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Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign …

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Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign ...

PLANO, Texas – Learfield College Rodeo today announced a landmark partnership with Tecovas, marking a significant collaboration between the fast-growing Western brand and the collegiate rodeo community.

As part of this partnership, Tecovas will serve as an official partner of Learfield College Rodeo and engage with fans through a series of digital activations. The agreement also includes team sponsorships at select schools, each featuring a standout student-athlete serving as a brand ambassador. The athletes serving as official brand ambassadors throughout the 2025–26 season are Sam Gallagher (Wyoming), Gavin French (Texas A&M), and Holden Atkinson (Montana State).

“Tecovas is proud to support Learfield College Rodeo, representing an institution deeply rooted in the heritage and values of the West,” said Sam Fodrowski, VP of Marketing at Tecovas. “At Tecovas, we aim to honor the traditions that shaped us while investing in the future of western sport and lifestyle. Partnering with Learfield College Rodeo allows us to celebrate the grit, spirit, and passion of the next generation of western athletes.”

Known for its intentional quality, unmatched hospitality, and a mission to help everyone, Tecovas has become the fastest-growing Western brand in the world. Founded in 2015 by Paul Hedrick, Tecovas set out to reimagine the Western industry by combining heritage craftsmanship with a modern, customer-first experience—making boots more accessible, less intimidating and stylish.

“We’re excited to welcome Tecovas as an official partner of Learfield College Rodeo,” said Shelby Rasmussen, Associate – Business Development & Rodeo Operations for Learfield College Rodeo. “Their brand aligns perfectly with the authenticity and values of the rodeo community, and this partnership is an important milestone in continuing to grow the visibility and impact of collegiate rodeo.”

Launched in summer 2023, Learfield College Rodeo is dedicated to elevating college rodeo and embracing the widespread influence and popularity of Western heritage. The platform leverages Learfield’s extensive experience in sports and cross-campus marketing to bring new opportunities to rodeo programs, athletes, and brand partners. Current Learfield College Rodeo partners include Cal Poly, Colorado Mesa, Colorado State, Idaho State, Kansas State, Montana, Montana State, Montana Western, Texas A&M, UNLV, Utah State, and Wyoming, along with the Central Rocky Mountain Region, which became Learfield’s first regional rodeo partner in May 2024.

About Tecovas
Tecovas was founded in 2015 by Paul Hedrick with a mission to reimagine the Western industry through quality craftsmanship and a customer-first approach. What started with boot sketches and bold ideas quickly grew into a modern Western brand, rooted in tradition and built for today’s consumer. Designed in Austin and handmade by expert artisans in León, Mexico, Tecovas is now the fastest-growing Western brand in the world, known for timeless design, unmatched comfort, and authentic storytelling.

About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

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Becker, Marusak and Stow Earn All-American Accolades

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CANYON, Texas – West Texas A&M’s Emma Becker, Currie Marusak and Taytum Stow earned the highest honor a Division II volleyball student-athlete can receive on Wednesday as the trip of Lady Buffs were tabbed All-Americans.
 
Stow was named a Second Team honoree by the American Volleyball Coaches Association with Becker and Marusak claiming Honorable Mention accolades. Stow was also named to the D2CCA Third Team All-American squad.
 
Becker earned her third straight AVCA All-American honors as the Liberty Hill, Texas product registered 348 kills with a .212 attack percentage to go along with 17 assists, 10 service aces, 266 digs and 65 total blocks for a total of 396.5 points to average 3.51 per set. Becker was a First Team All-Lone Star Conference selection.
 
Marusak becomes the 33rd All-American in WT Volleyball history as she led the way offensively for the Lady Buffs during her senior campaign in 2025. The Amarillo High School alum had a team-best 410 kills on 1,008 swings for an attack percentage of .254 to go along with 14 aces, 282 digs and 49.0 blocks for a team-leading 452.0 points to average 4.00 per set as she was named to the All-Lone Star Conference First Team as well as the LSC Championship All-Tournament Team.
 
Stow, the three-time Lone Star Conference Defensive Player of the Year, became one of the top players in Division II Volleyball during her storied career. The Hereford, Texas product is now a four-time All-American as she set new school all-time marks in total blocks and solo blocks this season while leading the Lady Buffs to the program’s 32nd NCAA Tournament. Stow tallied 290 kills with an attack percentage of .396 to go along with 19 service aces, 72 digs and an incredible 155 total blocks to average 1.37 per set.



