Wolf Pack. But World was never even an all-conference player during his three years as a starter for Nevada in the Mountain West (he’s started 35 straight games). If he lives up to expectations at Oregon, World will cash a ton of NFL money as a first-round draft pick.

Yes, World got a big NIL check from the Ducks. On3 projected his NIL value at $1 million and ranked him as the fifth-best transfer to change teams this offseason. But beyond that initial money, which is life-changing if managed well, the amount of future money World could make with a strong senior season is gigantic. That season coming at a school like Oregon rather than Nevada could be the difference between potentially being a first-round pick or a day two or three selection.

Just look at this year’s draft. Yes, Boise State’s Ashton Jeanty went sixth overall, showing a MW star can still be drafted high under unique circumstances. But 56 of the top-58 draft picks this year came from power-conference schools, including three from Oregon, who had a trio selected in the top 46 and 10 picks overall (fourth among all schools). The only non-Power 4 players in the top 58 were Jeanty and North Dakota State guard Grey Zabel, who went 18th overall.

Simply transferring from Nevada to Oregon seemed to boost World’s draft grade after he picked the Ducks over Ohio State, the reigning national champions who had an NFL-high 14 players selected in April.

During his initial Oregon press conference during spring camp, World said his transfer was about his future.

“My goal is to eventually be one of the greats in the NFL, so this is the spot for me,” said World, adding, “The track record here has been unbelievable. Coach (Dan) Lanning had a good program and system for me. I think it’s the right place for me to grow. It’s on the West Coast, and I’m from San Diego. It wasn’t too far from home. I felt like it was the right place for me. I have a couple of teammates from my high school here. It’s a good spot for me to be.”

World also acknowledged the level of competition he’s seen in practice has been a jump from what he experienced in the MW, which also has a potential first-round offensive tackle draft pick in Kage Casey, a junior in 2025 who opted against transferring (we’ll see where both land in the draft if Casey in an early enrollee). World played against good defensive linemen in the MW, but the Big Ten provides a stiffer challenge. That conference had 11 first-round draft picks this year, including five defensive lineman.

“It’s definitely been a change in competition from the level from playing in the Mountain West,” World said of spring practices. “It’s been a higher pace here. They rush faster and bend around the edge. It’s been really good to get against that. I can learn and be ready for any other school because this is one of the best places for rushers in terms of depth.”

World was one of a handful of now former Nevada players with pro potential to hit the portal this offseason, others including QB Brendon Lewis (Memphis), CB Michael Coats Jr. (West Virginia), CB Chad Brown (Purdue) and LB Drue Watts (Memphis). You’re seeing a greater collection of proven Division I talent — in football and others sports — concentrated in the top conferences. That’s a result of NIL and immediate eligibility post-transfer.

In the last three NFL drafts, only four players in picked in the top 50 have come from non-power conference schools (two are from North Dakota State, so kudos to the Bison). In the three drafts prior (2020-22), non-power conference schools had 13 top-50 NFL draft selections.

So, you can’t blame World for transferring up in conference. He’s got a cool backstory, too. From San Diego’s Lincoln High, World originally committed to Arizona State before the Sun Devils dropped him after he was unable to play his senior season of high school due to COVID-19 restrictions. Despite having a full recruiting class, Nevada added World as a blueshirt in February 2021.

World played just one full year of high school football and did so more on the defensive line than offensive line with his preference being defense. World grew up without cable television and had as much a basketball background as one in football. If not for COVID-19, he probably would have began his college career at a power conference in the old Pac-12. Instead, he nearly slipped through the cracks.

“I’m grateful for it to be honest,” World told me in 2021 about being offered by Nevada. “I know it could have gone a different way, and I could have ended up with nothing. I’m just appreciative of the opportunity.”

And after Nevada helped develop him and put him on the map, you can’t blame World for not only taking the money this year but also raising his stock for a potential NFL future by joining Oregon.

Sports columnist Chris Murray provides insight on Northern Nevada sports. Contact him at crmurray@sbgtv.com or follow him on Twitter @ByChrisMurray.



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