Technology
Sports Coaching Market Size & Share
Sports Coaching Market Insights
Global Sports Coaching market size was valued at USD 7.52 Billion in 2023 and is poised to grow from USD 8.10 Billion in 2024 to USD 14.02 Billion by 2032, growing at a CAGR of 7.10% in the forecast period (2025-2032).
The primary driver boosting the global sports coaching market growth is the increasing preference of p choosing professional sports as a career option. The popularity of elite sports leagues such as ICC world Cup, FIFA, La Liga, IPL, NBA etc. has drawn people to the lifestyle of the players, enticing them to join sports as a serious career option. This has increased demand for sports coaching around the globe.
The support from government in the form of initiatives and funding promoting sports from the grassroot level is further pushing the market to newer heights. Recreational sports taken up by people with the intention of staying fit and healthy are also key driving factors for sport coaching’s demand.
However, shortage of skilled and experienced coaches across the world and the high costs of availing coaching services have emerged as critical challenges for sports coaching market across the globe. The sports infrastructure in many countries is still very limited and lacks basic training facilities, equipment, and sports grounds. The market is also facing roadblocks due to the perception of some people that academic achievement should be prioritized over sports.
Can Augmented and Virtual Reality (AR and VR) bring Transformation in the Market?
Augmented and Virtual Reality (AR and VR) are transforming the market dynamics. Sports coaches are using this technology to provide immersive training experiences to their athletes. AR and VR technologies allow athletes to simulate real game scenarios without physically being on the field. Through VR especially, athletes can be put in high-pressure situations, virtually and their mental and physical reactions can be assessed. This kind of safe and controlled environment can help athletes build their mental resilience and improve their decision-making skills. Thus, this technology is a huge boon in enhancing performance under stress. This makes AR and VR a huge scope of technology in the sports coaching industry.
Market snapshot – 2025-2032
Global Sports Coaching Market ($ Bn)
Country Share for North America Region (%)
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Sports Coaching Market Segments Analysis
The global sports coaching market is segmented into type, sport type, age group, delivery mode, end user, and region. By type, the market is classified into personal coaching (one-on-one), group coaching, virtual/online coaching and hybrid coaching. Depending on sport type, it is divided into soccer, cricket, basketball, baseball, volleyball, tennis and others. By age group, the market is classified into children, teenagers, young adults and adults. Depending on delivery mode, it is divided into on-field/in-person training and remote/online platforms. According to end user, the market is categorized into individuals, sports academies and institutions, schools, colleges, and universities, professional clubs and leagues and others. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Which Type of Sport is Shaping the Future of the Market?
As per the 2024 global sports coaching market analysis, the soccer sub segment led the market by holding the largest share. The sub-segment’s leadership is due to its massive global following and popularity. There are many established professional leagues of soccer such as FIFA, La Liga, English Premier League, etc. The Qatar 2022 FIFA final was the most watched with about 1.12 billion people watching the finale. Many countries are also investing in grassroots programs and coaching certifications. This makes soccer coaching the top choice among aspirants and reinstates the dominance of this sub-segment.
Cricket is becoming the fastest growing sub segment. This is due to the rise of global interest in the sport occurring due to the rise of high-profile leagues such as IPL, Big Bash League, Caribbean Premier League, and many more. Cricket coaching is expanding in many countries of Asia and countries in North America such as US and Canada. Cricket aspirants are increasingly looking for supportive coaches to make it big in the highly competitive sport. All of these factors are contributing to the fast growth rate of this category.
Which delivery mode of sports coaching emerges as the most popular?
The on-field or in-person training category in the delivery mode segment is the most dominant in the global sports coaching market. In person training allows coaches to give hands-on, personalized coaching and to directly assess athletes’ skills, techniques, and physical condition. Even though, this is the traditional approach, it is very valued as it provides real-time corrections and feedback. Therefore, it continues to be the preference for professional athletes worldwide. All of these factors together ensure its dominance in the market.
The remote/online sports coaching category is the fastest-growing delivery mode area for sports coaching. Digitalization is being accepted worldwide across various industries. The sports coaching market is not to be left behind. The increasing digital platform’ adoption and the convenience of remote access are driving growth. This, along with the flexibility in training schedules, access to a huge base of coaches, and AI-driven feedback, makes this category an appealing option to many, especially the amateur athletes and those residing in remote areas. As a result, remote/online sports coaching has emerged as the fastest growing sub-segment in the market.
