Over the course of 12 months, the name, image and likeness market has been led by two college basketball players. University of Southern California’s Juju Watkins...
The newest “athletic” facility at Pearl-Cohn High School is a double-sized classroom full of high-speed computer processors, big screens showing finely detailed animation, and students of...
Ivy Wolf has been selected to participate in the Celsius Women’s 3-Point Championship this week at the site of the 2025 NCAA Men’s Basketball Final Four...
What should Formula 1 sound like? It’s an unusually emotional question for a sport as intensely focused on squeezing hundredths of a second out of intricately...
Open Extended Reactions Basketball players continue to dominate name, image and likeness deals, with North Carolina’s RJ Davis and USC’s JuJu Watkins leading all male and...
The opportunities afforded by NIL were certainly a reason why Bueckers chose to stay in college. Same goes for Miles.There’s no one-and-done path to the WNBA...
Social media giant Meta and combat sports leader UFC struck a multiyear, multimillion-dollar sponsorship deal. Meta will become UFC’s first official fan technology partner, enabling the...
Defending champions Toulouse is re-grouping after a season-ending injury to Antoine Dupont in the Six Nations. La Rochelle, the team that beat Leinster in 2022 and 2023,...
Jacob Thomas, an esports coach and language arts teacher from Minot High School, said showing students videos of last year’s tournament helped recruiting for his team....
With March Madness in full swing, the spotlight isn’t only on thrilling buzzer-beaters or underdog victories; it’s also on the continued evolution of Name, Image and...