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SBJ Unpacks

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SBJ Unpacks

The PGA Championship tees off at Quail Hollow Club in Charlotte this week, and a number of factors may lead to the tournament being one of the organization’s most successful from a commercial standpoint.

Quail Hollow has its detractors in the golf course architecture community and is well known to the industry, having hosted an annual PGA Tour event going back more than two decades. But despite the doubters, Quail Hollow almost always has delivered financially.

The 2021 Presidents Cup there set records from a hospitality standpoint. The 2017 PGA Championship broke hospitality and premium seating records, only to be surpassed by last year’s event at Valhalla Golf Club in Louisville. But by November, that $20 million number had already been surpassed by this week’s event at Quail Hollow.

Charlotte is a rich, deep sports community — especially for golf. On the competition front, the game’s best players are peaking at the right time, with names such as Rory McIlroy, Scottie Scheffler, Bryson DeChambeau and Justin Thomas all winning in the last month. The PGA is anticipating around 200,000 fans on the ground for the week.

“Being able to think about Charlotte as a community that is very sports crazy, but also has a huge passion for golf, it’s a huge place for us to go,” said Jeff Price, the PGA’s chief commercial officer. “[Club chairman] Johnny Harris and his family, the membership at Quail, they’ve gotten the corporate community along with the membership to support this championship.”

The PGA introduced new partners last year, including Lexus, T-Mobile and High Noon, and those are returning this week, said Luke Reissman, the PGA’s senior director of global partnerships. New this week is Goslings Rum, while Tito’s Handmade Vodka is back after a one-year hiatus. Other tournament partners include Chase Sapphire, William Hill, Elijah Craig, Michelob Ultra, Charles Schwab and Corebridge Financial.

Tito's Golf Club
Tito’s Golf Club is an open-air space located between the 10th green and Par 3 13th Josh Carpenter/SBJ

One of the highest-trafficked areas throughout the week will be behind the Par 5 10th green and along the adjoining Par 3 13th. In that quadrant, the PGA is bringing back its Club Magenta, a T-Mobile-sponsored hospitality venue with perks for T-Mobile customers, and also Tito’s Golf Club.

The Lakeside Club by the 13th green is the favorite of Jason Soucy, the championship director. The venue, with both indoor and outdoor seating, offers expansive views across the club’s lake to the 16th and 17th holes. Outdoor seating and a drink rail bar on the other side of the venue offers views of the entire 13th hole.

The value, Soucy said, is that the Lakeside Club is the tournament’s entry-level hospitality buy. Pricing averages out to about $1,250 each person per day, Soucy said, and he expected 42 10-person tables inside the venue.

“If you’re a fan, this is another spot they can come, get refreshed, hang out by the lake and kind of be in the middle of the action,” Soucy said. “Get out here and watch golf for a major championship. There’s probably not a lot of reasons to go many other places.”

Lakeside Club Quail Hollow
Quail Hollow’s Lakeside Club has both indoor and outdoor viewing areas for the PGA Championship Josh Carpenter/SBJ

The PGA also has double-decker hospitality on the Par 3 17th hole for the first time, and more double-decker venues along the closing 18th.

Digitally, the PGA is planning for an enhanced experience this week with more video, said Rob Smith, the organization’s general manager of digital. Though he wasn’t able to provide specifics, Smith said there will be substantially more video clip highlights on the PGA’s digital platforms compared to prior years that will be integrated into specific player content.

Also on the docket this week from a digital perspective is 3D shot tracking for the first time, as well as a new show on Wednesday night. The “Champ Connections powered by T-Mobile” will air at 9 p.m. ET on Wednesday on the PGA’s digital channels, including YouTube. Hally Leadbetter is hosting the show, alongside “Barstool Beef,” the Barstool Sports personality who is also a certified PGA teaching pro.

Quail Hollow 17th hole
Quail Hollow’s signature 17th hole will have double-decker hospitality for the first time Josh Carpenter/SBJ
What’s next for Soucy?

