NIL
Sports Fans Welcome Cannabis Brand Sponsorships For Teams In Professional Leagues …

A majority of sports fans across multiple leagues—from NFL to pro tennis and NBA to NASCAR—say it’s acceptable for cannabis companies to sponsor teams, according to a new survey.
As more professional sports leagues loosen policies around marijuana use among players, and some have allowed for cannabis-related sponsorships, the poll from Performance Research and Full Circle Research found either majority or plurality support for letting cannabis brands partner with teams.
There was more support for allowing CBD-related sponsorships, as opposed to deals with “THC brands,” but in no case was there majority opposition to either kind of partnership among fans of nine different sports leagues: NFL, NBA, MLB, MLS, UFC, NHL, Pro Tennis, Pro Golf and NASCAR.
Here’s the percentage of sports fans across those leagues who say it’s “completely” or “mostly” acceptable for CBD companies to sponsor teams:
- MLS: 73 percent
- UFC: 68 percent
- Pro Tennis: 64 percent
- NHL: 62 percent
- Pro Golf: 62 percent
- NBA: 60 percent
- NASCAR: 56 percent
- NFL: 55 percent
- MLB: 55 percent
Here’s the percentage of sports fans across those leagues who say it’s “completely” or “mostly” acceptable for THC companies to sponsor teams:
- MLS: 69 percent
- UFC: 60 percent
- NHL: 55 percent
- Pro Tennis: 53 percent
- NASCAR: 53 percent
- NBA: 50 percent
- Pro Golf: 49 percent
- NFL: 46 percent
- MLB: 46 percent
The survey included 1,o00 sports fans over the age of 21 in the 24 states where recreational marijuana is legal and was conducted between April 23-26.
“I think there’s no longer a justifiable reason to be shy about this,” Jed Pearsall, president and founder of Performance Research, told Sports Business Journal, which first reported the poll results.
The outlet reported that the survey also showed that a majority of sports fans’ perceptions of leagues and teams are either positively affected or unchanged due to cannabis sponsorships—though it also found that only 17 percent are aware of any such specific partnerships.
“I think those on the sales side can aggressively sell these opportunities and those on the sponsor side should realize that these opportunities will be welcome where they go,” Pearsall said. “Sports has a way of normalizing things, and that’s good for the cannabis industry, and those marketing with it.”
To that point, major sports leagues have been gradually reducing the stigma against cannabis use, with policy changes for players and professional affiliations with the industry.
For example, the NFL recently reached an agreement with its players union to further reform its marijuana policies, significantly reducing fines for positive tests while increasing the allowable THC threshold for players.
About four years after NFL ended the practice of suspending players over cannabis or other drugs as part of a collective bargaining agreement, the league has again revised its Substances of Abuse Policy and Performance Enhancing Substances Policy.
The National Collegiate Athletic Association (NCAA) last year voted to remove marijuana from its banned substances list for Division I players.
The reform builds on a 2022 change that increased the allowable THC threshold for college athletes, aligning NCAA’s rules with those of the World Anti-Doping Agency (WADA).
In October, Nevada regulators officially adopted a rule change that will protect athletes from being penalized for using or possessing marijuana in compliance with state law.
The head of the U.S. Anti-Doping Agency (USADA) blasted the “unfair” ban on marijuana for athletes competing in international sport events, including the Olympics that were underway in Paris at the time of the comments.
USADA CEO Travis Tygart said it was “disappointing” that WADA has maintained the cannabis prohibition based on what he considers a misguided justification.
WADA did carry out a review into its marijuana policy at the request of USADA and the White House Office of National Drug Control Policy (ONDCP) following the controversial suspension of U.S. runner Sha’Carri Richardson, who was barred from participating in the Olympics in 2021 after she tested positive for THC. Richardson said she used cannabis to cope with the recent passing of her mother.
