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SEGG Media Partners with Veloce for $10B Global Motorsport Expansion

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SEGG Media (NASDAQ: SEGG) is advancing its global motorsport strategy through strategic initiatives across multiple racing series. The company is engaging in key discussions with NASCAR executives alongside Veloce Group to explore content rights and sponsorship opportunities, aiming to expand NASCAR’s digital footprint globally.

The company is launching the Sports.com Elite Driver Program in 2026, supporting drivers across Formula One, IndyCar, and other categories. Additionally, SEGG Media is exploring opportunities in hydrogen racing and has supported the inaugural Racing Women Training Camp. The global motorsport market is projected to grow by over $10 billion by 2029.

SEGG Media (NASDAQ: SEGG) sta potenziando la sua strategia globale nel motorsport tramite iniziative mirate in diverse serie di corse. L’azienda sta conducendo colloqui con i dirigenti della NASCAR insieme al Veloce Group per valutare diritti sui contenuti e opportunità di sponsorizzazione, con l’obiettivo di ampliare la presenza digitale della NASCAR a livello mondiale.

Nel 2026 lancerà il Sports.com Elite Driver Program per supportare piloti in Formula 1, IndyCar e altre categorie. SEGG Media sta inoltre sondando opportunità nelle corse a idrogeno e ha sostenuto il primo Racing Women Training Camp. Si prevede che il mercato mondiale del motorsport crescerà di oltre 10 miliardi di dollari entro il 2029.

SEGG Media (NASDAQ: SEGG) está ampliando su estrategia global en el automovilismo mediante iniciativas estratégicas en varias categorías de competición. La compañía mantiene conversaciones con los ejecutivos de NASCAR junto a Veloce Group para estudiar derechos de contenido y oportunidades de patrocinio, buscando aumentar la presencia digital de NASCAR a nivel internacional.

La empresa lanzará en 2026 el Sports.com Elite Driver Program para apoyar a pilotos de Fórmula 1, IndyCar y otras disciplinas. Además, SEGG Media explora oportunidades en carreras de hidrógeno y apoyó el primer Racing Women Training Camp. Se proyecta que el mercado mundial del automovilismo crecerá en más de 10.000 millones de dólares para 2029.

SEGG Media (NASDAQ: SEGG)는 여러 레이싱 시리즈에서 전략적 활동을 통해 글로벌 모터스포츠 전략을 확대하고 있습니다. 회사는 Veloce Group과 함께 NASCAR 경영진과 핵심 논의를 진행하며 콘텐츠 권리와 스폰서십 기회를 모색해 NASCAR의 디지털 영향력을 전 세계로 확장하려 하고 있습니다.

회사는 2026년 Sports.com Elite Driver Program을 출범하여 포뮬러원, 인디카 및 기타 카테고리의 드라이버를 지원할 예정입니다. 또한 SEGG Media는 수소 레이싱 분야 기회를 탐색하고 있으며, 창설된 Racing Women Training Camp도 지원했습니다. 글로벌 모터스포츠 시장은 2029년까지 100억 달러 이상 성장할 것으로 예상됩니다.

SEGG Media (NASDAQ: SEGG) renforce sa stratégie mondiale dans le sport automobile via des initiatives ciblées dans plusieurs championnats. La société mène des discussions clés avec les dirigeants de la NASCAR aux côtés de Veloce Group pour étudier les droits de contenu et les opportunités de parrainage, dans le but d’étendre la présence numérique de la NASCAR à l’international.

En 2026, elle lancera le Sports.com Elite Driver Program pour accompagner des pilotes de Formule 1, IndyCar et d’autres catégories. SEGG Media explore également des opportunités dans les courses à hydrogène et a soutenu le premier Racing Women Training Camp. Le marché mondial du sport automobile devrait croître de plus de 10 milliards de dollars d’ici 2029.

SEGG Media (NASDAQ: SEGG) treibt seine globale Motorsportstrategie durch gezielte Initiativen in mehreren Rennserien voran. Das Unternehmen führt gemeinsam mit Veloce Group wichtige Gespräche mit NASCAR-Führungskräften, um Inhalte-Rechte und Sponsoringmöglichkeiten zu prüfen und die digitale Reichweite der NASCAR weltweit auszubauen.