Global Sports Coaching Market Analysis by Sport Type
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Sports Coaching Market Regional Insights
Why is North America Leading Sports Coaching Market in 2024?
The North America sports coaching market emerges as the most dominant sports coaching market in the world. The region’s importance can be attributed to the strong demand for professional coaching, advanced sports infrastructure, and the adoption of sports technology among the people residing here. The presence of a few of the finest sports leagues, such as the NFL, NBA, and MLB, and the huge investments in sports innovation by countries of this region has also contributed to the market’s growth. The US in North America emerges as a hub for sports coaching. The presence of a huge base of die-hearted fans and sports enthusiasts and athletes alike further fuels demand, making North America a hub for sports coaching.
U.S. Sports Coaching Market
In North America, the U.S. leads the sports coaching market especially due to the insane popularity of major sports like American football, basketball, and baseball. Sports is an integral part of Americans since their childhood, throughout their high school and college lives and follows them to their adult lives with match days being major events of the year for some Americans. Colleges and high schools in the country. This creates a huge demand for sports coaching here. In June 2024, Skyhawks hosted a youth baseball camp in West Point to introduce children aged 4-12 to the sport. The camp was led by the coaching staff. Its aim was to grow baseball in the region.
Canada Sports Coaching Market
Canada in Europe is not far behind the U.S. The country sees strong participation in sports like hockey, lacrosse, and soccer. Coaching in these sports is highly emphasized in the country. In November 2024, the Coaching Association of Canada honored 71 recipients at the 2024 Petro-Canada™ Sport Leadership Awards Gala, celebrating excellence in coaching and sport development. 67 coaches from 27 sports were recognized with the Petro-Canada Coaching Excellence Awards for leading athletes to medal-winning performances.
Why is Demand for Sports Coaching Fueling Growth in Asia Pacific?
Asia Pacific is predicted to grow at the highest rate in the sports coaching market over the projection period of 2025-2032. The growth in the region is led by the popularity of various sports such as cricket, badminton, basketball, etc. that the region has been witnessing in recent years. Many people in countries like India, China, Japan, South Korea, etc are increasingly choosing sports as a career path and looking for sports coaching for proper guidance. Government initiatives of the countries in the region to promote sports at grassroot levels are also contributing to the region’s growth.
China Sports Coaching Market
China’s market growth is spurred by its government initiatives like the “National Fitness Plan” which aims to promote sports participation in the country. China is witnessing growth in international sports like basketball, table tennis, and badminton and traditional sports Chinese martial arts. This creates a huge opportunity for sports coaching in the country. Yuan Li Sports, in March 2024, signed an exclusive collaboration with Tai Chi World Champion Yang De Zhan to promote Tai Chi culture. Through this, they will offer professional Tai Chi coaching and enhance physical and mental health for children and adults.
India Sports Coaching Market
The Indian sports coaching market is expanding due to various reasons. This expansion can be contributed to a changing market landscape that is seeing more focus on grassroots development and improvements in sporting standards. India’s push through the government initiatives like the Khelo India program which promotes sports at the youth level and the success of leagues like the IPL, ISL, etc. are transforming the landscape. In May 2024, National Sport Star Academy partnered with Franchise India to expand its sports coaching services in India. The aim of this move is to provide young players with good training focused on skill development, mental wellbeing, and community building. This sets a new entry for sports coaching market in India.
How is Europe Maintaining its Position in Sports Coaching Industry?
Europe held a significant market share in 2024 and is likely to continue so during the forecast period of 2025-2032. The region has a high demand for training in various sports like football, tennis, and rugby. There is also a rich sports culture among Europeans, and the sports infrastructure of the region is also quite advanced. All in all, Europe remains a key contributor to the global sports coaching ecosystem.
Germany Sports Coaching Market
Germany is one of the largest European markets for sports coaching, Germany has well-established and world-renowned football programs. The country emphasizes youth development through institutions like the German Football Association (DFB). Germany’s focus on precision training and sports science is also a significant factor driving demand for specialized coaching across various sports.
