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Taking just 5,000 steps each day significantly improves depression, new study reveals

You’ve probably heard countless times that walking is good for you. It’s almost as common advice as drinking water or eating your veggies. But could a simple, modest daily step goal actually make a meaningful impact on your mental health? A recent study highlighted by Verywell Health suggests the answer is a clear “yes”—especially if […]

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You’ve probably heard countless times that walking is good for you. It’s almost as common advice as drinking water or eating your veggies.

But could a simple, modest daily step goal actually make a meaningful impact on your mental health?

A recent study highlighted by Verywell Health suggests the answer is a clear “yes”—especially if you’re dealing with symptoms of depression.

I’ve often wondered how significant the connection between physical movement and mental health really is.

Is it hype, or is there solid evidence behind it? Turns out, walking just 5,000 steps a day can offer substantial improvements.

Why 5,000 steps might be the sweet spot

The study, led by researchers who analyzed data from over 96,000 adults, showed that walking at least 5,000 steps per day was associated with fewer depressive symptoms.

Even more interestingly, upping the step count to 7,000 or more each day further reduced the risk of developing depression.

This aligns with what psychologist Susan Albers from Cleveland Clinic notes: “Walking is not a magic bullet, but it can be one tool people use for their mental health.”

Think about that for a second. You don’t have to become an athlete or spend hours at the gym.

A manageable goal—around three miles a day—can meaningfully change your mood.

Getting started without feeling overwhelmed

If you’re not already walking regularly, hearing numbers like 5,000 or 7,000 steps might feel daunting.

But as Albers mentioned, this goal doesn’t have to be reached all at once. You can split your steps into smaller, more manageable chunks throughout the day.

As someone who transitioned from a largely sedentary freelance life (spending way too many hours hunched over my laptop working on marketing campaigns), I get it.

I’ve discovered breaking the goal into shorter walks—a quick stroll around the block during a coffee break, parking further away from my destination, or even pacing during phone calls—can seamlessly boost my step count.

Using a fitness tracker can also make a big difference.

Not only does it help you keep track, but it also adds a layer of motivation—especially if you’re competitive or enjoy the social aspects of sharing your progress.

How walking helps your brain

One of the reasons why walking might be so effective at alleviating depressive symptoms is its influence on brain chemistry.

During exercise, including moderate activities like walking, your brain releases endorphins.

These “feel-good” chemicals naturally lift your mood, reduce stress, and can even improve your self-esteem.

This isn’t just anecdotal—it’s backed by experts like Susan Albers who emphasizes, “Exercise, in general, has so many physical and mental health benefits.

It just boosts your self-esteem and helps to boost confidence.”

But it’s not just endorphins. Regular walking can also improve cognitive functions, reducing the foggy-headed feeling that often accompanies depression.

Over time, consistent activity builds stronger neural connections, potentially decreasing the overall severity and frequency of depressive episodes.

Finding joy in the routine

Another underappreciated benefit of regular walking is its ability to introduce structure into your day.

One of the subtle, often overlooked aspects of depression is how it erodes daily routines. Walking creates a purposeful, positive ritual.

I’ve found this myself. On days when motivation feels scarce, knowing there’s a planned walk waiting for me provides an anchor.

It’s a small win that, when accumulated daily, creates a significant sense of accomplishment and stability.

This ritual can also become social. Walking with friends, family, or even your dog brings added emotional benefits—connection, conversation, and companionship.

Incorporating walking into your daily routine

So how do you practically fit this into your day? It starts by identifying easy opportunities to add steps. Maybe that means:

  • Taking the stairs instead of the elevator.
  • Walking around while taking phone calls.
  • Choosing parking spots that require a short walk.
  • Adding a brief morning or evening walk to your daily schedule.

Don’t discount household chores either. Tidying up, vacuuming, or mopping can easily add hundreds of steps to your day.

Last but not least, make walking enjoyable. For me, listening to podcasts or audiobooks transforms walking from a chore into something I genuinely look forward to.

Putting it all together

The beauty of walking as a depression-management tool is its simplicity. No expensive equipment, no complicated routines—just regular, intentional movement.

At the end of the day, while walking alone won’t solve every mental health challenge, it can undeniably be a powerful part of a broader strategy.

As this new study makes clear, even modest goals like 5,000 daily steps can significantly improve how you feel.

If you’re feeling stuck or looking to enhance your mental well-being, maybe it’s time to put on some comfortable shoes, step outside, and start walking.