2026 startet das Unternehmen das Sports.com Elite Driver Program, das Fahrer in Formel 1, IndyCar und weiteren Klassen unterstützen soll. Zudem sondiert SEGG Media Chancen im Wasserstoff-Rennsport und hat das erste Racing Women Training Camp unterstützt. Der globale Motorsportmarkt wird voraussichtlich bis 2029 um über 10 Milliarden US-Dollar wachsen.

Positive


  • Strategic partnership discussions with NASCAR for global digital expansion

  • Launch of Sports.com Elite Driver Program in 2026 across multiple racing series

  • Expansion into innovative hydrogen racing series backed by FIA

  • Initiative towards gender equality through Racing Women Training Camp

  • Targeting growing motorsport market projected to increase by $10 billion by 2029

Negative


  • Poor performance of SEGG-backed drivers in Milwaukee with best finish at 17th place

  • Highly fragmented market with multiple racing series could pose integration challenges

Insights


SEGG’s motorsport strategy targets a $10B market through NASCAR talks, IndyCar initiatives, and digital-first fan engagement programs.

This press release reveals SEGG Media’s comprehensive strategy to capitalize on the fragmented global motorsport market, which is projected to grow by $10 billion by 2029 according to Technavio. The company is positioning its Sports.com platform as a central hub for diverse motorsport content, which represents a strategic move to consolidate fragmented audience segments.

The discussions with NASCAR executives at Daytona are particularly significant. NASCAR commands the largest motorsport audience in the U.S., and SEGG is pursuing content rights, sponsorship frameworks, and digital engagement strategies targeted at younger demographics. By leveraging Veloce’s digital expertise and the Sports.com app for short-form and behind-the-scenes content, SEGG is addressing a critical industry challenge: connecting traditional racing properties with digital-native audiences.

The announced Sports.com Elite Driver Program spanning Formula One, IndyCar, and other series signals a comprehensive talent development strategy launching in 2026. This initiative could create valuable intellectual property and marketing assets while generating content that drives audience engagement.

SEGG’s exploration of hydrogen racing series participation through Veloce demonstrates forward-thinking alignment with sustainability trends in motorsport. The mixed-gender format also supports their parallel diversity initiatives like the Racing Women Training Camp.

While the performance of SEGG-backed drivers at Milwaukee was disappointing (with finishes of 17th, 25th, and a retirement), this represents a minor operational setback rather than a strategic concern. The broader initiatives targeting audience consolidation, content creation, and digital engagement across multiple racing series represent a coherent approach to capturing value in a growing but fragmented market.














Motorsport Recap

A Media Snippet accompanying this announcement is available by clicking on this link.

FORT WORTH, Texas, Aug. 25, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a global leader in sports, entertainment, and gaming, announces Sports.com’s recent motorsport activities. With its diverse, global audience, motorsport is a cornerstone of the Company’s strategy for its Sports.com brand. Motorsport is a highly fragmented global market with multiple racing series appealing to distinct regional and global fan bases. The Sports.com platform is being designed to offer these distinct audiences a singular location to consume content covering the diverse disciplines under the motorsport umbrella. With the motorsport market expected to grow by more than USD $10 billion by 2029 according to a report issued by Technavio, SEGG Media is poised to bring audiences together and fans closer to the action they love.   

Daytona: SEGG Media and Veloce Group in NASCAR Talks
At Daytona International Speedway, SEGG Media Chairman Matthew McGahan and Sporting Director Marc Bircham, together with Dan Bailey, CEO of Veloce Esports Group Ltd. (“Veloce”) met with senior NASCAR executives for strategic discussions.

The talks explored:

  • Bespoke content rights to scale digital fan engagement globally.
  • Sponsorship frameworks and investment pathways for major international brand partners.
  • Leveraging Veloce’s digital reach and the Sports.com app to expand NASCAR’s footprint through short-form and behind-the-scenes content, targeting younger audiences and strengthening global fan engagement.

NASCAR, the premier motorsport property in the U.S., represents a huge opportunity for SEGG Media to align its digital-first strategy with one of the most passionate fan bases in the world.

