NIL has become the new norm in college sports, and athletes across different areas have been cashing in on big-time deals over the past year, including...
There’s no mistaking the Ultimate Frisbee Association with the NBA or NFL. Still, when the top-tier pro league in any sport completes its biggest sponsorship deal,...
Over the course of 12 months, the name, image and likeness market has been led by two college basketball players. University of Southern California’s Juju Watkins...
Open Extended Reactions Basketball players continue to dominate name, image and likeness deals, with North Carolina’s RJ Davis and USC’s JuJu Watkins leading all male and...
With March Madness in full swing, the spotlight isn’t only on thrilling buzzer-beaters or underdog victories; it’s also on the continued evolution of Name, Image and...
Vinit Karnik, Managing Director, Content, Entertainment & Sports, GroupM India, said, “The Indian sports economy has firmly established itself as a high-growth sector, surging 7x since...
In 2024, sponsorship growth stabilized at 1%, attributed to IPL and ICC rights cycle resets and Team India playing 20 fewer matches compared to 2023. Despite...
“Partnering with IMG is a game-changer, enabling us to bring more world-class brands into the space and secure deeper connections with highly sought-after, tech-savvy younger audiences,”...
Keeler: The Pios are Sith Lords on skates — your hate only makes them stronger. But does King have Mace Windu posting about him? Does Devine...
About Laborers’ International Union of North America (LIUNA)The more than a half-million members of LIUNA – the Laborers’ International Union of North America – are on...