Your brain—and your mood—will thank you.



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Whoops! A Garmin Index Sleep Monitor video was reportedly just leaked – by Garmin

The Garmin Index Sleep Monitor is rapidly becoming an open secret A regional arm of Garmin reportedly released a one-minute video featuring the device The video was quickly taken down, but Gadgets & Wearables managed to grab a few screenshots The fact that Garmin is entering the best sleep tracker race with a new product, […]

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  • The Garmin Index Sleep Monitor is rapidly becoming an open secret
  • A regional arm of Garmin reportedly released a one-minute video featuring the device
  • The video was quickly taken down, but Gadgets & Wearables managed to grab a few screenshots

The fact that Garmin is entering the best sleep tracker race with a new product, said to be called the Garmin Index Sleep Monitor, isn’t news anymore. Several leaks over the last two weeks have all but confirmed the product’s existence. However, this time the leak has apparently come from Garmin itself, as it published – then quickly took down – a video featuring the product. The call is coming from inside the house!

First reported by Gadgets & Wearables, a regional arm of Garmin first posted the video. The report doesn’t mention which region, and as the video has been taken down, we’re unable to work our way back to the YouTube channel that originally posted it.



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OnePlus partners with Gods Reign for BMPS 2025

Strategic partnership to dominate BMPS 2025 In order to represent a bold step in creating a high-performance and innovation-driven esports ecosystem in India, OnePlus has come together with Gods Reign, one of India’s most accomplished esports organizations. With these partnerships, OnePlus aims to strengthen its position in the gaming market while contributing to the growing esports […]

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Strategic partnership to dominate BMPS 2025

In order to represent a bold step in creating a high-performance and innovation-driven esports ecosystem in India, OnePlus has come together with Gods Reign, one of India’s most accomplished esports organizations. With these partnerships, OnePlus aims to strengthen its position in the gaming market while contributing to the growing esports scene in India. They will integrate their latest technology into Gods Reign’s gaming environment.

Gods Reign sight set on BMPS 2025

The collaboration will drive mutual growth through product feedback loops, co-branded activations, and amplified storytelling around Gods Reign’s journey across top-tier Battlegrounds Mobile India (BGMI) tournaments.

Earlier this year, Gods Reign cemented their position as one of India’s top BGMI teams by winning the ESL Snapdragon Pro Series (SPS) Season 6 and taking home INR 50 lakh in prize money.

With the BGMI Pro Series (BMPS) 2025 currently underway, where 96 of the country’s top teams are competing for a massive INR 2 crore prize pool, Gods Reign is driving their training and tournament push with OnePlus’ top-tier gaming technology.

Partnership with OnePlus

The company also plans to involve these teams in its product development process. Players will give feedback on current devices, which will be used to improve performance in real-world gaming conditions. OnePlus is making a statement through this partnership that its devices are battle-tested and gamer-approved, rigorously refined through high-stakes competition.

“This partnership with OnePlus marks a significant milestone for our team. We’re proud to be aligned with a brand that not only understands elite performance but also shares our hunger for innovation and excellence. With Times One’s support, we look forward to creating impactful experiences for our fans and the gaming community,” said Mr. K R Rohith , CEO & Co-Founder, Gods Reign.

The deal was facilitated by Times One, which connects forward-thinking brands with the vibrant esports and gaming audience through strategic collaborations and branded experiences.

“At Times One, we believe in the transformative power of esports as the next big cultural movement. Facilitating this partnership between OnePlus and Gods Reign underscores our mission to bring together premium brands and elite gaming talent. We are thrilled to play a pivotal role in scripting this chapter of India’s gaming evolution,” said Mr Kanishka Singh, Head Gaming Business, Times One.

As per the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports is projected to grow from 68 in 2024 to 75 in 2025, while total player participation in tournaments is expected to grow from 2 million to 2.8 million in the same period.

This growth signals a broader shift in how brands are recognizing esports as a credible, high-engagement platform. In this landscape, the partnership between OnePlus and Gods Reign is strategically aligned with where the industry is headed.

For more updates, follow Khel Now Gaming on Facebook, Twitter, and Instagram; download the Khel Now Android App or IOS App and join our community on Telegram & Whatsapp.