PGA Championship week marks nearly the end of Soucy’s work as the championship director. He’ll be on-site with his team through later this summer, when final teardowns are made. But it begs the question: What’s next? Soucy has been living in Charlotte full time for more than two years, and it’s not uncommon for tournament directors like him to pack up and move to the next city for the next big event.

But the PGA of America is hosting possibly its biggest event ever later this year, with the Ryder Cup at Bethpage Black on Long Island. Soucy will assist with getting the Ryder Cup across the line, but his plans beyond that aren’t concrete yet. The PGA already has tournament directors in place for next year at Aronimink near Philadelphia and 2027 in its hometown of Frisco, Texas.

“I could see a scenario where I might go to San Francisco for Olympic in 2028, but until we get through the Ryder Cup, it’s just hard to say,” Soucy said. “The flexibility to be a part of something that’s this special, a 107th playing of a major championship — to see something like this come to fruition is a stewardship I do not take lightly.”

Jason Soucy
Championship Director Jason Soucy will put his attention toward helping deliver the Ryder Cup following the PGA Championship PGA of America
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Texas A&M volleyball’s sweep of Kentucky attracts record viewership

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Dec. 24, 2025, 10:30 a.m. CT

Texas A&M’s first-ever NCAA Championship win over the Kentucky Wildcats on Sunday was one of the most-watched title games in college volleyball history.

The 2025 campaign has featured many first-time achievements for Jamie Morrison’s squad in just his third year as head coach in Bryan-College Station, Texas, including a victory in the No. 2-most-watched NCAA title game ever. Texas A&M’s match against Kentucky attracted a peak of 1.7 million viewers, as part of the most-consumed NCAA Women’s Volleyball Tournament in the history of the sport.

The Aggies have much to be proud of following their historic run on the court this season. Still, the Maroon and White faithful have also played their own crucial roles in supporting the program as it ventured to some of the most hostile road environments in volleyball. One of those rowdy atmospheres occurred in the Lincoln Regional, where Morrison’s squad dethroned No. 1 seed Nebraska in an instant classic that advanced the Aggies to their first-ever appearance in the Final Four.

Texas A&M’s outstanding season, capped off by a sweep of the Wildcats in the NCAA Championship, played a massive role in etching their name into the viewership history books.





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K-State Hires Jeremiah Johnson to Serve as Defensive Backs Coach

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MANHATTAN, Kan. – A 24-year coaching veteran who has 13 years of coordinator experience, Jeremiah Johnson has been hired as a defensive backs coach at Kansas State, head coach Collin Klein announced Wednesday.
 
Johnson comes to Manhattan after serving one season as the defensive coordinator at Coastal Carolina in addition to being the Chanticleers’ interim head coach for the Independence Bowl against Louisiana Tech, which will be played next Tuesday.
 
“When Coach Klein called about joining his staff, it was a no brainer,” said Johnson, who worked with Klein during the 2016 season at Northern Iowa. “Having the opportunity to help him execute his vision for this program is exciting, and I am humbled and honored to work alongside one of the best coaches, leaders and humans in this business. It’s an added bonus that I am able to return to my home state. Nicki, Lane, Drew and I are so grateful to Collin and Shalin for bringing us on their journey and making us a part of their Wildcat Family. Team Johnson is fired up to get to Manhattan and get to work. Go Cats!”
 
Johnson has also served as a defensive coordinator at Northern Iowa (2014-2021, 2023), Kent State (2022) and Louisiana Tech (2024).
 
“Jeremiah is one of the best teachers of the game of football I have been around,” said Klein. “He is a relentless recruiter and a program builder. I am very excited to have him on our staff.”
 
This season, Johnson has helped Coastal advance to its sixth-straight bowl game as the Chanticleers rank 16th nationally and second in the Sun Belt in fourth down defense (40.0%) and 31st in fumble recoveries (8). He has helped Xamarion Gordon to a No. 2 national ranking in fumble recoveries (3) and a No. 5 ranking in the conference in interceptions (3). Myles Woods also had three interceptions on the year, while Johnson has coached Ezekiel Durham-Campbell to a No. 7 ranking in the conference in sacks (0.46 per game).
 
