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Sports, trailers, and Jimmy Kimmel

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Sports, trailers, and Jimmy Kimmel

Disney’s 2025 upfront presentation started with a bang.

The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening with a performance from the Brooklyn United Drumline. Drum Major Mickey Mouse himself even made an appearance, and he was hardly the only recognizable face to take the stage at the Javits Center.

In typical Disney fashion, the event was packed with famous actors and athletes, who occasionally ceded the spotlight to Disney execs underscoring the media company’s audience reach, breadth of content, and ad tech capabilities.

“Our portfolio spans sports, streaming, and stories that connect, [and] content, technology, and culture in ways like no one else can, while building meaningful connections at scale, because to truly reach audiences and be of real brand value, you need three things: an unrivaled content portfolio, technology built for streaming, and a data infrastructure designed for outcomes,” Rita Ferro, Disney’s president of global ad sales, said onstage. “That’s where the real magic happens.”

All in one: After Mickey and the marching band, Super Bowl rivals Patrick Mahomes of the Kansas City Chiefs and Saquon Barkley of the Philadelphia Eagles took the stage to introduce Disney CEO Bob Iger and set the tone for a sports-heavy hour and a half.

Peyton and Eli Manning performed a musical number (only the second most-embarrassing moment for a former pro athlete of upfronts week so far), Stephen A. Smith showed off the new ESPN app, Glen Powell and the Mannings introduced their new Hulu football show Chad Powers, and Mahomes previewed an upcoming ESPN docuseries about the Chiefs called The Kingdom.

Earlier in the day, Disney announced its new DTC sports streaming app that will roll out this fall and is called ESPN. Late-night host Jimmy Kimmel, who has roasted Disney and the industry for years, was quick to call out the potential confusion between the ESPN network, the new app, and the sports property’s other streaming app, ESPN+. “That’s why they call us ‘Imagineers,’” he said.

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Full field: Live sports were a point of emphasis throughout the presentation, as Knicks legends Patrick Ewing, Allan Houston, and John Starks helped sports analyst Monica McNutt highlight Disney’s NBA rights, ESPN reporter Laura Rutledge and University of Texas Longhorns head football coach Steve Sarkisian discussed ESPN’s college football portfolio, and NFL legends Jason Kelce, Joe Buck, and Troy Aikman—along with Barkley—spoke about Monday Night Football viewership and the 2027 Super Bowl on ESPN and ABC.

ESPN basketball analysts Elle Duncan, Andraya Carter, and Chiney Ogwumike also announced Vibe Check, a women-led sports studio show coming to Disney+ next month. Sports is a “growth pillar” for Disney, Adam Monaco, EVP of sales for Disney Advertising, told Marketing Brew ahead of the event.

“We are doing more and more multi-year deals on the sports front,” he said. “We have clients that want to commit to all those valuable assets and keep them for two, four, five-plus years, and so we’re already in market having those conversations.”

Trailer park: It wouldn’t be the Disney upfront without multiple movie and show trailers. This year, the media company, which owns major studios including Marvel Studios and Lucasfilm, gave its upfront audience a look at Tuesday night’s Andor Season 2 finale, Marvel Television’s Wonder Man, the upcoming season of The Bear, Ryan Murphy’s The Beauty and All’s Fair, and FX and Hulu’s Alien: Earth series.

Naming rights: In addition to his usual roast, Kimmel added something new to his performance this year. Before appearing on stage, Disney showed a video of Kimmel from a hospital waiting for the birth of his grandchild, while also auctioning off naming rights to the newborn.

“Over the next few days, our family is expected to see 12% quarterly growth, and we’d like to build on that,” Kimmel joked in the video. “For the first time ever, your company can put its brand on the legal birth certificate of a human child.”

Isn’t that what upfronts week is all about?

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College Football TV Ratings: Army-Navy Game averages 7.84 million viewers

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Once again in its standalone window, America’s Game came down to the wire last week. Ultimately, Navy got a second straight victory over Army, and it became CBS’ most-watched college football game of the season.

An average of 7.84 million people watched as Navy came away with the victory at M&T Bank Stadium in Baltimore. While it’s a 17% decrease from last year’s 9.4 million viewers – the best since at least 1990 – it’s still the second-best viewership for the game since 2018, according to Sports Business Journal’s Austin Karp.

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Last year’s Army-Navy game topped the previous high mark of 8.45 million viewers in 1992. In addition, it tops CBS’ slate of games this year, beating out the 5.6 million viewers who watched Indiana at Oregon in Week 7, according to data compiled by On3.

This year’s Army-Navy game also marked the last for CBS analyst Gary Danielson in the booth. He has worked 17 matchups between the two programs and will get ready for retirement following the Sun Bowl later this month. Charles Davis is set to join Brad Nessler in CBS’ lead booth starting next season.

With the victory, Navy extended its advantage in the all-time series against Army, which dates back to 1890. The Midshipmen have an all-time 64-55-7 record against the Black Knights.

