Connect with us

NIL

Takeaways from Marketing Brew's Sports Marketing Playbook

If we did a push-up every time someone said “engagement” at Marketing Brew’s The Sports Marketing Playbook: Mastering Fan Engagement and Experiences event in New York on Tuesday, we wouldn’t have any arm strength left to type this story. At the event, marketers from brands and organizations including Apple, ESPN, the NFL, State Farm, Olipop, […]

Published

on

Takeaways from Marketing Brew's Sports Marketing Playbook

If we did a push-up every time someone said “engagement” at Marketing Brew’s The Sports Marketing Playbook: Mastering Fan Engagement and Experiences event in New York on Tuesday, we wouldn’t have any arm strength left to type this story.

At the event, marketers from brands and organizations including Apple, ESPN, the NFL, State Farm, Olipop, and Unrivaled came together to talk about all things sports marketing and fandom. Below are some of the biggest takeaways from the conversations that happened onstage.

Embrace the power of local: A holistic marketing plan that incorporates local touchpoints to reach fans is a central part of the marketing behind MLS Season Pass, a streaming service that is available on Apple TV as part of a partnership between the tech giant and Major League Soccer, Emeka Ofodile, global head of sports marketing at Apple, said onstage. To help engage local clubs and fans during MLS’s 30th anniversary season, Apple and MLS coordinated with the 30 MLS clubs to design specific Apple logos for each club

“Apple can tell a story on a global level, but the clubs and the league are also trying to tell a story in-market that’s relevant to their fans,” Ofodile said.

Shelby Williams, head of integrated sports marketing at Amazon Web Services, took note of the varying viewing preferences of fans of the German soccer league Bundesliga, whose games can be watched on Prime Video. “Enabling localization of content: watching the game that we want, the plans that we want, and the way that we want to consume it” is a key priority, she said.

Get marketing news you’ll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Put fan engagement at the center: For State Farm, becoming a partner of the 3-on-3 women’s basketball league Unrivaled, which just wrapped up its first season, was a “no-brainer,” according to Patty Morris, State Farm’s head of brand.

“When a new league is formed, this doesn’t happen very often, especially in women’s sports, and [with] the expansion that was going to happen there, we got really excited,” she said.

Financing could be another way to engage fans in the future, Jon Stidd, CMO at sports finance outfit DealMaker.

“This next wave of fan participation, whether that’s watching your favorite athlete in some behind-the-scenes content that you get access to, or owning shares in their company, unlocks a new level of participation that is engaging,” he said.

Lean into athlete-centric storytelling: Brands can lean on athletes’ personalities and what they stand for as a way to connect with consumers, particularly amid the rise of NIL deals, Emily Sisson, SVP of sponsorships and athlete and partner marketing at OneTeam Partners, said. The WNBA, she noted, could offer a particularly timely opportunity: the WNBA draft is next week, and its season kicks off in mid-May.

Radhika Duggal, SVP and CMO at MLS, emphasized the programming that Apple and MLS have teamed up on, including the documentary Onside: Major League Soccer, to help support viewership of MLS Season Pass and grow excitement around clubs and the league.

“Our goal is to grow fandom,” she said. “The single, simplest way to do that is to connect a potential fan with a player.”

NIL

Kentucky baseball is hitting it out of the park in the transfer portal

Wildcats baseball loads up: Transfer portal class shoots UK to no. 3 in the nation Kentucky baseball has completely overhauled its roster through the transfer portal, making seismic moves that have rocketed the Wildcats to No. 3 in the latest 64analytics Top Team rankings. Only Georgia and South Carolina stand above them/ UK’s beast of a haul […]

Published

on


Wildcats baseball loads up: Transfer portal class shoots UK to no. 3 in the nation

Kentucky baseball has completely overhauled its roster through the transfer portal, making seismic moves that have rocketed the Wildcats to No. 3 in the latest 64analytics Top Team rankings. Only Georgia and South Carolina stand above them/ UK’s beast of a haul screams “we’re here to win now.”

Here’s the breakdown of each incoming impact player:

🎯 Pitching reinforcements

RHP Jack Bennett (WKU)
A Kentucky native from Paducah, Bennett went 7-1 with a 3.13 ERA over 63 innings, striking out 49 batters while appearing in 14 games in 2025.

Awards:
2025 ABCA/Rawlings All-Midwest Region Second Team
2025 All-Conference USA Second Team
2025 College Baseball Hall of Fame National Pitcher of the Year Midseason Watch List
2025 Perfect Game USA Midseason All-American Third Team

RHP Burkley Bounds (EKU)
As a true freshman from Lexington in 2025, Bounds logged 41 innings across 18 appearances (2 starts), going 2–0 with a 4.17 ERA and 39 Ks.

