CIF Tennis: Poly, Wilson Both Fall In Semifinals

A historic and memorable girls’ tennis season came to an end in Long Beach on Wednesday, at least in part. Long Beach Poly and Wilson, the city’s top two high school teams, were both defeated in the CIF Southern Section semifinals after memorable playoff runs. League champion Poly picked up their first loss to end […]

ViewLift has launched two new AI-powered solutions designed to enhance business intelligence and customer support operations for media companies, sports organisations, and content owners distributing their content worldwide.

ViewLift Data Insights Pro is ViewLift’s new conversational AI analytics tool that delivers personalised, real-time insights via text to content owners’ executives. Designed to function as a virtual data analyst, ViewLift Data Insights Pro provides summaries of the past day’s key metrics, and interprets texted follow-up questions from executives, providing actionable business intelligence on streaming trends, viewer behaviour, content performance, and monetisation metrics. It acts as an always on 24/7/365 business, saving time and enabling quick decision-making.

“ViewLift Data Insights Pro reflects our commitment to democratising data and making it instantly actionable for our partners,” said Rick Allen, CEO of ViewLift. “Whether you’re tracking live event viewership, revenue, or other key metrics, this tool delivers clarity in minutes, not days.”

Also new is ViewLift FanAssist AI an AI-powered automated support platform enhancing customer support and reducing customer service response time. ViewLift FanAssist AI integrates with each client’s customer inquiries ticketing system, resolving questions across multiple languages and channels. It intelligently categorises tickets, suggests optimal responses using a 3+3+1 AI decision engine, and executes automated tasks to help customers solve their problems across a range of questions and issues. It utilises AI to detect the problem; craft a response from the internal knowledge management system and AI LLM; and respond to the customer within minutes. Additionally, ViewLift FanAssist AI enables rapid scaling for large events, eliminating the need for human intervention, making it cost-effective and always available, and providing responses in the language initially used by the inquiring customer.

ViewLift FanAssist AI is already successful in the field: a top sports streaming platform successfully reduced its customer support ticket volume by nearly 90% during high-traffic live events. With millions of concurrent users tuning in for marquee football matchups, ViewLift FanAssist AI handled complex multilingual inquiries in real-time, freeing up support teams and ensuring uninterrupted fan engagement.

To optimise viewer engagement further, ViewLift has integrated Google Vertex AI into its platform to power an advanced recommendations engine. By combining machine learning models trained on rich behavioural and content metadata, ViewLift’s advanced recommendations engine empowers its clients with personalised content suggestions across all devices.

Vertex AI-powered real-time personalisation helps clients increase viewer retention, extend watch times, and grow revenue, providing a dynamic, tailored streaming experience that adapts to each viewer’s unique interests and keeps audiences coming back for more.

Athletic Socks Market Potential: Investment Trends and Challenges

Athletic Socks Market Outlook & Investment Analysis
The global Athletic Socks market is set to experience steady growth from 2024 to 2030, driven by rising awareness around fitness, increasing participation in sports, and the growing popularity of athleisure wear. Consumers are demanding performance-oriented socks that offer breathability, moisture-wicking capabilities, arch support, and compression features. Major brands are capitalizing on this trend by launching innovative products made from sustainable and high-tech materials. The market is gaining traction across North America, Europe, and Asia-Pacific, especially among millennials and Gen Z consumers focused on both performance and fashion.

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Q1: What factors are driving the growth of the Athletic Socks market?

The Athletic Socks market is being driven by increasing health consciousness, a surge in gym memberships, and the global rise in outdoor activities such as running, hiking, and team sports. The integration of smart textiles, antimicrobial fabrics, and ergonomic designs enhances product appeal. The growing trend of athleisure has blurred the lines between sportswear and casual fashion, further expanding the consumer base. E-commerce platforms have significantly increased product accessibility and consumer reach, while endorsements by fitness influencers and athletes have elevated brand visibility and market demand globally.

Q2: What investment opportunities and challenges exist in this market?

Investment opportunities lie in product innovation, sustainability-focused collections, and collaborations with fitness brands or sports personalities. Brands that can differentiate through advanced materials or custom-fit options are likely to capture premium market segments. However, challenges include intense competition, price sensitivity in emerging markets, and fluctuating raw material costs. Supply chain disruptions and the need to maintain consistent quality across regions may also hinder scaling. Strategic investments in R&D, eco-friendly production, and omnichannel retail can help investors build resilience and tap into the growing demand for high-performance socks.

Q3: Who are the key players and how is the competitive landscape evolving?

Leading players include Nike, Adidas, Puma, Under Armour, and ASICS, all of which focus on high-performance, durable, and stylish athletic socks. These companies leverage advanced textile technologies and branding strategies to maintain market leadership. Emerging players and DTC (direct-to-consumer) brands like Bombas and Stance are disrupting traditional retail models by offering unique designs and sustainability-driven products. The market is moderately fragmented, with private label brands gaining ground. Companies that combine innovation, comfort, and responsible sourcing will gain long-term traction in this highly competitive landscape.

