Schaefer will oversee all marketing efforts for Smoothie King, where she’ll focus on further defining the brand’s purpose and positioning by leveraging consumer insights to ultimately drive traffic and accelerate sales growth. DALLAS, Jan. 29, 2025 /PRNewswire/ — Smoothie King, the world’s largest smoothie brand and the first health and fitness fast casual brand of […]
Schaefer will oversee all marketing efforts for Smoothie King, where she’ll focus on further defining the brand’s purpose and positioning by leveraging consumer insights to ultimately drive traffic and accelerate sales growth.
DALLAS, Jan. 29, 2025 /PRNewswire/ — Smoothie King, the world’s largest smoothie brand and the first health and fitness fast casual brand of its kind, today announced the appointment of Claudia Schaefer as the company’s new Chief Marketing Officer. With an exceptional track record in transforming and elevating well-known restaurant and retail brands, Claudia brings a wealth of experience in driving revenue growth, enhancing profitability, and elevating the customer experience, making her the ideal leader to guide Smoothie King into its next phase of growth.