Nashville IndyCar Finale: Elite Driver Program and 2026 Planning
The Borchetta Bourbon Music City Grand Prix in Nashville (August 31, FOX/Sky Sports) will mark the conclusion of the 2025 IndyCar season. SEGG Media’s executive leadership — Chairman & CEO Matthew McGahan, Company Directors Marc Bircham and Warren Macal, and COO Gregory Potts will be in attendance.

Beyond the on-track action, management will hold close-out discussions with driver representatives and outline plans for SEGG Media’s new Sports.com Elite Driver Program encompassing Formula One, IndyCar, and other disciplines.. Launching in 2026, the program is designed to support emerging and established elite drivers across Formula One, IndyCar, Indy NXT, and other categories, focusing on driver excellence, brand-building, and digital fan engagement — aligning with the Company’s mission to deliver long-term shareholder value through sporting excellence.

Hydrogen Racing: Exploring Opportunities
Looking forward, Veloce is exploring opportunities to compete in the world’s first hydrogen racing series. Backed by the FIA as a World Cup, supported by Saudi Arabia, and created by Alejandro Agag (Formula E, Extreme E, E1), the series introduces mixed-gender racing, rally-inspired stages, and a sustainability-first platform.

This initiative reinforces SEGG Media’s commitment to innovation, inclusivity, and global leadership in motorsport’s future.

Racing Women: Breakthrough Week in UK Motorsport
SEGG Media proudly supported the inaugural Racing Women Training Camp powered by Sports.com an initiative hailed as a breakthrough for gender equality in motorsport. The program identified potential future stars, generated positive media and social coverage, and highlighted SEGG Media’s commitment to diversity, audience growth, and brand impact.

Milwaukee Recap: Drivers Target Nashville Comeback
The three SEGG Media-backed drivers endured difficult outings in Milwaukee with Louis Foster finishing 17th and Callum Ilott classified 25th in the Snap-On Milwaukee Mile 250, and Seb Murray retiring on Lap 64 in the INDY NXT by Firestone at the Milwaukee Mile race. All three are now focused on finishing the season strongly in Nashville, where they will also learn more about SEGG Media’s long-term vision and the rollout of the Sports.com Elite Driver Program.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.


For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.









FAQ



What strategic initiatives is SEGG Media pursuing with NASCAR in 2025?


SEGG Media is discussing bespoke content rights, sponsorship frameworks, and leveraging Veloce’s digital reach to expand NASCAR’s global footprint through the Sports.com app, particularly targeting younger audiences.


When will SEGG Media launch its Sports.com Elite Driver Program?


The Sports.com Elite Driver Program will launch in 2026, supporting drivers across Formula One, IndyCar, Indy NXT, and other racing categories.


How did SEGG Media-backed drivers perform in the Milwaukee Mile 250?


The drivers had challenging results with Louis Foster finishing 17th, Callum Ilott 25th, and Seb Murray retiring on Lap 64.


What is SEGG Media’s involvement in hydrogen racing?


SEGG Media, through Veloce, is exploring opportunities to compete in the world’s first FIA-backed hydrogen racing series, which features mixed-gender racing and rally-inspired stages.


How is SEGG Media promoting diversity in motorsport?


SEGG Media supported the inaugural Racing Women Training Camp powered by Sports.com, an initiative aimed at identifying future female racing stars and promoting gender equality in motorsport.








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Isabella Robusto returns to ARCA Menards Series with Nitro Motorsports

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After moderate success in her rookie campaign in the ARCA Menards Series, Isabella Robusto is going full-time again. This time, Robusto will team up with Nitro Motorsports. Nitro bought out the Venturini Motorsports program earlier this year.

Isabella Robusto was a common sight in the top-five last season in the ARCA Menards Series. She has legitimate talent at 21 years old. Early in the season, DNFs cost her points to compete for the top spots in points. Besides those DNFs, Robusto’s worst finish was a P10 at Lime Rock Park and Kansas. Not bad for a driver still figuring out stock cars.

During her high school years, Robusto was a multisport athlete. Now, she’s racing cars full-time in ARCA. I’d expect her to compete for wins in the 2026 season. We will have to see who Pinnacle Racing Group and Joe Gibbs Racing have in store for the year. But Robusto should be in one of the best cars week in and week out.

