This year’s March Madness showcased a variety of unique NIL deals, showcasing creativity and humor within college sports marketing. Highlighted partnerships included BYU player Richie Saunders...
Oregon Ducks football has always been a powerhouse. However, in today’s era of Name, Image, and Likeness (NIL) deals, the Ducks are making many moves just...
In the 6-minute YouTube video below, you’ll see Josh Jones (known as MFJJ to his YouTube followers) dry-fire a brand-new 33-inch Mathews Lift X — on...
During the college football season, Activision Blizzard deployed one activation that caught my attention — a “takeover” that transformed the University of Washington into the University...
Elysse Cumberland in the triple jump. The Jumbos picked up just 200.50 points last year’s winter, and despite finishing a spot lower than last year’s winter...
No-Delay, Real-Time Play-by-Play Audio Broadcasts will be made available to College Sports Fans While Watching Live Sports in Stadiums & Arenas Learfield, leading media and technology...
Through the new Chatham-based sports and training club SUPA (Supreme Athletics), local standout athletes Gabby White and Amber Brown have signed name, image and likeness deals...
Major League Pickleball is rebranding as part of a sponsorship with DoorDash. The league will now be called MLP by DoorDash after it signed the food...
NIL has become the new norm in college sports, and athletes across different areas have been cashing in on big-time deals over the past year, including...
There’s no mistaking the Ultimate Frisbee Association with the NBA or NFL. Still, when the top-tier pro league in any sport completes its biggest sponsorship deal,...