The Johnson-led Louisiana Tech defense in 2024 ranked 12th nationally in total defense, surrendering only 308.4 yards per game. It was a 98-spot improvement over where the Bulldogs finished in 2023, while his unit also produced a 91-place improvement in scoring defense (21.0 points per game) as they finished at No. 26. Additionally, Johnson led La Tech to an 88-place bump in rushing defense (135.5 yards per game) to rank 44th.
 
Outside of a one-year hiatus in which he served the 2022 season as Kent State’s defensive coordinator, Johnson coached for 16 seasons at Northern Iowa, spending the 2007 through 2021 seasons – in addition to the 2023 campaign – in Cedar Falls. While at UNI, Johnson coached Panther defenders to a combined 32 All-Missouri Valley Football Conference (MVFC) First Team honors, five MVFC Defensive Players of the Year, one Buck Buchanan Award winner, 15 Associated Press FCS All-America honors and seven American Football Coaches Association (AFCA) All-American accolades.
 
In 11 seasons as the UNI defensive coordinator, Johnson’s defenses ranked in the top 10 nationally in statistical categories 29 times, which included turnovers gained on six occasions (highest ranking of No. 2 in 2019 with 34), defensive touchdowns four times (highest ranking of No. 5 in 2016 and 2019 with 4) and scoring defense three times (best ranking of No. 6 at 15.3 points per game in the Spring of 2021). During his first run as defensive coordinator from 2014 through 2021, UNI ranked sixth in the FCS by allowing 19.9 points per game over a 99-game span. He was also named a finalist for the 2019 FootballScoop FCS Defensive Coordinator of the Year award.
 
The Panthers won four conference championships during Johnson’s time at UNI. Additionally, they made 10 FCS Playoff appearances and advanced past the first round in eight of 10 seasons, which included a semifinal showing in 2008 and quarterfinal appearances in 2015 and 2019.
 
Before being promoted to coordinator, Johnson coached the Northern Iowa defensive backs and served as the recruiting coordinator from 2009 through 2012. In 2007 and 2008, he was the video coordinator and assistant defensive backs coach.
 
Johnson went to UNI after working the 2003 through 2006 seasons at Loras College, serving on the same staff as former K-State head coach Chris Klieman. Johnson worked with the Duhawk defensive backs in 2003, 2004 and 2006, while he coached the wide receivers in 2005. Prior to his time at Loras, he was a graduate assistant and video coordinator at Wyoming in 2002.
 
A native of Scandia, Kansas, Johnson obtained his undergraduate degree in sports science from Kansas in 2000, while he earned a master’s degree in athletic administration from Loras in 2005.
 
Johnson and his five, Nicki, have a son, Lane, and a daughter, Drew.
 
THE JEREMIAH JOHNSON FILE
Hometown: Scandia, Kansas
College: Kansas – Bachelor’s degree in sports science (2000); Loras College – Master’s degree in athletic administration (2005)
Family: Wife: Nicki; Children: Lane, Drew
 
JEREMIAH JOHNSON’S COACHING CAREER
2002, Wyoming (Graduate Assistant/Video Coordinator)
2003-04, Loras College (Defensive Backs)
2005, Loras College (Wide Receivers)
2006, Loras College (Defensive Backs)
2007-08, Northern Iowa (Video Coordinator/Assistant Defensive Backs Coach)
2009-12, Northern Iowa (Defensive Backs/Recruiting Coordinator)
2013-16, Northern Iowa (Defensive Coordinator/Linebackers)
2017-21, Northern Iowa (Defensive Coordinator/Defensive Backs)
2022, Kent State (Defensive Coordinator)
2023, Northern Iowa (Defensive Coordinator)
2024, Louisiana Tech (Defensive Coordinator)
2025, Coastal Carolina (Defensive Coordinator/Interim Head Coach)
2026, K-State (Defensive Backs)

 



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Texas A&M Volleyball adds another productive player from the portal

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Dec. 24, 2025, 5:40 p.m. CT

Winning championships is always the top goal for any athletic program. However, when you go deep into the postseason, especially in volleyball, it can interfere with the staff’s ability to recruit. That’s a good problem to have when you’re bringing home hardware, and Texas A&M head coach Jamie Morrison is already getting work done in the NCAA transfer portal.

