Motorsports
Texas A&M’s NASCAR, Rosenqvist Deals Total $335,000 in 2025
Texas A&M University has agreed to pay $335,000 this year to continue advertising in motorsports, doubling down on a marketing strategy it launched late last year. The school recently signed a $275,000 commitment to NASCAR’s Haas Factory Team and a $60,000 commitment to IndyCar’s Felix Rosenqvist, according to documents obtained by Sportico via open records […]

Texas A&M University has agreed to pay $335,000 this year to continue advertising in motorsports, doubling down on a marketing strategy it launched late last year.
The school recently signed a $275,000 commitment to NASCAR’s Haas Factory Team and a $60,000 commitment to IndyCar’s Felix Rosenqvist, according to documents obtained by Sportico via open records request. In return, the College Station university will receive a wide range of deliverables, including advertising on cars and driver apparel, VIP hospitality and social media promotion.
Last October the school agreed to pay $160,000 to be the primary sponsor of Stewart-Haas Racing cars at two NASCAR tracks.
In a statement last month announcing these new partnerships, Texas A&M vice president and chief marketing officer R. Ethan Braden said motorsports were “especially well-positioned to deliver cost-effective and efficient national reach.” He cited the school’s engineering pedigree and military ties, both of which overlap with the sport and its fans.
Under the deal with Haas, signed on March 17, Texas A&M will be featured as the primary sponsor of Cole Custer’s No. 41 car at the Coca-Cola 600 at Charlotte Motor Speedway on May 25. Custer will wear a “fully-branded” Texas A&M firesuit for the race, similar to what Haas driver Josh Berry wore during an A&M-sponsored race last year. New in 2025, Texas A&M will also be an “associate sponsor” for the 2025 Cup Series season, appearing in front of the rear wheel well of the car.
Beyond that primary advertising, the school will be featured in a set number of videos and social media posts distributed by the NASCAR team and receive a host of hospitality benefits. The school will be given 20 all-access VIP credentials for the Coca-Cola 600, plus a hauler tour and race-day meet-up with Custer.
Much of that mirrors the language in last year’s deal. In simple terms: Last October, the school paid $160,000 for primary sponsorships (and side benefits) for a Haas car in two playoff races, the South Point 400 in Las Vegas and the Cup Series Championship in Phoenix. This year it is paying $275,000 for a primary sponsorship in one race and the season-long wheel well logo.
Also new this year: benefits for students. Haas agreed in the contract to provide up to two paid summer internships in its North Carolina race shop for Texas A&M engineering students. Educational opportunities often appear in other commercial deals with universities, including in apparel deals between athletic departments and companies like Nike and Adidas. The Texas A&M deal also includes an at-track experience for 10 engineering students set for May 3 at Texas Motor Speedway, which includes VIP credentials for the Xfinity Series race.
The IndyCar relationship is smaller. Under the agreement with Rosenqvist’s FRO Racing, signed on March 28, Texas A&M’s branding will appear on the driver’s helmet and driver suit for the entire 16-race season. The contract specifies that the helmet branding be visible from Rosenqvist’s in-car camera utilized on Fox broadcasts. There are also smaller hospitality and promotion deliverables, and the contract says Texas A&M “will have the rights (domestic and global) to name, likeness and image of Felix through the 2025 IndyCar Series season.”
The two deals together will be particularly visible on May 25. Not only is that the day where Texas A&M takes over the full No. 41 livery, but it’s also the date of the Indy 500, the biggest race on the IndyCar calendar.
Texas A&M is not the first college to advertise via NASCAR cars—Penn State, Auburn, Maryland and Virginia Tech are among the many schools who have done similar. NASCAR also has its own marketing deals with schools, including one signed in 2022 with Alabama. Texas A&M’s institutional expenses in 2023-24 were $2.56 billion, according to Sportico’s college finance database.
Motorsports
NASCAR Cup Series qualifying order for Nashville Superspeedway
The NASCAR Cup Series heads to Nashville Superspeedway for the Cracker Barrel 400 (7 p.m. ET, Prime Video, PRN Radio, SiriusXM NASCAR Radio). Prime Video will also air Cup Series qualifying at 5:40 p.m. ET on Saturday. QUALIFYING ORDER: Cup Series | Xfinity Series | Craftsman Truck Series The qualifying order below is determined via […]

