Several US sports leagues, including MLB and the National Hockey League (NHL), also opened up new inventory on team uniforms to help franchises rebuild their sponsorship...
Mismatch with Brand Values Introduction Beyoncé Jennifer Aniston (Source: nypost.com) History of Celebrity Endorsements In the 1760s, Josiah Wedgwood, a potter from England, used royal approval...
Skateboard Footwear & Apparel Market Overview The global skateboard footwear and apparel market is poised for robust growth, with significant momentum anticipated over the next decade....
Like many pros from that era, I was super stoked to hear Gino reflecting on the raw energy of ’90s New York skating and how those...
Where did Bo Jackson go to college?Jackson attended Auburn University, where he won the Heisman Trophy in 1985 as the best college football player in the...
Chinese tennis player Zheng Qinwen is replacing British tennis player Emma Raducanu as the face of DiorGetty Images Dior has signed Chinese tennis player Zheng Qinwen,...
But what’s even more extraordinary is how brands are entirely missing from this conversation. Women are talking about menstrual cycle syncing on TikTok. You’d be hard-pressed...
Cristiano Ronaldo, often hailed as one of the greatest footballers of all time, has not only left an indelible mark on the sport but has also...
Also brought up were since-debunked DM between Drizzy and someone over the 5-time Grammy winner comparing his lawsuit with UMG to “Nike funding a campaign over...
As Jordan Brand celebrates the 40th anniversary of the Air Jordan 1, the lineup grows with unique and refreshing designs. Among the upcoming Spring 2025 releases,...