NIL

Texas A&M Spent Over $50 Million This Past Year On NIL Payments For Athletes

Published

5 months ago

July 22, 2025

As the college athletics world continues to evolve in this era of NIL, there are plenty of schools willing to spend an enormous amount of money to make sure they are staying on a level playing field, especially a school like Texas A&M.

Before the House settlement was officially approved in a California courtroom, there was a run on making sure athletes were taken care of when it came to NIL payments, most notably how collectives were making sure athletes received a majority of their money in ‘front-loaded’ deals.

This all took place in the months leading up to new rules being put into place, which made for some interesting stories on the recruiting trail, and most importantly for players finding a new home through the transfer portal.

If you wanted to know how much money it took a Power Four Conference school to keep up with their counterparts, look no further than Texas A&M, thanks to an open records request from Alex Miller of The Bryan-College Station Eagle.

According to Miller, the Aggies spent $51.4 million on NIL payments in both men’s and women’s sports from July 1, 2024, to June 30, 2025. This was a massive jump from the $19.1 million spent in the previous year. Think about that for a minute. Over $50 million in financial contracts to student athletes in one calendar year.

And, it was a lopsided number when it came to which sports were making a majority of this money, with $49.2 million going to men’s sports, while $2.2 million went to the women’s side. In reality, this is not a massive discrepancy, given that the Aggies were big spenders in football, basketball and baseball.

Obviously, the revenue-generating sports are going to receive the largest percentage of the money spent on name, image and likeness, especially with the new revenue-sharing era underway.

While this might seem like a lot of money, and it is, there are still some hard decisions being made across college campuses as we speak. How much money are some schools going to spend on basketball, compared to football? That all depends on which sport a university decides to spend its cut of the $20.5 million that the new rules allow for.

There are plenty of schools that opted-in to the revenue-sharing model that will decide to spend a larger percentage on basketball, especially at schools like UConn, Houston or even in the SEC at Kentucky and Arkansas. Matt Norlander reported on Monday that Kentucky is using 45% of the $20.5 million on its basketball program, which is just above $9 million for the upcoming year.

Are Schools Putting Basketball Ahead Of Football With NIL Rev-Sharing? Sure They Are

So, while a school like Texas A&M will steer a larger percentage for the football program, some schools are deciding to go the opposite route, and make sure the basketball program is competing for national championships on a yearly basis.

In speaking with a number of sources on Monday evening, that Kentucky number is not exactly 45%, though the Wildcats are certainly spending more money from its revenue-share cap on basketball compared to other schools within the SEC.

Going forward, there will be plenty of tough decisions to make by athletic departments across collegiate sports, while boosters who have quietly funded a large percentage of payrolls in the past will continue to do this behind the scenes.

A number of basketball coaches told OutKick during the NCAA Tournament that having boosters handle some of the payments for the upcoming season, thanks to the front-loaded deals, were a huge part of making sure they didn’t fall behind this year.

While there are plenty of schools still figuring out how much money to allocate, with coaches continuing to lobby for more money behind closed doors, the third-party collectives were a massive reason why a number of programs will have rosters that are worth over $12 million this upcoming year.

Football Programs Are Only Going To Increase Spending To Keep Up With Foes

Heading into the 2025 season, programs like Texas, Texas Tech, Oregon, Ohio State, Michigan, Texas A&M have spent a massive amount of money on their football teams, with a large percentage of the contracts already being paid out. Remember those front-loaded deals?

For the Red Raiders, competing for a national championship was a goal for billionaire Cody Campbell, who has made sure Texas Tech will have a fighting chance this season. Thanks in large part to his financial contributions, Joey McGuire will have a roster that is reportedly worth over $30 million this year, which had Colorado’s Deion Sanders calling out his name at Big 12 media days earlier this month.

“Yeah, Joey got some money. Joey, where you at, baby? Spending that money, I love it,” Sanders said jokingly about Texas Tech booster Cody Campbell. “I love you, man. I appreciate you. Can you send a few of those dollars to us so we can get some of those players too?”

If Texas Tech could spend $1.2 million on softball phenom NiJaree Canady, imagine what they were willing to spend on a 5-star wide receiver this offseason. That was a clear indication of where this new era of sports was headed, and how some schools are going to compete in sports that are not generating revenue for the university.

It comes down to the boosters and third-party entities still having a major role in funding rosters.

Remember, under the new rules put into place following the House settlement agreement, each NIL deal over $600 has to be submitted for approval.

