NIL
SBJ On Campus
Sports will take front and center in Disney’s upfront presentation this week in New York City, hours after the company will unveil details around its new direct-to-consumer streaming service. Disney is confident in its upfront pitch, despite a volatile economy and uncertain market, though President of Global Advertising Rita Ferro acknowledged the hesitation brands may […]


Sports will take front and center in Disney’s upfront presentation this week in New York City, hours after the company will unveil details around its new direct-to-consumer streaming service.
Disney is confident in its upfront pitch, despite a volatile economy and uncertain market, though President of Global Advertising Rita Ferro acknowledged the hesitation brands may feel.
Disney’s annual event will take place Tuesday afternoon at the Javits Center, with sports kicking off the presentation. According to Ferro, the two biggest drivers for Disney’s marketplace are its scale in streaming and scale in sports.
In the past 12 to 18 months, sports have broken out as a driver of audience and engagement for Disney, which holds 35% of linear impressions of sports in the U.S. marketplace, and 60% of total linear hours of women’s sports.
“When you leave our presentation, you’re going to know it was a Disney stage because of the franchises that we have, and the sports rights that we have, and the incredible talent that we have as part of those sports rights,” Ferro said.
Disney is expected to highlight the NFL, NBA, WNBA, college sports and more, with conversations already in the works for Super Bowl LXI in 2027.
Ferro does see a slower marketplace than in past years, which she attributes to inconsistencies and uncertainties around tariffs.
“We are engaged with all of our partners at this point,” she said. “What will be interesting to see is what ultimately happens. Outside of all these tariffs, it has been a very robust marketplace. All of the conversations so far have been really thoughtful and fruitful. From a sports perspective, there’s no question the marketplace is up. It will be up in volume, and it will be up in price.”
Sports is the one aspect of the market that has seen growth quarter over quarter, according to Ferro. Last week, Disney reported ESPN and ESPN+ grew revenue by 5% to $4.5 billion domestically, and projects double-digit growth in sports and entertainment this year.
Disney has 67 multiyear deals locked in, already taking up a large share of its upfront volume. A majority of those deals are around the NFL, NBA and college sports, especially college football. Strong categories include food and beverage, insurance, auto and retail.
Last year, Disney closed its upfront with record commitments, particularly around sports and streaming, with overall revenue and volume up 5% year over year. Much of that growth came from multiyear deals and growth in women’s sports sponsorships. The company said results were in line with 2023, which was $9 billion in advertiser commitments.
As for this year, it’s “too early to tell,” said Ferro. “As dollars move more to streaming, that’s not necessarily reserved in the same way as the linear business was. Then you have less and less linear capacity, by sheer marketplace, that will be down, and sports will be up.”
As for the DTC product, it’s “piquing interest across the board,” but Ferro said it still needs to gain traction, and will likely be a much larger part of next year’s upfront conversations.
NIL
UVA Athletics announces $20.5 million revenue sharing plan for 2025-26 season
The Virginia Cavaliers shared a statement Thursday afternoon from Athletic Director Carla Williams regarding the recent House vs. NCAA settlement that permits universities to directly pay their athletes. The statement announced that the University will directly pay $20.5 million in the 2025-26 athletic season to their student-athletes, the maximum permitted under the court settlement. Since […]

The Virginia Cavaliers shared a statement Thursday afternoon from Athletic Director Carla Williams regarding the recent House vs. NCAA settlement that permits universities to directly pay their athletes. The statement announced that the University will directly pay $20.5 million in the 2025-26 athletic season to their student-athletes, the maximum permitted under the court settlement.
Since 2021, student-athletes could earn money from name, image, and likeness (NIL) partnerships with third parties. Original NCAA guidance on NIL restricted schools and their respective employees from paying athletes directly or coordinating NIL deals on behalf of their athletes. Still, there was enormous room for flexibility, with state’s distinguishing their own parameters. Although many states were more progressive, the Commonwealth of Virginia passed legislation in 2023 allowing increased school involvement in NIL deals.
