NIL
Teresa Gould reveals role basketball could play in next Pac-12 media rights deal
With Texas State on its way into the league in 2026 as the eighth full member – thus meeting FBS requirements – the Pac-12 is now turning its attention to a new media rights deal. Commissioner Teresa Gould said there’s no true “timeline” at this point, but also said basketball has the potential to play a key role in the new agreement.
Texas State gives the conference eight full members, but Gonzaga notably bolsters the league’s basketball prestige. San Diego State was also in the Final Four in 2024, and Colorado State headed into the NCAA Tournament on a 10-game winning streak before losing in the Round of 32.
As the Pac-12 puts its “Rubik’s Cube” together, in Gould’s words, the media rights deal is still coming together. However, she sees interest from interested networks in the conference’s basketball acumen.
“Basketball can play a huge role, particularly given not just the history and the competitive success that we’ve had, but the strengths of the brands,” Gould told John Canzano and Jon Wilner. “Like, when you walk in and you talk to these media rights partners, they are really, really excited about the basketball brands that we have.
“When you think of the Gonzagas and the San Diego States, and then all the other programs – you look at what Colorado State did this year and what Utah State has done consistently over many years – there’s a lot of interest in basketball and the value it brings to the table and what it can do to kind of elevate our brand and kind of our connected brand with our media partners.”
The Pac-12 previously announced CBS as its primary media partner through 2030-31, providing an anchor as an agreement comes together. CBS will carry the conference men’s basketball tournament, and multiple regular-season games will air on CBS Sports Network.
However, Gould made it clear she wants multiple media partners, as evidenced by the 2025 football media agreement. She also pointed out the potential for basketball to be a central part of a deal and the shifting narrative around the sport’s importance.
“I do think it’s shifting a little bit, only from the perspective of, some of these high-profile, blue-blood programs – like a Gonzaga,” Gould said. “When you look at their viewership, their viewership is comparable on some level with high-level football brands. I think there is sort of a shifting mindset happening. I think the one thing that’s really different is just the volume and the number of games that you have in the sport of basketball. But I am hearing a lot of shifting and certain media rights partners are very dialed in on wanting a lot of quality college basketball.”
NIL
Big 12’s Brett Yormark says college athletics needs legislation that’s stalled in Congress :: WRAL.com
ARLINGTON, Texas (AP) — Big 12 Commissioner Brett Yormark says legislation currently stalled in Congress is needed to regulate college athletics and put a stop to what he essentially calls uncapped spending for name, image and likeness in football.
“Let me be clear about this,” Yormark said Saturday before the Big 12 championship game between No. 5 Texas Tech and 11th-ranked BYU at the home of the Dallas Cowboys. “The House of Representatives must do what is right for over 500,000 student-athletes and pass the SCORE Act. We must protect their future, their well-being and their fair treatment. They deserve action and not excuses.”
An effort backed by the NCAA, the U.S. Olympic organization and the White House faltered in Congress this past week, with opponents raising concerns over the wide-reaching power it gives the governing body of college sports and its most powerful programs.
The NCAA and Division I conferences portray the legislation as codifying the rules created by the multibillion-dollar lawsuit settlement that allows college players to be paid, providing clarity that supporters say is long-needed.
House Republican leaders had planned to push the bill to a final vote this past week. But those plans were abruptly scrapped after a procedural vote to advance the bill nearly failed.
Yormark said he supports the revenue-sharing model that is part of the settlement and agrees with those who believe NIL spending on top of the $20.5 million could be destabilizing for college sports.
UCF coach Scott Frost said on national signing day this week he thinks college football is “broken” because of unregulated spending on players.
In 2017, Frost led the Golden Knights to a 13-0 record without a bid in the College Football Playoff, which included four teams at the time, before getting fired in the middle of a fifth unsuccessful season at Nebraska, his alma mater. UCF, which was in the American Conference for Frost’s first stint but has since joined the Big 12, went 5-7 in his return this year.
“I will be spending time with the commissioners next week on some of the challenges and issues that face collegiate athletics, and we’re working through them,” Yormark said. “But I want you to understand that nothing’s broken in this system. And I respect Scott. But nothing’s broken. It’s all about progress, not perfection. There is no perfection in any industry, but there is progress, and we’re making great progress.”