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Why Malta is the ultimate travel destination for gamers

Located in the heart of the Mediterranean, Malta has become a top destination for luxury travellers and serious gamblers alike. Its warm climate, stunning coastline and welcoming culture make it the perfect place to combine leisure with high-stakes gaming. The island offers a unique blend of beautiful historic sites, upscale resorts and a thriving online […]

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Located in the heart of the Mediterranean, Malta has become a top destination for luxury travellers and serious gamblers alike. Its warm climate, stunning coastline and welcoming culture make it the perfect place to combine leisure with high-stakes gaming. The island offers a unique blend of beautiful historic sites, upscale resorts and a thriving online gaming scene that appeals to discerning visitors.

Prestigious casinos like Casino Malta and Dragonara Casino cater to VIP guests with private rooms, exclusive lounges and high-limit gaming tables featuring bets up to €20,000. These venues use advanced surveillance systems, RFID chip tracking and real-time analytics to guarantee fair play and enhanced security.

Luxury accommodations such as The Westin Dragonara Resort and Corinthia Palace provide world-class service, gourmet dining and rejuvenating spa treatments utilizing cutting-edge wellness technologies like hydrotherapy circuits and infrared saunas. Many resorts also offer smart room controls, private butler service and limousine transfers for added convenience. Malta’s yacht marinas, including the Grand Harbour Marina capable of hosting superyachts over 100 meters, along with helicopter tours and curated cultural excursions, add to the island’s allure for luxury and adventure seekers.

As a global hub for online gaming, Malta features tech lounges and VIP eSports betting rooms equipped with ultra-low latency streaming, interactive touchscreens and AR/VR gaming booths. Regulated by the Malta Gaming Authority (MGA), these platforms allow secure live betting via mobile devices using blockchain technology and two-factor authentication. Combined with year-round sunny weather and English as an official language, Malta offers an unmatched blend of relaxation, luxury and cutting-edge gaming innovation.

The attraction of Malta’s iGaming set-up

Malta’s reputation as a premier gaming hub is well-earned. The island hosts over 300 iGaming companies, contributing roughly 12% to the national GDP and creating thousands of high-skilled jobs. This dynamic sector is tightly regulated by the MGA, established in 2001, which enforces strict licensing standards, comprehensive anti-money laundering protocols, mandatory player protection policies and regular independent audits to ensure fairness and transparency. The MGA’s Remote Gaming Regulations provide a secure and adaptable framework allowing companies to offer a wide variety of services including sports betting, online casinos, poker and emerging game types and all under rigorous compliance monitoring and responsible gaming mandates.

Malta’s iGaming ecosystem continually embraces cutting-edge technology to enhance player safety and experience. Online casino review sites like www.norgesspill.com play a vital role by evaluating different online casino operators that deploy certified Random Number Generators (RNGs) independently tested by labs such as eCOGRA and iTech Labs, guaranteeing game fairness. They also verify the use of advanced cybersecurity measures like end-to-end SSL encryption to protect user data, multi-factor authentication (MFA) to prevent unauthorized access and AI-powered real-time fraud detection systems that analyse user behaviour patterns to mitigate risks. Additionally, geo-location services ensure compliance with jurisdictional restrictions, vital for maintaining legal operation across global markets.

In recent years, Malta’s regulatory framework has evolved to accommodate rapid technological advances and industry trends. The MGA has recently strengthened its supervisory strategies through enhanced external compliance audits and thematic reviews, addressing concerns related to virtual asset service providers (VASPs) and cryptocurrency usage within gaming platforms.

Malta also remains at the forefront of blockchain adoption, encouraging operators to experiment with smart contracts and decentralized gaming models. Cryptocurrency payment gateways supporting Bitcoin, Ethereum and stablecoins have become increasingly common, offering players faster, more transparent transactions.

Supporting this robust regulatory and technological environment is Malta’s top-tier IT infrastructure. The island hosts multiple Tier III+ certified data centres, ensuring 99.99% uptime and redundancy, coupled with high-speed fibre-optic networks and ultra-low latency connectivity. This infrastructure enables seamless, high-quality gaming experiences, including HD live dealer streams, instantaneous bet processing and cross-platform playability on mobile and desktop devices. Such technical excellence attracts not only operators but also a global player base seeking reliable, immersive entertainment.

With its combination of strong regulation, innovative technology and global market reach, Malta remains an unrivalled leader in the iGaming industry. Online casino review sites serve as trusted guides for players worldwide, helping them navigate the expansive Maltese gaming market by providing detailed insights on licensing status, software providers, payment methods and security features. This symbiotic ecosystem cements Malta’s status as a premier destination for both iGaming companies and players seeking the highest standards of safety, fairness and innovation.