Who are the largest Global manufacturers in the Athletic Socks Market?

Nike

Adidas

PUMA

New Balance

Skechers

ASICS Corporation

VF Corporation (VFC)

Anta

Under Armour

Wolverine Worldwide

Hanesbrands

p Ning

Lululemon Athletica

Xtep

361°

By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real-time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.

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What are the factors driving the growth of the Global Athletic Socks Market?

Growing demand for below applications around the world has had a direct impact on the growth of the Global Athletic Socks Market

By Product Type

Ankle Socks

Crew Socks

Compression Socks

Thermal Socks

Low-Cut Socks

By Material

Cotton

Nylon

Polyester

Wool

Bamboo Fiber

By Gender

Men

Women

Unisex

By End-User Activity

Running

Training and Fitness

Hiking

Basketball

Cycbrng

By Price Range

Budget-Friendly

Mid-Range

Premium

Luxury

Which regions are leading the Global Athletic Socks Market?

US (United States, US and Mexico)

Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)

Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)

South America (Brazil, Argentina, Columbia, etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Detailed TOC of Global Global Athletic Socks Market Research Report, 2026-2033

1. Introduction of the Global Athletic Socks Market

Overview of the Market

Scope of Report

Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Research

Data Minin

Validation

Primary Interview

List of Data Sources

4. Global Athletic Socks Market Outlook

Overview

Market Dynamics

Drivers

Restraints

Opportunities

Porters Five Force Model

Value Chain Analysis

5. Global Athletic Socks Market, By Product

6. Global Athletic Socks Market, By Application

7. Global Athletic Socks Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

8. Global Athletic Socks Market Competitive Landscape

Overview

Company Market Ranking

Key Development Strategies

9. Company Profiles

10. Appendix

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Verified Market Reports is a leading Research and Consulting firm servicing over 5000+ US clients. We provide advanced analytical research solutions while offering information-enriched research studies. We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.

Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.

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The last time the Virginia women’s track and field team won ACC Outdoor Championships was 1987 — at least until this past weekend.

The Cavaliers traveled down to Winston-Salem, N.C. for the meet hosted by Wake Forest, ready to fight for a title. The team boasted a bevy of strong performances from typical standouts like senior Margot Appleton and junior Celia Rifaterra but also included some of the newer faces like freshman Maya Rollins and recent transfer junior Christiana Ellina. Their combined efforts led to a first place finish for the team and a shiny new trophy coming back with them to Charlottesville.

Appleton entered the women’s 1500 meters as the fastest collegiate runner in the NCAA event this season, and, even with that heavy weight on her shoulders, she did not disappoint. 

It was a textbook Appleton race. She got out solidly in the middle of the pack, staying there for the first 1100 meters. As the bell rang to note the last lap, Appleton began moving into Lane 2 to give herself some space to kick. In the first curve, Appleton had angled herself into first place side by side with Clemson sophomore Silvia Jelego with the rest of the runners right on their heels.

In the last 200 meters, the race became a battle between those two, seeing if Jelego could outkick Appleton who had begun to pull away. Appleton’s gait and technique stayed consistent and controlled, but as Jelego opened up her stride, she was clearly fighting exhaustion. Appleton maintained her kick and crossed the line into first place with a time of 4:11.28, winning this ACC event for the third year in a row.

After the race, the announcers asked her about the added stress on her as the top 1500 meter run in the NCAA right now.

“I think it’s good pressure to have,” Appleton said, “I knew I had to win that for my team, and it was even extra pressure but it was helpful and I’m glad I could get those points up.”

The Cavaliers took the win in another distance race as senior Jenny Schilling sped through the women’s 10k, nearly eight seconds ahead of the second place finisher from Notre Dame, senior Emily Covert.

On the field side of things, Rifaterra also won gold in the women’s high jump while also setting a new personal best of 1.86 meters, up from 1.84. Senior Carly Tarentino placed just behind her in second, tying with Pittsburgh junior Eva Baldursdottir.

New to Virginia this season, Ellina proved her talent in javelin, assuming yet another first place finish for the Cavaliers. She threw 52.44 meters — well over a meter ahead of the runner up. 

Though only a freshman, Rollins clocked a solid silver in the women’s 100 meter hurdles. She even beat out one of the favorites for the race, Duke senior Birgen Nelson, by six thousandths of a second. 

The women finished the meet with 93 points, winning the 2025 ACC Outdoor Championships by four points.

The men, however, did not fare as well, ending up in 13th place out of the 17 teams present. Junior Gary Martin ended up not racing in the men’s 1500 finals despite qualifying a couple days earlier. The announcers mentioned that someone had spotted Martin using an ice pack earlier in the meet, and eventually, it was revealed that he had tweaked his hamstring, and he was still intending to race at NCAA East Regionals.