As for Texas A&M, they were clearly willing to spend money over the past calendar year to make sure they were in a competitive space in this NIL world.

But, as plenty of boosters told OutKick over the last few months, they are taking a gamble with their contributions, knowing that the only way to see some type of personal return on investment is the pure joy of witnessing their school hold up a trophy at the end of the season.

There can only be one national champion in each sport, so there will be plenty of financial heartache at the end of each season if the rosters put together don’t pay off with a title.

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Biff Poggi should no longer be considered for Michigan’s HC job

Published

21 minutes ago

December 25, 2025

Your Sports Nation

Michigan will play in one final football game in 2025, as the Wolverines will take on the Texas Longhorns in the Citrus Bowl on New Year’s Eve (3 p.m., ABC).

The team will be without at least three players, as Derrick Moore, Jaishawn Barham and Giovanni El-Hadi are all skipping the game to prepare for the NFL Draft. Speaking to the media on Monday, interim head coach Biff Poggi didn’t think anyone else on the team would opt out of the game. However, his tune changed quite a bit just two days later, as he speculated on a Texas-based podcast called “The Stampede” that he may be down even more guys than that.

Players on the team were sent home to be with family for Christmas earlier this week, but Poggi doesn’t know how many of those players will come back on Friday when the team is slated to leave for Orlando.

“I think there’s a really good chance that we’re going to have many more opt outs for the game, unfortunately, because we’re in such a stat of flux,” Poggi said. “And when they get to the business side of it, they think, ‘Well, we don’t have a coach,’ or, ‘We’ve had this situation with our former coach, there’s investigations and all these things, I don’t know who’s going to coach me. Why do I want to play in that game?’ So I can see some of that happening, too. And I would tell you on (December) 26th, we’re probably going to have a significantly different roster than we had yesterday when we sent them home.”

Poggi also mentioned how he thinks “most of the guys opting out need to play … they need the film, and they need to play well,” and that “team the way you and I knew it is gone now. And now it is strictly a financial and a business decision, and the head coach and the position coaches really are not players in that discussion.”

In other words, the decisions the players are making are based on what their families and agent are telling them, and they are not consulting with their coaches one bit. And in other words — players are doing what’s in their best interest.

As a former hedge fund manager, Poggi should understand risk management and trying to generate the best returns possible. That’s why Poggi said he doesn’t want to “be the guy that talks them into (playing a bowl game), and then something happens.” So while he understands why the players are doing what they are doing, he isn’t exactly onboard with how the decisions are being made.

There’s a lot to digest in this podcast, and I think the main takeaway for me is that Poggi is not made to be a head coach in college football. And that’s fine — he’s been very successful and has made a lot of money doing other things. And if he wants to continue making an impact in the lives of young adults, he can still do that, but he should by no means be doing that in the position of head coach at the University of Michigan.

And if you need one more quote as far as why Poggi should not be considered any longer for this position — and this is a real quote, by the way — here you go:

“I would ask one thing, and I’m being very serious — you need to pray for us,” Poggi said. “Because we are going through things that no young kid should have to go through … just when you hit your knees tonight, you don’t have to pray that we win, I know that ain’t gonna happen, just pray that the good lord will give me the right wisdom to do this the way it needs to be done.”

Update: Some people are interpreting this as Biff saying he knows the Texas podcasters wouldn’t pray for Michigan since they’re playing in the bowl game, while others are interpreting it as Biff saying they won’t win the game. If he meant the former, I do sincerely apologize, but the way I initially interpreted it while listening to the podcast, it sounded like he was saying the latter, especially given other comments he’s made about how he was hoping to not play against Texas because they’re a good team.

With it being the holiday season, Coach Poggi, I will give you what you are requesting and I will pray for you and the players to get through this. You’re right — no young person should have to endure the things that they have endured over the last couple weeks. I can’t imagine being in college and having all that happen at once.

However, to go on an opponent’s podcast and air Michigan’s dirty laundry publicly is not something an interim head coach should be doing. Whether you realize it or not, you have given the players that are on the fence a reason to not come back for the bowl game (and beyond that).

If this podcast appearance didn’t eliminate Biff from consideration, I don’t know what will. But under no circumstances should he be legitimately be considered for this job any longer.

Merry Christmas, and thank God for Dusty May, Kim Barnes Arico and Brandon Naurato.