Now with the recent settlement, many of those early guardrails have been lifted. Starting July 1, the university can (and will) begin revenue sharing with athletes, in addition to scholarships and other benefits athletes receive. The settlement also approved NCAA to pay back $2.8 billion in damages to former athletes who could not participate in NIL prior to 2021.
In her statement, Williams shared that to remain competitive, UVA will need to invest in revenue sharing, scholarships, commercial NIL, and operations.
“Revenue sharing for revenue producing sports will fuel the viability and success of athletic departments moving forward,” the statement reads. It goes on to applaud the success of the Virginia Athletics Foundation (VAF) with a record $15.76 million in May 2025 and a record $22.6 million in endowment commitments in 2025 alone. Still, Williams’ tone is a call to action for increased support. “Now more than ever, we need your help to ensure a strong and sustainable future for Virginia Athletics.”
The statement called for continued investment and donations in order to “secure the future of Virginia Athletics,” said Williams, who signed a five-year extension in January. As of December 2024, UVA was ranked 14th nationally for its NIL collective support with approximately $12.1 million. But, with the loss of two hall-of-fame coaches from men’s basketball and baseball, a dragging football program, and the continued revolving door of the transfer portal, Williams is encouraging investments for stability in the new, developing era of college athletics.
To help navigate the change, the statement announced an upcoming podcast, including Williams and special guests, to dive deeper into the operations of UVA athletics.
It was commonly believed that the rise of NIL would open the door to a new kind of college sports. And, it’s nearly certain that the days of full-ride, athletic scholarship recruiting are over. It will take much more to attract top recruits. But, will this offer the roster stability UVA and college sports need?
Perhaps more importantly, some are wondering about the settlement’s effect on non-revenue sports—which, currently, are UVA’s top performing programs.
Still, UVA’s very own Kate Johnson is one of eight female student-athletes who filed an appeal in light of the settlement. The appeal claims that the pay-backs to former athletes prior to NIL violates Title IX anti discrimination because female athletes will be paid less than football and men’s basketball players. $2.8 billion in damages.
While NIL and revenue sharing continue to change the landscape of college sports and UVA athletics, it’s fair to expect continued development, regulations, and adjustments to the new, semi-professional model.
NIL
What we know about the landmark NIL settlement
(iStock) A landmark class-action settlement is poised to transform the business of college sports, paving the way for student-athletes to receive direct compensation for both past participation and future revenue sharing. The agreement covers athletes from 2016 to 2024 and includes $2.8 billion in back pay to be distributed over 10 years. Starting in July […]


A landmark class-action settlement is poised to transform the business of college sports, paving the way for student-athletes to receive direct compensation for both past participation and future revenue sharing.
The agreement covers athletes from 2016 to 2024 and includes $2.8 billion in back pay to be distributed over 10 years. Starting in July 2025, each Division I school will also be able to share up to $20.5 million annually in athletic revenue with student-athletes under a new compensation model.
Fritz Metzinger, a sports attorney at Stone Pigman, tells Daily Report that while the NCAA will shoulder a significant share of the back pay, schools will also be required to contribute.
“The majority of it, based on a formula the NCAA and the schools came up with, is going to go to football, men’s basketball and women’s basketball players,” Metzinger says. “Not all of it, but a vast majority of it.
“As of July 1 for the 2025-2026 season, all power conference schools and any other Division I school that that opts in that wants to is going to be able to share up to, for this first year, about $20.5 million in athletic department revenue directly with their athletes,” Metzinger says. “They don’t have to share that full amount. Technically, under the settlement, they can allocate it however they choose.”
While individual schools can tailor how they distribute payments, LSU is expected to follow the NCAA’s damages-based formula: 75% to football, 15% to men’s basketball, and 5% each to women’s basketball and all other sports.
The allocation could raise concerns about underfunding successful nonrevenue programs, such as LSU’s baseball, gymnastics, and track and field programs.
“For LSU, I think it’ll benefit them, because the salary cap is about average for a power conference university,” Metzinger says. “LSU does better than that. They’re a successful athletic program, but they’ve got some interesting sports that excel but aren’t traditionally huge revenue builders.”
The settlement also includes provisions for a new College Sports Commission, which will oversee name, image and likeness deals exceeding $600, particularly those involving boosters or collectives.
