Rec Sports
Signature Media and SportsEdTV Launch Largest Hybrid Sponsorship in Youth Sports History
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Signature Media and SportsEdTV Launch Largest Hybrid Sponsorship in Youth Sports History to Expand Access and Drive Participation Nationwide
TAMPA, FL, UNITED STATES, August 18, 2025 /EINPresswire.com/ — Signature Media, a division of Signature Athletics, Inc., today announced an exclusive multi-year partnership with SportsEdTV, a global leader in digital youth sports education, to launch the largest integrated sponsorship platform in youth sports—designed to expand access, fund free programming, and deliver over 1 billion impressions across branded media, uniforms, and original content.
This partnership powers Signature Foundation’s “No Kid Left Behind” Movement, combining $100M+ in national sponsorship inventory with charitable giving through the Signature Foundation (501c3). Each sponsorship includes both a tax-deductible charitable gift and a brand marketing component, making it a powerful Corporate Social Responsibility (CSR) opportunity for brands seeking impact at scale.
“This isn’t just about putting logos on jerseys—it’s about changing lives through sport. We’ve built a platform that lets brands fund scholarships, free clinics, and digital education while getting unprecedented visibility across every screen and every sideline,” said Dan Soviero, CEO & Founder of Signature Athletics. “When you align positive brand stories with community outcomes, the result is a real culture shift, not just impressions.”.
The partnership between Signature Locker and SportsEdTV introduces a first-of-its-kind hybrid sponsorship program that combines national sponsorships, prominent jersey placements across multiple sports, and original digital storytelling and instructional evergreen content. Delivering hundreds of millions of impressions each year, the program blends unmatched brand visibility with meaningful community impact by funding free instructional events, youth scholarships, and team grants.
“When two great companies come together with a shared purpose, the possibilities multiply,” said Victor Bergonzoli, CEO & Co-Founder of SportsEdTV. “This partnership creates a powerful new way for brands to connect with people—not just reaching audiences, but engaging them in ways that inspire, educate, and make a lasting difference.”
Title Partners also receive naming rights to Signature Foundation’s flagship scholarship program, SportEdTV’s national docuseries, and exclusive storytelling access to quantify impact and engagement.
With a combined annual reach exceeding 1 million athletes and families, this partnership brings together content, community, and cause, redefining what brand purpose can look like in youth sports.
About Signature Athletics, Inc.
Signature Athletics, Inc. is a vertically integrated youth sports platform built to drive access, performance, and sustainability in the industry. Founded by former athletes and driven by a mission to transform youth sports from the inside out, Signature operates through six key divisions—Signature Locker, Signature Lacrosse, Signature Sports Camps, Signature Media, Signature Sports Brands, and the Signature Foundation (501c3).
From on-demand uniforms and equipment to camps, content, and club acquisitions, Signature serves over 1 million athletes annually, combining operational excellence with a passion for purpose. Through its Culture by Design™ leadership system and AthleTech™ infrastructure, Signature is redefining how youth sports organizations grow, scale, and thrive—with equity, innovation, and impact at the core of everything it does.
About Signature Media
Signature Media, a division of Signature Athletics, Inc., has built the largest integrated marketing platform in youth sports focused on storytelling that matters. By combining branded apparel, cinematic content, and digital engagement, Signature Media drives over 1 billion impressions annually, empowering brands to fuel access, equity, and inspiration through youth athletics. At its core: changing the culture of sports by starting positive conversations.
About SportsEdTV
SportsEdTV is the premier destination for athletes, coaches, and parents seeking world-class, video-based sports instruction and guidance. With content from Olympic champions, professional athletes, and top coaches, SportsEdTV supports personal excellence and lifelong participation in sports by providing accessible, expert instruction across multiple sports disciplines. Visit sportsedtv.com
Media Contact:
Signature Media, LLC
Email: media@signaturelocker.com
robert Mazzucchelli
SportsEdTV
rmazzucchelli@sportsedtv.com
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Rec Sports
Kent City Council gets update about YMCA operations
When the city of Kent leaders agreed to pay about $11 million toward the construction of a $36.6 million YMCA in town, they formed a partnership to help make sure the nonprofit became a community asset.