While UFC announced in late 2023 that it was formally removing marijuana from its modified banned substances list for athletes, the league notified participants that the reform didn’t apply under California State Athletic Commission (CSAC) rules.
UFC advised fighters that they could be subject to a $100 fine by CSAS if they tested over 150 nanograms of THC per milliliter ahead of the UFC 298 event that took place in February.
At the beginning of 2024, the Brooklyn Nets and New York Liberty entered into partnerships with a CBD beverage company—the first teams in the NBA and WNBA, respectively, to forge deals with the cannabis industry.
The New York-based clubs are partnering with Mynd Drinks, a hemp-based CBD sparkling beverage company that also made history last year when it became an official partner of the Major League Baseball (MLB) team the Chicago Cubs.
Last year, NFL announced it was partnering with Canadian researchers on a clinical trial to test the safety and efficacy of CBD for pain management and neuroprotection from concussions—key issues for many football players who experience injuries as part of the game.
Separately, NFL and the Denver Broncos last year asked a federal court to reject a player’s lawsuit alleging discrimination over penalties he incurred due to positive THC tests from his prescribed use of a synthetic cannabinoid.
In a joint motion to dismiss filed with the U.S. District Court for the District of Colorado, the league and team defended their marijuana policy for players, affirming it’s their view that use of cannabis can lead to on-field injuries, poor job performance and “alienation of the fans.”
Mike Tyson Promotes His Marijuana Brand During DEA Lab Visit Following Meetup With Trump
NIL
Kentucky loses recruiting prediction for 5-star forward Christian Collins as NIL looms large
Kentucky Basketball suffered a notable recruiting setback this week as 247 Sports national analyst Travis Branham removed his crystal ball prediction for the Wildcats to land class of 2026 5-star power forward Christian Collins. Branham originally placed the prediction in early November, fueling optimism that Collins could commit to Kentucky as the early national signing period approached. That announcement never came, and momentum has since cooled.
Collins, a 6-foot-8, 200-pound forward from Bellflower, California, is widely regarded as one of the premier frontcourt prospects in the country. His blend of athleticism, scoring ability, and defensive versatility made him a major priority for Kentucky head coach Mark Pope and his staff as they work to build future recruiting classes.
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According to Jacob Polacheck of KSR, Collins’ recruitment is being heavily influenced by NIL structure and contract details, a growing trend at the top of the recruiting landscape. That reality was addressed publicly earlier this month by Kentucky athletic director Mitch Barnhart during Will Stein’s introductory press conference as the Wildcats’ new football head coach.
Barnhart pushed back strongly against the perception that Kentucky is at an NIL disadvantage, saying, “Enough about ‘have we got enough?’ We’ve got enough.” He also emphasized that Kentucky will not compromise its standards to land recruits. “We’ve got to do it the right way,” Barnhart said. “We’re not going to break the rules. That’s flat-out.”
While Kentucky no longer holds a crystal ball prediction for Collins, the Wildcats are not out of the race. However, his recruitment now appears far more fluid, underscoring the increasingly complex balance between elite talent, NIL expectations, and long-term program philosophy in modern college basketball.
NIL
Former college football star QB shuts down career move amid political rumors
Less than two months after announcing his intention to run for lieutenant governor in Alabama, former three-time national champion Crimson Tide quarterback AJ McCarron has announced he will exit the race.
McCarron is seeking to rededicate himself to football, an effort that will require “100% of my focus, commitment, and attention that I was to give to the office of lieutenant governor, so it is time to end my campaign,” he said in a statement.
A historic career at Alabama
McCarron led the Crimson Tide to back-to-back BCS national championships in 2011 and 2012 and was part of the national title team as a redshirt player in 2009.
A native of Mobile, the quarterback became the first player at his position to win consecutive BCS titles and also received several of college football’s more prestigious awards, including the Maxwell, Johnny Unitas Golden Arm, and Kellen Moore Awards.