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Hensley is NCCAA AVCA Player of the Year

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NCCAA VOLLEYBALL AWARDS
 
CEDARVILLE, Ohio – Madelyn Hensley has been named the 2025 NCCAA AVCA National Player of the Year.
 
She heads up the seven-player All-America First Team which includes Kaley Matney while Haley Koch earned a spot on the second team.
 
Hensley, a 6-foot-2 junior outside hitter from Dover, Delaware, joins CU Hall of Fame setter Kelsey Jones (2004) as the only Lady Jackets to be the NCCAA Player of the Year.
 
Hensley led Cedarville to a 24-6 record and the G-MAC South Division title with a 14-1 mark.
 
She was first in the NCCAA at 3.84 kills per set and ranked second in points (4.33).
 
Matney, a 5-9 senior setter from Fort Wayne, Indiana, topped the NCCAA at 11.10 assists per set.
 
Koch, a six-foot senior middle hitter from Oconomowoc, Wisconsin, rated sixth in the NCCAA in hitting percentage (.375) and seventh in blocks (1.08).
 
Additionally, Koch, Matney, Paige Hale, Sydney Low, and Cassi Shields were recognized as NCCAA Scholar-Athletes which includes juniors, seniors, and graduate students who maintain a minimum 3.40 cumulative grade point average.

Kaley Matney, Haley Koch - 2025 NCCAA VB All-Americans

 



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Recruits from Indiana, Reese Dunkle

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Updated Dec. 10, 2025, 3:48 p.m. ET





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2026 Men’s Volleyball Single Game Tickets on Sale Now!

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SANTA BARBARA, Calif. – Single game tickets are now available for the 2026 Men’s Volleyball season! 

The Gauchos will play 14 home matches this season, beginning with the annual ASICS Invitational from Jan. 8-10. UC Santa Barbara will host seven top 10 teams, including No. 1 Long Beach State and No. 2 UCLA. 

General admission tickets are available for all 13 matches at $12 each. Additionally, group pricing for parties of 10 or more is available for all matches, with tickets costing $7 per person. Tickets are also available for six neutral site matches during the ASICS Invitational. 

Click here or call the UC Santa Barbara Ticket Office at (805) 893-UCSB (8272) to purchase group tickets.



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Rowan Men’s Indoor Track and Field starts season at Fasttrack – The Whit

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Rowan hit the ground running with their opening meet at Friday’s Fasttrack Season Opener at Ocean Breeze in Staten Island, New York. 

The team looked strong all around, and head coach Dustin Dimit was pleased with the results. 

“That’s probably our best opening we’ve ever had with five or six guys already hitting marks,” Dimit said. “Just really impressed with how far along we already are.” 

Seniors Kwaku Nkrumah and Jason Agyemang finished one and two in the 60-meter hurdles. Nkrumah edged out Agyemang by 0.0002 seconds. This is the first time this season that the two previous national champions have competed.

The Profs dominated in the high jump, as Rowan took four of the top five spots. Jamile Grantt took home first place with a 2.08-meter effort. 

Freshman Anthony Parker also made his debut for the Profs and won the long jump (7.08 meters). 

“To be able to go out there and win against Division I teams as well as hit marks that will get them to the NCAA championship is just outstanding,” Dimit said. “It really shows a bright future.” 

Rowan will return to Ocean Breeze Complex after the winter break, on Jan. 16 for the Gotham cup. 

Over the break, Dimit’s message is clear, and that’s to continue to put in the work. 

“We got more work to do over the break,” Dimit said. “We’re really proud of the work they put in the fall, but none of that matters if we don’t put in this month of work over break before we come back.” 

For comments/questions about this story, DM us on Instagram @thewhitatrowan or email [email protected]



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Four ACC Teams Advance to Third Round of 2025 NCAA Volleyball Championship

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CHARLOTTE, N.C. (theACC.com) – The third round of the 2025 NCAA Women’s Volleyball Championship kicks off this Thursday, December 11, as four Atlantic Coast Conference remain standing in the tournament. All four of the third-round matches featuring ACC teams will be broadcast live on ESPN2.
 
No. 1-seeded Pitt swept Michigan in the second round to advance to its sixth consecutive regional semifinal. The Panthers will host the Pittsburgh Regional, taking on Minnesota at 7 p.m. ET on Thursday, December 11.
 