So far, that partnership seems to be thriving based on a recent update on the facility’s overall operations and its performance under the city’s 50-year operating memorandum of understanding (MOU) with the YMCA of Greater Seattle.
The Kent YMCA, 10828 SE 248th St., on the East Hill, opened in 2019. The nonprofit facility has 3,216 memberships and more than 7,500 individual members, according to a Dec. 9 report to the Kent City Council by Jenna Montoya, branch executive. Over half of those are family memberships. There are about 1,500 senior memberships, or active older adults, as the YMCA prefers to call them.
“There’s a lot of fun and exciting things happening at the Kent YMCA, especially in partnership with the Kent Parks Department,” Montoya said.
Council President Satwinder Kaur agreed.
“I absolutely love our Y and I love that it’s in the partnership we have with our Kent Parks and community swims,” Kaur said. “I do take my kids there for the little pool. I’m a member, but still I see families there taking advantage of that.”
People can join the YMCA under a household membership (two or more at same household) for $154 per month or an individual membership for $91 per month. The facility offers a gym, pools, fitness facilities, classes and programs.
In addition, the YMCA will pay up to $1 million per year to provide financial aid to families who cannot afford the full membership fee. Montoya said the YMCA was expected to pay about $730,000 towards memberships and programs by the end of 2025.
“And we’ve expanded our financial assistance programs this year compared to years past where we increased the award based off of income,” Montoya said. “We also expanded the awards to additional income brackets. So we expect to see that number increase with those changes.”
Kent has added more programs, too.
“We have also grown in our offerings and enrollments for all of our programming,” Montoya said. “In addition, we had some new youth sports additions this year (2025). We’ve added ballet and expanded soccer programs, added volleyball, doubled our youth basketball league programming, which is the biggest participation base that we have. So, we’re excited to see that grow in 2026.”
While the city of Kent contributed $11 million toward construction of the two-story, 50,000-square-foot facility, the YMCA covered most of the rest of the costs through state grants, major donors and community contributors.
The city kicks in about $95,000 annually to help fund operations, mainly for the aquatics program, City Parks Director Julie Parascondola told the council.
City leaders for decades sought to build a community pool, but abandoned that idea because of the high costs. That led to the search for a partner to help build the pool, which is how the agreement came about with the YMCA of Greater Seattle.
With the renovations to Morrill Meadows Park, which sits next to the YMCA, that has given the city and nonprofit even more opportunities to partner.
“It’s been great to kind of see that flourish, to see all of the new neighbors and families join together,” Montoya said. “We have lots of special programming and events. We work closely with the parks team to ensure that that space is safe and enriching for everyone. We support steady use of the bathrooms in our buildings for those using the dog park and the parking lot and the parks outside and just protecting those spaces including the parking for those attendees.”
The park/YMCA events included the change of venue last summer for the city’s Spotlight Series Thursday evening concerts from Lake Meridian Park to Morrill Meadows Park.
“It was a huge success,” Montoya said. “There was hundreds, if not thousands of attendees to that event and we hosted the performers and bands inside the building. That was very exciting for our staff. We felt like we were meeting local celebrities. So, that was a great opportunity this year. We hope to continue that and we made a lot of new great relationships and partnerships with the city of Kent team through that.”
As far as aquatics programming, the YMCA added a third day per week for free community swim days, which was two days per week. The facility also serves as the practice pool for the high school swim teams from Kent-Meridian and Kentwood. The city used to operate a pool at Kent-Meridian, but closed the aging facility with the opening of the YMCA.
The YMCA also offers social impact programs, and has doubled its participants in programs like behavioral health and foster care support, Montoya said.
The Kent facility, with other community partners, offers a food pantry called Pantry of Hope that operates every Friday from about 1 to 4 p.m. to provide kind of a stigma-free food access point for community members, Montoya said.
“We see lots of people come in on a regular basis when we have this every Friday on a first-come first-served basis with nonperishables and fresh produce for families,” Montoya said. “We’ve had at least 20 families a week who have been partaking in the food pantry and we expect to expand this and shift this depending on community need and desires as we move forward.”