Yormark is ready for 16-team playoff
Yormark said he believes in the playoff model with five automatic bids, even if it might cost the Big 12 a second team this season. That scenario also fits his opinion that the CFP needs to be 16 teams — with 11 at-large bids — instead of the current 12.
“I believe that on a percentage basis, when there’s 136 FBS (bowl subdivision) schools, the number 12 is too low,” Yormark said. “We need more access for all the right reasons. And I’m very consistent about that.”
Yormark indicated he doesn’t think the playoff will expand for 2026, even with an extra eight weeks to try to reach an agreement. The new deadline is Jan. 23.
“I can tell you we’re working on it, but we can’t rush it,” Yormark said. “A lot goes into it. It’s not just about picking a number. You also have to look through a filter and say what are the unintended consequences of those decisions, which is what the commissioners and myself are working on. I’m not overly optimistic we’re going to be able to change anything for next year. But we’re in the lab.”
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NIL
Kentucky Basketball loses recruiting prediction for Christian Collins as NIL looms large
Collins, a 6-foot-8, 200-pound forward from Bellflower, California, is widely regarded as one of the premier frontcourt prospects in the country. His blend of athleticism, scoring ability, and defensive versatility made him a major priority for Kentucky head coach Mark Pope and his staff as they work to build future recruiting classes.
According to Jacob Polacheck of KSR, Collins’ recruitment is being heavily influenced by NIL structure and contract details, a growing trend at the top of the recruiting landscape. That reality was addressed publicly earlier this month by Kentucky athletic director Mitch Barnhart during Will Stein’s introductory press conference as the Wildcats’ new football head coach.
Barnhart pushed back strongly against the perception that Kentucky is at an NIL disadvantage, saying, “Enough about ‘have we got enough?’ We’ve got enough.” He also emphasized that Kentucky will not compromise its standards to land recruits. “We’ve got to do it the right way,” Barnhart said. “We’re not going to break the rules. That’s flat-out.”
While Kentucky no longer holds a crystal ball prediction for Collins, the Wildcats are not out of the race. However, his recruitment now appears far more fluid, underscoring the increasingly complex balance between elite talent, NIL expectations, and long-term program philosophy in modern college basketball.
NIL
Kentucky loses recruiting prediction for 5-star forward Christian Collins as NIL looms large
Kentucky Basketball suffered a notable recruiting setback this week as 247 Sports national analyst Travis Branham removed his crystal ball prediction for the Wildcats to land class of 2026 5-star power forward Christian Collins. Branham originally placed the prediction in early November, fueling optimism that Collins could commit to Kentucky as the early national signing period approached. That announcement never came, and momentum has since cooled.
Collins, a 6-foot-8, 200-pound forward from Bellflower, California, is widely regarded as one of the premier frontcourt prospects in the country. His blend of athleticism, scoring ability, and defensive versatility made him a major priority for Kentucky head coach Mark Pope and his staff as they work to build future recruiting classes.
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According to Jacob Polacheck of KSR, Collins’ recruitment is being heavily influenced by NIL structure and contract details, a growing trend at the top of the recruiting landscape. That reality was addressed publicly earlier this month by Kentucky athletic director Mitch Barnhart during Will Stein’s introductory press conference as the Wildcats’ new football head coach.
Barnhart pushed back strongly against the perception that Kentucky is at an NIL disadvantage, saying, “Enough about ‘have we got enough?’ We’ve got enough.” He also emphasized that Kentucky will not compromise its standards to land recruits. “We’ve got to do it the right way,” Barnhart said. “We’re not going to break the rules. That’s flat-out.”
While Kentucky no longer holds a crystal ball prediction for Collins, the Wildcats are not out of the race. However, his recruitment now appears far more fluid, underscoring the increasingly complex balance between elite talent, NIL expectations, and long-term program philosophy in modern college basketball.
NIL
Former college football star QB shuts down career move amid political rumors
Less than two months after announcing his intention to run for lieutenant governor in Alabama, former three-time national champion Crimson Tide quarterback AJ McCarron has announced he will exit the race.