“They’re going to review whether the deal is with a booster or a collective and then they’re going to see if the deal and the value of the deal is for a real business purpose,” Metzinger says. “Is it really a commercial, a sponsorship deal to appear in a few commercials for business, and are they getting paid? Or is it millions of dollars and the true purpose is to get somebody to come and play for their program?”
In March, Louisiana Gov. Jeff Landry issued an executive order shielding state postsecondary institutions from penalties by the NCAA or athletic conferences for facilitating NIL compensation. The order remains in effect until either a federal NIL law is enacted or the settlement takes effect.
While no conflicting statutes are currently in place, lawmakers have previously considered exempting NIL earnings from state income tax—legislation that could reemerge.
Metzinger anticipates additional legal challenges ahead.
“Federal law is going to be the only thing that calms it down,” he says. “But until then, there are going to be more lawsuits and more questions.”
Meanwhile, the Associated Press reported this week that eight female athletes have filed an appeal of the NCAA antitrust settlement, contending that women would not receive a fair share of the back pay allocated to athletes previously barred from profiting off their name, image and likeness.
NIL
Tennessee softball coach Karen Weekly addresses tampering rumors
In the world of NIL, tampering across college athletics is as prevalent as it’s likely ever been. This includes softball. In the case of Tennessee softball, it may have been the victim of tampering of one of its star players. As reported by Softball on SI, Texas Tech’s third-party NIL collective, The Matador Club, had […]

In the world of NIL, tampering across college athletics is as prevalent as it’s likely ever been.
This includes softball.
In the case of Tennessee softball, it may have been the victim of tampering of one of its star players. As reported by Softball on SI, Texas Tech’s third-party NIL collective, The Matador Club, had been in contact with top players throughout the season.
In the report, Lady Vols All-American third baseman Taylor Pannell was listed. She entered the transfer portal with a ‘Do Not Contact’ tag on Thursday and was publicly committed to the Red Raiders by the end of the night.
TALK ABOUT IT IN THE ROCKY TOP FORUM
With Tennessee losing the best returning bat in its lineup, Lady Vols coach Karen Weekly took to social media to give her thoughts on tampering and the prevalence of NIL. She never directly mentioned Pannell or Texas Tech in the post.
“I think we can all agree on 2 things:,” Weekly wrote. “1) women making money in sports is awesome and long overdue; 2) contacting players (directly or indirectly) before their season ends and signing them to NIL deals before they enter the portal is wrong. Money ins’t the issue – tampering is!”
Pannell is coming off her redshirt sophomore season where she dominated at the plate. The third baseman hit at a .398 average while smacking 16 home runs. This was good for 65 RBI and 56 runs.
While drawing 34 walks, her on-base percentage sat at .493 on the season. This helped result in First-Team All-SEC and All-American honors.
In 2024, Pannell was also a First-Team All-SEC member. She hit for a .294 average while lifting eight home runs. She notched 33 RBI and 23 runs on the year.
During that redshirt freshman season, she earned an SEC Freshman of the Week honor in early May.
As a true freshman, she appeared in seven games and started six. In just 14 at-bats, she hit a home run while recording four RBI and four runs. She missed the remainder of the year due to injury.
Pannell is from Milan, Illinois, where she played high school ball for Rock Island. She was considered the top third baseman and No. 4 overall prospect in the 2022 class by Extra Inning Softball.
So far this off-season, Tennessee has gotten off to a strong start in bringing in transfers. The Lady Vols have signed two-way EKU star Maddi Rutan and Boise State All-Mountain West First-Team members Sophia Knight and Makenzie Butt.
UT is coming off another strong season under Weekly. The Lady Vols made a trip to the Women’s College World Series and nearly defeated Oklahoma in the opening game.
Despite the walk-off loss to the Sooners, Tennessee rallied to make a push to the semifinals as one of the final four teams remaining. There, it fell to the eventual champions in Texas.
During the regular season, UT claimed series wins on the road over both Oklahoma and Texas, though.
The Lady Vols are also home to SEC Pitcher of the Year Karlyn Pickens who sung the praises of Tennessee after the final game of the season. There are currently no indications Pickens plans on entering the portal.
