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SEVENTEEN and UNESCO: Youth Well-Being Initiative

GLASGOW, Scotland — On June 26, 2024, K-Pop Group SEVENTEEN and UNESCO announced their joint initiative for youth well-being: “Going Together – For Youth Creativity and Well-Being.”  The initiative aims to promote youth expression and empower them to combat world issues. To do this, young people from around the world submitted proposals the initiative may […]

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GLASGOW, Scotland — On June 26, 2024, K-Pop Group SEVENTEEN and UNESCO announced their joint initiative for youth well-being: “Going Together – For Youth Creativity and Well-Being.”  The initiative aims to promote youth expression and empower them to combat world issues. To do this, young people from around the world submitted proposals the initiative may select to support. In February 2025, Going Together announced 100 winners from 70 countries.

SEVENTEEN and UNESCO

The sensational, cult-following Korean boy band SEVENTEEN is contributing $1 million to the youth initiative, according to UNESCO. The 13-member group made their first public appearance in 2015. Although immediately popular, the group’s fame has only grown. SEVENTEEN has received nominations for the iHeart Radio Music Awards, MTV Video Music Awards, American Music Awards and the Asia Artist Awards. Their album FML was the highest-selling record of 2023, and they have played iconic stages such as Glastonbury.

UNESCO is SEVENTEEN’s counterpart in the “Going Together – For Youth Creativity and Well-Being” initiative. UNESCO aims to fight global issues while particularly protecting education and culture. With its resources and international reputation, UNESCO will provide the tools to support the projects chosen by the initiative.

The Going Together Initiative

As said in its name, “Going Together” promotes youth creativity and well-being. The initiative supports projects led by young people aged 18 to 30 years old using music, the arts and sport to empower youth, according to UNESCO.

The initiative provides selected projects with funding, training sessions and mentoring to help develop their projects in a way that will result in the greatest positive impact possible. Support from the initiative will empower both individuals impacted by and who lead selected projects. The financial grant particularly increases cash flow into these challenge-stricken areas. Empowerment and increased funding combat poverty, an additional benefit from SEVENTEEN and UNESCO’s “Going Together – For Youth Creativity and Well-Being” Initiative.

Somalia: Kick Start for Equality

Led by Amoun Aden, Kick Start for Equality – Using Sports and Arts for Girls Rights, was selected by ‘Going Together’ in Somalia. Women lead the initiative and aim to use interaction with sport and the arts to foster stronger communal ties and to enhance women’s rights.

Kick Start for Equality is a part of the UBAH Inspire Initiative Organization. Established in 2017, UBAH strengthens confidence and social ties in women and girls through providing opportunities for involvement in sport, education, networking and skill development. The selection of its subsidiary by the ‘Going Together’ initiative will expand the organization’s impact, allowing it to empower more women and girls.

Other Initiatives

Due to the newness of the selected initiatives, information on project specifics is limited. However, most of the initiatives are in developing countries in Africa, South Asia and Latin America. For example, Project Palabasa is a project in the Philippines aiming to enhance youth literacy and interest in reading.

The intended impact of K-Pop Group SEVENTEEN and UNESCO’s youth well-being initiative is seen in their selection of projects globally that promote well-being through music, the arts and sport. These efforts impact poverty through empowering youth to combat global issues and increasing funds flowing into developing regions. With SEVENTEEN’s $1 million contribution and UNESCO’s expertise, this program could make a widespread positive impact.

– Madison Fetch

Madison is based in Glasgow, Scotland and focuses on Business and Politics for The Borgen Project.

Photo: Flickr



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