RHP Kaden Echeman (NKU)
Over 2025 with NKU, Echeman was 3–3 with a 4.34 ERA, 87 strikeouts in 56 innings.

RHP Connor Mattison (GCU)
At Grand Canyon, Mattison logged 41 strikeouts with a 5.40 ERA and a 2-1 record over 2025 in 11 appearances.

RHP Ryan Mullan (LMU)
A reliable reliever, he posted a 3.77 ERA over 45.1 innings with a 4–2 record, ranking seventh nationally in appearances in 2024.

RHP Bryson Treichel (UNF)
Freshman season at North Florida saw him strike out 74 batters in 61.2 innings (4–5, 5.25 ERA) and earn ASUN Freshman All‑Team honors

🔋 Bowie behind the plate

C Alex Duffey (Elon)
Duffey delivered a potent .344/.463/.479 slash with 13 doubles, 4 homers, 54 RBI in 2025, earning Second Team All‑CAA honors.

A Look at Infield Depth

INF Tyler Cerny (Indiana)
A swingman at both second base and shortstop, Cerny slashed .281/.903 OPS with 10 homers, 14 doubles, 32 RBI and 53 runs over 55 games.

Building on history

Kentucky baseball

Clemson outfielder Dominic Listi (6) dives back into first base near University of Kentucky junior James McCoy (13) during the top of the first inning at the NCAA baseball Clemson Regional at Doug Kingsmore Stadium in Clemson, S.C. Sunday, June 1, 2025. | Ken Ruinard / staff / USA TODAY NETWORK via Imagn Images

With a 2025 appearance in the Clemson regional, this season marked the first time in program history with three straight NCAA Tournament appearances. That consistency now meets an injection of talent especially in the pitching department where it will be sorely needed.

Pitching Depth & Talent – Six new righty arms, from weekend starters to multi‑inning relievers, give coach Nick Mingione’s staff much needed flexibility. As last year the bullpen was a weak spot giving up several late leads, including blowing 2 5 run leads in a loss to West Virigina.

Offensive Reinforcement – Cerny’s pop, Duffey’s savvy catching, and lineup versatility balance UK’s offensive profile.

Program Momentum – Getting everything going after keeping the core young players is key to continue building a program that threatens every year.

Looking ahead

The mix of experience, local talent (like Bennett and Bounds), and power arms set UK up for a deep postseason run. Mingione was already talking like next year could be a special season, which you can read more about here. Now it looks like he can add more bullet points to that speech.



Link

Continue Reading

NIL

An Argentine named Ustari, not Messi, shines for Inter Miami and earns MVP in first CWC game

Associated Press MIAMI GARDENS, Fla. (AP) — An Argentine not named Messi was the MVP for Inter Miami in the Club World Cup on Saturday night. The star in the tournament opener was goalkeeper Oscar Ustari. Ustari made eight saves, including on a penalty kick and a goal-line intervention, as Miami played Egypt’s Al Ahly […]

Published

on


Associated Press

MIAMI GARDENS, Fla. (AP) — An Argentine not named Messi was the MVP for Inter Miami in the Club World Cup on Saturday night. The star in the tournament opener was goalkeeper Oscar Ustari.

Ustari made eight saves, including on a penalty kick and a goal-line intervention, as Miami played Egypt’s Al Ahly to a scoreless draw in the Group A tournament opener. Ustari’s save of a header in the 33rd minute was second only to stopping Trezeguet’s penalty just before halftime and making sure danger was averted when the ball bounced back to Al Ahly’s forward.

The 38-year-old Ustari returned to a World Cup stage in this new Club World Cup format for the first time since winning the U-20 World Cup in 2005 — with none other than Messi, Inter Miami’s captain.

Before joining Inter Miami, Ustari was captain of Pachuca, also in the tournament, but faced controversy because Grupo Pachuca also owns Club León, which was removed by FIFA and had its appeal rejected by the Court of Arbitration for Sport.

Ustari made 124 appearances with the Tuzos before playing briefly for Audax Italiano in the first division of Chile. He was signed as a free agent in September 2024 by Inter Miami. He has played 22 games, including eight in the CONCACAF Champions Cup.

What Ustari said

“I don’t like to talk about myself. The team did a great job defensively and that is what I most care about.”

“I remember being retired and knew that my return would come on a field, so I’m very happy about it (being back).”

“I thought we were superior, that’s what I think. The game left me with good feelings, but our next rival is very different.”

What Suárez said

“We didn’t think their keeper would make so many saves, he was the key player in the game along with Oscar in the first half, but that shows that goalkeepers can earn you points as well.” — Luis Suarez, Inter Miami forward.

