NIL
Shaquille O’Neal hired as Sacramento State basketball GM, per report
Shaq talks his fame over the years and how he would have benefited from social media Shaquille O’Neal spoke to USA TODAY Sports at the Final Four about his SHAQ-A-LICIOUS XL Gummies. Sports Seriously Shaquille O’Neal is adding to his post-NBA resume. According to ESPN NBA insider Shams Charania, O’Neal — who is famously known […]


Shaq talks his fame over the years and how he would have benefited from social media
Shaquille O’Neal spoke to USA TODAY Sports at the Final Four about his SHAQ-A-LICIOUS XL Gummies.
Sports Seriously
Shaquille O’Neal is adding to his post-NBA resume.
According to ESPN NBA insider Shams Charania, O’Neal — who is famously known as Shaq — is returning to the college ranks, as he has agreed to be the general manager for the Sacramento State men’s basketball program.
Per Charania, O’Neal will not be paid for his services to the four-time NBA Finals champion and Naismith Basketball Hall of Famer, as it is an unpaid, voluntary role.
The decision for O’Neal to become the first general manager for first-year coach Mike Bibby also will allow him to be around his son, Shaqir O’Neal, who transferred to Sacramento State from Florida State last month.
In a world where Name, Image and Likeness (NIL) has taken over college athletics, the three-time NBA Finals MVP and 15-time NBA All-Star joins Golden State Warriors guard Steph Curry and Atlanta Hawks guard Trae Young as prominent NBA figures to take on a general manager role at the college level. Both Curry and Young accepted assistant general manager roles at their alma maters, Davidson and Oklahoma, respectively.
O’Neal, who also serves as an analyst on TNT’s “Inside the NBA, was drafted No. 1 overall by the Orlando Magic in the 1992 NBA Draft out of LSU, where he was a two-time SEC Player of the Year and the 1991 National Player of the Year.
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NIL
Adidas Signs NIL Deals With Eight High School Basketball Recruits
According to On3’s Nick Schultz, eight athletes with locations ranging from Arizona, California, Georgia, Ohio, Texas and Washington have signed a Name, Image, and Likeness (NIL) deals with sporting goods giant Adidas which are set to take affect during the next high school basketball season. The eight athletes now on board are rising junior guard […]

According to On3’s Nick Schultz, eight athletes with locations ranging from Arizona, California, Georgia, Ohio, Texas and Washington have signed a Name, Image, and Likeness (NIL) deals with sporting goods giant Adidas which are set to take affect during the next high school basketball season.
The eight athletes now on board are rising junior guard Kaleena Smith from Ontario Christian High School and rising senior Adam Oumiddoch from Overtime Elite, who have already signed their agreements with Adidas.
Top 2026 boys basketball recruits such as Grayson (Georgia) five-star shooting guard Caleb Holt, Overtime Elite five-star point guard Tay Kinney, and five-star small forward Anthony Thompson are on board. On the girls’ side, five-star power forward Oliviyah Edwards and five-star shooting guard Kate Harpring have also signed their NIL agreements with Adidas. Five-star rising junior guard Bruce Branch III, out of Perry High School in Arizona has also agreed to the deal.
The new crew of athletes are part of Adidas’ plan to support young athletes with resources, opportunities and a platform to reach their full potential. Additionally, the company is further investing in the NIL space after making multiple splashes last year.
Holt, is rated as the No. 5 ranked player in the nation, the No. 2 shooting guard, and the No. 1 overall ranked player in the state of Georgia for the Class of 2026, according to 247Sports. Holt has had heavy interest from Houston and Kentucky as well as already taken an official visit to Ole Miss.
Thompson, is rated as the No. 11 ranked player in the nation, the No. 3 small forward, and the No. 1 overall ranked player in the state of Ohio for the Class of 2026, according to 247Sports. Thompson is currently hearing from Auburn, BYU, Georgetown, Indiana, Kansas, and several others.
Branch, is rated as the No. 10 ranked player in the nation, the No. 5 small forward, and the No. 2 overall ranked player in the state of Arizona for the Class of 2027, according to 247Sports. He is currently holding offers from Arizona State, California, Fresno State, Houston, Indiana, Kansas State, Louisville, and several others.
Kinney, is rated as the No. 16 ranked player in the nation, the No. 4 point guard, and the No. 2 overall ranked player in the state of Georgia for the Class of 2026, according to 247Sports. Kinney is hearing from Alabama, Arkansas, Louisville, Oregon, Purdue, and several others.
Harpring, is rated as the No. 2 ranked player in the nation, the No. 1 point guard, and the No. 1 overall ranked player in the state of Georgia for the Class of 2026, according to 247Sports. She currently holds offers from Alabama, Georgia, Georgia Tech, Iowa, LSU, and several others.
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NIL
Kirby Smart details major NIL issue impacting pursuit of National Championship
The NIL era has changed college football forever. Whether that’s a good or bad thing is up for debate, but in reality there are both positives and negatives from NIL taking over college football. Georgia football head coach Kirby Smart recently spoke with the media, and he detailed one reason why he thinks NIL is […]