Needing to reload a roster that’s losing nine seniors, including four All-Americans and two future professional players, Coach Morrison received some major news on Tuesday. It was announced that former Boise State middle blocker Eliza Sharp has committed to Texas A&M. This gives A&M another young talent to develop and brings some elite production.

Originally, Coach Morrison had a five-year plan to reach a national title, which meant he understood that the roster he had now would be a crucial part of turning the Aggie volleyball program into a national powerhouse. With him now ahead of schedule by two years, it gives him a significant advantage in recruiting and positions Texas A&M for a quick turnaround to make another championship run in the near future.

Below is key information on the third commit joining the 2026 Texas A&M volleyball team.

Eliza Sharp – Middle Blocker





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The News-Gazette’s 44th All-State volleyball team: Player of the Year Burgdorf a dominant force for St. Charles North | Sports

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ST. CHARLES — St. Charles North volleyball coach Lindsey Hawkins made a point to sit down with Haley Burgdorf this summer and watch “The Last Dance.”

Burgdorf had already seen the 10-episode miniseries chronicling Michael Jordan’s career and final season with the Chicago Bulls, and Hawkins had shown her team clips from the documentary in the run-up to the IHSA playoffs last season. But the North Stars coach saw value in a rewatch heading into Burgdorf’s senior season.

“I specifically played the episode where (Jordan) starts talking about the team evolving and being able to rely more on Scottie Pippen and Dennis Rodman,” Hawkins said. “She’s a big Michael Jordan fan. She had seen it before, but I wanted her to specifically focus in on that episode and how he figured out he needed the team around him. She really embraced that, too. … She was like, ‘Yeah, I can see this and how important it is to get everybody else involved,’ because we would literally, last year, just set her all the time.”

Burgdorf was a one-woman wrecking crew in 2024. The 6-foot-1 outside hitter hammered home 611 kills in a 32-win season for St. Charles North.

Burgdorf was no less dominant for the North Stars this fall, but the team dynamic shifted. She didn’t have to do it all. Illinois State-bound Sidney Wright grew into a bigger role at middle blocker. Hawkins called senior outside hitter Amber Czerniak her “silent killer” and “unsung hero,” and future Valparaiso setter Mia McCall directed traffic in a more balanced attack.

But Burgdorf was still the centerpiece. Still St. Charles North’s go-to option. Still a nearly unstoppable force on the pin.

That’s why Burgdorf, who will enroll next month at Penn State and start training immediately with the Big Ten powerhouse, was named the 44th News-Gazette All-State Player of the Year. The catalyst for a 35-win team thanks to 435 kills, 198 digs and 52 aces for the North Stars.







ABN-L-GVB-GLENBW-SECT-1106-01.jpg

St. Charles North’s Haley Burgdorf (23) slams the ball over the net during the Class 4A Glenbard West Sectional semifinal game against Glenbard West in Glen Ellyn on Tuesday, Nov. 4, 2025. (James C. Svehla / for The Beacon-News)




“I knew that now we have a bunch of good players because everyone has improved so much from club season and back to high school,” Burgdorf said. “The pressure, really for me, was to lead this team to victories and do our absolute best. You have to lead everyone to believe they can do this. That was really my role this year because last year it was being able to dominate. This year it was, ‘Let’s have all the other pieces come together.’ That was our mindset the whole time.”