Luxury accommodations

Malta offers a wide array of luxury accommodations and premium lifestyle experiences that cater to elite travellers and high-net-worth individuals. From five-star resorts perched along the island’s scenic coastline to Michelin-starred restaurants that reimagine Mediterranean cuisine, Malta continues to evolve as a top-tier destination for luxury tourism. As of 2025, the hospitality sector has seen increased investment in smart tourism infrastructure, with luxury hotels now integrating advanced automation technologies, energy-efficient systems and AI-powered personalization tools to elevate guest experiences.

Landmark properties such as The Phoenicia Hotel in Valletta and Kempinski Hotel San Lawrenz in Gozo seamlessly combine Maltese architectural heritage with state-of-the-art amenities. These include climate-responsive building designs, automated lighting and temperature systems and NFC-enabled room access controlled via mobile apps. Guests enjoy private infinity pools equipped with temperature sensors and LED lighting, voice-activated smart controls and 24/7 virtual concierge services that leverage AI to tailor recommendations based on user preferences.

Malta’s luxury accommodations also emphasize immersive cultural and historical experiences enhanced by the latest digital tools. For instance, augmented reality apps used during private guided tours of UNESCO World Heritage Sites like Valletta and Mdina enable real-time visualization of historical reconstructions, offering guests an interactive journey through Malta’s 7,000-year-old past. QR-coded exhibits and multilingual AI guides further personalize the storytelling experience.

For relaxation and entertainment, exclusive beach clubs such as Café del Mar Malta and MedAsia Playa now feature premium VIP lounges outfitted with surround-sound audio zones, biometric entry systems and gourmet menus supported by IoT-enabled kitchen management. These venues also offer interactive touch-ordering systems for food and drink service via tablets, enhancing guest convenience and minimizing wait times.

Adventure and luxury merge through bespoke excursions like private yacht charters equipped with autopilot AI navigation, radar-assisted docking systems and underwater drones capable of live-streaming marine life in 4K. Companies offering these services now include onboard 5G satellite connectivity, eco-desalination units and real-time marine mapping tools for eco-conscious exploration.

Recent developments in Malta’s luxury tourism sector include the 2024 launch of Valletta Waterfront’s Smart Marina Project, which integrates IoT sensors for berth availability, renewable energy supply for yachts and digital concierge kiosks. Additionally, several resorts are piloting blockchain-based guest loyalty programs, allowing visitors to earn and redeem rewards through secure digital wallets accepted across partnered luxury brands and hospitality services on the island.

Malta’s seamless fusion of cultural richness, advanced hospitality technology and personalized luxury ensures a world-class experience for travelers seeking sophistication, comfort and exclusivity. Whether enjoying AI-curated spa treatments or piloting a submersible to explore underwater wrecks, visitors will find that Malta’s premium offerings are on par with, if not surpassing those of major global luxury destinations.

Prestigious gaming events

Malta plays host to some of the most prestigious and technologically advanced iGaming events in the world. These events not only enhance the island’s global profile but also inject significant value into the local economy. The Battle of Malta poker tournament, first launched in 2012, has evolved into one of Europe’s premier stand-alone poker competitions. The 2024 edition attracted more than 7,500 entries and featured a record-breaking prize pool of nearly €4.8 million. The tournament incorporating automated RFID-enabled card tracking, digital card shuffling machines with ISO/IEC 27001 certification and real-time gameplay analytics displayed on live dashboards. These technologies improve transparency and player trust while enabling tournament directors to monitor table flow, chip counts and player stats with remarkable accuracy. Live-streamed events also use ultra-low latency broadcast systems and multi-angle HD cameras for enhanced spectator engagement worldwide.

Another cornerstone of Malta’s gaming calendar is the SiGMA Europe Summit, widely regarded as one of the largest and most influential iGaming expos globally. The 2024 edition drew over 25,000 attendees from more than 100 countries, contributing over €100 million to Malta’s tourism and hospitality sector and supporting around 10,000 local jobs annually. SiGMA has become an essential meeting point for industry leaders, tech innovators, regulators and investors.