However, there was still one exciting race for the Virginia men. Senior Alex Sherman took down the Virginia men’s 400 meter hurdles record, dropping 0.3 seconds from his personal best, finishing in 49.98 seconds and taking third in the event.

Overall, the ACC Championships were a good showing for the women’s team and prove that they most certainly have some up-and-coming stars for the rest of the season and for the year to come. Meanwhile, the men’s team will have some challenges to overcome heading into the rest of the postseason if they hope to continue raising the standard for their program finish at NCAA Championships. 

Before that though, Virginia will head to Jacksonville, Fla. for NCAA East Regionals, startingMay 28 and running through May 31. The women will hope to continue setting a higher standard for the overall team, having gained some confidence from this past weekend, and the men will find their footing for the remainder of the post-season, especially with Martin back on the track.

By:

Josh Rizzo


Tuesday, May 20, 2025 | 9:11 PM

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Jordan Hoover desperately wants to be part of the Seneca Valley boys volleyball team that kicks down the door and wins a WPIAL Class 3A championship.

The 6-foot-5 senior middle hitter and his teammates needed a strong fifth set to make sure they didn’t fall over the front stoop on their way in Tuesday night at Fox Chapel. Seneca Valley held off a ferocious effort from sixth-seeded Penn-Trafford, picking up a 3-2 (25-20, 22-25, 25-20, 20-25, 15-3) win to reach the WPIAL title game for the fourth time in the past 10 years.

The Raiders lost to Fox Chapel in 2015 and had a pair off losses to North Allegheny in 2021 and 2022.

“It would mean a lot,” Hoover said. “My older brother, Grant, came through the program, and he was on one of the teams that lost to NA. Just to be able to be the one to finally win and get a WPIAL banner up would be a big deal for me.”

The second-seeded Raiders (13-4) couldn’t get out of their own way. Seneca Valley had 23 errors during the first two sets.

The Raiders’ serving was erratic through the match.

“We struggled all night,” Seneca Valley coach Brett Poirier said. “This was probably the worst match we played all year. I can’t believe it came in the semis. When you struggle, you need little breaks and little things to go through. In the fifth set, I said we have to block better, pass better and do everything better.”

The Raiders made sure the fifth set was a formality. Penn-Trafford gave away the first point on an attack error. Mario Adolino followed with a service ace that dipped inside the line.

After a service error from Penn-Trafford, Malachi DeGraaf and Hoover had kills to stake the Raiders out to a 5-1 lead in the final set.

Penn-Trafford (12-7) wouldn’t get any closer.

Warriors coach Jim Schall said he was happy with the Warriors’ effort. Penn-Trafford still has a chance to reach the PIAA playoffs with a win in the third-place match.

“I’m really proud of the guys,” Schall said. “We were a third-place team in our section, I thought we were pretty good. I’m proud of the guys for the way they fought hard through the match. Unfortunately, we needed to get through that stretch in the fifth set still in the ballgame.”

Schall’s greatest challenge was to find a way to handle Seneca Valley’s middle blockers, 6-foot-9 Brandon Suski and Hoover. Once Penn-Trafford dropped a closely contested first set, Schall believed the Warriors would have a chance to make Seneca Valley sweat.

Owen Gisi and Nick Laskey hit well for the Warriors.

“For the most part, we handled their middle guys OK,” Schall said. “(Hoover) has a fantastic fifth game hitting and blocking. We did well enough to take their big guy (Suski) out. They had to put another guy in. We had to serve well.”

Hoover finished with 15 kills for the Raiders, and DeGraaf had 12. Seneca Valley now needs to find the combination necessary to earn a long-coveted championship.

“I just wanted our team to stay up and have the energy,” Hoover said. “When we get down on ourselves, that’s when we play worse. Even when we are playing badly, we have to keep the energy up.”

Tags: Penn-Trafford, Seneca Valley

GUELPH/ERAMOSA – Guelph/Eramosa residents will soon have a new place to play beach volleyball this summer. 

Approved at a Guelph/Eramosa council meeting Tuesday afternoon, staff have issued a tender to Bomar Landscaping Inc. for $205,169, not including HST, to construct six beach volleyball courts at Marden Park. 

Council previously approved an agreement with Perpetual Motion that would see the company fronting the money to build the courts in exchange for exclusive use of the facility from Sunday to Thursday between 6:30 and 8:30 p.m. and one Saturday tournament. 

Previously anticipated to cost $195,000, parks and facilities manager Jeff Myer said the township has already received the total initial funds in escrow and Perpetual Motion has confirmed they’re willing to proceed with the project at the current price. 

The municipality is responsible for roto-tilling the courts annually and topping up the sand about every five years, which is anticipated to cost $4,500 annually and is expected to be covered by facility rentals. 

According to Myer, the plan is to break ground in the next two weeks, with the opening planned for July 1.

When asked if he had any concerns, Myer had one answer: “I want to break ground.” 

Isabel Buckmaster is the Local Journalism Initiative reporter for GuelphToday. LJI is a federally-funded program.