We have seen Isabella Robusto’s talent on display multiple times before. She has come close to winning more than a few times, but hasn’t been able to close the deal. She has finished P2 at the Illinois State Fairgrounds on dirt and had a P2 finish at Irwindale in the West Series, as well as Nashville Fairgrounds in the East Series.

Toyota believes that Robusto can be the next woman driver to make it big in racing. They have a few women signed to development deals. Robusto is joined by drivers like Taylor Reimer, Jade Avedisian, and others in that development group. Of course, Reimer forms one half of a NASCAR power couple with Truck Series champion Corey Heim.

Expectations for Isabella Robusto in 2026

Again, we have to see what the rest of the full-time ARCA Menards Series field looks like, and who the part-time drivers are, but Isabella Robusto should take that next step up in 2026. If she doesn’t, then her NASCAR journey might see itself come to a halt or a major speedbump at the very least.

Nitro Motorsports has taken over the Venturini program. Outside of JGR, they are going to be the top Toyota organization in ARCA. Still, they have to put the cars on the track and make them go fast. Venturini found out how to do it, now Nitro has to replicate that success.

It would be fantastic to see Robusto win a race in 2026. There are so many young girls and women in racing right now, not nearly as many as there are young boys and men, but the time is coming where one of these women breaks through. With her athleticism and generally easygoing attitude, Robusto has a real chance to be the one who does it first.

Since Hailie Deegan won her K&N race all those years ago, we’ve waited for the next woman to win in a NASCAR-sanctioned series. It might just be Isabella Robusto in 2026.



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Tony Kanaan praises FIA for revising IndyCar superlicense points

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The FIA’s updated changes of the superlicense points allocation to the IndyCar Series championship ahead of the 2026 season has been welcomed by several in the paddock, including Arrow McLaren team principal Tony Kanaan.

The FIA World Motor Sport Council concluded its final meeting for 2025 on Wednesday, making several changes across several series that also impacted North America’s premier open-wheel championship. 

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Previously, the top 10 in the IndyCar championship were awarded superlicense points from first to 10th as follows: 40-30-20-10-8-6-4-3-2-1. However, the updated changes will now see first to 10th allocated 40-30-25-20-15-10-8-6-3-1. 

This brings IndyCar’s status closer to Formula 1 as a ‘feeder series’ in terms of hitting the required 40 superlicense points over a three-year span, remaining behind Formula 2 (40-40-40-30-20-10-8-6-4-3) and ahead of Formula 3 (30-25-20-15-12-9-7-5-3-2). 

Kanaan reacts to FIA superlicense change

Tony Kanaan

Tony Kanaan

Photo by: Gregg Feistman / Motorsport Images

“No one doubts that IndyCar is one of the most competitive racing series in the world, and I’m glad the FIA is acknowledging that by increasing the points to be more comparable to F2,” Kanaan said, via a statement sent to Motorsport.com. 

“It’s good news for IndyCar and good for the drivers in the series if they do want to race in F1. An IndyCar driver shouldn’t need to go to a feeder series to prove they’ve got what it takes to compete in any other series.” 

Although Arrow McLaren’s Pato O’Ward also serves as McLaren F1’s reserve and test driver (and recently driven in FP1 outings in Mexico and Abu Dhabi this year), Kanaan is likely referencing Colton Herta. 

Herta has been among the shortlist of drivers highly touted in the IndyCar paddock since coming onto the scene at the end of 2018, and becoming the youngest race winner in 2019 (at 18 years, 11 months and 25 days old). However, his eligibility for a superlicense has been difficult. A potential F1 debut for AlphaTauri in 2023 was halted due to having 32 superlicense points despite finishing seventh, third and fifth in the title race from 2019-21. 

The 25-year-old Herta went into the 2025 season with 31 superlicense points and, under the FIA’s previous criteria, needed to finish fourth in the championship or fifth with an FP1 appearance. 

Despite Herta falling short of that goal and ending up seventh in the title race, he was still brought into Cadillac’s F1 team, albeit a test driver. He also left IndyCar at the end of the year to run F2 with Hitech in pursuit of securing enough superlicense points for a shot at an F1 seat in 2027. He needs to either finish eighth, but could also secure it with 10th in combination with multiple free practice appearances.