France Sports Coaching Market
France is one of the largest sport coaching markets in Europe. The deep integration of sports science and coaching in various sports played in the country like football, rugby, and cycling makes it an attractive market for sports coaching. The country’s coaching and training centers utilize technology to make their coaching top-notch. Focus on high-performance athlete development and national programs for supporting new talents is also increasing the demand for sports coaching in the nation.
U.K. Sports Coaching Market
In the U.K., the sports coaching market is centered around sports such as football, cricket, rugby, tennis, etc. Organizations like the Football Association (FA) and the Lawn Tennis Association (LTA) set high standards for coaching. The UK is also one of those countries that have been integrating digital tools into its coaching methodologies. These factors are making the UK a dynamic country for sports coaching in the world.
Global Sports Coaching Market By Geography
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Sports Coaching Market Dynamics
Sports Coaching Market Drivers
Increasing Awareness about Health and Fitness
- Now-a-days, there is a huge emphasis on health and fitness among the public. Growing concerns regarding lifestyle diseases and mental well-being are leading to people across age groups participating in sports for recreation as well as health management. Participating in sports can improve heart function, lower tension and stress, reduce the risks of diabetes and control blood sugar. This shift towards an active lifestyle, in turn, increases the need for sports coaching and is contributing to its market growth.
Growing Popularity of Professional Sports Leagues
- Professional sports leagues are enjoying significant popularity across the world. Sports leagues such as the NFL, NBA, EPL, IPL, Big Bash League and many more are encouraging young athletes to pursue sports as a career. The financial rewards and glamour and media attention that comes along with this career is attracting these aspirants and they are increasingly enrolling in coaching programs. As a result, sports coaching academies, clubs, and private institutions are expanding to meet the growing competition in the market.
Sports Coaching Market Restraints
High Cost of Professional Coaching Services
- Professional sports coaching involves high costs, which is especially the case for niche or elite sports. Some companies charge as much as USD 175 for a single month of individual sports coaching. Such expenses along with specialized equipment, training camps, and travel for competitions can prohibit people from seeking sports coaching. This financial barrier curbs the market’s growth particularly for middle- and lower-income people who might not prioritize spending on formal coaching and can be detrimental for industry’s growth.
Shortage of Qualified and Certified Coaches
- Globally, there is a shortage of trained, certified, and experienced coaches across sports disciplines. According to a study published in IOSR Journal of Humanities and Social Science published in December, the ratio of coaches to athletes, in India, is 1:114 in some states, against the ideal ratio of 1:10. Thus, even though demand for sports coaching is rising, the supply of coaches has not kept pace. This can lead to inadequacy in coaching quality. This situation can cause subpar athlete development and reduce trust and enthusiasm among people, thus restraining growth of market.
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Sports Coaching Market Competitive Landscape
The market is quite competitive with companies like Exos, IMG Academy, Challenger Sports, ESM Cricket Academy, and many more redefining the market landscape. To remain competitive and relevant in the sports coaching market, these companies focus on expansion through opening new academies and centres, partnerships, hiring experienced coaching staff and diversifying their offerings. Other tactics that businesses use to stay at the top of their game include focusing on pay-and-play models, making sports accessible for recreational athletes. For example, companies like Exos and IMG Academy are leveraging their elite training facilities and partnerships with professional sports teams. Many startups are also entering this opportune market in present times.
- Machaxi, established in 2019, is a tech-focused sports coaching startup based in India. The startup offers tech-enabled coaching for kids and top-notch facilities for adults. The company’s vision is to instill a passion for sports across India. The company, in 2024, raised USD 0.6 million in a Pre-Series A funding round led by Inflection Point Ventures. They will use these funds to enhance user data analytics, sports shopping, and rebrand sports centers as Machaxi Sports Centres.
- Game Theory, a 2019 established Indian startup, provides coaching in various sports such as swimming, badminton, football and basketball. The startup, in October 2023 raised USD 2 million in a pre-Series A funding round, led by investors including Nithin Kamath’s Rainmatter, Rohan Bopanna, and WEH Ventures. They aim to utilize the funds to develop technology, coaching products, and expand their smart sporting facilities across India.
