Student aids in the rebranding of All Aboard Youth Rowing in Warrington

A student has played a key role in rebranding a youth rowing organization that has become increasingly popular in the area.

John Sutton, a graphic design and photography scholar at Priestley College, was initiated by Warrington Youth Rowing to help facilitate its transition to All Aboard Youth Rowing.

A former pupil of Bridgewater High, John dedicated his personal time to this project, ultimately delivering a result that both he and the charity take pride in.

He mentioned: “I believe the essential aspect of my role is to accurately convey what the brand represents and fulfill the client’s expectations.

“In this instance, they were seeking a contemporary, innovative approach to differentiate themselves from other rowing clubs.”

His design incorporates two As, representing All Aboard, seamlessly integrated into the artwork.

It is designed to evoke the bow of a rowing boat, with a wave of water symbolizing the organization’s mission.

The new logo was crafted by Priestley College student John Sutton (Image: Supplied) It is now prominently displayed on the charity’s website, social platforms, and on over 1,000 pieces of apparel produced annually.

Richard Sinnott, chief executive officer of All Aboard Youth Rowing, commented: “We were introduced to John and, after a few in-person meetings, we finalized our new logo.

“The design is highly professional and has been exceptionally well-received by everyone who has viewed it.”

All Aboard Youth Rowing sought help from Priestley College following the design of their prior logo by a former student.

The organization has since broadened its membership to various geographical regions and aimed for a name and brand that adequately reflects this expansion.