Greg Friend, vp of strategy & innovation at Nativo, has Coca-Cola going the distance: “I was torn between Reese’s and Coca-Cola, both because of their ubiquitous...
Suggested newsletters for you BranchLab CEO Josh Walsh also foresees state governments stepping in if a regulation vacuum appears at a federal level, which would “make...
Trade My Stuff connects new owners with premium fitness equipment from brands like Peloton, taking the heavy lifting off sellers’ hands and offering an affordable way...
Be Consistent, Be Yourself The hero image with this story was shot by Canva.com. Professor Berger has watched and studied the evolution of word-of-mouth marketing –...
Image credit: Joao Ferreira, Ubisoft via FLickr Previously, Beaulo had retired in early 2023 but returned later that year to play for DarkZero Esports. On March...
Cooper Flagg, a standout freshman at Duke, is dominating the college basketball scene, averaging 18.9 points per game and earning first-team All America honors. As he...
Sour cream is one of the MVPs of the dairy aisle. The rich, lactic tang is an essential chili topping, a heavy hitter in cake recipes,...
Several US sports leagues, including MLB and the National Hockey League (NHL), also opened up new inventory on team uniforms to help franchises rebuild their sponsorship...
Mismatch with Brand Values Introduction Beyoncé Jennifer Aniston (Source: nypost.com) History of Celebrity Endorsements In the 1760s, Josiah Wedgwood, a potter from England, used royal approval...
Skateboard Footwear & Apparel Market Overview The global skateboard footwear and apparel market is poised for robust growth, with significant momentum anticipated over the next decade....