Where did Bo Jackson go to college?Jackson attended Auburn University, where he won the Heisman Trophy in 1985 as the best college football player in the...
Once the latest members fell into place, the Big 12 and Translation produced a campaign for this football and basketball season focusing on the conference as...
Redefining Sports AdvertisingThe new commercial marks a transformative moment in sports advertising. By integrating a remarkable tribute worth .8 billion in spirit, the ad reimagines the...
Ratih is optimistic that a (slightly reformulated) esports industry can make these negotiations, with a few global, multi-game teams emerging from the esports winter (into the...
Clark is correct in that the transfer portal further brings the concept of athletic amateurism in college sports into question. But here’s the thing: you can’t...
Last November, New York-based sports and media company IMG issued its annual Digital Trends Report, which explores the technologies and developments likely to shape the sports...
“You have to see this guy. He’s hilarious.”Advertisement This is why Uecker’s nickname — Mr. Baseball — is one of the best in the history of...
Because I am a part of it (smiles). Yes. We come from the world of scaled entertainment, so why not operate that in sport as well....
In her video, the former Desperate Housewives star said the fires had been “devastating for so many people.” She also shared that she had “emptied out...
Compliance with various jurisdictions’ data collection, privacy, consumer protection, and advertising regulations can be especially cumbersome for businesses in experiential industries like esports, whose effectiveness hinges...