No. 2-seeded SMU will also head to Pittsburgh, Pennsylvania, to play in its first-ever regional semifinal appearance, as the Mustangs face off against No. 3-seeded Purdue approximately 30 minutes following the conclusion of the Pitt-Minnesota match. The winners of both matches will play in the Regional Final on Saturday, December 13.
 
No. 2 seed Stanford will take on No. 3 seed Wisconsin on Friday, December 12, in the Cardinal’s 22nd NCAA regional semifinal appearance since the tournament expanded to 64 teams in 1998. The Cardinal will hit the court at 2:30 p.m. ET in Austin, Texas, at the Austin Regional.
 

No. 2 seed Louisville will travel to Lincoln, Nebraska, to take on No. 3 seed Texas A&M in the Cardinals’ 11th regional semifinal appearance. The match will take place at 6 p.m. ET on Friday.
 
In the final AVCA/Taraflex Poll of the regular season (December 1), Pitt led the ACC in the No. 4 spot with Stanford (No. 5), SMU (No. 7), Louisville (No. 9), Miami (No. 13) and North Carolina (No. 19) filling out the rest of the Top 25. The ACC has the most teams of any conference in the top 10.
 
Noting ACC Volleyball

  • Pitt and Stanford earned a share of the 2025 ACC Volleyball Championship title, with Stanford earning the AQ to the national tournament after a head-to-head win against Pitt.
  • Pitt right side hitter Olivia Babcock was named the ACC Player of the Year, while Panthers’ teammate Bre Kelley was named the ACC Defensive Player of the Year. SMU’s Averi Carlson was tabbed the ACC Setter of the Year, while Louisville’s Kalyssa Blackshear was named ACC Freshman of the Year. Stanford head coach Kevin Hambly was named the ACC Coach of the Year.
  • The ACC had the most teams in the final regular season NCAA DI Volleyball RPI Top 10, headlined by Pitt (No. 5), Stanford (No. 7), SMU (No. 8), and Louisville (No. 9).
  • At the end of the regular season, Miami’s Flormarie Heredia Colon led the nation in kills with 719, kills per set with 6.25, total points with 815.0 and points per set with 7.09.
  • Duke’s Jolene Nagel announced her retirement after 27 seasons leading the Blue Devils’ volleyball program.
  • SMU earned its highest ranking in program history at No. 7 in the AVCA DI Volleyball Top 25 poll released on Monday, October 20.
  • Miami’s Heredia Colon, Pitt’s Olivia Babcock and Stanford’s Elia Rubin were named as semifinalists for the AVCA Division I Player of the Year.
  • Florida State’s Chris Poole ranks first among active NCAA Division I coaches with 955 victories in 39 seasons. Duke’s Jolene Nagel ranks fifth on that list with 717 career wins.
  • Pitt head coach Dan Fisher reached his 400th career win on September 10, in the Panthers’ win over No. 3 Kentucky. 
  • Stanford’s Kevin Hambly reached his 400th career win on Friday, November 14, in an upset win over No. 3 Pitt.
  • Virginia Tech’s Marci Byers reached her 300th career win on Friday, November 28, in a win over Syracuse.
  • SMU’s Sam Erger reached her 100th career win on Saturday, December 6.
  • SMU’s Malaya Jones was named the AVCA Division I National Player of the Week on Tuesday, September 2.
  • Pitt’s Olivia Babcock was named the AVCA Division I National Player of the Week on Tuesday, October 21.
  • Miami’s Flormarie Heredia Colon was named the AVCA Division I National Player of the Week on Tuesday, November 11.
  • SMU’s Malaya Jones was named the AVCA Division I National Player of the Week for the second time this season on Tuesday, December 2.
  • The ACC finished non-conference play with an overall record of 129-55 (.701), headlined by 10 wins against AVCA Top 25 teams and the inaugural ESPN Events “Showdown at the Net” title, after winning nine of the 16 matches against the SEC.

 
Weekly Schedule (All Times Eastern)
Thursday, December 11

Pittsburgh Regional | Pittsburgh, Pennsylvania

#17 Minnesota at #4 Pitt | 7 p.m. | ESPN2
#7 SMU vs. #12 Purdue | 9:30 p.m. | ESPN2
 
Friday, December 12
Austin Regional | Austin, Texas
#5 Stanford vs. #10 Wisconsin | 2:30 p.m. | ESPN2
Lincoln Regional | Lincoln, Nebraska

#9 Louisville vs. #6 Texas A&M | 7 p.m. | ESPN2





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