The YMCA opens its facility as a warming or cooling center during extreme temperatures.
• For more information about programs and financial assistance, go to seattleymca.org/locations/kent-ymca.
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Rec Sports
Real Madrid Foundation Holds Camp at Burbank High

Nearly 100 youngsters hit the rank-soaked Kallem-Kemp Field at Burbank High Friday as they are participating in the Real Madrid Foundation Winter Soccer Camp. The program is run in collaboration with the city of Burbank Parks and Recreation Department.
It runs through Monday.
The most successful professional soccer club in the world, Real Madrid has won 36 Spanish League titles and 15 European titles.
FInding talent around the world is something the club is always looking for. After spending several years conducting the camp at the Glendale Sports Complex, it has moved to Burbank.
“The community in Glendale and Burbank is great,” Camp Supervisor Jaypo Lamounier said, “They support us a lot.”
Lamournier said a number of past campers who have been deemed elite have moved to Spain, where they train within the Real Madrid youth academy and attend school.
Lamournier said the camp is open to players of all skill levels. Most of the coaches in the camp live and work in Spain.
“The kids get to enjoy some different styles than they usually practice,” he said.





Rec Sports
Case, Somerset Berkley Thanksgiving football rivalry is back
Updated Jan. 2, 2026, 7:24 p.m. ET
It’s time to dust off the annual ’49 football trophy’ that will once again be hoisted in the air on Thanksgiving Day.
The long-standing, 90-year high school holiday rivalry between Joseph Case and Somerset Berkley is officially back on this coming November. The last time the two schools met was in 2022 when the Raiders defeated the Cardinals, 50-14.
Rec Sports
Soldier Hollow youth ski program focuses on reaching Latino families
Returning this month, the Soldier Hollow Kickers and Gliders program aims to introduce more youth across the Wasatch Back to cross-country skiing, with renewed efforts focused on reaching families in the local Latino population.
The beginner-focused program is designed for children ages 6 to 11 runs from Jan. 6 through Feb. 26, with sessions held Tuesdays and Thursdays from 4 to 5:30 p.m. at Soldier Hollow’s Sports Discovery Center, located at 2002 South Olympic Drive in Midway.
“Kids will learn the basics of skiing through purposeful play, games and drills. All participants get free hot chocolate to warm back up after each practice,” said Gerrit Garberich, senior sports manager and head comp BIA Coach.
Last winter, Garberich and Luke Bodensteiner, Soldier Hollow’s general manager and chief of sport development for the Utah Olympic Legacy Foundation, began a discounted registration initiative aimed at increasing participation among Latino families.
That initiative set aside 20 spots for Latino participants at a discounted rate of $25 supported by the Wasatch Community Foundation and the Wasatch Latino Coalition. Additionally the program offers needs-based scholarships to all families.
Program leaders have pointed to longstanding underrepresentation of Latino families in local skiing programs as a key reason for expanding outreach and reducing barriers.
“Last year we had 95 kids participate in our program but only four took advantage of the $25 registration for the Latino community,” said Garberich.
Organizers recognized that challenges such as transportation and communication have limited participation in the past and said they are working to improve outreach and access for Latino families this season.
Transportation was not offered last year due to a lack of available bus drivers — a limitation organizers said may have affected participation. This winter, the program has secured two bus drivers in hopes of increasing access and enrollment.
Free transportation will be available for registered participants, with a program bus picking up children at 3:40 p.m. from the southeast portion of the Wasatch Recreation Center parking lot and returning them to the same location at approximately 5:45 p.m.
The goal is to reduce common barriers, organizers said — which include cost, equipment and transportation — that can prevent families from accessing winter sports.
The program provides all ski equipment, including skis, boots and poles. Families are asked to send children dressed for winter conditions, including windproof or snow pants, base layers, a warm jacket, hat, gloves, neck gaiter, warm socks and a water bottle.