The NASCAR Cup Series heads to Nashville Superspeedway for the Cracker Barrel 400 (7 p.m. ET, Prime Video, PRN Radio, SiriusXM NASCAR Radio). Prime Video will also air Cup Series qualifying at 5:40 p.m. ET on Saturday.
QUALIFYING ORDER: Cup Series | Xfinity Series | Craftsman Truck Series
The qualifying order below is determined via metric that combines the previous race finish by owner (70%) and current owner points position (30%).
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Saturday’s qualifying session will be one lap and one round.
MORE: Weekend Schedule
# denotes series rookie
(i) denotes ineligible for driver points
Pos. |
Car No. |
Drivers |
Metric Score |
Group |
---|---|---|---|---|
1 |
67 |
* Corey Heim (i) |
40.7 |
1 |
2 |
66 |
* Chad Finchum |
36.9 |
1 |
3 |
44 |
* JJ Yeley (i) |
35.9 |
1 |
4 |
38 |
Zane Smith |
35.1 |
1 |
5 |
99 |
Daniel Suárez |
34.2 |
1 |
6 |
77 |
Carson Hocevar |
30.1 |
1 |
7 |
35 |
Riley Herbst # |
29.8 |
1 |
8 |
7 |
Justin Haley |
29.7 |
1 |
9 |
12 |
Ryan Blaney |
28.7 |
1 |
10 |
23 |
Bubba Wallace |
28.4 |
1 |
11 |
51 |
Cody Ware |
28.3 |
1 |
12 |
5 |
Kyle Larson |
26.5 |
1 |
13 |
41 |
Cole Custer |
25.2 |
1 |
14 |
2 |
Austin Cindric |
25.0 |
1 |
15 |
42 |
John Hunter Nemechek |
24.9 |
1 |
16 |
54 |
Ty Gibbs |
24.3 |
1 |
17 |
48 |
Alex Bowman |
23.3 |
1 |
18 |
10 |
Ty Dillon |
22.6 |
1 |
19 |
17 |
Chris Buescher |
22.3 |
1 |
20 |
3 |
Austin Dillon |
21.2 |
1 |
21 |
88 |
Shane van Gisbergen # |
19.7 |
2 |
22 |
45 |
Tyler Reddick |
19.7 |
2 |
23 |
34 |
Todd Gilliland |
19.2 |
2 |
24 |
43 |
Erik Jones |
17.2 |
2 |
25 |
8 |
Kyle Busch |
15.9 |
2 |
26 |
4 |
Noah Gragson |
15.4 |
2 |
27 |
22 |
Joey Logano |
14.6 |
2 |
28 |
21 |
Josh Berry |
13.2 |
2 |
29 |
6 |
Brad Keselowski |
13.1 |
2 |
30 |
11 |
Denny Hamlin |
13.0 |
2 |
31 |
47 |
Ricky Stenhouse Jr. |
11.9 |
2 |
32 |
60 |
Ryan Preece |
10.8 |
2 |
33 |
71 |
Michael McDowell |
10.6 |
2 |
34 |
16 |
AJ Allmendinger |
7.9 |
2 |
35 |
20 |
Christopher Bell |
6.5 |
2 |
36 |
19 |
Chase Briscoe |
5.7 |
2 |
37 |
9 |
Chase Elliott |
5.4 |
2 |
38 |
1 |
Ross Chastain |
3.1 |
2 |
39 |
24 |
William Byron |
1.7 |
2 |
Motorsports
Rockingham Speedway up for sale after NASCAR return – WSOC TV
ROCKINGHAM, N.C. — A month after hosting a NASCAR Trucks and Xfinity race for the first time in over a decade, Rockingham Speedway is up for sale, according to Channel 9’s partners at the Charlotte Observer. The speedway is listed by CBRE Group, which is a commercial real estate services and investment firm. Racetrack owner […]