The NIL era has changed college football forever. Whether that’s a good or bad thing is up for debate, but in reality there are both positives and negatives from NIL taking over college football.
Georgia football head coach Kirby Smart recently spoke with the media, and he detailed one reason why he thinks NIL is a bad thing for college football.
“You could end up with some haves and have-nots out there and ultimately a team could drive prices and go buy a championship, like you’re talking about with super teams,” Smart shared via ugawire.usatoday.com.
Kirby Smart believes teams will buy championships with NIL
One of the best things about the “old” version of college football, the version before hundreds of players transferred every offseason chasing better NIL deals, was being able to watch players grow up within one program. Watching a true freshman come in and struggle during their first season before ultimately becoming one of the best players on the team as an upperclassmen was always a joy to watch.
But that happens less and less now in today’s college football world, and NIL is to blame. This is what Smart is describing in the above quote as he detailed how there are programs who have a lot of NIL money and programs that do not. So it’s quite obvious that the teams with a lot of money are going to do much better than the teams who do not.
Georgia is one of the programs that has a lot of money, but that isn’t really what bothers Smart. The thing that Smart is afraid of is a program going out and buying a championship. Instead of developing their own players, Smart thinks a school will just go out and buy all the best players across the country and win a championship that way.
Sure that will still count as a championship just as much as any other title, but it does feel a little less impressive. So hopefully changes will come to how NIL is structure so teams are unable to buy championships and have to resort to developing their own recruits like the good ole days.
NIL
College Basketball NIL Deals Have Important Ripple Effect on NBA Draft
Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a long time, college basketball teams struggled to build a team of contenders with players electing to go to the NBA as soon as possible out of college. With the infusion of NIL […]

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception.
For a long time, college basketball teams struggled to build a team of contenders with players electing to go to the NBA as soon as possible out of college.
With the infusion of NIL in the college sports landscape, that trend has flipped entirely, compounded by star college basketball players hitting the transfer portal.
The NCAA deadline for players to declare for the draft or return to school passed on Wednesday at 11:59 p.m., and that notion became quite clear.
College basketball insider Jeff Borzello and NBA draft insiders Jonathan Givony and Jeremy Woo collaborated on a story on ESPN.com that dove into the new landscape of college basketball.
As Givony points out, the 106 early-entrant candidates were the lowest number in a decade.
Another dozen draftable players withdrew at the deadline, compounding the issue and leaving a bare-bones second round.
From the NBA’s perspective, that’s concerning for them as they build summer league and G League rosters. However, the complete explosion of the NIL market is believed to eventually settle by those in the league.
It will lead to a group of older prospects who elected to return and exhaust their eligibility. The flip side of that for the league is more pro-ready rookies.
It will necessitate a shift in scouting philosophy, as previously, it was easy to dismiss older prospects due to their dominance over 18- and 19-year-olds.
Players were previously criticized for staying in school, but as the entire crop of prospects continues to do so, so grows the level of competition in college basketball.
As Borzello adds, the previous allure of being selected in the second round was enough to entice prospects and has dissipated with multimillion-dollar NIL deals.
It’s not just lower-round players. Multiple first-round projections are returning to their programs for deals up to $3 million. That nearly matches up to the end of the first round on the rookie scale.
“A prospect’s decision no longer hinges on hoping his draft stock is good enough to make real money in the NBA vs. playing for free while developing at the collegiate level,” Borzello writes.
With the perspective on players staying in college for three to four years changing, there’s less risk of perception for prospects to stay and possibly improve their draft stock.
That’s not only due to NIL but also the transfer portal, as they point to several first-rounders who weren’t once that, including Danny Wolf, who transferred to Yale from Michigan.
While the initial effects of NIL on the draft depth will sting for NBA teams, in a few seasons, they may come to appreciate the more pro-ready prospects they receive that have proved their dominance against valid competition.
NIL
Texas Tech Red Raiders – Official Athletics Website
OKLAHOMA CITY, Oklahoma – The Collegiate Women Sport Awards (CWSA) announced its four finalists for the Class of 2025 Honda Sport Award for Softball on Friday. Texas Tech’s NiJaree Canady was named one of the finalists after winning the award last season and having another phenomenal season on and off the field. The Honda Sport Award […]

The Honda Sport Award is being presented for the 49th year and it recognizes the top women athletes in 12 NCAA-sanctioned sports. The award is chosen to symbolize the best of the best in their respective sport and the winner becomes a finalist for the Collegiate Woman Athlete of the Year and the 2025 Honda Cup presented on June 30.
The finalists are chosen by a panel of coaches that are members of the National Fastpitch Coaches Association and is voted on by administrators from over 1,000 NCAA institutions.
Full release here.
NIL
Ball State University – Official Athletics Site
The Ball State soccer team and head coach Andy Stoots have announced the additions of Fiona Kilian, Alyssa Mella and Joy Zeeman in advance of the 2025 season. “We are very happy to welcome Joy, Alyssa and Fiona to Ball State Soccer,” Stoots said. “They represent the soccer, experience and character qualities we were […]