Technologically, SiGMA continues to push the boundaries of innovation through its expansive tech expo, where the latest advancements in the gaming industry are showcased. Recent highlights include the introduction of AI-powered player behaviour analytics that enable real-time risk assessments and automatic flagging for responsible gambling, helping operators proactively manage player well-being. Blockchain-based RNG validation platforms were also featured, offering provably fair gaming with transparent audit trails to ensure integrity and trust.

The expo demonstrated Web3 casino infrastructure, including wallet less login systems and NFT-based loyalty programs, which simplify user access and reward engagement with secure, blockchain-backed technology. Attendees also had the chance to experience hyper-immersive VR and AR casino environments, with games like roulette, blackjack and slots brought to life through Meta Quest and HTC Vive headsets, providing a glimpse into the future of fully immersive, interactive gaming experiences.

SiGMA also hosts live hackathons and developer challenges, where coders build prototype gambling apps under regulatory constraints in 48 hours, fostering innovation in AML compliance tools, crypto payments and GDPR-compatible data systems. Several iGaming startups debuted quantum encryption prototypes for payment security at SiGMA 2024, signalling the industry’s focus on future-proofing its infrastructure.

The conference is also instrumental in driving discussions around regulatory convergence, cross-border licensing and the implementation of ESG (Environmental, Social, Governance) metrics in gaming operations. Panels frequently feature representatives from the MGA, European Gaming and Betting Association (EGBA) and Fintech blockchain consortia, emphasizing a holistic and forward-looking industry roadmap.

These world-class events serve as catalysts for collaboration, technological evolution and policy dialogue, ensuring Malta remains a trailblazer in the global gaming ecosystem. For gaming professionals and tech entrepreneurs, attending events like Battle of Malta and SiGMA Europe is not just a networking opportunity but a front-row seat to the future of iGaming.

Economic diversification of Malta

While iGaming remains a major pillar of Malta’s economy, the island has been actively expanding into other high-value sectors to ensure long-term economic resilience and sustainability. Key industries experiencing rapid development include fintech, aerospace, biotechnology, digital health and automotive technology which all are supported by government policy, EU partnerships and cutting-edge infrastructure.

Malta’s fintech sector has witnessed exponential growth, thanks in part to the Virtual Financial Assets Act (VFA) and the Malta Digital Innovation Authority (MDIA). These frameworks have attracted companies in blockchain, decentralized finance (DeFi) and digital banking, particularly those developing smart contracts, digital wallets and regtech solutions. Malta is also becoming a testbed for CBDCs (Central Bank Digital Currencies) and cross-border digital payment trials, making it a significant player in Europe’s fintech future.

In the automotive sector, Malta is promoting sustainable transport through various initiatives, such as grant schemes for electric vehicles and pedelecs, reflecting its broader commitment to environmental responsibility. The nation has deployed over 400 public fast-charging stations, compatible with CCS (Combined Charging System) and Type 2 connectors, enabling widespread EV adoption. The government is also rolling out IoT-enabled smart traffic management systems across urban centres, which use real-time data analytics to reduce congestion, lower emissions and improve travel efficiency. Meanwhile, local startups are innovating in fleet telematics, utilizing AI-driven predictive maintenance, blockchain for secure vehicle data logging, vehicle diagnostics and GPS-integrated fleet optimization software for logistics providers.

In aerospace and aviation, Malta is home to Maintenance, Repair and Overhaul (MRO) hubs serving major international airlines. Facilities such as SR Technics Malta and Lufthansa Technik use digital twin technology, 3D printing for aircraft parts and predictive analytics to streamline maintenance and compliance procedures. The Malta Aviation Cluster is further encouraging R&D in unmanned aerial vehicles (UAVs) and sustainable aviation fuels (SAF).

The biotech and life sciences industry is also gaining momentum, with firms focusing on genomic research, clinical trial data management and AI-assisted drug discovery. Malta’s Life Sciences Park offers shared lab spaces, high-speed connectivity and access to supercomputing resources for molecular simulation and data-intensive bioinformatics work. EU-funded programs are further accelerating research into pharmacogenomics and biodegradable medical devices.

Meanwhile, the digital health sector is integrating telemedicine, remote patient monitoring systems and AI-based diagnostic tools into the national healthcare framework. Malta’s centralized eHealth platform now supports blockchain-secured medical records, cross-border health data exchange and wearable IoT integration, offering opportunities for MedTech companies targeting Mediterranean and EU markets.

