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Through this agreement, players on Betano Brasil will gain access to several of 7777 gaming’s standout titles, including Devil’s Deal: Soul for Sale, Mayan Gold, and Candy Anyways. These games are known for their bold creative vision, immersive gameplay, and mechanics designed to boost engagement and retention – all aligning with Betano’s mission to offer an outstanding and responsible betting and gaming experience.

Kaizen Gaming, the company behind Betano, has built a reputation for putting technology and people at the heart of its success. With a presence in multiple regions across Europe, the Americas, and Africa, and a proven track record of award-winning innovation, Betano has rapidly become a trusted brand for sports fans and gaming enthusiasts alike. The company currently holds a sponsorship agreement with the Brazilian Football Confederation and has previously announced partnerships in Peru, Chile and Mexico.

By partnering with Betano Brasil, 7777 gaming demonstrates its commitment to supporting operators in one of Latin America’s fastest-growing iGaming markets. The partnership also reinforces 7777 gaming’s strategy to collaborate with leading names in the industry and deliver next-generation content that resonates with local players and exceeds market expectations.

As the collaboration unfolds, both companies share a common goal: to entertain responsibly, push boundaries through technology and creativity, and bring memorable gaming experiences to millions of players in Brazil and beyond.

With this new chapter, 7777 gaming continues its mission to challenge the status quo in iGaming, expand its global reach, and build meaningful partnerships that shape the future of online entertainment.

Source: GMB

Two high school students won the e-Construction Equipment Challenge!

PR TIMES

The e-Construction Machinery Challenge is an e-sports-like game in which participants compete for time and accuracy by remotely operating machinery at construction sites from a distance. In the e-Construction Equipment Challenge Osaka-Kansai Expo, hydraulic excavators and carrier dump trucks located in Chiba Prefecture were operated remotely from the Expo Hall Shine Hat in Osaka Prefecture, 450 km away, in a time trial format.

PR TIMES

PR TIMES

At the age of 15, a player from the KONAMI eSports Academy was the youngest ever winner of the “e-Construction Machinery Challenge”. This experience will not only give the players confidence, but will also encourage more e-sports players to enter the construction industry and contribute to the industry. We look forward to his future success.

In addition, KONAMI eSports Academy is focusing on industry-academia collaboration. The current open school also introduces why they are working on the “e-Construction Equipment Challenge,” so if you are interested, please visit the official KONAMI e-Sports Academy website and apply for the open school. Applications are accepted from first-year junior high school students.

For other details, please visit the official KONAMI eSports Academy website.

KONAMI eSports Academy Winner’s Comment

Rikuto Yamamoto, 15 years old, a first-year high school student

I came all the way to the Kansai Expo in Osaka with my family cheering me on, so I am happy to have set the top time. If I have a chance next time, I want to play well so that I don’t get penalized.

PR TIMES

Hiroki Harada, high school sophomore, age 16

First of all, it was a fierce competition to select the members who would participate in the “e-Construction Machinery Challenge” in the school. I was determined to do my best to make up for those who couldn’t make it. This time, I made more mistakes than in practice, which added to my time, but I am happy to have achieved a satisfactory result.

PR TIMES

Comment from Mr. Shigeki Umemura, Principal of KONAMI e-Sports Academy

I am very happy to have achieved this first place result. I would like to thank everyone involved and the parents for their cooperation. I am honored to have had the opportunity to participate on the stage at the Osaka Kansai Expo and to have achieved this first place result.

KONAMI eSports Academy is a school for learning eSports, but it is not only about game techniques. Even if you do not become a professional gamer or streamer, which everyone aspires to be, there are many places where you can be active with the skills you have acquired.

The transportation and construction industry is an unusual exit for an e-sports school, but I think it is a big step forward for the e-sports industry to be able to prove that what students have learned at the school has an affinity with industries other than the game and e-sports industries. KONAMI e-Sports Academy will continue to work to increase the number of such cases while aiming for victory in the next “e-Construction Equipment Challenge” as well.

PR TIMES

LONDON, UK – Müller FRijj, the renowned ready to drink milkshake brand, is diving into the gaming world with a uniquely playful twist. Teaming up with Overwolf Ads, the global leader in in game advertising technology, Müller FRijj has launched a bold new campaign that challenges traditional notions of competition in gaming and invites players to embrace absurdity and fun.

Titled ‘Just Feel The URjj: Winning Is Overrated’, the campaign marks an extension of Müller’s wider ‘Just Feel The URjj’ brand platform. It aims to connect with Gen Z gamers, particularly young men, by providing a humorous and carefree counter-narrative to the grind and hustle mentality often dominant in gaming culture.

Running throughout July 2025, the in game activation unfolds across iconic gaming titles such as Fortnite, Rocket League and League of Legends. However, unlike conventional tournaments or leaderboard driven contests, this initiative incentivizes players not for victory, but for engaging in spontaneous and offbeat gameplay.

Players are rewarded for antics like collecting potions and dancing mid battle in Fortnite or executing wheelies and backflips in Rocket League – the more chaotic and lighthearted, the better. To participate, UK gamers can download BUFF via the Overwolf app store and join the challenge by selecting the URjj Challenge icon. Completing these fun challenges unlocks raffle entries to win one of three Alienware m18 Gaming Laptops, along with Buff Points.

“At Müller FRijj, we believe in celebrating the fun and escapism which milkshakes have always offered. The ‘Just Feel The URijj Challenge’ brings that same spirit into gaming – a space where many of our target audience of Gen Z males spend their time.” said Hannah Gillespie-Cross, Senior Brand Manager at Müller. “By championing a more relaxed and humorous approach, we’re offering players a welcome break from the pressures of competitive gameplay, reminding them not to take life too seriously in line with our wider ‘Just feel the URjj’ positioning.”

In order to execute the campaign, Müller FRijj is harnessing Overwolf Ads’ highly innovative gaming technology to recognise and trigger contextual messaging in real-time based on specific player achievements, offering exclusive in-game and physical rewards for completing light hearted and unconventional missions.

“This collaboration with Müller FRijj exemplifies the growing demand from brands to create authentic, culturally relevant campaigns within gaming environments” said John-Paul Burke, Head of Brand Partnerships, UK & Ireland at Overwolf Ads. “By rewarding players for their creativity and humour, Müller FRijj taps into the lighter side of gaming culture in a way that truly resonates with younger audiences whilst staying true to its own brand ethos.”