New leagues are popping up seemingly weekly across virtually every sport, basketball included. This year was the first season of Unrivaled, a 3-on-3 women’s circuit in...
Athleisure, a growing fashion trend combining comfort and athletic wear, is expected to reach a market value of 7.1 billion by next year. The sportswear market...
Centenary University, Hackettstown, has partnered with Jersey Sports Group (JSG), a rapidly growing New Jersey-based sports marketing and sales agency, to elevate its corporate partnerships and strengthen...
It’s Coca-Cola.Here’s a pub quiz question for you. Which brand is the longest-running sponsor of the Summer Olympic Games? It’s not a sporting company (as indeed...
“It all starts with top players at premium events — driving rivalries and elevating the sport’s biggest stages,” the deck says. The owners of the 1,000,...
Several US sports leagues, including MLB and the National Hockey League (NHL), also opened up new inventory on team uniforms to help franchises rebuild their sponsorship...
“I’m very confident for tomorrow,” he said. “I have to be optimistic. That’s my nature. Otherwise I would not be here.”WATCH | Who will be the...
Monarch Collective is a US-based USD0 million+ fund with a mission to “build leading women’s sports institutions that inspire and unite, powered by communities that feel...
Her multifaceted career also includes a successful music venture. Signed to Jay-Z’s Roc Nation, Johnson released “Came Out A Beast” featuring Lil Wayne last summer, continuing...
“Their play tells the story,” she said. “It’s my job to shine the spotlight on that…All we have to do is point the camera at such...