Registration is now open, with separate links available in English and Spanish. Families seeking Spanish-language registration and access to the reduced $25 rate for Latino participants are encouraged to use the Spanish registration link, while general registration is available through the English link.
Related Stories
Rec Sports
16 gyms and other places to stay fit in Montgomery County

Barre3
Embrace strength, cardio and mindfulness all at once with a session at this Bethesda studio. As anyone who’s done barre can attest, those subtle movements inspired by ballet training look deceptively easy but deliver major results. The workouts take you through low-impact isometric moves, bursts of cardio, and breath work that’s meant to center your mind. Everyone, from beginner to expert, is welcome at Barre3, which is known locally for its popular classes, with about a dozen offered per day.
4829 Cordell Ave., Bethesda, 240-858-6101, barre3.com
Chevy Chase Athletic Club
This 20,000-square-foot club sprawls across the 18th floor of the Barlow Building in Friendship Heights, offering penthouse views of downtown D.C. as you lift, spin or power walk. Its squash program is the biggest in the area, including private and group classes, clinics, tournaments and more. Various personal training options zero in on youth sports, seniors’ balance and flexibility, and all-around fitness.
5454 Wisconsin Ave., Chevy Chase, 301-656-8834, myccac.com
City and County Recreation Centers
Want to work out on the cheap or even for free? Montgomery County has 22 recreation centers with workshops, clinics, drop-in programs, sports, open gym and special events. A fitness center pass is free with proof of county residency and gets you access to gym equipment, open gym and more. Some classes, ranging from golf to pickleball, are available for a fee, and a pass to the county’s four indoor pools and seven outdoor pools costs $400 per year for county residents. There are also city rec centers for a small fee in Gaithersburg and in Rockville, where the Rockville Swim & Fitness Center offers day passes and membership packages for residents and nonresidents.
Montgomery County: montgomerycountymd.gov/rec/facilities/recreationcenters; Gaithersburg: gaithersburgmd.gov/recreation; Rockville: rockvillemd.gov/398/swim-fitness-center
CrossFit Bethesda
If the idea of walking into a huge gym—where you don’t really know how to work the machines or, well, do much of anything—fills you with dread, consider a more personalized workout routine at CrossFit Bethesda. Coaches and classmates quickly get to know your name as you all run through barbell squats and kettlebell swings together. Variety is the name of the game here, so if boredom with the same old, same old is what’s killing your desire to work out, CrossFit might be a good fit—the high-intensity fitness approach combines elements of weightlifting, cardio and even gymnastics.
4848 Cordell Ave., Bethesda, 301-381-5855, crossfitbethesda.com
Equinox Bethesda
One of 111 Equinox clubs around the globe, this is a posh place for getting fit, equipped with such luxuries as a saltwater pool and a spa for facials and massages. Group classes, which are unlimited for members, include cycling, barre, Pilates and high-intensity interval training (HIIT). Equinox also prides itself on a top-notch personal training program.
4905 Elm St., Bethesda, 301-652-1078, equinox.com
extendYoga
You can do your sun salutations and asanas at this studio, or from the comfort of your home in virtual classes, as teachers lead you through sessions with an emphasis on the vinyasa flow style. Choose from about six classes per day. As part of its mission to make yoga welcoming to all, Extend offers Repped, an “inclusive yoga series” aimed at underserved groups; past months have been devoted to Muslim and Asian American Pacific Islander communities.
12106 Wilkins Ave., North Bethesda, 301-881-3330, extendyoga.com

Hotworx Bethesda
Eight small saunas that can accommodate up to three people each make up this boutique fitness studio, part of a national chain. Classes—taught by instructors via TV screens in the saunas—combine heat, infrared energy and exercise with the goal of maximizing the calories burned in shorter bursts of time. Choose from sessions such as 30-minute hot yoga or hot Pilates, or 15-minute HIIT workouts such as cycling. The studio is open 24/7 to accommodate busy schedules.