These strategic developments combined by strong regulatory frameworks, digital infrastructure and skilled talent, signal Malta’s transformation into a multi-sector innovation hub. Through targeted investment and cross-sector collaboration, the island is positioning itself as a resilient, forward-looking economy ready to lead in several emerging global industries and not just gaming.

Final thoughts

Malta’s unique blend of luxury, historical richness and a dynamic gaming industry positions it as the ultimate destination for gamblers and jetsetters. With continuous investments in technology and infrastructure, the island is poised to maintain its status as a premier luxury hotspot for years to come. The integration of cutting-edge technologies such as 5G connectivity and cloud-based gaming platforms ensures that both online and land-based gaming experiences remain fast, secure and immersive.

Additionally, ongoing developments in smart city initiatives, including AI-powered public services and sustainable energy projects, enhance the quality of life for residents and visitors alike. Malta’s focus on personalized luxury, supported by AI-driven concierge services and advanced biometric security systems in high-end resorts and casinos, creates an unparalleled experience of convenience and exclusivity.

Moreover, the island’s expanding portfolio of exclusive events, including VIP gaming tournaments and elite cultural festivals, continues to attract a global audience seeking both entertainment and sophistication. All these elements combined reinforce Malta’s position as a forward-thinking, luxurious destination that balances tradition with innovation.

Disclaimer: Play responsibly. Players must be over 18. For help visit https://www.rgf.org.mt/



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Piracy poses “biggest threat” to sports media industry’s finances

Illicit streaming is the biggest financial threat ever faced by the sports media industry, according to Barney Francis, executive vice president of Studios at IMG, who has called for greater industry cooperation to tackle piracy. Speaking in response to findings in a new research report by Enders Analysis, Francis called for collective action across the […]

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Illicit streaming is the biggest financial threat ever faced by the sports media industry, according to Barney Francis, executive vice president of Studios at IMG, who has called for greater industry cooperation to tackle piracy.

Speaking in response to findings in a new research report by Enders Analysis, Francis called for collective action across the sector and cited the French sports market as a cautionary example, pointing to issues with piracy affecting Ligue 1 and DAZN.

The Enders Analysis research accuses Amazon, Google, Meta and Microsoft of “ambivalence and inertia” and said the issue is damaging broadcasters’ revenue and puts users at risk of cyber-crime.

IMG’s Barney Francis speaking at SVG Europe’s Football Summit

The Enders report also cited “continued depreciation” of digital rights management (DRM) tools from the likes of Google and Microsoft as a factor in aiding illicit streaming, with a lack of maintenance of the tech firms’ DRM systems blamed for “compromised” security levels.

The Amazon Fire Stick was also highlighted by the authors of the Enders research as “a piracy enabler”.

Speaking to the BBC’s World Business Report programme, Francis said illicit streaming via modified Amazon Fire sticks had evolved from what was “a bit of a nudge and a wink in a pub 15 years ago” to become a more endemic problem.

“Now, it has become a cultural norm, and I worry greatly that enough isn’t being done. But it’s going to take a collective effort from the entire industry, because this is the biggest threat to its finances that we’ve ever known.

“We’ve always called it a game of Whack-a-Mole. The problem is now so big, and we can we just look across the water to France and what’s happening with Ligue 1 and DAZN there, which is the result of rampant piracy that is escalating all the time.

The French league had sold Ligue 1 domestic TV rights to DAZN for €325 million per season from 2024 to 2029. However, earlier this year DAZN withheld a payment amid claims that French football governing body LFP had not done enough to tackle piracy. DAZN has since terminated its contract after one season of Ligue 1.

“It is organised crime, as the report suggests, and [Enders’] conclusion is that the big tech companies around the world can be the only ones that can come up with the right sort of protection that’s needed going forward.”

IMG’s clients – sports federations and leagues – seek to maximise revenue from media rights, and broadcasters invest heavily to secure these, Francis explained, but piracy erodes that value, forcing price increases to cover losses from customer churn, and ultimately impacting investment in the sport itself.

“The consequence of that will be less investment into the players, athletes, performers on the field of play, which means for the fans…they’re going to see less quality players on the pitch, because a club won’t be able to afford them because of the declining revenues that come from media,” said Francis.

When asked whether direct-to-consumer streaming may offer a solution, Francis acknowledged that leagues can pursue this route but warned of the trade-offs. Using the Premier League as an example, he said that guaranteed multi-year media revenues provide financial certainty for clubs. “When you go direct to the consumer, you start to put into jeopardy guarantees of your revenue,” he said.