Top Player’s Company Profiles
- Nord Anglia Education (IMG Academy) (United Kingdom)
- Elle Football Academy (Australia)
- ESM Cricket Academy (United Kingdom)
- Challenger Sports (United States)
- Proformance Global (United Kingdom)
- Evolution Sports Qatar (Qatar)
- Skyhawks Sports Academy (United States)
- Ignite Sport UK Ltd. (United Kingdom)
- US Sports Camps (United States)
- Global Sports PD Network (United States)
Recent Developments in Sports Coaching
- In April 2025, IMG Academy appointed Greg Studrawa as their new head coach of their National Football Team. He has an experience of over 25 years coaching at top college programs like Ohio State and LSU. Studrawa is known for developing unique offensive lines and producing NFL Draft talent. He was appointed to foster athletic and personal development in IMG’s athletes.
- Exos entered into partnership with Plae, in January 2025, to host the 2025 NFL Combine Training Program at Plae’s Canton, Georgia facility. This 2-month program will see 25 top NFL prospects preparing for Pro Days and the NFL Scouting Combine. Through this partnership, Exos, aims to optimize athlete performance by providing training, nutrition, and mental health support.
- In July 2024, KheloMore raised USD 2 million in a Pre-Series A funding round. This makes its total funding about USD 4 million from 2022. They plan to expand to various cities in India such as Delhi, Ahmedabad, and Rajkot, and launch cricket academies and offer coaching services.
Sports Coaching Key Market Trends
Emerging Trends Shaping the Future of Sports Coaching
Demand for Athlete Career Pathways and Sponsorships
- Sports as a career is seen as a lucrative option nowadays. This has led athletes to look for professional coaching who helps them to navigate the competitive landscape. There is a demand for coaches who prepare athletes for their careers by providing career planning, contract negotiation, and sponsorship acquisition. Athletes are looking for such specialized coaching to get better chances at securing contracts, sponsorships, and professional development opportunities.
Specialization in Coaching Programs
- Sports coaching is becoming more specialized, putting focus on specific niche sports and specific age groups. Coaches are moving beyond traditional training. They are focusing on areas like injury prevention, mental conditioning, and performance optimization. The global demand for tailored coaching programs that meet individual needs of athletes across sports, such as e-sports, yoga etc., is supporting the need for specialization.
Sports Coaching Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the huge popularity of players and sports such as football, rugby, cricket, etc. is set to drive the global sports coaching market outlook to progress. In regions like the EU and the US, certain sports leagues are considered to be events of the year. These events draw huge attention towards the sport itself and result in many enrollments which in turn drives demand for sports coaching and increases its demand. North America secures its position as the most dominant region for the market with Asia Pacific following close behind. Companies in the market are adopting modern technologies such as AI, AR and VR and sport-specific technologies such as the Hawkeye technology in tennis used to assist players and coaches in contesting line rulings. The lack of trained coaching staff and stigma around sports as career can stand as massive roadblocks. However, increasing participation in sports from a young age ensures that the market is to observe steady growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 7.52 Billion |
| Market size value in 2032 | USD 14.02 Billion |
| Growth Rate | 7.10% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope |
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Technology
Samsung to showcase world’s first 1,040Hz gaming monitor at CES 2026
Samsung Electronics has unveiled its new most advanced Odyssey gaming monitor lineup. The lineup includes five new models that push the boundaries of resolution, refresh rates, and immersive visual performance.
Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.
First 6K glasses-free 3D monitor
“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics.
“From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”
The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset, according to a press release.
PC gamers can enjoy high-quality expanded lineup
With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode, and 1ms response time, fast action stays sharp and smooth, according to Samsung.
The company claims that PC gamers can enjoy a high-quality expanded lineup of supported titles with optimized 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture, and Stellar Blade will offer added dimensionality, enhancing terrain, distance, and object separation beyond standard 2D gameplay.
The South Korean company has also highlighted that the 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement.
When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium and NVIDIA G-Sync Compatible, the Odyssey G6 ensures that every frame is smooth, every color pops, and every moment feels responsive.
The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed. Leading the lineup, the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode.
The 27-inch Odyssey G8 (G80HF model) offers a sharper 5K option with native support up to 180Hz, and Dual Mode boosts to 360Hz in QHD for smoother motion.