Only Alex Palou (120 points), Scott Dixon (56 points), O’Ward (48 points) and Scott McLaughlin (41 points) are eligible based on results from the past three seasons. The updated changes will only impact points scored from 2026 onwards.

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NASCAR CEO France takes the stand as plaintiffs’ final witness in antitrust case

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The man who avoids the limelight and a microphone didn’t have that luxury Tuesday in a North Carolina federal courtroom.

NASCAR chairman and CEO Jim France (pictured above) was called as the final witness for the plaintiffs, 23XI Racing and Front Row Motorsports, in the antitrust lawsuit the teams filed against France and the sport he owns and operates. France was questioned by the team’s lead counsel, Jeffrey Kessler, for nearly 2.5 hours, during which he repeatedly said he couldn’t recall certain internal communications, events or numbers.

But France did admit that “I did say no” to permanent charters. Kessler did not ask why.

The concept of permanent charters was a key point for race teams during negotiations for the 2025 charter agreement. Heather Gibbs testified to the importance they had for the Gibbs family and how valuable they would be for stability. Richard Childress also testified that permanent charters would help financially in a sport with a challenging economic model.

NASCAR, however, wanted to remain flexible going forward, according to Steve O’Donnell’s testimony. O’Donnell, who became president of NASCAR earlier this year, said the unknowns were part of the reason for not granting permanent charters, as NASCAR didn’t know what the sport would look like in the future regarding costs, schedule, cars and other financial variables.

Kessler repeatedly pressed France on being the top of the NASCAR food chain and the one who makes decisions. Some of that came through Kessler asking, “You bear the ultimate responsibilities for the company?” and, “The buck stops with you?”

But France, like other NASCAR executives who testified before him, such as Phelps, O’Donnell and Scott Prime, would only say that NASCAR has a board of directors, and that’s where the discussion and decisions go.

Although France said the board can overrule him, he couldn’t recall one of those instances. Kessler quipped to let him know if he thought of one while they continued with the testimony.

France owns 54% of NASCAR through the family trust. Lesa France Kennedy, his niece, owns 46%.

Kessler also spent time showing France communications within the company during the charter negotiations, one of which was O’Donnell saying that France was visibly reacting, swearing, while reading a Heather Gibbs letter out loud. But not only did France counter that he doesn’t recall being upset about the letter, nor there being anything in it that would make him upset, France also said he’s not sure why O’Donnell characterized things that way.

France also challenged part of Heather Gibbs’s testimony. She explained that Sept. 6, the deadline to sign the charter agreement, France had told Joe Gibbs that the negotiations were done and the deadline set. Furthermore, “If I wake up and I have 20 charters, I have 20. If I have 30, I have 30,” is what Gibbs relayed.

“I don’t think I’d say that to Coach (Gibbs),” France said.

And so the testimony went as Kessler continued to press on communications France received from team owners and his reaction. France acknowledged receiving letters from Roger Penske, Rick Hendrick, Jack Roush and Joe Gibbs in the spring of 2024. All expressed concerns over the sport’s business model and race teams losing money.

France will return to the stand Wednesday for cross-examination by NASCAR’s counsel. NASCAR will then begin presenting its case.

Childress says his race team relies on support from his other businesses and thinks permanent charters could address this. James Gilbert/Getty Images

Tuesday closed with France after also seeing Childress and Phelps on the stand.

Childress testified that he signed the charter agreement because he had no choice. The NASCAR Hall of Famer didn’t want to lose his charters, admitting his company isn’t financially able to compete without them. He said the other businesses Childress has founded help support the race team.

But, he, too, wanted permanent charters. Childress also agreed with the other key items the teams asked for, including a say in the governance of the sport, revenue, and receiving a percentage of new revenue.

“It wouldn’t cost NASCAR nothing” to award permanent charters, said Childress.

He also said, “I would love to see RCR running 60 years from now, but with this model, we can’t do it.”

As for the testimony from Phelps, there were times when he, too, under questions from Kessler, said he couldn’t recall or didn’t know about what he was being asked. However, he disputed the version of events the teams have relayed, claiming the Sept. 6, 2024, deadline was a take-it-or-leave-it situation. Multiple times, Phelps said that wasn’t what happened, or it was an unfair statement.