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The College Football Playoff Is Mostly About Who Spent the Most

Published

3 hours ago

December 25, 2025

Your Sports Nation

The winter holidays mark a time of joy and celebration for some, but are more defined by anxiety for others. Amid college football’s annual holiday-season tradition of bowls games, the sport’s shift from the long-held postseason customs to an expanded playoff heightens anxiety.

Regardless if one falls in the category of joyful reveler or cantankerous Scrooge, consumerism plays a critical role in the season. College football is no different, with the recent advent of NIL becoming a foundational element of the game evident in the remaining Playoff field.

As the bracket whittled down from 12 to eight with last weekend’s opening-round games, the College Football Playoff demonstrated an exercise comparable to Eddie Murphy’s monologue about Christmastime spending in the seasonal classic Trading Places: “I ain’t gonna have money to buy my son the G.I. Joe with the kung-fu grip, and my wife ain’t going to make love to me ‘cause I got no money.”

Well, reaching the Playoff and advancing are similar. The eight quarterfinalists stand as testament to spending power — though it’s difficult to pinpoint exactly how much, which contributes to rising anxieties.

A CBS Sports article ahead of the 1st Round broke down the tournament into NIL-spending tiers, with five of the 12 labeled “elite spenders.” Four of those play on in the round of eight: reigning national champion Ohio State, Oregon, Texas Tech and Miami, which outlasted fellow elite spender Texas A&M in what was perhaps uncoincidentally the most competitive of the four opening-round games.

James Madison and Tulane were both routed against deep-pocketed opponents in Oregon and Ole Miss, which isn’t necessarily a data point worth applying to any NIL discussion. Athletic departments with more funds through television revenue, merchandising, etc. have long had advantages against their counterparts from conferences with fewer resources, and that disparity is a defining trait of the underdog stories fans love.

In the case of this year’s Playoff other historical underdogs, however, NIL spending is an undeniably crucial factor in Indiana and Texas Tech pursuing the national championship.

The top-seeded, undefeated Hoosiers head into their first Rose Bowl Game in almost six decades behind the Heisman Trophy winner Fernando Mendoza. The Indiana quarterback has an NIL valuation of $2.6 million per On3.com estimates, up from the $1.6 million estimate shortly after Mendoza’s transfer from Cal.

And while less dramatic in a historical context than Indiana’s rise to prominence, Texas Tech competing for the national championship is a significant jump for a program previously destined to also-ran status. The Red Raiders are underdogs in the sense that they were rarely competitive on a national level previously, but Texas Tech reportedly spends on NIL with a fervor comparable to top-tier soccer clubs.

The soccer parallel works in part because, like a once-middling Manchester City became an English Premier League powerhouse coinciding with an infusion of cash, Texas Tech owes much of its rise to oil money.

On3 reported Texas Tech spent a whopping $28 million on its 2025 roster, making it one of the highest-priced lineups in college football. The public face of Tech’s NIL collective, former Red Raiders lineman Cody Campbell, sold his energy company Double Eagle for a reported $4.1 billion earlier this year.

So does this year’s Playoff foreshadow all our football holiday seasons to come? Does a program need its own version of Landman to strike it rich in order to compete?

Looking at the other closely contested 1st-Round matchup — Alabama’s comeback win at Oklahoma — offers fascinating perspective. It pit against one another two historically outstanding programs that CBS Sports designated as “good, but not as elite as you think” spenders.

That’s an interesting description, as it aligns particularly with Alabama’s drop-off from the most dominant program in the sport in the years just before the Supreme Court allowed NIL payments in 2021, to the Crimson Tide’s current positioning as a consistent winner but hardly a world-beater.

Now, it’s overly simplistic to credit Alabama’s marginal slide to NIL spending and discredits just how remarkable Nick Saban was as the Tide’s head coach. But it is noteworthy that Saban has been an outspoken critic not of NIL, but its lack of structure.

“I’m all for the players making money,” [but] I don’t think we have a sustainable system right now,” Saban said last spring. I think a lot of people would agree with that. In terms of the future of college athletics period, not just football, how do we sustain 20 other non-revenue sports that create lots of other opportunities for people in the future?”

In its parallel with the holiday season, Saban’s comments about the long-term health of college athletics during this present-day era of unregulated spending might bring to mind nightmares of credit-card bills coming due after a gift-buying spree.

You have perhaps noticed much of the information on NIL spending is presented in estimates. The lack of concrete oversight or regulation makes evaluating the landscape difficult, and only adds to the anxiety surrounding NIL.

