This stabilization reflects a shift towards more balanced and sustainable subscription habits, as households adjust their budgets for the long term. SVOD has become a steady and essential part of the media landscape – even if spending remains below peak levels. Base: All adults 18-75. Base size: Norway, 2022 (n=1,000) 2023 (n=999) 2024 (n=1,050) Sweden, […]
This stabilization reflects a shift towards more balanced and sustainable subscription habits, as households adjust their budgets for the long term. SVOD has become a steady and essential part of the media landscape – even if spending remains below peak levels.
Base: All adults 18-75. Base size: Norway, 2022 (n=1,000) 2023 (n=999) 2024 (n=1,050) Sweden, 2022 (n=1,908) 2023 (n=1,995) 2024 (n=2,003) Denmark, 2022 (n=1,092) 2023 (n=1,000) 2024 (n=1,147) Netherlands, 2022 (n=2,000) 2023 (n=2,000) 2024 (n=2,000) United Kingdom, 2022 (n=4,011) 2023 (n=4,000) 2024 (n=3,995) Italy, 2022 (n=2,000) 2023 (n=2,000) 2024 (n=2,000) Belgium, 2022 (n=2,000) 2023 (n=2,000) 2024 (n=2,000).
Note: Multiple choice question.
As Scandinavian streaming subscriptions adjust to post-pandemic life, SVOD services have found stable footing. Younger demographics remain consistent in maintaining their subscriptions, while older groups show a pattern of rising interest in 2022, a decline in 2023, and partial recovery in 2024.
Figure 6. Access to SVOD services: Age and yearly development
Which, if any, of the following paid digital subscription services do you have access to? (The figure shows the respondents who have access to at least one video streaming service)