For users who want deeper contrast, the 32-inch Odyssey OLED G8 (G80SH model) pairs a 4K QD-OLED panel with a 240Hz refresh rate, Glare Free viewing, 300-nit brightness, and VESA DisplayHDR True Black 500 certification. Its DisplayPort 2.1 (UHBR20) supports up to 80 Gbps of bandwidth for seamless HDR and VRR playback, according to Samsung.
The complete Odyssey 2026 lineup will be on display at CES 2026 in Las Vegas from January 6-9.
Technology
Games of the Future Abu Dhabi 2025 Rewrites the Playbook for Sports with Phygital Innovation
Published on
December 25, 2025
By: Tuhin Sarkar

The Games of the Future Abu Dhabi 2025 have closed an unforgettable chapter in the evolution of phygital sports. Hosted under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, the event marked an unparalleled fusion of physical and digital competition. Over six action-packed days, Abu Dhabi hosted more than 850 participants from 60+ countries, with fierce battles across 11 disciplines including Phygital Football, Phygital Basketball, esports, Phygital Fighting, drone racing, and VR gaming.
Games of the Future Abu Dhabi 2025 was not just a sporting event; it was a vision of the future. It set a global standard for what sports can look like in the digital age, where technology and human skill come together to create immersive and multi-dimensional experiences. The competition showed the world that the future of sports isn’t confined to a physical arena, but seamlessly integrates both the physical and digital.
The Champions of Tomorrow: Phygital Sports Takes Centre Stage
The Games of the Future Abu Dhabi 2025 featured 11 disciplines that blended traditional sports with futuristic technologies, including Phygital Football, Phygital Basketball, esports, Phygital Fighting, and Phygital Shooter. These unique formats tested competitors in both the physical and digital realms. For example, Phygital Football powered by ADNOC saw the México Quetzales – Armadillos FC clinch the Phygital Football title, defeating Troncos FC 2-4 in a thrilling final that captivated crowds throughout the week. Likewise, in Phygital Basketball, the LIGA PRO TEAM triumphed in a 29-23 victory over Moscowsky.
Other high-stakes competitions included Phygital Fighting.FATAL FURY: City of the Wolves, where Kuznya dominated, winning all four of their matches. Meanwhile, xGoat emerged victorious in the Phygital Shooter.CS 2 final, overcoming Dontsu Esports 2-0 in an intense digital shootout.
In the drone racing category, Drone Racing One wowed spectators by completing 50 laps of a challenging circuit, showcasing the high-tech thrill of phygital racing.
A Digital Revolution: The Rise of VR Gaming and Esports
Beyond traditional sports, Games of the Future Abu Dhabi 2025 brought esports and VR gaming into the spotlight. The esports events featured top teams and intense matches across a variety of games, including MOBA Mobile.MLBB and MOBA PC.Dota 2. In a thrilling final, ONIC defeated Aurora Gaming in the Mobile.MLBB championship, while teamWin overcame Vikings 2-0 in Dota 2.
The Battle Royale tournament, featuring Fortnite, saw Kami + Swizzy crush their opponents ZYRO + RAPID in the final. In VR gaming, the HADO competition proved to be one of the most exciting events, where Team Rock claimed the victory.
The digital revolution didn’t stop there—Phygital Dancing.Just Dance was an engaging crowd favorite, with Ivan “myakekcya” Vlasov taking home the crown. These events proved that esports and VR gaming are no longer just niche interests but are now integral parts of mainstream competition.
The Future is Phygital: Tech and Sport in Perfect Harmony
Games of the Future Abu Dhabi 2025 perfectly illustrated how technology and sports are converging to form an entirely new ecosystem. With events such as Phygital Football, Phygital Basketball, and drone racing, the Games were a showcase of the groundbreaking possibilities that arise when sports embrace digital innovations. Technology was not merely an accessory at this event—it was the cornerstone upon which the competitions were built.
With immersive experiences that brought together digital avatars, VR environments, and physical action, the event revealed a new way of experiencing and consuming sports. It also showcased how athletes and fans alike can now engage with sports in ways that were unimaginable just a decade ago.
Abu Dhabi Leads the Way: A Global Hub for Next-Generation Sports
As the host city, Abu Dhabi solidified its position as a global leader in the future of sports. This landmark event wasn’t just about showcasing phygital sports, but also about demonstrating the UAE’s commitment to innovation and technology. The event was a triumph of vision, execution, and global collaboration, bringing together athletes, clubs, and partners from around the world.