___

AP soccer: https://apnews.com/hub/soccer




Link

Continue Reading

NIL

LSU RHP Kade Woods enters the NCAA Transfer Portal

LSU RHP Kade Woods has entered his name into the NCAA Transfer Portal. That news comes per reporting this evening by On3’s Pete Nakos. Woods has spent four seasons pitching in the Southeastern Conference with a pair apiece at LSU and Alabama. He has made 22 collegiate appearances with 32.1 innings pitched, posting a record […]

Published

on

LSU RHP Kade Woods enters the NCAA Transfer Portal

LSU RHP Kade Woods has entered his name into the NCAA Transfer Portal. That news comes per reporting this evening by On3’s Pete Nakos.

Woods has spent four seasons pitching in the Southeastern Conference with a pair apiece at LSU and Alabama. He has made 22 collegiate appearances with 32.1 innings pitched, posting a record of 4-1, with the Tigers and Crimson Tide over the past three years. He has an ERA of 6.47 with 42 strikeouts.

After redshirting in his first year in Tuscaloosa, Woods put up most of that as a redshirt freshman at ‘Bama. He, in 17 appearances with 29.1 innings pitched, had an ERA of 5.52 with 38 strikeouts.

Woods is a native of Monroe, Louisiana. He attended Ouachita Christian High School.

LSU is in the middle of their appearance in the 2025 College World Series in Omaha. They won 4-1 over Arkansas on Saturday to set up a matchup against UCLA on Monday.

To keep up with the latest players on the move, check out On3’s Transfer Portal wire

The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.

Recapping LSU’s win over Arkansas in MCWS

June 14th

Game 4 – LSU 4, Arkansas 1
LSU got the better of SEC rival Arkansas on Saturday to advance to the winner’s bracket. LSU opened up a 3-0 lead in the second inning and hung on the rest of the way. It was a stifling effort from the LSU defense, which allowed only three hits all day as Kade Anderson picked up the win at pitcher. The Razorbacks now move on to face Murray State on Monday, where they’ll need to win to keep their season alive.

“Great win for our team. Outstanding performance against a great team in Arkansas,” said LSU’s Jay Johson. “Start with Kade — outstanding performance, what we’ve been accustomed to on the opening night of every weekend this year. I thought he got stronger as the game went along. He executed pitches at a really high level, which you have to do against that offense. I thought the bullpen was great. Chase came in with a man on base, executed, got two strikeouts right there, and then we got the line drive. Kasein showed great poise in the ninth, especially after giving up the single to Davalon.

“Offensively, we did just enough. Really good job by Luis drawing a walk, Derek falling down 0-2 and drawing a walk, then great bunt by Danny. Chris stayed within himself, not trying to do too much, moving the ball to the outfield. We got another free base with the hit-by-pitch, and then Josh again moved the ball against a tough left-hander to get three. Big hit by Derek there in the eighth inning,” Johnson said. “As usual, really good defense by our team tonight.”

“Good performance. Now we’ll get ready for Monday.”

Continue Reading

NIL

Tim Fuller set to lead Missouri Men’s Basketball as first ever general manager

Columbia — The University of Missouri chose a familiar face to navigate an unfamiliar landscape. On June 2nd, the university announced former assistant coach Tim Fuller will become the first ever general manager of the men’s basketball program. “I’ve made a lot of stops since my last stint here at the University of Missouri, but […]

Published

on


The University of Missouri chose a familiar face to navigate an unfamiliar landscape.

On June 2nd, the university announced former assistant coach Tim Fuller will become the first ever general manager of the men’s basketball program.

“I’ve made a lot of stops since my last stint here at the University of Missouri, but (Dennis Gates) offered me the opportunity to come back which felt like I was just coming home.”

Fuller was an assistant for the Tigers from 2011 to 2015. Since then. he has worn a lot of different hats.

Fuller was an executive at Nike and spent time at Overtime Elite which is a basketball league that attracts some of the country’s best young players.

He brings 25 years of experience across coaching, player development, and team building.

“It’s a new day in college basketball,” Fuller said. “As coach Gates and I have sat and spent several days, hours, weeks together, coming up with this plan. It’s been an honor and a privilege.

Like college athletics, the job of a head coach is everchanging. Gone are the days where coaches can focus on just the X’s and O’s.

Developments like the transfer portal, NIL (Name, Image, and Likeness), and last week’s NCAA v. House settlement keep adding new wrinkles.

Fuller’s job is simple: navigate this new age of college athletics…and ease the workloads of the coaches on staff.

“I believe that we are in a place where people like myself that have to study the outside ecosystem will be in a position of making sure that we’re set up to properly evaluate and construct a roster once the transfer portal comes and postseason and we have to fill gaps and holes,” Fuller said.

“With coach Gates, that was important to him,” said athletic director Laird Veatch. “(Gates) wanted to have that kind of role on staff and have somebody that can really help him interact directly with agents and manage those kinds of elements.”