According to Phelps, the first draft went out in December of 2023. The teams responded in January of 2024.

Another response from the teams came through in February, and soon thereafter, NASCAR began meeting with the teams individually because they were hearing that not all of the information NASCAR was giving to the Team Negotiating Committee (TNC) was making its way back to everyone.

In May, another draft went out with a response from the teams in June. The meetings continued in June, July, and August. The third draft went out on Aug. 14, in which the teams were told the deadline would be the end of August.

Phelps said that Jeff Gordon of Hendrick Motorsports then asked for an extension of the deadline. It was moved to Sept. 6. When the new deadline was set, Phelps said he called every team owner or team representative and let them know.

Lawyers for the teams sent comments about the draft on Sept. 5. At this point, Phelps said he was “pleasantly surprised” that the changes and comments weren’t that extensive. He was at the point where he felt the teams would sign after those updates were made.

As for September 6, Phelps said the day unfolded with the deadline being the end of the day. Jim France, meanwhile, had promised Roger Penske that no charter agreement would go out until they had spoken. Penske ended up calling Phelps, who told him to make sure he spoke with France before they could proceed.

Soon enough, the deadline was extended to midnight. Phelps made that decision because he said he knew the teams needed time for the agreement to reach their inboxes. He was still under the impression they were going to sign, and they had been updated by their lawyers.

“I was surprised,” Phelps said, when 23XI Racing and Front Row didn’t sign. Those two teams were even given an additional deadline to sign, but they didn’t.

Phelps also testified that NASCAR could not give the teams the $720 million per year they wanted because it would bankrupt them.



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‘Careful what you wish for’

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Dale Earnhardt Jr., just like the rest of the NASCAR community, is keeping a close eye on the 23XI Racing and Front Row Motorsports versus NASCAR antitrust lawsuit trial. Through now eight days of court, Earnhardt has heard some things that he doesn’t particularly like.

23XI and FRM have pointed out that NASCAR, along with Marcus Smith‘s Speedway Motorsports, own most of the racetracks on the Cup Series schedule. Earnhardt is hoping that the teams’ goal is not to get NASCAR to sell the tracks in which they own.

“There’s been a point made about NASCAR owning the racetracks. I don’t know that 23XI wants NASCAR to sell their tracks. I’m hoping that’s not really what they’re asking,” Earnhardt said on Tuesday’s Dale Jr. Download. “I think they’re using that against NASCAR because NASCAR did tell some other people like Marcus Smith and so forth, ‘You’re gonna have to sign an exclusivity deal because we don’t want anyone else running a race before we come into town.’

“That’s not unusual in any other sports and arenas and so forth. But I think there’s been something made about NASCAR owning the racetracks and the way they’ve restricted use of those facilities is helping the argument of 23XI.”

Dale Earnhardt Jr. issues warning to 23XI Racing, Front Row Motorsports

Economist Edward Snyder testified Monday that NASCAR has violated antitrust laws because “teams don’t have anywhere else to sell their services,” citing NASCAR’s ownership of “the tracks, the teams and the cars.” Snyder then brought up the exclusivity agreements NASCAR began entering into with racetracks after the charter system began in 2016.

The agreements keep racetracks from hosting events with rival racing series. Snyder, according to The Associated Press, stated his belief that NASCAR entered into the agreements in an effort to stave off any threats of a potential startup series.

If 23XI and FRM’s position is that NASCAR needs to sell their racetracks, Earnhardt strongly encourages them to reconsider. He noted the current landscape in regard to owning racetracks, which he called a non-lucrative business. Earnhardt questions the future of the sport if NASCAR is forced to sell its racetracks.

“It’s kind of got to be a be careful what you wish for kind of thing because No. 1, no one’s building racetracks. Building a racetrack today is not a financial success. Running a racetrack today is not a lucrative operation,” Earnhardt said. “No one is clamoring to go out there and build any type of racetrack, big or small. … No one’s in the business of owning racetracks. Nobody’s gonna be standing on the steps waiting for those tracks to go to the highest bidder.