Burgdorf played a key role for St. Charles North as a freshman. It was her sophomore year, though, where she was thrust into a leadership role on the court with injuries to seniors Katherine Scherer, Jackie Ruder and Adrianna Huptych.

“Those three gave me a lot of advice on what to do and just be myself and just be confident in everyone and what they do,” Burgdorf said. “Coming into my junior year, I knew I had to fill that role but also be very dominant. Most of the pressure was on me my junior year being able to make everyone else on my team better and being there for them if they needed me. This year was more of a team thing.”

How much the North Stars leaned on Burgdorf early in her career helped mold her into the dominant outside hitter she became as an upperclassmen.

“She’s kind of been in this leadership position forever,” Hawkins said. “Her play, it shows how much the kids trust her and how much she trusts herself, too. It doesn’t matter if she’s got two blockers, three blockers, she trusts herself to find open court space. I’ve been coach at North for almost 18 years, and I have probably only seen two other kids (Plainfield North’s Ella Wrobel and Geneva’s Grace Loberg) dominate the way she does.”

Wrobel and Loberg both wound up in the Big Ten. Wrobel started her career at Wisconsin before transferring to Ohio State. Loberg helped Wisconsin win the 2021 NCAA title.

Burgdorf is also bound for the Big Ten. Penn State might have been later to her recruitment than other power conference teams, but all it took was a trip to State College, Pa., for a volleyball camp and ensuing scholarship offer to sell Burgdorf on the Nittany Lions.







Haley Burgdorf

St. Charles North outside hitter, 2025 N-G All-State Player of the Year and Penn State-bound Haley Burgdorf, left, poses with Nittany Lions coach and 1996 N-G All-State Player of the Year Katie Schumacher-Cawley at Rec Hall in State College, Pa.




“I fell in love with the campus when I got there,” Burgdorf said. “We all get that feeling, a sense of home, and that’s what Penn State felt like for me.”

Burgdorf will play for Katie Schumacher-Cawley at Penn State. The Nittany Lions coach, who guided the team to the 2024 NCAA title while beating breast cancer, starred at Mother McAuley in the mid-1990s and was the 1996 N-G All-State Player of the Year.

“Once we got her to camp, we really liked her and knew she would fit in — not just volleyball-wise,” Schumacher-Cawley said. “She’s such a hard worker and will definitely fit in with the culture of the program and add so much value. Even when the high school season was over, she was in the gym the next day. I was like, ‘Maybe you should take some time off,’ but she was like, ‘No, I love it.’ That’s what we need.

“She has the tools to compete, and it’s exciting that she’s going to come at semester. She’ll be able to get int he weight room with our strength coach and get herself prepared for fall and in the classroom as well getting to know campus and getting her feet wet with college courses.”

Burgdorf envisions herself as a six-rotation outside hitter at Penn State. That’s the goal. It’s why she honed her passing and defensive skills at Sports Performance Volleyball at the club level.

“I think the challenge I’m most excited for is being able to test my ability at another level because the Big Ten is considered one of the best leagues in NCAA volleyball,” Burgdorf said. “I’m excited to play out there and see what I’m capable of. I’m really excited to play against most of the best players in the world.”





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Wisconsin volleyball flips Isabelle Hoppe from Penn State

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Penn State earns commitment from Pitt transfer Ryla Jones | Penn State Volleyball News

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Penn State earned another commitment from the transfer portal.

Ryla Jones has transferred to the Nittany Lions. 

Jones is staying in the Keystone State, coming over from Pitt, where she was in the final four.

The Oxon Hill, Maryland, native tallied nine kills on a .400 hitting percentage, with nine total blocks against Penn State. 

Jones will play between Kennedy Martin and Emmi Sellman next season and could be a part of a lethal front-court trio.

MORE VOLLEYBALL COVERAGE


Former Penn State setter Izzy Starck announces transfer to Pitt

Izzy Starck has found a new home.

If you’re interested in submitting a Letter to the Editor, click here.



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