How it happened: Navy defeats Army

Navy struck first in the first quarter of last week’s game, taking a 7-0 lead on a Blake Horvath touchdown. But Army responded with 13 points in the second quarter, including a rushing touchdown from Cale Hellums, to take the lead into halftime.

The two teams traded field goals in the third quarter as Army took a 16-10 lead into the final 15 minutes. That’s when Navy completed the comeback as Eli Heidenreich caught the 8-yard touchdown pass from Horvath, putting the Midshipmen back on top, 17-16. That held as the final, giving Navy a second straight win over Army in the historic game.

Horvath led the charge for Navy, rushing for 107 yards and a touchdown on the ground while adding 82 passing yards to go with the touchdown pass to Heidenrich. On the Army side, Hellums had 100 rush yards and a touchdown to go with 82 passing yards.

Both Army and Navy are now getting ready for their respective bowl games. The Midshipmen will head to the Liberty Bowl on Jan. 2, 2026 against Cincinnati while the Black Knights will square off against UConn in the Fenway Bowl on Dec. 27.



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Ohio State QB Julian Sayin Announces NIL News Before College Football Playoff

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Julian Sayin is looking to lead the Ohio State Buckeyes to the national title alongside several other stars like wide receiver Jeremiah Smith.

Ohio State heads into the College Football Playoff with one of the best rosters in the country, starring Sayin and Smith along with wide receiver Carnell Tate, safety Caleb Downs and linebacker Arvell Reese.

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They’re heading into the playoffs as the No. 2 seed after losing to Indiana in the Big Ten title game. The Buckeyes will have a bye week to begin the CFP.

Other teams that will benefit from the bye week include Indiana, Texas Tech and Georgia.

During his time off, Sayin shared some exciting news off the field. The Ohio State Buckeyes quarterback has partnered with Wingstop and Dr Pepper in his latest NIL deal.

“Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out,” Sayin posted.

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Stars Stay, Others Head to Portal

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College Football’s QB Carousel: Stars Stay, Others Head to Portal



































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Texas A&M’s KC Concepcion has ‘not made a decision’ regarding future

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Dec. 16, 2025, 5:06 a.m. CT

Texas A&M’s 2025 offense finished the regular season ranked 19th nationally, while starting quarterback Marcel Reed threw for a career high 2,932 yards and 25 touchdowns, with 13 going to star wide receivers KC Concepcion and Mario Craver, who completely rejuvenated a passing attack that failed to move the needle in key games down the stretch last season.

While Craver is expected to return next season for his all-important junior year, Concepcion has a choice to make regarding his future, choosing between a final year in College Station or declaring for the 2026 NFL Draft, where he is expected to be a first or second-round selection.

Whatever choice he makes is entirely up to him and his family, and while those of us in the media have written numerous articles about his draft standing, returning for his senior season could benefit his NFL future. Still, Concepcion is as mature as they come and is entirely focused on facing the Miami Hurricanes this Saturday during the first round of the College Football Playoff.





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Josh Pate defends Joel Klatt amid G5 backlash, proposes second tier to College Football Playoff

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FOX Sports analyst Joel Klatt found himself in a social media firestorm after comments he made about the Group of Five on a podcast appearance on Next Round Live. Clips of that interview quickly went viral with short snippets of some of the quotes.

The gist of those snippets suggested that Klatt was anti-G5, to the point of wanting the G5 kicked out of the College Football Playoff. Klatt intimated that the only thing keeping the G5 in the playoff currently is the threat of litigation.

College football analyst Josh Pate had his own thoughts on Joel Klatt’s take. He mostly came to the defense of the suddenly targeted analyst.

Pate first played a couple clips from Klatt’s appearance in their entirety. That offered more full context.

“Some of that was insane, I’m going to grant you that,” Pate said of Klatt’s points. “I just want to say the foundation of it I at least understand. The foundation of it is sound. Not all the parts of it. The foundation of it is sound.

“Couple of quotes there. No. 1, the G5 is in the College Football Playoff to avoid litigation is basically true.”

Pate lambasted the use of quote edits in condensing Joel Klatt’s much larger point into a few soundbites. He tried to explain how that’s misleading to his viewers.

“You know sometimes how you see a snapshot or a small soundbite of something and you get outraged by it and then you go on to learn the context of it two weeks later and you’re like, ‘Wow, I probably shouldn’t have gotten as outraged as I did over that,’ Pate said. “That is what is happening to Klatt. Admittedly he brought a lot of this on himself. …

“Now, what you probably saw was you probably saw quote edits like this or quote graphics like this. And if you’re listening on podcast just imagine scrolling through your social feed and there’s a picture of Klatt, looks like he’s somewhere sunny and happy and there’s a quote at the top, and it says, quote, ‘We don’t want Cinderellas. We want the best teams playing each other at the end. It’s the dumbest tournament and the least fair tournament in all of sports.’”