In his remarks, Saif Al Noaimi, CEO of Ethara, remarked on the complexity of delivering an event on such a grand scale: “Delivering an event of this scale and complexity required close coordination across multiple disciplines, venues, and partners. The Games of the Future Abu Dhabi 2025 showcased competitive excellence, but also operational innovation and audience engagement at the highest level.”
Similarly, Nis Hatt, CEO of Phygital International, praised the event’s impact: “What we saw over six days was not just competition, but the emergence of a global ecosystem where sport, esports, technology, and innovation coexist on one stage. Abu Dhabi set a new benchmark for scale, delivery, and ambition.”
A Glimpse into the Future: The Global Impact of Phygital Sports
The success of Games of the Future Abu Dhabi 2025 is not just about the event itself. It signals a transformative shift in how we view and experience sports in the 21st century. By embracing phygital sports, the UAE is not just shaping the future of competition, but also setting the stage for the next generation of athletes, fans, and sports industries.
The Phygital Sports Summit, which took place during the event, provided a platform for discussing the future of sports, technology, and innovation. The summit brought together industry leaders, athletes, and tech visionaries to discuss the convergence of physical and digital realms. The dialogue held here will help define the future trajectory of phygital sports and shape the policies that govern it.
Looking Ahead: The Future of Phygital Sports is Now
The Games of the Future Abu Dhabi 2025 wasn’t just a flash in the pan; it was a statement. The event demonstrated how sports and technology can work in harmony, paving the way for the next generation of competition. As Abu Dhabi continues to innovate and lead the way in phygital sports, the rest of the world is watching closely, eager to follow in the footsteps of this global hub for next-generation sports and entertainment.
As Stephane Timpano, CEO of ASPIRE, pointed out, “The success of this edition shows what is possible when vision, technology, and execution align.” The Games of the Future Abu Dhabi 2025 will undoubtedly serve as a springboard for even bigger, more ambitious events in the years to come, setting a new standard for what’s possible in the world of sports.

Technology
The Games of the Future Abu Dhabi 2025 Closes Landmark Edition, Setting New Benchmark for Phygital Sports
GOTF 1
Concludes GOTF.2
Concludes GOTF .3
ABU DHABI, UNITED ARAB EMIRATES, December 25, 2025 /EINPresswire.com/ — The Games of the Future Abu Dhabi 2025 powered by ADNOC concluded on Tuesday after six days of elite competition, innovation, and global participation, marking a milestone moment in the evolution of phygital sports.
Held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, the landmark event brought together more than 850 participants from over 60 countries and featured 11 disciplines, spanning Phygital Football, Phygital Basketball, esports, Phygital Fighting, Phygital Shooter, Phygital drone racing, and VR Game.HADO. Across arenas, stages, and digital battlegrounds, the event showcased how technology and sport are converging to shape the future of competition.
During the globally-watched event, champions were crowned in each discipline, delivering their own defining moments and reinforcing the unique multi-sport identity of the Games of the Future.
Phygital Football powered by ADNOC and Phygital Basketball.3on3 FreeStyle brought to you by M42 both drew vocal crowds throughout the week, with MÉXICO QUETZALES – ARMADILLOS FC taking the Phygital Football title in a thrilling 2-4 final win over Troncos FC, and LIGA PRO TEAM secured the Phygital Basketball title with a 29-23 victory over Moscowsky. Meanwhile, in Phygital Fighting.FATAL FURY: City of the Wolves, Kuznya finished top of the leaderboard after winning all four of their fights, dominating both on the digital stage and in the octagon, and xGoat won the Phygital Shooter.CS 2 final, beating Dontsu Esports 2-0 in the digital world to avoid the need for a deciding round of physical laser tag.
Tasting glory in the esports-focused disciplines, ONIC won the MOBA Mobile.MLBB final against Aurora Gaming, while the aptly-named teamWin beat Vikings 2-0 in the championship game of MOBA PC.Dota 2, and Kami + Swizzy conquered ZYRO + RAPID in the final of the Battle Royale.Featuring Fortnite. In the Phygital Drone Racing presented by InsuranceMarket.ae, which tasked clubs to complete 50 laps of a testing circuit filled with loops, hoops, and straights, Drone Racing One proved fastest on the final day ahead of Team BDS.