4830 Rugby Ave., Bethesda, 301-966-3924, hotworx.net
Life Time
Billed as “Potomac’s first athletic country club,” that Life Time location is all about breaking a sweat in style. Locker rooms decked out in wood and marble, and accented with flowers, feel reminiscent of a high-end hotel bathroom (they also have steam rooms, saunas and a whirlpool). Tend to your whole body, head to toe, at the spa, and recharge at the cafe with a seasonally changing menu. The Gaithersburg location (billed as “Gaithersburg’s only athletic country club”) offers swanky spa services, too, and also boasts two indoor and two outdoor pools. At both Life Time spots, children ages 3 months through 11 years can hang in the Kids Academy while you get your workout in.
1151 Seven Locks Road, Potomac, 240-314-7022; 10121 Washingtonian Blvd., Gaithersburg, 301-569-5100; my.lifetime.life

Onelife Fitness
The basketball courts are a major draw at some of the Onelife gyms; you can play pickup, just shoot around, or join one of the camps, classes, leagues or organized games. (Note: The Pike & Rose, Germantown and Olney locations don’t have courts.) Cutting-edge equipment, a wide range of group fitness classes, and amenities such as pools, whirlpools and saunas at several locations are good reasons to work out here. Overdid it just a bit? Many locations offer red light therapy (which reduces pain and inflammation), HydroMassage (for loosening tight muscles and alleviating pain) or compression therapy (to decrease muscle soreness and inflammation) on-site.
4400 Montgomery Ave., Bethesda, 301-656-9570; 20500 Seneca Meadows Parkway, Germantown, 240-686-4500; 17821 Georgia Ave., Olney, 301-358-6698; 11594 Old Georgetown Road (Pike & Rose), Rockville, 301-245-3908; 1407 Research Blvd., Rockville, 240-599-8383; onelifefitness.com
Orangetheory Fitness
Newbies and seasoned athletes alike are welcome here—Orangetheory workouts are for all fitness levels. This popular chain takes you through instructor-led classes that differ from traditional HIIT classes because of their adaptability—you can raise or lower your intensity based on your fitness level and goals for the day. That’s aided by a system that tracks your body in real time, showing you your heart rate at all times and helping you adjust accordingly. The cardio part of the workout includes treadmills, rowers and other equipment.
7955 Woodmont Ave., Bethesda, 301-565-0366; 622 Center Point Way, Gaithersburg, 301-250-1060; 18205 Hillcrest Ave., Olney, 443-221-6700; 1601 Rockville Pike, Suite 210A (Congressional Plaza), Rockville, 240-380-3311; 12435 Park Potomac Ave., Suite R-10, Potomac, 301-265-5050; 8455 Fenton St., Silver Spring, 301-798-7433; orangetheory.com

Pink Moon
Moms are the raison d’être for this wellness center that opened in Bethesda in May 2025. Pilates and total-body toning classes are the main draws, as are yoga sessions—some of which even incorporate your little ones, from babies through preschoolers. Child care is also offered for kids ages 6 months to 6 years from 9:15 a.m. to 2:15 p.m. on weekdays. If you’re new to working out or easing back into it postpartum, don’t worry—they’re all about inclusivity here.
7610 Old Georgetown Road, Plaza Level, Bethesda, 240-222-1146, pinkmoonmoms.com
Soldierfit
Atten-hut! Boot camp classes are the centerpiece here; the Rockville location reserves half of its 10,000 square feet for those sessions, aimed to strengthen you both physically and mentally. The 50-minute workouts are structured military-style, but the idea is to build camaraderie, too—Soldierfit encourages you to think of its trainers as your “friendly drill sergeants.” There’s also cardio and other workout equipment if you prefer to go it alone.
12241 Nebel St., Rockville, 240-669-8298; 1 E. Diamond Ave., Gaithersburg, 301-407-1800; 12210 Plum Orchard Drive, Suite 206, Silver Spring, 301-751-3163; soldierfit.com
SoulCycle
Cyclists, you may just find your tribe at the Bethesda outpost of this popular chain of spin studios. High-energy music—maybe Taylor Swift, ’90s throwbacks or hip-hop, depending on the class—pumps from the speakers as instructors lead you through the choreography. Hooked? You can buy your own SoulCycle bike for at-home workouts and pedal along with classes you stream live.