As a junior, McCarron established an Alabama record with 30 touchdown passes in a season, and broke Greg McElroy’s former record with 3,063 passing yards in a season during his senior campaign in 2013.
McCarron finished his Alabama career with a 36-4 overall record, completing almost 67 percent of his passes with 77 touchdowns and 15 interceptions.
McCarron in the NFL
The quarterback emerged as a fifth-round selection in the 2014 NFL Draft by the Cincinnati Bengals, playing as a backup for four years.
McCarron spent the next four seasons as a reserve first with the Oakland Raiders, followed by a stint with the Houston Texas, and finally the Atlanta Falcons.
From there, he played in the XFL with the St. Louis Battlehawks, a franchise that then moved to the United Football League.
McCarron’s political ambitions
The former quarterback star was running as a Republican for the second-highest office in his home state, a move he said was inspired by the murder of conservative political activist Charlie Kirk.
“Alabama’s conservative and cultural values are under attack from every direction,” McCarron said in his announcement for office.
“That’s why Charlie Kirk’s assassination affected so many of us so deeply. His example convinced me to get off of the sidelines, get into the game, and stand tall for our conservative beliefs.”
McCarron currently serves as a college football commentator as part of The Dynasty podcast, which he presents with fellow Alabama alum Trent Richardson and Crimson Tide broadcaster Chris Stewart.
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NIL
Jayden Maiava returning to USC on new NIL deal
Dec. 17, 2025, 1:41 p.m. ET
USC will get its starting signal-caller back in 2026.
On Tuesday, the program announced that quarterback Jayden Maiava has signed a new NIL deal to return to the Trojans next season. Maiava, who previously played at UNLV, would have had a significant transfer portal market and also ranked as a top-10 quarterback prospect in the 2026 NFL draft, per ESPN’s Mel Kiper.
Maiava started 11 games at UNLV in 2023 before transferring to USC, where he ultimately lost the starting job to Miller Moss ahead of the 2024 season. However, amid subpar play from Moss, coach Lincoln Riley made a change as he started the final four games.
Though his numbers during that stretch weren’t stellar, he did guide the Trojans to a 3-1 finish to the season.
Riley opted not to take a transfer quarterback this offseason and stuck with Maiava, who started all 12 games in a 9-3 season. He took a major leap, completing 66.2% of his passes for 3,431 yards, 23 touchdowns and eight interceptions.
Maiava also ran for six touchdowns this fall.
He became one of the Big Ten’s top quarterbacks this season, and for the first time since Riley’s second year at USC with Caleb Williams, the Trojans will have a proven, incumbent starting quarterback back in 2026.
Contact/Follow@College_Wire on X and@College_Wires on Threads. Like our page on Facebook to follow ongoing coverage of college sports news, notes, and opinions.
NIL
A new era of NIL at Oklahoma State
Created to fully-fund revenue share and to grow endorsement opportunities for Oklahoma State student-athletes, The Alliance pairs the POSSE Excellence Fund with Learfield’s Cowboy Sports Properties.
The POSSE Excellence Fund provides more than $31 million in scholarships and revenue share for student-athletes across all of OSU’s ticketed sports. Cowboy Sports Properties integrates NIL opportunities for student-athletes into OSU’s existing sponsorship, media and marketing ecosystem.
“The OSU NIL Alliance will streamline how our supporters can maximize new opportunities for our student-athletes and continue to position OSU for championship-level success.” Athletic Director Chad Weiberg said.
Weiberg appointed Brakston Brock to lead this next step in OSU’s NIL evolution. Brock has climbed the ranks during his six years in Stillwater and now elevates into the role of Senior Associate Athletic Director for NIL Strategy and Revenue Generation.
For more information on the OSU NIL Alliance, visit https://okstate.com/nil.
