The college sports economic revolution, which began more than a decade ago with Ed O’Bannon’s lawsuit over what became known as name, image and likeness (NIL),...
When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,”...
This year’s March Madness showcased a variety of unique NIL deals, showcasing creativity and humor within college sports marketing. Highlighted partnerships included BYU player Richie Saunders...
The price continues to go up for the top available talent in the college basketball transfer portal. Last offseason, Washington Huskies big man Great Osobor signed...
Major League Pickleball is rebranding as part of a sponsorship with DoorDash. The league will now be called MLP by DoorDash after it signed the food...
With March Madness in full swing, the spotlight isn’t only on thrilling buzzer-beaters or underdog victories; it’s also on the continued evolution of Name, Image and...
In 2024, sponsorship growth stabilized at 1%, attributed to IPL and ICC rights cycle resets and Team India playing 20 fewer matches compared to 2023. Despite...
“Partnering with IMG is a game-changer, enabling us to bring more world-class brands into the space and secure deeper connections with highly sought-after, tech-savvy younger audiences,”...
Improving club football is a bit challenging as clubs are independent entities. However, I believe we can work on rebranding the leagues, improving broadcasting, and creating...
Thanks to that, the rising 125fer and his family (including his mom, wife, and kid) can enjoy a comfortable life, soaking up all the modern conveniences...