ROCKINGHAM, N.C. — A month after hosting a NASCAR Trucks and Xfinity race for the first time in over a decade, Rockingham Speedway is up for sale, according to Channel 9’s partners at the Charlotte Observer.
The speedway is listed by CBRE Group, which is a commercial real estate services and investment firm. Racetrack owner Dan Lovenheim confirmed to the Observer he is selling the track.
The track held a Truck Series race, an Xfinity Series race, and an ARCA race on Easter weekend.
The NASCAR Cup Series left the track in 2004, and while Rockingham held several races in other series, Rockingham stayed vacant throughout the 2010s after its final race in 2013.
“We’ve basically taken it in first gear as far as we can go, building it out, getting it ready for bigger and better hands,” Lovenheim told The Charlotte Observer. “And the time is right to pass the baton to someone who can take it farther than we can.”
A new buyer will be selected by the 1st of July and there is now an open offer period.
(WATCH BELOW: Former Mallard Creek star takes break from NFL for first youth football camp in Charlotte)
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Motorsports
Appeals panel amends RFK Racing’s Kansas penalty
The three-person National Motorsports Appeals Panel amended part of the penalty to Chris Buescher’s RFK Racing team after the appeal was heard on Wednesday. Buescher and the team were initially docked 60 driver and owner points after the car was taken the NASCAR R&D Center for a teardown inspection after the Kansas race on May […]

The three-person National Motorsports Appeals Panel amended part of the penalty to Chris Buescher’s RFK Racing team after the appeal was heard on Wednesday.
Buescher and the team were initially docked 60 driver and owner points after the car was taken the NASCAR R&D Center for a teardown inspection after the Kansas race on May 11 (main image), where it was determined that the team had exceeded the allowed bonded area for the front bumper cover. The rule book states that the front fascia may be strengthened on the inner surface, but only up to two inches in all directions.
The panel amended the penalty to a loss of 30 points, but the rest of the penalty for a front bumper cover infraction remains in place. The No. 17 team was also docked five playoff points, as was Buescher, and fined $75,000. Buescher’s crew chief, Scott Graves, was suspended for two races. He has already served his suspension (North Wilkesboro and Charlotte) and will be back with the team at Nashville Superspeedway.
“The panel concluded that NASCAR met its burden of proof regarding the reinforcement of the front bumper cover but did not meet it regarding the trimming of the exhaust panel cover,” a statement from the panel said. “The rule book regarding the exhaust panel trimming lacking specificity on the amount trimmed or not trimmed. Accordingly, the Panel reduced the owner and driver points penalty from 60 to 30 points.”
The panel was Tom DeLoach, Cary Tharrington, and Kevin Whitaker.
The amended points penalty moves Buescher from 23rd to 16th in the championship standings. He is six points below a spot on the playoff grid.
“We appreciate the opportunity to present our case to the National Motorsports Appeal Panel today and are pleased that the Panel overturned one of the two assessed penalties,” RFK Racing said. “Our goal is to always comply fully with the letter of the NASCAR Rulebook, and our focus is now looking forward to competing for a win in Nashville this weekend.”
Motorsports
Prime Video’s first NASCAR race averages 2.72 million viewers, younger audience
CHARLOTTE, N.C. (AP) — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race,… CHARLOTTE, N.C. (AP) — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race, which was won by Ross Chastain, was the third-highest-watched NASCAR race this season not carried […]

