Welcome back to the Spotlight! This may (or may not) be the last weekend that TikTok is operational in the United States, with legislation due to come into effect on January 19, 2025 that would ban TikTok failing Chinese parent company ByteDance’s divestment of the short form content-laden social media platform. That may (or may not) be welcome news depending on whether you’re a content creator, a national security hawk, a Chinese intelligence officer or someone with “mad skibidi rizz” who just spent the last few weeks choreographing the next big dance trend (none of these necessarily being mutually exclusive, by the way). There may (or may not) be efforts afoot for a last-ditch purchase of the platform and the incoming Trump administration may (or may not) have an Executive Order at the ready to suspend the enforcement of the legislation (something that may (or may not) be legally possible) when President Trump is sworn into office the next day on January 20, 2025. The point is, the only thing that is certain is that nothing is certain. For brands and influencers/endorsement partners in active agreements that call for posts on TikTok, conventional wisdom dictates a wait-and-see approach as we watch the clock (tick-tock, TikTok).Welcome back to the Spotlight! This may (or may not) be the last weekend that TikTok is operational in the United States, with legislation due to come into effect on January 19, 2025 that would ban TikTok failing Chinese parent company ByteDance’s divestment of the short form content-laden social media platform. That may (or may not) be welcome news depending on whether you’re a content creator, a national security hawk, a Chinese intelligence officer or someone with “mad skibidi rizz” who just spent the last few weeks choreographing the next big dance trend (none of these necessarily being mutually exclusive, by the way). There may (or may not) be efforts afoot for a last-ditch purchase of the platform and the incoming Trump administration may (or may not) have an Executive Order at the ready to suspend the enforcement of the legislation (something that may (or may not) be legally possible) when President Trump is sworn into office the next day on January 20, 2025. The point is, the only thing that is certain is that nothing is certain. For brands and influencers/endorsement partners in active agreements that call for posts on TikTok, conventional wisdom dictates a wait-and-see approach as we watch the clock (tick-tock, TikTok). Basketballer brothers LaMelo, Lonzo and LiAngelo Ball seem to have made good on their father Lavar’s aspirations for them, with LaMelo and Lonzo enjoying $203 million and $85 million NBA contracts, respectively, and LiAngelo (G3 Gelo) scoring off the court with a $13 million record deal from Def Jam. Of course that’s nothing compared to Power Ball, whose current jackpot is $330 million. In hopes of moving product off the shelf by aligning with the fastest growing high school sport, Cosmetics brand e.l.f. becomes the first beauty sponsor of the largest high school girls wrestling competition (Wonder Women of Wrestling Tournament). If successful, this will mark the first ever wrestling victory by an elf. University of Georgia quarterback Carson Beck is forgoing the NFL Draft for one more year and transferring to the University of Miami for the cool sum of $4.4 million – positioning him to make more NIL money in college than a handful of starting NFL quarterbacks. But more importantly, he also gets an on-campus meal plan and an opportunity to enroll in that Art History seminar he’s been hearing so much about. 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Cosmetics Boldly Powers the Future of Girls WrestlingJanuary 10, 2025 via Business Wire Drinking Bourbon with Dierks BentleyJanuary 10, 2025 via Spirits Business, The Flaggs doubles down on NIL donationJanuary 10, 2025 via Vicksburg Post Sports Miami Hurricanes' Carson Beck To Make More NIL Money Than Denver Broncos Bo Nix NFL ContractJanuary 16, 2025 via Sports Illustrated A Look At 4 NBA Stars That Flew On Private Jets Frequently In 2024January 15, 2025 via Simple Flying March Madness Will Pay Women’s Teams Under A New Structure Approved By The NCAAJanuary 15, 2025 via WJOL-AM Radio News What Does a TikTok Ban Mean for Sports? ‘Nothing,’ Mark Cuban SaysJanuary 14, 2025 via Sportico Former UNLV QB who left over payments transfers to new teamJanuary 14, 2025 via Las Vegas Review Journal Coco Gauff’s New Balance 2025 Austrlian Open Tennis Kit Features Marvel Superhero and Sentimental Family InspirationJanuary 13, 2025 via Women's Wear Daily 12 California sports teams unite to help those affected by Los Angeles wildfiresJanuary 13, 2025 via Fox News NHL, NHLPA and ESPN tout 4 Nations Face-Off to unite hockey fansJanuary 10, 2025 via Campaign Live Saquon’s Rehab Guru Expands Data Platform to 100+ Sports TeamsJanuary 10, 2025 via Sportico Music Biz Blackstone Seeks $3 Billion In Sale Of Bob Dylan, Adele Song RightsJanuary 16, 2025 via Bloomberg Quint Drake Sues Universal Music Over Kendrick Lamar’s ‘Not Like Us’January 15, 2025 via New York Times Universal Music hits back at Drake, says he ‘seeks to weaponize the legal process to silence an artist’s creative expression’January 15, 2025 via Music Business Worldwide Film & TV Animator files $10B lawsuit against Disney, claims ‘Moana’ film idea was stolenJanuary 14, 2025 via Hawaii News Now Disney, Fox, Warner Bros. Discovery call off Venu sports streaming serviceJanuary 10, 2025 via NBC News