NIL
Tennessee guard Zakai Zeigler’s petition to play fifth season of college basketball denied by federal judge
Getty Images A request for a preliminary injunction from Tennessee guard Zakai Zeigler’s representation seeking a fifth season of college basketball eligibility was denied Thursday in Knoxville, Tennessee, by U.S. District Judge Katherine A. Crytzer. The denial came nearly a week after hearing arguments in the case as Zeigler’s attorneys petitioned the court on the […]


A request for a preliminary injunction from Tennessee guard Zakai Zeigler’s representation seeking a fifth season of college basketball eligibility was denied Thursday in Knoxville, Tennessee, by U.S. District Judge Katherine A. Crytzer. The denial came nearly a week after hearing arguments in the case as Zeigler’s attorneys petitioned the court on the grounds of being unfairly financially restricted by the NCAA’s so-called “four-seasons” rule, which states athletes must compete in four seasons within a five-year window.
Zeigler completed four seasons in four years and is part of the first class post-pandemic that was not granted an additional year of eligibility.
What the court said
His representation filed a lawsuit against the NCAA in May in the case requesting the preliminary injunction citing federal and state antitrust laws were violated. However, Crytzer wrote in her assessment that the argument in which the NCAA unduly restricted him under a violation of the Sherman Act did not hold up.
“This Court is a court of law, not policy,” Crytzer wrote via the Associated Press. “What the NCAA should do as a policy matter to benefit student athletes is beyond the reach of the Sherman Act and TTPA and by extension, this Court.”
The reason why college basketball players with no remaining eligibility are entering the NCAA transfer portal
Kyle Boone

Reaction from Zeigler’s legal team
A granting of a preliminary injunction may have been a ground-breaking development in the ever-changing college athletics eligibility landscape. Zeigler is the first non-junior college player to file suit against the NCAA, though Vanderbilt quarterback Diego Pavia — a former junior college product — sued and won in a similar case seeking an additional year of eligibility after arguing the NCAA’s rule counting junior college participation toward overall eligibility violated antitrust laws.
“We are disappointed the Court declined to grant a preliminary injunction on the basis that the NCAA does not directly control NIL compensation, just days after the House settlement confirmed they would do exactly that,” Litson PLLC and the Garza Law Firm, both of which represent Zeigler, said Thursday in a statement. “This ruling is just the first chapter of what we believe will ultimately be a successful challenge. We intend to press forward and are evaluating the best path ahead for Zakai.”
Zeigler, a two-time SEC Defensive Player of the Year winner and three-time All-SEC performer, played 138 games across four seasons with the Vols. He is unlikely to be selected in this month’s NBA Draft but would have stood to earn millions of dollars the next season, his counsel argued, if he had been given an additional year of eligibility.
NIL
Tennessee softball coach Karen Weekly calls out tampering, NIL issues in college softball
Karen Weekly is going hard at tampering issues in college softball. Despite Tennessee’s immense success under her tutelage, the Lady Vols coach has an issue with where the sport stands in 2025. Evidently, Weekly has no issue with NIL in itself, believing it’s a tremendous revelation that women can make money on their collegiate careers. […]

Karen Weekly is going hard at tampering issues in college softball. Despite Tennessee’s immense success under her tutelage, the Lady Vols coach has an issue with where the sport stands in 2025.
Evidently, Weekly has no issue with NIL in itself, believing it’s a tremendous revelation that women can make money on their collegiate careers. However, her problem is with coaches and recruiters from other programs contacting players before they even enter the transfer portal. That has her calling out any and all tampering.
“I think we can all agree on two things: 1) Women making money in sports is awesome and long overdue,” Weekly posted on X on Friday. “2) Contacting players (directly or indirectly) before their season ends and signing them to NIL deals before they enter the portal is wrong. Money isn’t the issue, tampering is!”
If you’re a fan of college athletics, it feels like this was inevitable. We’ve seen rumors of tampering in a myriad of other sports, and it would’ve certainly been naive to think that college softball was immune to the problem.
