College basketball player Sonia Citron serves as a guard for the Notre Dame Fighting Irish team while creating major scoring impacts in their games. Since her high school accomplishments, Sonia has taken her talent to the next level by becoming a prominent college basketball athlete who excels both competitively and through charitable activities. Through NIL opportunities, she […]
College basketball player Sonia Citron serves as a guard for the Notre Dame Fighting Irish team while creating major scoring impacts in their games. Since her high school accomplishments, Sonia has taken her talent to the next level by becoming a prominent college basketball athlete who excels both competitively and through charitable activities.
Through NIL opportunities, she has utilized her athletic ability and personal influence to connect with major partners.
Sonia Citron’s NIL Deals
Citron has established numerous key brand partnerships, which have enabled her to utilize her position to advocate for equal opportunities in sports for women:
Wingstop
In 2021, Citron became a campaign member with Angel Reese and Lexie Hull to address athletics gender inequality. She publicly denounced the NCAA’s discriminatory setup regarding women athletes’ facilities after pointing out the 2021 tournament weight room scandal.
Therabody
Notre Dame Athletics highlighted her partnership with the recovery tech brand through their social media content.
FanBase
According to On3 sports, she collaborated with the athlete-focused social media platform.
Allstate
She also featured in a commercial with the Notre Dame women’s basketball team, amplifying her visibility. Additionally, she expressed interest in partnering with brands like Whirly Pop and Buon Amici during an interview on No Cap Space.
Though Sonia Citron keeps NIL financial details private, she has demonstrated enhanced sports influence through multiple brand collaborations. Her ability to interact with brands and audience members demonstrates why she stands out as an important student-athlete during the current NIL revolution.
Impact on NIL Landscape
The numerous NIL agreements that Sonia Citron has secured demonstrate the growing opportunities available to female athletes in college athletics.
Her endorsements demonstrate widespread acknowledgment of women’s basketball together with the possibility for athletes to build their personal brand value.
During college, she averaged 14.3 points, 5.8 rebounds, and 2.5 assists per game. Being named to the Naismith Women’s Player of the Year Watch List in October 2024 positioned her among the elite players nationwide.
This recognition highlights her leadership abilities and athletic performance, solidifying her status as a crucial player in college basketball.
During the 2024-25 season, she recorded 119 points, 51 rebounds, and 22 steals in eight games. She has also been awarded with various accolades as follows:
- ACC Rookie of the Year (2022)
- First-team All-ACC (2023)
- Second-team All-ACC (2024)
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Citron’s NIL earnings are undisclosed but the national brand partnerships and advocacy work demonstrate her status as an important figure. Her exceptional scoring abilities and defensive competency make her an exemplary athlete for aspiring players as she prepares for a WNBA career.
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