“If NASCAR and Marcus don’t own these racetracks, who does? They’re gonna turn into development, they’re gonna be turned into Amazon centers — they won’t be racetracks. What will happen is in 10 years, we’ll be racing on a bunch of street courses and road courses, no sh*t. So, everybody kind of be careful around that because as unique as it is, we need NASCAR to own the tracks they own because it’s really a lost or dying sort of business model.”

Day 9 of the trial will resume Thursday. It will begin at 8:30 a.m. at the Western District of North Carolina courthouse in Charlotte.



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Racing Legends Honored at Vermont Motorsports Hall | Local News

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Vermont Motorsports HOF

Families and representatives of the Vermont Motorsports Hall of Fame’s inaugural Class of 2025 gather during the Dec. 6 induction ceremony at Vermont SportsCar in Milton. Nine figures from across Vermont racing history were honored during the sold-out event.




MILTON — The Vermont Motorsports Hall of Fame inducted its inaugural class Saturday, honoring nine trailblazing figures in the state’s racing history during a sold-out ceremony at Vermont SportsCar in Milton.

The Dec. 6 event marked the official launch of the new hall of fame and drew a crowd of 175 people — many representing different eras and disciplines of motorsports across Vermont. Restored racecars connected to several inductees were displayed throughout the facility.

The Class of 2025 included John Buffum, Tom Curley, Harmon “Beaver” Dragon, Bobby Dragon, C.V. “Chuck” Elms II, Shirley Muldowney, C.J. Richards, Ken Squier and Gardner “The General” Stone. East Thetford driver Brandon Gray was also recognized as the organization’s first Racer of the Year.

Inductees recognized for decades of contributions

Buffum, of Colchester, is widely considered the top American rally driver of all time, with 23 national championships and 123 major event victories. Vermont SportsCar founder Lance Smith credited Buffum as a driving inspiration for the team and its Milton facility.

Curley — the longtime Thunder Road co-owner and founder of the NASCAR North Tour and American-Canadian Tour — was honored posthumously. The renowned stock car promoter died in 2017.

Milton natives Beaver and Bobby Dragon were celebrated for their legacies on asphalt tracks across the region. Beaver Dragon won back-to-back NASCAR North Tour titles in 1979 and 1980 and was a multi-time track champion at Airborne Park Speedway and Catamount Stadium.







Beaver

Harmon “Beaver” Dragon speaks during his induction into the Vermont Motorsports Hall of Fame on Dec. 6 at Vermont SportsCar in Milton. Dragon, a Milton native, is a two-time NASCAR North Tour champion and one of Vermont’s most celebrated stock car drivers.




His brother Bobby remains the winningest Vermont-born asphalt stock car driver in history with 145 documented victories and 21 championships.

Elms, who died in 1989, played a pivotal role in establishing Bear Ridge Speedway in Bradford and previously served as president of Northeastern Speedway. His award was accepted by family members.

Muldowney, a South Hero-raised pioneer known worldwide as “The First Lady of Drag Racing,” became the first woman licensed by the NHRA in 1965 and earned three Top Fuel world championships.

Richards, a well-known dirt track promoter from Fair Haven, founded Devil’s Bowl Speedway and managed multiple venues across Vermont and New York before his death in 2012.

Waterbury native Squier — a legendary broadcaster and co-founder of both Thunder Road and Milton’s former Catamount Stadium — was inducted posthumously. Squier, who died in 2023, was added to the NASCAR Hall of Fame in 2018.

Stone, of Middlebury, was recognized for decades of success in tractor pulling, stock car racing and drag racing. A five-time NTPA Grand National champion, he earned an NHRA national event win at age 74.

Racer of the Year

Gray, 28, captured the VMHoF’s first Racer of the Year award following an 18-win season across multiple divisions, including the Super Street championship at Claremont Motorsports Park. He also earned Rookie of the Year honors at Thunder Road in Late Models.

Gray was selected from among 20 nominees through a committee vote and a public fan vote that drew more than 500 responses.

A community gathering

VMHoF president Justin St. Louis emceed the ceremony. Family members accepted awards on behalf of several inductees who have passed.