That part from Joel Klatt, obviously, was what many detractors latched onto. But it doesn’t take away from Klatt’s overall point about the G5, Pate pointed out.

So all the moaning over James Madison being in the playoffs is for naught. That’s just the way the current structure is set up.

“They are present in the playoff, they’re granted an auto bid in the playoff because if they are not then lawsuits will be filed immediately,” Pate said. “So that part’s accurate.

“Now whether or not you think it’s morally sound that they’re included in the playoff, that’s your own opinion. He’s got his, I’ve got mine, you’ve got yours. But he is right. Because in no other merit-based world where we just judged these teams on a static scale of quality, of resources and therefore what you do with the resources, and the results on the field and strength of schedule, in no world would James Madison be in the playoff. But the parameters of the playoff right now are that we take the five highest-ranked conference champs. So by every current rule James Madison is in the playoff and should be in the playoff. I don’t disagree with that. Tulane is in the playoff and should be in the playoff. I don’t disagree with the structure. I don’t disagree with the body of the playoff this year based on the current rules.”

So what’s the solution? Well, Joel Klatt also offered an answer for that. It just didn’t happen to go viral with the other stuff.

Klatt believes the G5 should effectively break off from the power conferences and host its own playoff. It would be a playoff tier between the FCS and the FBS.

“That’s been the same point that’s been made on my show,” Pate said. “So you notice if you really hated the G5 you’d just say, ‘Piss on the G5.’ That’s not what he did, despite the fact that that part didn’t get shared widely and it’s not what I’ve ever done on this show.

“Any time you have a problem with something, you ought to have a solution for it. So if your problem is, ‘Man, it makes little sense that we’ve got 136 teams pretending to play the same caliber of the sport’ you need to have a solution. That solution he just presented is the same one we’ve shared on this show, and that is a G5 playoff.”



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How NIL has transformed Ohio State’s recruiting from star-chasing to strategic roster building

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COLUMBUS, Ohio — The days of simply collecting as many five-star talents as possible in college football recruiting are over.

In a revealing Buckeye Talk podcast episode, Ohio State analysts Stephen Means and Andrew Gillis detailed how the program has shifted to a more sophisticated “roster construction” approach that mirrors NFL team building more than traditional college recruiting.

“I think that because the financial aspect has come into this but also just logical roster building that has become more of a focal point than star, star, star, star, stars,” explained Stephen Means. “Because for a long time, college football was like, get as much talent as you humanly can, develop it, cuz you were living in a world where the top 1% of college football had all the talent. And that’s not true anymore.”

This fundamental shift in philosophy is perhaps most evident in how Gillis described Ohio State’s running back recruiting needs for the 2027 class. While five-star David Gabriel Georgees tops their board, the approach is more nuanced than just stacking elite talent.

“If they got three five stars running backs, the odds that we got on this podcast and said that’s actually probably not that good is higher than it might seem because we were saying why is your asset management this? Like because hey, look at your your receiver recruiting was down. You couldn’t have spent some of that money on a receiver,” Gillis explained.

The financial component of recruiting has transformed how Ohio State approaches each position group and recruiting class. It’s no longer just about who’s the best player available, but whether investing heavily in one position might shortchange another.

“It is a math equation. It is a money equation at this point. You’re not going to go get three five stars at running back in a single class,” Gillis emphasized.

Means further elaborated on how NIL money has forced this change: “You can’t pay a fivestar recruit, fivestar recruit money and then have the guy sitting on the bench because there’s another guy with there’s only so much money to go around.”

This strategic approach has Ohio State looking at players through different lenses: “ready to go” immediate contributors (typically five-stars and top-100 recruits), “developmental” prospects (usually ranked 200-350 nationally), and “depth” pieces who might be ranked lower but fill specific roles.

The analysts identified several instances where this approach is evident in Ohio State’s 2027 planning. At quarterback, they’re content with a developmental prospect in Brady Edmonds rather than chasing another five-star. At wide receiver, despite already having five-star Jir Brown committed, they believe Ohio State needs another elite receiver plus two depth pieces to properly structure the room.

“Now we are talking about roster construction,” Means said. “And the reason why we structured it this way is okay, they went and got a devel they have a developmental quarterback in 2027. They probably need a ready to go quarterback in 2028 and they probably need a depth quarterback in 2029. And the cycle continues, right?”

This staggered approach ensures Ohio State will have players at different stages of development at every position, creating a sustainable pipeline of talent ready to contribute when needed.

“Everybody everybody’s running the same race, but they can’t be running it at the same pace or you’re not going to have a team to field every single year,” Means added.

The conversation revealed how Ohio State’s recruiting approach now more closely resembles NFL roster management, with considerations for “salary cap” (NIL budget), positional value, and development timelines all factoring into decisions that previously might have been simply about collecting the highest-ranked players available.

As college football continues to evolve in the NIL era, this strategic roster construction philosophy may become the new standard for elite programs looking to maintain sustainable success.

Here’s the podcast for this week:



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