Sports
Snapchat’s Kahlen Macaulay discusses the platform’s relevance for sport
At last month’s Digital Sports Summit, Kahlen Macaulay, head of international sports partnerships at Snapchat, shared how sports broadcasters, federations and other rights holders/owners and brands can successfully make use of the platform, particularly to reach younger viewers.
From super-serving their interests and helping them connect with friends and family during sporting events, to capturing authentic images thanks to camera technology that Macualay describes as “the superpower of communication”, Snapchat offers a unique way to engage and grow audiences.
He also spoke about how Snap has moved beyond a platform for video content teams to something that can “drive marketing and affinity”.
“Adidas, Nike and a host of luxury brands understand that it’s not about selling product straightaway, it’s about brand building. Sky Sports, for example, know they aren’t going to get a 15-year-old to take out a subscription, but it’s about building that relationship.”
Watch the video now.