DragonCar

A restored No. 71 stock car driven by Milton racing legend Bobby Dragon sits on display during the Vermont Motorsports Hall of Fame induction ceremony on Dec. 6 in Milton.




The event was supported by underwriting partners including G. Stone Motors of Middlebury, Goss Cars of South Burlington and New Hampshire Motor Speedway. Dinner was catered by The Roving Feast of Waterville, with technical support from VT Audio Visual of Burlington.

The organization plans to open nominations soon for the Class of 2026. More information is available at vermontmotorsports.net/halloffame.





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Rick Hendrick makes $1 billion admission as NASCAR losses emerge – Motorsport – Sports

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While Rick Hendrick has not taken to the stand in the 23XI Racing and Front Row Motorsports versus NASCAR antitrust lawsuit trial in Charlotte, North Carolina, a letter from the longtime team owner has helped shed light on his frustrations with the 2024 charter agreement at he heart of the lawsuit.

The lawsuit alleges “monopolistic” practices from NASCAR in response to the controversial charter agreement, which is set to run through 2031, and neither 23XI nor FRM signed up for by the September 6, 2024, deadline.

As a result, both teams eventually lost their charters late in the 2025 season, totaling six rides, ahead of the lawsuit, which will help shape the future of NASCAR and its charter system.

Throughout the course of the trial thus far, it has become clear that there was hesitance from other teams to sign the agreement, including Joe Gibbs Racing, as per co-owner Heather Gibbs, and Richard Childress Racing, as per its namesake.

One major sticking point during negotiations between NASCAR bosses and team owners was the latter’s desire for permanent charters, with letters from RFK Racing’s Jack Roush, Team Penske’s Roger Penske, and Hendrick Motorsports’ Rick Hendrick all being presented as proof of this, as per Jayski.

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Hendricks’ letter to NASCAR CEO Jim France from April 2024 has since made its way onto social media, via Bob Pockrass, in which he offers a fascinating insight into the team’s financial structure, noting how teams have “reached a breaking point.”

“You and I have become good friends. I have tremendous respect for you and truly value our personal relationship. In turn, I understand you must prioritize business and the best interests of your company, your family and your employees,” Hendrick wrote. 

“But for the sake of transparency, I want to share my dismay at the state of these negotiations and the ineffective process we’ve endured over the last two years. Both sides have wasted a tremendous amount of time and resources, and we find ourselves at an unnecessary impasse.”

Hendrick explained how, despite winning two Cup Series titles in the previous five years, his team has still run at a total loss of $20 million, going on to label the existing model as “unsustainable for teams and cannot continue without substantive, fundamental change.”

He added how his team has helped bring in key sponsors to the sport, such as Ally and NAPA Auto Parts, while they spend $20 million annually on “sponsorship and advertising with NASCAR’s broadcast partners.”

Hendrick went on to break down his team’s gargantuan spending, saying, “To allow our racing programs to operate, Hendrick Automotive Group did $1 billion in business with Hendrick Motorsports sponsors in 2023, including:

“Ally: 22,000 loan originations ($951 million in retail paper)

“UniFirst: 24,000 uniforms leased ($4 million)

“Axalta: 33,000 gallons of Axalta paint used ($8.5 million purchased)

“Valvoline: 887,000 gallons of oil poured

“NAPA: 1.2 million parts purchased ($9 million)”

Hendrick felt that despite investing in and promoting NASCAR for four decades, “The message I continue to hear from NASCAR is that the teams bring no value, our rights are worthless, and we don’t know how to run a viable business.

“To be made to feel that my family’s investments and sacrifices are not appreciated, valued or respected by NASCAR is disappointing, to put it mildly,” he said. “To be asked to consider a lesser deal, as your most recent proposal suggests, is a slap in the face. I will not agree to it.”

He called upon France to meet with team owners as a collective to find a mutually beneficial middle ground, commenting, “In my heart, I know there is a win-win solution that will allow all of us to thrive for many, many more years.”

However, Hendricks’ pleas fell on deaf ears, with France testifying regarding permanent charters, via Pockrass, “I don’t have a sightline to the future and I don’t want to make a promise forever that I can’t keep.” His stance remains that permanent charters would remove any sense of flexibility from NASCAR’s structure moving forward.



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