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College Football Playoff team loses two-time All-American to transfer portal

Published

4 hours ago

December 25, 2025

Your Sports Nation

Tulane finished the regular season as American Athletic Conference champion and secured the AAC’s automatic berth into the expanded 12-team College Football Playoff, closing the year with a 12–1 record.

Unfortunately, the Green Wave’s historic season ended with a 41–10 loss to Ole Miss in the first round, as the Rebels dominated from the opening kickoff and advanced to face No. 3 Georgia in the Allstate Sugar Bowl.

Jon Sumrall, Tulane’s head coach since December 2023, guided the program to consecutive conference-title contention and the 2025 AAC crown before taking the open Florida job on November 30, agreeing to a six-year deal worth nearly $7.5 million annually.

Now, one of the Green Wave’s cornerstone players is set to leave alongside him.

On Wednesday, Rivals’ Hayes Fawcett reported that Tulane All-American interior offensive lineman Shadre Hurst is entering the NCAA transfer portal.

Hurst is a redshirt junior interior lineman who has started 36 career games for the Green Wave, earning First-Team All-AAC honors and All-American recognition in both 2024 and 2025.

Tulane’s athletic department also placed Hurst on multiple preseason national watch lists in 2025, including the Outland Trophy Preseason Watch List.

Pro Football Focus graded Hurst with a 90.5 pass-blocking mark, placing him among the nation’s highest-rated pass protectors at his position.

Tulane Green Wave offensive linemen Shadre Hurst. — Tulane Green Wave offensive linemen Shadre Hurst (56) blocks during the first half against Memphis | Petre Thomas-Imagn Images

Before arriving at Tulane, Hurst was a Cartersville (Georgia) high-school product who earned First Team All-State honors from the AJC and First Team All-Region 7-AAAAA recognition.

He also emerged as one of the Southeast’s top heavyweight wrestlers, finishing state runner-up as a junior before winning a state championship as a senior.

Despite those accolades, Hurst was an unranked prospect who held just five offers—Tulane, UMass, Washington State, Chattanooga, and Southeast Missouri State.

Now, he is widely viewed as both an NFL prospect (projected third- to fourth-round pick) and a highly attractive Power Four transfer target in need of experienced interior offensive line help.

NIL

Ole Miss Reportedly Offers Historic NIL Package to Bring Back Elite Offensive Weapon

Published

5 hours ago

December 25, 2025

Your Sports Nation

Ole Miss Rebels running back Kewan Lacy is in the midst of a historic 2025 season after joining the program in Oxford last offseason.

The Missouri Tigers transfer has taken on a significant workload for the Rebels where his meteoric rise catapulted his status to a Doak Award finalist – annually given to America’s top running back.

Lacy was named a first team All-American by the Football Writers Association of America last week after a historic 2025 campaign.

It became the sixth All-America honor for Lacy, who was also the first Doak Walker Award finalist in Ole Miss history.

Lacy has been a second-team honoree on other All-America teams released by the Associated Press, AFCA, The Sporting News, Walter Camp and Sports Info Solutions. Lacy has also been a first-team All-SEC running back for both the AP and the league coaches.

Ole Miss Rebels Football: Kewan Lacy. — Courtesy of Ole Miss Rebels Football.

The Ole Miss star running back has been one of the best rushers in the nation all season long for the 12-1 Rebels, currently holding a season line of 258 attempts for 1,279 yards and 21 touchdowns.

But there remains buzz surrounding Lacy’s future in Oxford amid Lane Kiffin’s move from Ole Miss to LSU this fall.

Once Kiffin accepted the LSU Tigers head coaching job, the rumor mill started swirling surrounding where he would play during the 2026 season: Could Ole Miss retain him or would he enter the portal?

Fast forward to Monday and Ole Miss running backs coach Kevin Smith was formally introduced as the next running backs coach/associate head coach of the LSU Tigers – joining offensive coordinator Charlie Weis Jr. and others in Baton Rouge.

Now, with Lacy’s former head coach, offensive coordinator, and position coach on staff with the LSU program, there is concern surrounding his future in Oxford.

But the Ole Miss Rebels aren’t going down without a fight, according to multiple reports, with the program offering a significant NIL package in hopes of having him back for the 2026 season.

According to LouisianaSports.net, the Ole Miss Rebels are offering a $1.8 million deal to get him back next fall:

“Lacy has not declared his intention to enter the portal, however, a video surfaced of a phone conversation where Kiffin suggested Smith and Lacy would be joining him at LSU.