Fuller joins a Mizzou program that has earned a bid to the NCAA Tournament in two of the last three seasons and said he is happy to be back to help continue the progress.

“I’m at this point just ready to serve and just make sure that Mizzou Basketball is covered 360 degrees.”

Check out the video above to learn more!



Link

Continue Reading

NIL

Taylor Pannell's Dad Goes Rogue With Deleted Jabs At Tennessee

© Saul Young/News Sentinel / USA TODAY NETWORK via Imagn Images Audio By Carbonatix Former Tennessee softball player Taylor Pannell intends to transfer to Texas Tech for her redshirt sophomore season. The outfielder announced her plans to leave Knoxville earlier this offseason. The Vols won 47 games last year while making a run to the […]

Published

on

Taylor Pannell's Dad Goes Rogue With Deleted Jabs At Tennessee

Taylor Pannell makes a catch for the Tennessee softball team.

© Saul Young/News Sentinel / USA TODAY NETWORK via Imagn Images

Carbonatix Pre-Player Loader

Audio By Carbonatix

Former Tennessee softball player Taylor Pannell intends to transfer to Texas Tech for her redshirt sophomore season. The outfielder announced her plans to leave Knoxville earlier this offseason.

The Vols won 47 games last year while making a run to the Women’s College World Series. Despite the success, she’s opted for greener pastures.

Pannell played a huge role in Tennessee’s dream season. She hit a team-leading .399 with 16 home runs and 65 RBIs. She paced the lineup in runs scored, total bases, doubles, hits, and at-bats.

The Volunteers hoped the production would return in 2026. That won’t be the case. She’s headed to Lubbock.

Texas Tech backed the Brinks truck up to land Taylor Pannell’s commitment. It’s something the program’s quite familiar with doing.

Last year, they paid pitcher NiJaree Canady $1 million to join the roster after she left Stanford. It paid off with an appearance in the national championship series.

The Red Raiders finished one win shy of a national title. They’ll now continue to spend in hopes of bringing a trophy home next year.

While Pannell is eager to join her new team, her family is burning its bridge with her former school.

Taylor Pannell’s dad went rogue on social media.

Brandon Pannell posted a series of bizarre tweets aimed at Vol Nation. Most disrespected fans of the program, with some crossing the line of insensitivity.

In one particular response, he provided reasoning to his daughter’s move. NIL seems to have played a large role.

It’s been reported that the Red Raiders plan to spend $55 million on student-athletes between NIL and revenue sharing. Some of that small fortune is going into Taylor Pannell’s bank account.

Brandon Pannell flaunted that wealth this weekend. While Texas Tech will get a superstar on the diamond, they might also have a headache in Pannell’s dad.

Continue Reading

NIL

Ex-Basketball star joins WWE NIL program

Gina Adams is a rising star in the world of basketball in Lynn University, she is taking a giant step to become a wrestler in the ring. An official announcement was made that the Westlake, Ohio native has entered WWE management in the Next In Line (NIL) talent pipeline. Adams is an agile and competitive […]

Published

on


Gina Adams is a rising star in the world of basketball in Lynn University, she is taking a giant step to become a wrestler in the ring.

An official announcement was made that the Westlake, Ohio native has entered WWE management in the Next In Line (NIL) talent pipeline. Adams is an agile and competitive woman on the court, and now she wants to obtain a skill of sports entertainment.

Her participation in the NIL program shows that WWE is intended to tap on diverse sports stars. Adams has been listed among twelve players in the 2025 NIL class that also includes basketball guard Fatima Katembo and track runner Zuriel Jimenez.

Through this program, participants get access to the WWE Performance Center in Orlando, Florida to train on wrestling skills, skills on how to work with the media and even developing the brand.

From Court to Canvas: Adams Embarks on New Journey

The fact that Adams switched her basketball career to becoming a wrestler attributes to her versatility and her ability to work hard.

She performed in the basketball team at Lynn University and received awards by the university due to her performance, leadership and endurance. These are all qualities that should help her locate her way through the pits of professional wrestling.

The NIL program (introduced in 2021) is expected to fill in the gap between college sports and WWE, providing a clear route through which athletes can consider getting involved in wrestling.

The participants are exposed to thorough training services such as live event promotion and living within their community, they will be ready to handle the diverse nature of being a WWE Superstar.

The entry to the programme of Adams shows the changing scenario of acquiring talents within WWE. The move to incorporate athletes of diverse athletic backgrounds also helps WWE maintain the streams of energy and views in its environment.

When Adams went to the wrestling arena after establishing himself in the basketball court, this came across as a dynamic and approach to talent development.



Link

Continue Reading

Most Viewed Posts

Trending