Spinomenal Partners with BetRivers for NJ Launch in May 2025

Spinomenal, a prominent iGaming content provider, has announced a significant partnership with Rush Street Interactive, Inc. (RSI), the company behind the BetRivers brand. This collaboration will allow Spinomenal to present its diverse range of games to BetRivers players in New Jersey, marking a major step in the company’s U.S. expansion efforts.

Expanding Reach in New Jersey and Beyond

This partnership with Rush Street Interactive is a crucial move for Spinomenal as it strengthens its footprint in the competitive U.S. market. RSI is widely recognized for its innovative approach to online gaming and operates a number of successful online casino brands, including BetRivers. Through this alliance, Spinomenal’s content will be made available on BetRivers’ platforms in New Jersey, offering a variety of exciting games, including some exclusive titles.

BetRivers operates in several U.S. states, including New Jersey, Pennsylvania, Michigan, West Virginia, and Delaware. However, this agreement particularly emphasizes New Jersey, where Spinomenal’s popular games are now accessible to a growing number of players. Among the featured games are Fortuna De Los Muertos 4 and Buffalo Rampage – Hold & Hit, alongside many other well-received slots. The partnership is expected to enhance BetRivers’ already stellar gaming lineup, offering players more entertainment options.

A Mutual Vision for Success

Lior Shvartz, CEO of Spinomenal, expressed enthusiasm about the partnership, highlighting its strategic importance for the company’s U.S. expansion. “Partnering with a premier operator such as Rush Street Interactive is the ideal way to bring more of our titles to the New Jersey market via the BetRivers brand. Their players appreciate BetRivers elite gaming experiences, so we trust our games will align well,” Shvartz commented.

Richard Schwartz, CEO of Rush Street Interactive, shared similar excitement. “We are thrilled to offer Spinomenal’s games to our players in New Jersey. At BetRivers, we aim to deliver a premier experience to our customers, and partnering with Spinomenal allows us to heighten that experience. We look forward to achieving great success together in the U.S.,” he said.

Strategic Impact and Future Goals

The partnership aligns with Spinomenal’s long-term goals to expand its reach across the United States, a growing market for iGaming. By teaming up with a major player like Rush Street Interactive, Spinomenal can leverage BetRivers’ established presence and extensive customer base in multiple states. This collaboration marks the beginning of a promising venture that could lead to further developments in other regions, positioning both companies for future success in the iGaming industry.

This agreement also underscores the increasing importance of exclusive content in the iGaming sector. As more operators seek to differentiate themselves in the crowded online casino space, exclusive games are becoming a critical tool for attracting and retaining players. By offering exclusive titles such as Fortuna De Los Muertos 4 and Buffalo Rampage, BetRivers stands to benefit from a unique competitive advantage, driving player engagement in New Jersey and beyond.

With both companies focused on delivering high-quality gaming experiences, this partnership promises to contribute significantly to the expansion of both Spinomenal’s and Rush Street Interactive’s presence in the U.S. iGaming market.

Source:

Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey, press release, May 6, 2025.