Karen Weekly has been around the bend and found success as college softball has evolved on and off the field. This is one change she won’t stand for, and she’s fighting for justice. We’ll see if she calls anyone out by name or if the NCAA takes notice of the Lady Vols’ leader’s warning in the future.
More on Karen Weekly, Tennessee Volunteers
Moreover, Tennessee made the Women’s College World Series for the second time in the last three seasons under Weekly’s guidance. There are plenty of memories that come along with that run, even if the Lady Vols would have preferred to keep things going all the way to the top. Still, she’s grateful.
“My heart is full because of the young ladies to my right and the young ladies in that locker room. They’re sad for all the right reasons,” Weekly stated earlier this June. “It’s not about wins and losses. It’s about the joy they’ve experienced being together every single day, and I think people saw that in the way we played. They saw them bounce back. They saw how resilient, how gritty and tough they were.
“This has been a group that has been just so much fun to coach. Because they allowed us to coach them, and everything we asked of them all through the season, they bought in completely and just made it really, really fun. My office and our clubhouse is right by the front door. And every one of these guys, they walk in, they have a smile on their face and they greet you.”
All in all, Karen Weekly has been leading the Tennessee program since 2002 and has found plenty of success during her time there, going to the Women’s College World Series nine times. Now, she’ll go back to the drawing board and look to put together another great group of Lady Vols to compete for next season.
— On3’s Dan Morrison contributed to this article.
NIL
Marshall University
HUNTINGTON, W.Va. – Marshall University Women’s Basketball head coach Juli Fulks announced the signing of four transfers for the 2025-26 season. Emily Bratton, Ni’Kiah Chesterfield, Emari Doby, and Timaya Lewis-Eutsey come to Marshall with college basketball experience. The four join incoming freshmen Olivia Olson, who was signed last November by Fulks, and Zenthia Stowers, a […]

HUNTINGTON, W.Va. – Marshall University Women’s Basketball head coach Juli Fulks announced the signing of four transfers for the 2025-26 season.
Emily Bratton, Ni’Kiah Chesterfield, Emari Doby, and Timaya Lewis-Eutsey come to Marshall with college basketball experience.
The four join incoming freshmen Olivia Olson, who was signed last November by Fulks, and Zenthia Stowers, a six-foot forward with international experience playing for the New Zealand U18 National Team.
Bratton made 18 appearances with the Miami RedHawks as a freshman in 2024-25. The finalist for Ms. Basketball Ohio averaged 23 points as a high school senior.
“We’re excited about her future in a Marshall uniform.”
– @Juli_Fulks on @emily_bratton_
#ALLIN pic.twitter.com/pghjWFe0VH
— Marshall Women’s Basketball (@HerdWBB) May 12, 2025
Chesterfield has two years of college basketball experience at Tusculum. In 54 games across the last two seasons, the six-foot forward averaged over 15 points per game on 53 percent shooting, and six rebounds per contest.
It’s Official
Welcome @NikiahChesterf1 to our Family!
#ALLIN pic.twitter.com/ItI1VLn8hG
— Marshall Women’s Basketball (@HerdWBB) May 6, 2025
Doby joins the Herd from Illinois-Springfield, and played at DI Denver University in 2023-24. She averaged 12.0 PPG and 5.0 rebounds per contest with UIS last season.
It’s official, @Emari_JD is a part of The Herd!
#ALLIN pic.twitter.com/I4eVfxJkVm
— Marshall Women’s Basketball (@HerdWBB) May 29, 2025
Lewis-Eutsey has three seasons of experience at VCU. Two seasons ago with the Rams, she finished on the leaderboard of the Atlantic 10 in field goal percentage (.481), free throw percentage, and steals (45). She was named to the All-A10 Third Team in 2023-24.
Got us one!
Welcome, @timayalewiss to The Herd
#ALLIN pic.twitter.com/FfIPnyaZVW
— Marshall Women’s Basketball (@HerdWBB) May 13, 2025
For all the latest information about Marshall Athletics, follow @HerdZone on X and Instagram.
To follow all Thundering Herd sports and get live stats, schedules and free live audio, download the Marshall Athletics App for iOS and Android.
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