CHARLOTTE, N.C. (AP) — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race,…
CHARLOTTE, N.C. (AP) — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race.
The race, which was won by Ross Chastain, was the third-highest-watched NASCAR race this season not carried by Fox. FS1 averaged 2.89 million viewers for the March 16 race at Las Vegas and 2.84 million for Phoenix on March 9.
Fox Sports had the first 12 races of the season, with eight being carried on FS1. Last year’s Coca-Cola 600 on Fox averaged 3.2 million viewers.
According to Nielsen, the audience for Sunday night’s race peaked at 2.92 million viewers near the midway point.
Prime Video’s audience had an average age of 55.8 years, which is more than six years younger than the average median age of viewers watching NASCAR Cup Series races on linear TV (61.9).
The 67-minute postrace show averaged 1.04 million viewers and peaked at 1.26 million.
This was the first of five races that Prime Video will carry this season.
___
AP NASCAR: https://apnews.com/hub/nascar-racing
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© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.
Motorsports
Loyalty Defines Ford, Wood Brothers
NASCAR’s roots may extend back to the days of bootleggers speeding away from law enforcement, but that effort from the pioneers of stock car racing unearthed a growing spirit of competition that sent ripple effects throughout the automobile industry, and thus, motorsports. Healthy competition has long been an integral component of several aspects of advancements […]

NASCAR’s roots may extend back to the days of bootleggers speeding away from law enforcement, but that effort from the pioneers of stock car racing unearthed a growing spirit of competition that sent ripple effects throughout the automobile industry, and thus, motorsports.
Healthy competition has long been an integral component of several aspects of advancements in society, from the economy, to brand promotion, to taste and luxury, and even who the fastest kid on the school playground is.
The unraveling stages of competitiveness spilled over into the automotive industry as manufacturing innovation began to blossom across the market. And as soon as gearheads began fancying what alterations they could make to squeeze in a little more horsepower in their “toys,” those auto companies took advantage through upstart series like NASCAR in the 1950s, seeking to outdo one another concerning car design.
That led to some of the most iconic rivalries in the American market, involving brands such as Chevrolet, Ford, Dodge, Plymouth, Oldsmobile and just about any American car maker you could name. While only some of those companies still exist today, the rivalry between Ford and Chevrolet has blazed on throughout the decades.

As Cunning As a ‘Silver Fox’, As Good as Gold: David Pearson & the Wood Brothers
In the 1950s, drivers such as Curtis Turner, Joe Weatherly and Buck Baker were stars for Ford Motor Company, which has had a presence in the sport since its founding. Turner and Weatherly both approached the Dearborn, Mich.-based company to advocate for Ford to support Wood Brothers Racing in its racing operations.
Ford listened, and the two sides joined forces in the mid-’50s, leading to one of the most tight-knit partnerships in motorsports history, one that still stands today as the longest-running team-manufacturer relationship in the sport as the team celebrates its 75th anniversary in NASCAR.
“We’ve always been loyal [to Ford],” WBR co-founder Leonard Wood told Frontstretch. “That’s all we’ve ever run, is Ford products. Ford was out of racing there for a little while, and we got offers to go to another brand, but I never did want to, and we never did. I’ve always preferred the Ford brand. I’m not opposed to [other manufacturers], people can drive whatever they want. I have friends from all kinds of different model cars that people drive, but I prefer the Ford brand myself.”
That brief absence Wood alluded to references Ford’s dispute with NASCAR in 1966, leading to a boycott that spring and summer. The dispute circulated around Ford’s 427 SOHC engine, a response to Chrysler’s Hemi Cammer 427 that kept them afloat. NASCAR initially banned Ford’s engine, then allowed it with a weight requirement, leading to Ford’s brief departure.
How did the team navigate those uncharted waters? Through its exceptional quality that the group never ran short of: innovation.
“We built that little, red modified back there,” Wood said, pointing to a modified No. 21 that is on display at the team’s museum in Stuart, Va. “I took a ’66 Ford frame, laid it in the floor, narrowed it and shortened it to fit a ’37 Ford body on top of it. First of all, it had coil springs in the front and leaf springs in the back. The coil springs all the way around, but then I ended up putting leaf springs in the back and a straight axle in the front.”
The ingenious creation didn’t starve for speed either, as Wood recalls Donnie Allison holding off newly-inducted NASCAR Hall-of-Famer Ray Hendrick in a modified race, continuing its winning tradition.
The Wood Brothers’ loyalty to Ford, as well as that sustained partnership, circles back to the core of what has allowed the team to reach the pinnacle of success while maintaining a admirable level of respect throughout the garage: relationships.
“If I picked one single person and relationship that had nothing but positive implications, it would be the friendship that my dad [Eddie Wood] and Edsel Ford [II] have,” WBR co-owner and president Jon Wood said. “That one came about in total happenstance. They have a lot in common, they have a lot not in common. They came from two completely different backgrounds and worlds, but when they’re together, you’d never know it.”
“I think because of that, Edsel had a lot of positive influence in the direction of our team. Not only did he help us, but he helped with guidance as well and helping my dad make positive decisions that affected us more-so down the road than in the immediate. That one friendship probably, in the current era we’re in today, would be why we’re here today.”
Ford II, the great-grandson of the company’s founder, Henry Ford, has always considered the Wood Brothers family, and both sides have been interdependent on one another through thick and thin.
“They’ve been there in good times. They’ve been there in bad times,” Ford II said in an article by Autoweek. “They’re a part of the fabric of our company, especially when it comes to NASCAR. Since they are a part of the fabric of our company, I can’t imagine them not being there. They’re always around when we need them.”
Both sides can point to those periods where the other’s support was critical — “life-saving,” even. In addition to the 1966 drama, Ford briefly pulled out of NASCAR in 1971 due to a new corporate strategy to slash costs. By pulling factory support, they hoped to encourage more independent teams to run off Ford parts at a lower cost while being funded by sponsors. However, most companies didn’t have the leverage to foot what would be at least a $150,000 bill.
The consequences included the demise of two-time championship-winning powerhouse Holman-Moody Racing, a three-year hiatus for Junior Johnson (who returned in 1974 with Chevrolet) and the departure of WBR’s star driver, Cale Yarborough, who left for USAC. The Wood Brothers only entered 15 races that season. Yet the team remained loyal to the Blue Oval during that crisis.