NIL
Bailey, Rodriguez named to Sporting News’ All-America Team
If Bailey and Rodriguez receive first-team honors Thursday from the final selector, the Football Writers Association of America (FWAA), they would join Mark Bounds (1991), Zach Thomas (1995), Byron Hanspard (1996), Michael Crabtree (2007–08), and Jace Amaro (2013) as Texas Tech’s all-time unanimous All-America selections.
Bailey, an edge rusher, and Rodriguez, a linebacker, were previously named first-team All-Americans by the Walter Camp Football Foundation on Friday, the Associated Press on Monday, and the AFCA on Tuesday. The NCAA will officially recognize its consensus All-America selections on Friday.
Before the 2025 season, 27 Texas Tech players had earned first-team All-America honors, accounting for 49 all-time All-America selections (first-, second-, or third-team). In addition to Bailey and Rodriguez’s first-team recognition, the Associated Press named A.J. Holmes Jr. to its second team and defensive tackle Lee Hunter to its third team on Monday, marking an unprecedented season of national honors for the Red Raiders. Texas Tech’s most recent All-American prior to 2025 was Tyree Wilson, who earned first-team honors in 2022.
Texas Tech, which earned its first bid to the College Football Playoff, will face the winner of the first-round matchup between Oregon and James Madison on Dec. 20. The Red Raiders will play the victor in the CFP quarterfinals on Jan. 1 at the Capital One Orange Bowl.
To view the complete Sporting News All-America first and second teams, visit SportingNews.com.
Sporting News History
Founded in 1934, the Sporting News All-America Team—then awarded by The Sporting News—has long been one of college football’s most respected individual honors. Originally selected by panels of sportswriters, the team later incorporated evaluations from scouts and football observers as the sport evolved. Today, Sporting News is one of the NCAA’s five recognized selectors, with its first-team selections counting toward Consensus and Unanimous All-America status.
– TECH –
NIL
College football program loses 25 players to transfer portal
Oklahoma State’s 2025 season ended amid results and roster turnover that point to a program undergoing significant change.
The Cowboys finished 1-11 overall and 0-9 in Big 12 play, with an offense that struggled all season and a defense that failed to stop opponents.
The offense was led by freshman quarterback Zane Flores (1,450 passing yards, three touchdowns, seven interceptions), running back Rodney Fields Jr. (614 rushing yards, one TD), and wide receiver Gavin Freeman (481 receiving yards, four TDs).
Unfortunately, Flores has since declared his intention to leave the program.
On Monday, Flores officially announced plans to enter the NCAA Transfer Portal, becoming the latest Cowboy to depart and, according to local trackers, the 25th Oklahoma State player to enter the portal this cycle.
NEW: Oklahoma State QB Zane Flores plans on entering the NCAA Transfer Portal, @PeteNakos reportshttps://t.co/kNsiLKOWCK pic.twitter.com/dG0uBaCweF
— Transfer Portal (@TransferPortal) December 15, 2025
Some of the bigger names who also plan to leave include sophomore wide receiver Shamar Rigby, sophomore offensive tackle Grant Seagren, and tight ends Grayson Brousseau (freshman) and Josh Ford (sophomore), alongside a handful of young defensive backs, linemen, edge rushers, and receivers.
Rigby (the team’s third-leading receiver with 351 yards), Ford, and Seagren stand out as notable losses, as each was a regular starter and a highly touted three-star recruit.
Flores remains the most significant departure, however, as Oklahoma State’s starting quarterback and the No. 27-ranked quarterback in the 2023 class.

The season’s early turning point came on September 23, when Oklahoma State fired longtime head coach Mike Gundy after a 1-2 start.
Gundy had led the Cowboys for 21 seasons, compiling a 170–90 record and guiding the program to 18 consecutive bowl appearances.
Offensive coordinator Doug Meacham was named interim head coach, and the school later hired North Texas’ Eric Morris as its next head coach on November 25.
The coaching upheaval, Gundy’s dismissal, an interim stretch, and then a new hire set the backdrop for a midseason portal window and, ultimately, heavy roster attrition.
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