“LouisianaSports.net previously reported Ole Miss has offered Lacy $1.8 million to return to the Rebels in 2026.”

Now, as Lacy’s future with Ole Miss remains in questions, it’s no secret that Rebels officials are rolling out the red carpet in hopes of having him back with the program for next season with a strong offer presented.

More Ole Miss News:

Lane Kiffin Reacts to New Offensive Coordinator Being Hired By Ole Miss Football

Ole Miss Football QB Trinidad Chambliss Wins Major Award Amid Breakout Season

ESPN Predicts Outcome of Ole Miss Football vs. Tulane Green Wave in CFP Showdown

Join the Community:

Follow Zack Nagy on Twitter: @znagy20 and Ole Miss Rebels On SI: @OleMissOnSI for all coverage surrounding the Ole Miss program.

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Surprising List Of USC Trojans’ Biggest NIL Valuations

Published

6 hours ago

December 25, 2025

Your Sports Nation

USC Trojans NIL Valuations Jayden Maiava Makai Lemon Husan Longstreet Recruit Bishop Fitzgerald Devan Thompkins Transfer — Nov 7, 2025; Los Angeles, California, USA; Southern California Trojans quarterback Jayden Maiava (14) leaves the field following the victory against the Northwestern Wildcats at the Los Angeles Memorial Coliseum. Mandatory Credit: Gary A. Vasquez-Imagn Images | Gary A. Vasquez-Imagn Images

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College football program loses 22 players to transfer portal

Published

7 hours ago

December 25, 2025

Your Sports Nation

The NCAA transfer portal will open for all college football players looking for a new school to play for in the 2026 season.

The transfer portal can be an exciting prospect for successful programs looking to reload their talent pool ahead of the following season. For struggling programs, the idea of roster retention can feel like an uphill battle against potential suitors in the transfer portal.

One program that is fighting the aforementioned uphill battle with roster retention is West Virginia. A multitude of players on the 2025 roster for the Mountaineers have already decided to look for greener grass in the transfer portal.

Khalil Wilkins in West Virginia's game against UCF. — West Virginia Mountaineers quarterback Khalil Wilkins (14) | Russell Lansford-Imagn Images

Among the more notable departures for the Mountaineers in the 2026 offseason will be quarterback Khalil Wilkins and running backs Jahiem White and Diore Hubbard.

Wilkins was given snaps as a backup in games against Robert Morris, Kansas, Utah, BYU, UCF and Texas Tech. He tallied 185 passing yards, a touchdown pass and two interceptions while rushing for another 243 yards and two interceptions.

While his 2025 season was far less productive due to injury, White had been given a lot of run with the Mountaineers in his prior two seasons in the program. He accumulated 1,820 yards and 14 touchdowns on the ground while catching 27 passes for 262 yards and three touchdowns in three seasons.

Hubbard finished 2025 as West Virginia’s most productive running back. He ran for 335 yards and four touchdowns and caught 16 passes for 156 yards.

Diore Hubbard breaks tackles against Colorado. — West Virginia Mountaineers running back Diore Hubbard (20) runs the ball during the fourth quarter against the Colorado Buffaloes | Ben Queen-Imagn Images

So far, 247Sports has reported 19 other players will transfer out of West Virginia.

Offensively, running backs Tyler Jacklich, Kannon Katzer and Clay Ash, wide receivers Tyshawn Dues and Oran Singleton Jr, and offensive linemen Robby Martin, Cooper Young, Jude Edwards and Ethan Chill are heading for the portal.

On defense, linemen Adam Tomczyk and Jackson Biser, linebacker Mike Hastie, and defensive backs Zae Jennings, William Davis, Dawayne Galloway Jr., Devonte Golden-Nelson, Kaleb Gray, and Matthias Squire are all exiting. Punter Aidan Stire is also entering the transfer portal.

The Mountaineers rehired Rich Rodriguez to be their head coach after parting with Neal Brown at the conclusion of the 2024 season. Rodriguez coached at West Virginia from 2001-2007 and had held head coaching jobs at Michigan, Arizona and Jacksonville State after leaving.

West Virginia finished 14th in the Big 12 standings with its 4-8 overall record. The Mountaineers’ 2025 wins were against Robert Morris (45-3), Pittsburgh (31-24), Houston (45-35) and Colorado (29-22).

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