Bringing the Heat: The Wood Brothers’ Legacy Rolls On
In its early years, the Wood Brothers were called upon by Ford to test parts and set-ups, as well as find ways to save time in the pits, leading to the invention of the modern-day pit stop. The team’s pit choreography paved the way for them to be invited by Ford to pit Jim Clark‘s 1965 Indianapolis 500 car, a race Clark went on to win.
As the sport transitioned into the 21st century, it was Ford’s time to return the favor. After nearly two decades of sponsoring WBR, Citgo left the team following the 2000 season. To make matters worse, the team was enduring an eight-year winless drought and hadn’t finished in the top 10 in points since 1994.
That’s when Ford stepped up to the plate.
“We were in another one of those crisis points,” Jon Wood said. “We had lost our Citgo sponsorship and were left without anything, and I wasn’t old enough to know what was going on at that point in time, but we ended up with the Motorcraft deal in 2001.”
Motorcraft is a parts, accessory and fluid company that was launched by Ford in 1972. The brand signed on to support WBR and Elliott Sadler, leading to a turning point for the team.
“Elliott Sadler goes out there and wins Bristol [Motor Speedway], and that was our first win with them in our first season, and it’s just been good ever since,” Jon Wood said. “A lot of people come and go within that company, but most everyone that we’ve worked with has come to appreciate us not only as people, but someone to work with, in a professional sense, and we’re still chugging along.”
The partnership is one of the longest-running sponsor/team pairings among active organizations, and Motorcraft has become synonymous with the red-and-white scheme, accompanied by the gold No. 21, that has been solidified as one of the most iconic schemes in racing. The sponsor has ridden along for five of the team’s 101 wins, including the 2011 Daytona 500 upset with Trevor Bayne.
“The Wood Brothers aren’t just another race team to us; they’re family,” said Chris Wallace, the U.S. product category sales director of the Ford Customer Service Division. “Their history with Ford goes back more than 70 years, and they’ve been a huge part of our brand story in NASCAR. Since Motorcraft became their primary sponsor in 2001, we’ve built a relationship that’s about more than just logos on a car. It’s about shared passion, tradition, and a commitment to performance.”
Both the Wood Brothers and Ford/Motorcraft’s shared passion and vision for motorsports has fueled a partnership that is tighter than the strongest glue. And for the brand, that loyalty is what stands out above all qualities.
“It really comes down to trust, loyalty, and a shared love of racing,” Wallace said. “A lot has changed in NASCAR over the years. There are new rules, new technology, and new ways of doing things, but through it all, our relationship with the Wood Brothers has stayed rock solid. That’s pretty rare in this sport.
“What makes it work is that we’re in it for the right reasons. The Wood Brothers represent everything we love about racing—history, innovation, and the drive to win. We’ve given them the support they need, and they’ve continued to show up and compete at the highest level. It’s been a true partnership.”