4931 Elm St., Bethesda, 301-803-7685, soul-cycle.com
The St. James Performance Club
Grapevine your way to better health in the step aerobics class, challenge yourself to a boot camp-style routine in the pool, or sculpt your body on the gym equipment at this offshoot of The St. James’ mega sports complex in Virginia. Whatever your workout, refuel afterward with a tropical acai bowl or a pineapple-mango smoothie at Vim & Victor, a chef-curated wellness bar.
6828 Wisconsin Ave., Bethesda, 240-507-5366, thestjames.com
Urban Boxing Bethesda
Some days you just want to slam a fist into something. Do that here and get a full-body workout at the same time. The plethora of classes offered in this gritty but well-equipped studio include boxing of course—but also kickboxing, Muay Thai, Brazilian jiujitsu, mixed martial arts, sparring and yoga. All experience levels are welcome, and some boxing classes are for kids only.
4834 Cordell Ave., Bethesda, 301-656-2186, urbanboxingbethesda.com
YMCA
Dink and lob at the Y, which has a happening pickleball program—you can play, take classes or sign up for clinics. Spice up your fitness routine with a new class, from belly dancing to Zumba. Or dive into the indoor or outdoor pool (swimming classes are offered for kids, teens and adults). Bonus: Cooking classes with an emphasis on nutrition are offered for kids, adults, seniors and families. Nutrition counseling is also available for members.
YMCA Bethesda-Chevy Chase, 9401 Old Georgetown Road, Bethesda, 301-530-3725; YMCA Silver Spring, 9800 Hastings Drive, Silver Spring, 301-585-2120; ymcadc.org
This appeared in the 2025-2026 Insider’s Guide.
Rec Sports
Letter: Too busy for the outdoors – InForum
A parent said to me recently, “We don’t have time for anything anymore. Every season is another sport, another camp, another commitment.” That comment stuck with me, because it echoes what many parents have shared with me over the years. One parent told me how, in their experience with youth sports, certain activities began taking priority over everything else not because kids loved them more, but because families had already invested so much money that stepping back didn’t feel like an option.
Hockey and dance were early examples. Those weren’t just sports; they were major financial commitments that shaped the entire family’s schedule and budget. Another family we know has a son who eventually signed with the LA Kings. When he received his signing bonus, he bought his dad a new truck. He told him, “You wore your truck out taking me to practices and games all those years.” It was a heartfelt gesture, but it also shows the level of sacrifice families feel obligated to make long before they know whether any of it will pay off.
Even the outdoors, the place many of us turned to for simplicity, isn’t immune from this shift. Several people have told me how fishing, once the most accessible pastime around, has become another high‑cost, high‑pressure pursuit. Multiple locators with forward‑facing sonar, spot‑lock trolling motors, specialized tackle, and the vehicle to tow the boat have turned a “fishing boat” into a serious investment. What used to be a quiet day on the water has become yet another arena where gear and competition creep in. Parents also tell me they feel pressure to keep spending, keep traveling, and keep their kids committed year‑round, sometimes chasing the child’s dream, sometimes chasing their own. That’s not new, and it’s not going away. But it does feed into a culture where families feel they have to keep up, spend more, and sacrifice more.
Meanwhile, the simple things, the things that used to define childhood, are getting squeezed out. Those last crisp days of pheasant season. Walking a woods line for squirrels or rabbits. Wandering a field with a dog and no real agenda. Summer mornings on the lake. These moments have been replaced by “mandatory” camps, weekend tournaments, and off‑season practices that leave no room for anything else. One parent told me, “My own grandsons have so much going on that it’s almost impossible for them to find time to fish with Grampa.” Not because they don’t want to but because their schedules don’t leave room for unstructured time, family traditions, or simply being outdoors for the fun of it.
If we want kids to stay active in sports and still grow up with the outdoor traditions so many of us value, we need to bring back some balance. Let them rest. Let them wander. Let them fish with their grandparents. Let them be kids again.
Gary Korsgaden lives in Pelican Rapids, Minn.
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