Francis is not the first industry leader to call for greater action from major technology companies. La Liga president Javier Tebas has long called for action to combat piracy from the likes of Google and Cloudflare, recently describing the latter as an “accomplice in the widespread theft of intellectual property” from the Spanish football league.

And in a BBC article about the Enders report, Nick Herm, chief operating officer of Sky Group, said “we’d like to see faster, more joined-up action from major tech platforms and government to address the problem and help protect the UK creative industries.”





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Human Rights Campaign | News, Sports, Jobs

JOHN STOSSEL Why does Uber make videos where people say, “I’m non-binary or genderqueer”? And why does Lockheed Martin fund floats at Pride parades? Because companies want to raise their score on the Human Rights Campaign’s “Corporate Equality Index.” Equality is a good thing. I support human rights. But the Human Rights Campaign? That’s something […]

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JOHN STOSSEL

Why does Uber make videos where people say, “I’m non-binary or genderqueer”?

And why does Lockheed Martin fund floats at Pride parades?

Because companies want to raise their score on the Human Rights Campaign’s “Corporate Equality Index.”

Equality is a good thing. I support human rights. But the Human Rights Campaign? That’s something else.

“They have nothing to do with actual human rights,” says Robby Starbuck in my new video. “They’re an LGBTQ+ advocacy organization that pushes topics about transgenderism into the workplace.”

Starbuck uses his social media following to criticize the many companies that partner with the Human Rights Campaign.

The Campaign “does great harm,” he says, because companies that want a high score must do things like pay for trans employees’ gender reassignment surgery and fund puberty blockers for employees’ kids.

I push back, “I know people who’ve had the surgery and they seem happier!”

“If you’re an adult and you make a set of decisions I disagree with, that’s your prerogative,” replies Starbuck. “I don’t want to give my money to a company that’s going to use it to fund any sex changes of any child.”

People can debate the age when you’re considered competent to medically change your gender. What surprises me is how many companies suck up to the Human Rights Campaign by paying for it.

Google even brags about providing a “trans liaison” to help people transition.

Even some of your Amtrak tax subsidy goes to pay for this stuff. Amtrak’s “Lead Environmental Specialist” touts “education on personal pronouns.”

To raise their Corporate Equality Index scores, companies are encouraged to donate to LGBTQ+ groups — like the Human Rights Campaign! That helps the Campaign collect $42 million in tax-free money.

The more I looked at the organization, the less it seems to be about human rights, and the more it seems to be about left-wing advocacy.

Its homepage features protesters holding signs saying, “I will aid and abet abortion.”

When I point that out to Starbuck, he says, “Yeah, which humans? Which rights? Apparently, if you’re a small enough human, you don’t have rights.”

The Campaign’s president says its Corporate Equality Index is “about partnership with businesses to make workplaces as inclusive as possible for LGBTQ+ people.”

But today, most businesses are inclusive, and in America, LGBT people are more accepted than ever. Twenty years ago, 37% of Americans supported gay marriage. Forty-five percent said gay relationships are moral. Today, support for gay marriage is at 69% and 64% consider gay relationships moral.

Yet, as life gets better for LGBT people, the Human Rights Campaign declared a “national state of emergency for LGBTQ+ Americans!”

“This is a crisis right now!” said HRC president Kelley Robinson.

I think I know why she said that. If activists acknowledge that Americans have come to accept LGBT people, the Campaign might go out of business. One HRC executive says “we are never going to reach a destination.”

Of course not. There’s money to be made and leftist propaganda that needs spreading.

Starbuck, by pointing out what the HRC really does, has persuaded some companies to stop sucking up.

Ford, Harley-Davidson, Lowe’s, Molson Coors, Toyota, Tractor Supply, Walmart and others announced that they will no longer participate in the Index.

“We came along and told people the story and the backtracking began,” says Starbuck.

The Campaign’s president says, “What we’re seeing from these companies is short-sighted.”

Maybe.

Businesses can join whatever lists they want, but they ought to do what’s good for their business. That means listening to customers, not progressive activists.

“At the end of the day,” says Starbuck, “that’s all people want, is for businesses to do their business. Not to virtue signal … or to perpetuate a political ideology.”

———

John Stossel posts a new video every Tuesday at JohnStossel.com.



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The Michaels Companies, Inc. Acquires JOANN® Intellectual Property and Private Label Brands | Prnewswire

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