75 Years of Wood Brothers Racing: Pioneers of a Winning Tradition
Manufacturer loyalty among NASCAR’s fan base has been reserved to a shadow of what it was at the height of manufacturer wars. Much of that can be attributed to technology advancements in the auto industry, the auto economy, and the fact that the cars are only stock in name anymore.
Yet, the respect and bond between Ford and the Wood Brothers gives glimpses of that old-school rivalry and loyalty that once defined much of what transpired in the sport.
Just like the history of the team itself, it is a partnership that is as beautiful of a tale as old as time.


Entering his fifth year with Frontstretch, Luken Glover is the author of The Underdog House, shedding light on the motivation and performance of NASCAR’s dark horse teams as they strive to fight to the top. Additionally, Glover reports for the site at various events, and he contributes in the video editing department.
A 2023 graduate of the University of the Cumberlands, Glover is a middle school math and PE teacher, as well as a basketball coach. He is passionate about serving in his church, playing/coaching a wide variety of sports, and researching motorsports history.
Motorsports
Larry McReynolds contrasts William Byron, Kyle Busch new deals, predicts RCR shakeup
Larry McReynolds believes the new contracts William Byron and Kyle Busch signed last week are great for both drivers. On the Door Bumper Clear podcast, the legendary NASCAR crew chief and FOX Sports analyst compared the contract signings of Byron and Busch. “What was Kyle Busch’s other options?” Larry McReynolds said about Busch signing a […]

Larry McReynolds believes the new contracts William Byron and Kyle Busch signed last week are great for both drivers. On the Door Bumper Clear podcast, the legendary NASCAR crew chief and FOX Sports analyst compared the contract signings of Byron and Busch.
“What was Kyle Busch’s other options?” Larry McReynolds said about Busch signing a one-year deal with Richard Childress Racing (RCR). “At 40 years old, sitting on maybe 70-plus race winless streak, not saying it’s because of Kyle Busch, and honestly, what’s Richard Childress Racing’s options as well?
“When you look at Hendrick Motorsports and William Byron doing a four-year extension, that’s kind of a no-brainer for William and the organization. But when you see the one-year deal for Richard Childress and Kyle, really a no-brainer for them as well.”
McReynolds also hinted at some big moves for RCR, specifically for Austin Hill, who drives the No. 21 car in the Xfinity Series. “There’s a reason they’ve convinced Austin Hill to keep driving that 21 Xfinity Series car,” he said.
More on William Byron and Kyle Busch
Since Busch signed just a one-year extension, Hill could replace him once his time with the organization is over. Hill has had a strong run in the Xfinity Series as he has finished in the top 10 of the final standings in his three seasons with RCR. This year likely won’t be any different as he has won three races and finished in the top five in four other races this year.
After Kyle Busch agreed to the new deal, he praised Richard Childress for believing in him. “I give a lot of credit to Richard and him believing in me and giving me the opportunity to be able to come over here and have a chance to drive his car,” Busch said. “So for me, rewarding him with that and having the success on the race track is paramount. Being able to continue on when I first joined, I feel like there were some things that we were doing within the rules at that time that got us some extra speed, and then, there was definitely some things that came down that they didn’t like us doing.”
William Byron is sticking with Hendrick Motorsports because he’s been one of the top drivers in NASCAR for the last few years. He has won the Daytona 500 the last two seasons and is currently the Cup points leader.
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