A pair of events taking place in the Atrium at ADNEC Centre drew plenty of attention as Ivan “myakekcya” Vlasov triumphed in the Phygital Dancing.Just Dance final, while Team Rock took the title in VR-game.HADO. Lastly, in Battle of Robots, proving itself one of the most spectacular disciplines of the week, Fierce Roc’s menacing Deep Sea Shark machine annihilated Team Cobalt’s Cobalt in a spectacularly destructive finale.
In parallel with the competitive program, the event week also featured an eye-catching and engaging Opening Ceremony and the inaugural Phygital Sports Summit, reinforcing Abu Dhabi’s position as a global hub for next-generation sport, innovation, and immersive entertainment.
Saif Al Noaimi, CEO of Ethara, reflected on intricacy of the Games: “Delivering an event of this scale and complexity required close coordination across multiple disciplines, venues, and partners. The Games of the Future Abu Dhabi 2025 showcased competitive excellence, but also operational innovation and audience engagement at the highest level. We are proud to have played a role in bringing this landmark event to life and in supporting its growth on the global stage.”
Nis Hatt, CEO of Phygital International, said: “The Games of the Future Abu Dhabi 2025 demonstrated how far this movement has come in a short space of time. What we saw over six days was not just competition, but the emergence of a global ecosystem where sport, esports, technology, and innovation coexist on one stage. Abu Dhabi set a new benchmark for scale, delivery, and ambition, and this edition has reinforced the Games of the Future as a defining platform for next-generation competition worldwide.”
Stephane Timpano, CEO of ASPIRE, added: “Hosting the Games of the Future in Abu Dhabi reflects the UAE’s commitment to shaping the future of sport and innovation. This event brought together athletes, clubs, partners, and audiences from around the world. The success of this edition shows what is possible when vision, technology, and execution align, and it positions Abu Dhabi firmly at the forefront of emerging sport formats.”
The Games of the Future Abu Dhabi 2025 is organized by ASPIRE, the Local Delivery Authority, in collaboration with Ethara, the Event Delivery Partner, and Phygital International, the Global Rights Holder. The event is supported by key partners, including Abu Dhabi Sports Council, ADNOC, EDGE, M42, Solutions+, The Galleria, Abu Dhabi Gaming, du Infra, InsuranceMarket.ae, Ministry of Sports, Advanced Technology Research Council, and ADNEC Group.
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Abu Dhabi to Showcase Its Esports and Motorsports Excellence: Gran Turismo World Series 2026 Kicks Off in the UAE
Published on
December 22, 2025

In a historic first for the Middle East, Abu Dhabi, the vibrant capital of the United Arab Emirates, will host the opening event of the Gran Turismo World Series 2026 on March 28, 2026. This prestigious event will take place at the Space42 Arena, showcasing Abu Dhabi’s growing influence in esports and motorsports. As the world’s most exciting digital racing series kicks off its new season in the heart of the UAE, the city’s status as a global hub for innovation, entertainment, and technology is further solidified.
This announcement was made during the Gran Turismo World Series 2025 Finals held in Fukuoka, Japan, by S.E. Saeed Al Fazari, the Executive Director of Strategic Affairs at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Kazunori Yamauchi, the producer of the Gran Turismo series. Their collaboration highlights Abu Dhabi’s readiness to host an event that will attract millions of esports fans and motorsport enthusiasts from around the world.
Abu Dhabi: The Perfect Location for the Gran Turismo World Series 2026
Abu Dhabi, already known for its world-class motorsport events such as the Formula 1 Abu Dhabi Grand Prix, is now expanding its footprint in the esports industry by welcoming the Gran Turismo World Series. This high-profile event, which brings together the best virtual drivers from around the globe, will elevate the UAE’s presence in the digital gaming and motorsport communities.
The Gran Turismo World Series: A Global Racing Championship
The Gran Turismo World Series is an annual competition that aims to crown the best Gran Turismo player in the world. The competition begins with online qualifiers, where players from across the globe compete to earn their spots in the live events. The series then moves to major international venues, where the top drivers from each region meet to race for the title. The 2026 series opener in Abu Dhabi will mark a monumental step in the history of the event, as it’s the first time the series has taken place in the Middle East.