McCarron is seeking to rededicate himself to football, an effort that will require “100% of my focus, commitment, and attention that I was to give to the office of lieutenant governor, so it is time to end my campaign,” he said in a statement.
A historic career at Alabama
McCarron led the Crimson Tide to back-to-back BCS national championships in 2011 and 2012 and was part of the national title team as a redshirt player in 2009.
A native of Mobile, the quarterback became the first player at his position to win consecutive BCS titles and also received several of college football’s more prestigious awards, including the Maxwell, Johnny Unitas Golden Arm, and Kellen Moore Awards.
As a junior, McCarron established an Alabama record with 30 touchdown passes in a season, and broke Greg McElroy’s former record with 3,063 passing yards in a season during his senior campaign in 2013.
McCarron finished his Alabama career with a 36-4 overall record, completing almost 67 percent of his passes with 77 touchdowns and 15 interceptions.
McCarron in the NFL
The quarterback emerged as a fifth-round selection in the 2014 NFL Draft by the Cincinnati Bengals, playing as a backup for four years.
McCarron spent the next four seasons as a reserve first with the Oakland Raiders, followed by a stint with the Houston Texas, and finally the Atlanta Falcons.
From there, he played in the XFL with the St. Louis Battlehawks, a franchise that then moved to the United Football League.
McCarron’s political ambitions
The former quarterback star was running as a Republican for the second-highest office in his home state, a move he said was inspired by the murder of conservative political activist Charlie Kirk.
“Alabama’s conservative and cultural values are under attack from every direction,” McCarron said in his announcement for office.
“That’s why Charlie Kirk’s assassination affected so many of us so deeply. His example convinced me to get off of the sidelines, get into the game, and stand tall for our conservative beliefs.”
McCarron currently serves as a college football commentator as part of The Dynasty podcast, which he presents with fellow Alabama alum Trent Richardson and Crimson Tide broadcaster Chris Stewart.
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NIL
Jayden Maiava returning to USC on new NIL deal
Dec. 17, 2025, 1:41 p.m. ET
USC will get its starting signal-caller back in 2026.
On Tuesday, the program announced that quarterback Jayden Maiava has signed a new NIL deal to return to the Trojans next season. Maiava, who previously played at UNLV, would have had a significant transfer portal market and also ranked as a top-10 quarterback prospect in the 2026 NFL draft, per ESPN’s Mel Kiper.
Maiava started 11 games at UNLV in 2023 before transferring to USC, where he ultimately lost the starting job to Miller Moss ahead of the 2024 season. However, amid subpar play from Moss, coach Lincoln Riley made a change as he started the final four games.
Though his numbers during that stretch weren’t stellar, he did guide the Trojans to a 3-1 finish to the season.
Riley opted not to take a transfer quarterback this offseason and stuck with Maiava, who started all 12 games in a 9-3 season. He took a major leap, completing 66.2% of his passes for 3,431 yards, 23 touchdowns and eight interceptions.
Maiava also ran for six touchdowns this fall.
He became one of the Big Ten’s top quarterbacks this season, and for the first time since Riley’s second year at USC with Caleb Williams, the Trojans will have a proven, incumbent starting quarterback back in 2026.
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NIL
A new era of NIL at Oklahoma State
Created to fully-fund revenue share and to grow endorsement opportunities for Oklahoma State student-athletes, The Alliance pairs the POSSE Excellence Fund with Learfield’s Cowboy Sports Properties.
The POSSE Excellence Fund provides more than $31 million in scholarships and revenue share for student-athletes across all of OSU’s ticketed sports. Cowboy Sports Properties integrates NIL opportunities for student-athletes into OSU’s existing sponsorship, media and marketing ecosystem.
“The OSU NIL Alliance will streamline how our supporters can maximize new opportunities for our student-athletes and continue to position OSU for championship-level success.” Athletic Director Chad Weiberg said.
Weiberg appointed Brakston Brock to lead this next step in OSU’s NIL evolution. Brock has climbed the ranks during his six years in Stillwater and now elevates into the role of Senior Associate Athletic Director for NIL Strategy and Revenue Generation.
For more information on the OSU NIL Alliance, visit https://okstate.com/nil.
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