Welcome back to the Spotlight! This may (or may not) be the last weekend that TikTok is operational in the United States, with legislation due to come into effect on January 19, 2025 that would ban TikTok failing Chinese parent company ByteDance’s divestment of the short form content-laden social media platform. That may (or may […]

Welcome back to the Spotlight! This may (or may not) be the last weekend that TikTok is operational in the United States, with legislation due to come into effect on January 19, 2025 that would ban TikTok failing Chinese parent company ByteDance’s divestment of the short form content-laden social media platform. That may (or may not) be welcome news depending on whether you’re a content creator, a national security hawk, a Chinese intelligence officer or someone with “mad skibidi rizz” who just spent the last few weeks choreographing the next big dance trend (none of these necessarily being mutually exclusive, by the way). There may (or may not) be efforts afoot for a last-ditch purchase of the platform and the incoming Trump administration may (or may not) have an Executive Order at the ready to suspend the enforcement of the legislation (something that may (or may not) be legally possible) when President Trump is sworn into office the next day on January 20, 2025. The point is, the only thing that is certain is that nothing is certain. For brands and influencers/endorsement partners in active agreements that call for posts on TikTok, conventional wisdom dictates a wait-and-see approach as we watch the clock (tick-tock, TikTok).Welcome back to the Spotlight! This may (or may not) be the last weekend that TikTok is operational in the United States, with legislation due to come into effect on January 19, 2025 that would ban TikTok failing Chinese parent company ByteDance’s divestment of the short form content-laden social media platform. That may (or may not) be welcome news depending on whether you’re a content creator, a national security hawk, a Chinese intelligence officer or someone with “mad skibidi rizz” who just spent the last few weeks choreographing the next big dance trend (none of these necessarily being mutually exclusive, by the way). There may (or may not) be efforts afoot for a last-ditch purchase of the platform and the incoming Trump administration may (or may not) have an Executive Order at the ready to suspend the enforcement of the legislation (something that may (or may not) be legally possible) when President Trump is sworn into office the next day on January 20, 2025. The point is, the only thing that is certain is that nothing is certain. For brands and influencers/endorsement partners in active agreements that call for posts on TikTok, conventional wisdom dictates a wait-and-see approach as we watch the clock (tick-tock, TikTok).

Basketballer brothers LaMelo, Lonzo and LiAngelo Ball seem to have made good on their father Lavar’s aspirations for them, with LaMelo and Lonzo enjoying $203 million and $85 million NBA contracts, respectively, and LiAngelo (G3 Gelo) scoring off the court with a $13 million record deal from Def Jam. Of course that’s nothing compared to Power Ball, whose current jackpot is $330 million.
In hopes of moving product off the shelf by aligning with the fastest growing high school sport, Cosmetics brand e.l.f. becomes the first beauty sponsor of the largest high school girls wrestling competition (Wonder Women of Wrestling Tournament). If successful, this will mark the first ever wrestling victory by an elf.
University of Georgia quarterback Carson Beck is forgoing the NFL Draft for one more year and transferring to the University of Miami for the cool sum of $4.4 million – positioning him to make more NIL money in college than a handful of starting NFL quarterbacks. But more importantly, he also gets an on-campus meal plan and an opportunity to enroll in that Art History seminar he’s been hearing so much about.

Drinking Bourbon with Dierks Bentley
January 10, 2025 via Spirits Business, The

Animator files B lawsuit against Disney, claims ‘Moana’ film idea was stolen
January 14, 2025 via Hawaii News Now

Former UNLV QB who left over payments transfers to new team
January 14, 2025 via Las Vegas Review Journal

March Madness Will Pay Women’s Teams Under A New Structure Approved By The NCAA
January 15, 2025 via WJOL-AM Radio News

Flaggs doubles down on NIL donation
January 10, 2025 via Vicksburg Post

Endorsement Deals, Sponsorships & Investments

Drake Sues Universal Music Over Kendrick Lamar’s ‘Not Like Us’
January 15, 2025 via New York Times

Film & TV

A Look At 4 NBA Stars That Flew On Private Jets Frequently In 2024
January 15, 2025 via Simple Flying

NHL, NHLPA and ESPN tout 4 Nations Face-Off to unite hockey fans
January 10, 2025 via Campaign Live

Sports

What Does a TikTok Ban Mean for Sports? ‘Nothing,’ Mark Cuban Says
January 14, 2025 via Sportico