Yas Marina Circuit in Gran Turismo 7: A Digital Tribute to Abu Dhabi’s Motorsports Legacy
Adding to the excitement, the Yas Marina Circuit, one of the most iconic motorsport venues in the world, will be featured in Gran Turismo 7. This addition allows players to virtually race on the very track that has hosted the Formula 1 Grand Prix since 2009. With this integration, Gran Turismo 7 connects real-world motorsports with virtual racing, offering players the chance to experience the thrill of Yas Marina from the comfort of their homes.
Key Highlights of the Gran Turismo World Series 2026 in Abu Dhabi
- Event Date: March 28, 2026
- Venue: Space42 Arena, Abu Dhabi, UAE
- Region’s First: This marks the first time the Gran Turismo World Series will take place in the Middle East.
- Key Features: The event will showcase the best virtual drivers, live competitions, and interactive experiences for fans.
- Inclusion of Yas Marina Circuit: The iconic Yas Marina Circuit will be featured in Gran Turismo 7, bringing a unique virtual motorsports experience to players globally.
Abu Dhabi’s Growing Role in Esports and Digital Innovation
Abu Dhabi has rapidly become a global leader in the esports sector, thanks to its investments in cutting-edge technology, entertainment infrastructure, and strategic partnerships. The opening of the Gran Turismo World Series 2026 marks a milestone in Abu Dhabi’s growing presence in the world of competitive gaming and motorsports. The event also supports the UAE’s Vision 2021, which aims to position the country as a leader in innovation, technology, and global partnerships.
The Role of Abu Dhabi Gaming
The event is organized by Abu Dhabi Gaming, an initiative led by the Department of Culture and Tourism – Abu Dhabi. Abu Dhabi Gaming is dedicated to transforming the emirate into a world-class esports and gaming hub, attracting global talent, investors, and partnerships that will help develop and expand the gaming ecosystem. With Gran Turismo World Series 2026, Abu Dhabi continues to build on its reputation as a city that hosts world-class events and provides a platform for esports growth.
Abu Dhabi’s Vision for Esports and Motorsports
S.E. Saeed Al Fazari expressed the importance of this event for both Abu Dhabi and the Middle East. He stated, “Hosting the opening of the Gran Turismo World Series is a moment of pride for Abu Dhabi and the entire MENA region, reflecting our ambition to be a destination with limitless possibilities. This marks a significant step for our esports and motorsport sectors, bringing the world’s elite competitors to the emirate and showcasing Abu Dhabi’s proven capacity to deliver world-class experiences in these fields.”
The Gran Turismo World Series 2026 will also contribute to Abu Dhabi’s broader vision of becoming a global center for innovation, entertainment, gaming, and motorsports. The emirate continues to offer a safe, future-ready environment for businesses, investors, and talent, providing opportunities for growth in emerging industries such as esports.
Kazunori Yamauchi on the Middle East’s Growing Impact on Esports
Kazunori Yamauchi, the producer of the Gran Turismo series, also expressed excitement about this landmark event. He said, “We are excited that Abu Dhabi will host the opening of the Gran Turismo World Series in March 2026, marking the first time the event will be held in the Middle East. This is a historic milestone for our championship and a testament to the region’s growing presence in esports and motorsports worldwide. We are also thrilled that the Yas Marina Circuit is now available in Gran Turismo 7, offering players an authentic experience of one of the world’s most remarkable motorsport venues.”
The Road Ahead: Esports and Abu Dhabi’s Future in the Digital Age
The Gran Turismo World Series will continue to evolve, and Abu Dhabi’s role in the esports and digital gaming industry will only continue to grow. Events like this serve as catalysts for the city’s vision to become a global leader in the sectors of esports, technology, and digital innovation. For Abu Dhabi, hosting the Gran Turismo World Series 2026 is just the beginning of its journey to build an esports ecosystem that connects global talents with world-class facilities.
How to Attend the Gran Turismo World Series 2026 in Abu Dhabi
Tickets for the Gran Turismo World Series 2026 opening event in Abu Dhabi will be available through Ticketmaster at website. Fans from around the world can look forward to witnessing this exciting event live, making it a must-attend for all esports and motorsports enthusiasts.

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