Sports
Second-Screen Golf Experiences : Player Profiles
At the 2025 JM Eagle LA Championship, IRCODE debuted Player Profiles, a new LIVE+ capability to bring fans closer to athletes without prompts, QR codes, or static triggers.
In addition to offering an on-site fan experience, IRCODE, as a Technology Partner, introduced an interactive viewer experience for fans at home. When players appeared on-screen, viewers used the IRCODE app to scan their screen and instantly accessed a full, interactive profile for shopping their favorite players’ gear, diving deeper into their stories and learning more about the causes that are meaningful to them.
Player Profiles leverages IRCODE’s patented EXACT Match technology and proprietary computer vision, and applies real-time visual recognition to usher in the next generation of second-screen entertainment.