“We are very happy to welcome Joy, Alyssa and Fiona to Ball State Soccer,” Stoots said. “They represent the soccer, experience and character qualities we were looking for, and I am excited to see them add to our current roster!”
Fiona Kilian
Levittown, N.Y. | General Douglas MacArthur HS | Temple University
A midfielder who played her freshman year at Xavier and sophomore and junior seasons at Temple, Kilian started in 18 out of 19 games played last year with the Owls while scoring a goal and getting two assists.
Academically, Kilian will major in kinesiology before pursuing a career playing professional soccer.
Coach Stoots on Kilian
“Fiona will add to our midfield and our team with her experience at the collegiate level. She has played over 2,600 minutes the past two seasons and has the technical qualities we were looking for to add to the midfield group.”
Alyssa Mella
Oakville, Canada | Thomas A. Blakelock HS | Saint Francis University
A forward who started in 16 of 18 matches played as a freshman in 2024 at Saint Francis, Mella scored the most goals (three) by a freshman at Saint Francis since 2018. Mella was named the Northeast Conference Rookie of the Week last year on Sept. 23 and earned two NEC Prime Performer recognitions.
Mella intends to major in exercise science with a physical therapy concentration at Ball State and attend either physical therapy school or medical school after graduating.
Coach Stoots on Mella
“Alyssa is a versatile player with an attacking mindset and ability to put service into the box. She is another player that played a ton as a freshman, and we are looking forward to her joining us in August!”
Joy Zeeman
Montreal, Canada | Royal West Academy | Saint Francis University
A defender who started in all 18 matches in her freshman season at Saint Francis, Zeeman played in all but 56 minutes in 2024 for the Red Flash back line that had its best defensive season since 2012.
Academically, Zeeman plans on majoring in accounting with a minor in international business at Ball State before pursuing a career as an accountant after graduation.
Coach Stoots on Zeeman
“Joy brings a calm presence and very solid distribution out of the back. She has played a ton of minutes as a freshman and gained valuable experience playing almost every minute last fall. We are excited for her to join us in August!”
NIL
Brett Yormark
After considering selling an ownership stake through private equity, the Big 12 opted not to do so, commissioner Brett Yormark told Front Office Sports’ David Rumsey. Yormark said the league board is “not ready right now.” Yormark said the Big 12 did its legwork on the idea of selling to private equity. The idea came […]


After considering selling an ownership stake through private equity, the Big 12 opted not to do so, commissioner Brett Yormark told Front Office Sports’ David Rumsey. Yormark said the league board is “not ready right now.”
Yormark said the Big 12 did its legwork on the idea of selling to private equity. The idea came about last summer when CBS Sports reported a potential cash infusion of $800 million to $1 billion could come through Luxembourg-based CVC Capital Partners in exchange for a 15-20% stake in the conference.
Yormark later addressed the idea of private equity at Big 12 Media Days in Las Vegas, saying a capital partner could “make a ton of sense” in the current landscape. However, speaking with FOS Thursday after the Big 12 spring meetings, he said the league is no longer pursuing the move.
“The board’s not ready right now,” Yormark said. “And there’s probably lots of reasons for that. There are so many different things going on right now. But I think we’re well informed. We know what’s going on in that world. We hired a bank to consult and give us direction – show us what the optionality is out there. And we’re just not ready to jump in just yet.”
The idea of private equity and a potential sale of Big 12 naming rights came as the House v. NCAA settlement process got underway. Under the agreement – which is still waiting full approval – schools will be able to share up to $20.5 million directly with athletes through revenue-sharing. As a result, they started looking for more ways to generate revenue.
One of the Big 12’s ideas included exploring a sale of its naming rights. The league reportedly discussed a deal with Allstate worth $30-50 million that would change the conference’s name to idea such as the “Allstate Conference,” “Allstate 12 Conference” or “Allstate 12.”
Like private equity, the idea of naming rights is also not being discussed at this time. Yormark said it’s not exactly “off the table,” per se, but talks are rather “on pause.”
“I don’t know if it’s on the table or off the table, because we’ve created a lot of equity behind ‘Big 12,’” Yormark said. “We have put a lot behind it. I think our narrative and profile is very different today than it’s ever been, especially on the heels of realignment. We’re 16 strong now, coast to coast.
“I think there are ways that we can monetize our business without necessarily giving up our name. So, not that it’s off the table, but I would say it’s probably on pause right now, because we are finding other ways to grow the commercial side of the business without necessarily having to give up the equity that we’re building.”
Since taking over as Big 12 commissioner, Brett Yormark has shown the ability to be innovative in the role. Formerly the CEO of Roc Nation, he helped broker a partnership with WWE that’s reportedly preparing to expand and led the charge on a new media rights deal with FOX and ESPN, which will kick in at the end of the current agreement.
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