Commenting on the partnership, Kevin Martinez, president of business operations for the Seattle Mariners, said: “Nintendo and the Mariners have been inextricably linked since 1992. Now, each time the Mariners take the field, our jersey sleeves will help serve as a reminder of all that Nintendo of America has done for the Northwest community and […]
Commenting on the partnership, Kevin Martinez, president of business operations for the Seattle Mariners, said: “Nintendo and the Mariners have been inextricably linked since 1992. Now, each time the Mariners take the field, our jersey sleeves will help serve as a reminder of all that Nintendo of America has done for the Northwest community and the team. There isn’t a better partnership in Major League Baseball. We are grateful for our incredible relationship with Nintendo.”
Beginning Opening Day on March 27 against the Oakland Athletics at T-Mobile Park, the Nintendo brand will be prominently displayed on the Mariners’ jersey sleeves throughout the regular season and postseason.
The collaboration extends beyond branding, as all-star centerfielder Julio Rodríguez is set to act as a brand ambassador, helping to bridge the connection between the club and Nintendo. His involvement suggests an intent to enhance fan engagement and promote fan experiences that resonate with both sports and gaming communities.
This partnership marks a significant milestone, showcasing the Mariners’ innovative approach to brand alignment within Major League Baseball (MLB).
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This partnership signifies more than just advertising; it reflects the growing trend of bridging sports and entertainment, engaging wider audiences by aligning two beloved franchises.
Fans will notice the Nintendo racetrack logo adorning home jerseys, while away jerseys will feature the Nintendo Switch 2 logo, witht the strategic move positioning the Mariners as a pioneer in MLB, being the first team to display different branding for home and road games.
Industry stakeholders will be keenly observing the implications of this strategic alliance on both brand visibility and fan engagement within the sports business landscape.
In a notable development within the sports marketing landscape, the Seattle Mariners have unveiled an expansion of their collaboration with Nintendo of America Inc., designating the gaming giant as the team’s first official jersey sleeve partner.
Nintendo of America president and COO, Doug Bowser, added: “It’s a genuine thrill to be able to partner with such a talented team, including bright stars like Julio. Our history with the Mariners goes back decades so this really feels like coming home. Nintendo has a lot of exciting news this year, and through collaborations like this one, we can’t wait to create even more smiles across all generations.”
