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Texas QB commit inks major NIL deal with Gatorade

Dia Bell, the five-star quarterback and Texas Longhorns commit has signed a major NIL deal with Gatorade, adding to a growing endorsement portfolio before his senior year even kicks off. The deal comes shortly after Bell was named the 2024 Florida Gatorade Player of the Year, a title earned by only the most elite high […]

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Dia Bell, the five-star quarterback and Texas Longhorns commit has signed a major NIL deal with Gatorade, adding to a growing endorsement portfolio before his senior year even kicks off. The deal comes shortly after Bell was named the 2024 Florida Gatorade Player of the Year, a title earned by only the most elite high school athletes. His numbers justify the hype: 2,597 passing yards and 29 touchdowns in a single season at Plantation (Fla.) American Heritage.

A Natural Fit for Gatorade

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Gatorade has a long-standing tradition of partnering with athletes on the rise, and Bell fits that mold perfectly. He now joins fellow Florida standout DJ Lagway as the only recent prep football players in the state to both win the Gatorade Player of the Year award and sign with the sports drink giant. This move also underscores Gatorade’s continued push into the NIL space, targeting top-tier talent at earlier stages of their careers. Bell’s leadership, arm talent, and marketability make him a smart investment for brands aiming to connect with Gen Z sports fans.

Texas commit quarterback Dia Bell© Jonah Hinebaugh/Naples Daily News/USA Today Network-Florida / USA TODAY NETWORK via Imagn Images

Texas commit quarterback Dia Bell© Jonah Hinebaugh/Naples Daily News/USA Today Network-Florida / USA TODAY NETWORK via Imagn Images

Building a High School NIL Powerhouse

With a current On3 NIL Valuation of $927,000, Bell ranks No. 4 nationally among high school football players. This new partnership with Gatorade follows his initial NIL deal with Leaf Trading Cards and positions him as one of the most valuable amateur athletes in the country. He’s also a confirmed invitee to this summer’s Elite 11 Finals in Los Angeles, where top quarterbacks solidify their national reputations. With Bell currently listed as the No. 4 overall player and No. 2 QB in the 2026 class, his rising profile is attracting not only college scouts—but corporate ones too.

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Related: Livvy Dunne turns heads by crushing retirement life

Final Word

Dia Bell isn’t just the future of Texas football—he’s the present of high school NIL. And with Gatorade now backing him, the spotlight is only going to get brighter.

Related: Kentucky turns heads with new NIL structure

Related: Quinn Ewers suffers major blow following the NFL Draft



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Lakers ahead of the curve as rivals scramble to adjust to major NBA Draft change

The introduction of NIL at the collegiate level has changed the NBA Draft in potentially irreversible ways. It’s taken time for those alterations to manifest, but the 2025 annual selection process is beginning to reveal how drastically the Association will be impacted—and how the Los Angeles Lakers have found themselves ahead of the curve. According […]

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The introduction of NIL at the collegiate level has changed the NBA Draft in potentially irreversible ways. It’s taken time for those alterations to manifest, but the 2025 annual selection process is beginning to reveal how drastically the Association will be impacted—and how the Los Angeles Lakers have found themselves ahead of the curve.

According to Jonathan Givony of ESPN, 106 players have entered the 2025 NBA Draft—the lowest number of early entrants since 2015.

It’s difficult to to evaluate this fact without acknowledging the impact of NIL. For those unfamiliar, NIL stands for Name, Image, and Likeness. The system has enabled college athletes to profit from those very elements of their individual presence, success, and, quite frankly, existence.

Many have debated whether NIL is beneficial to the institutions that long exclusively profited from their athletes’ success, but the bottom line is that players are now being paid for what they provide.

The results of that shift in the college landscape have included players realizing that it can be profitable to remain in school rather than declaring for the NBA Draft before they’re ready. Pre-draft evaluations can now be utilized to gauge how likely it is that a prospect is valued in a way that justifies the risk that comes with making the leap.

Thankfully for Los Angeles, Rob Pelinka and company have made a habit out of adding talent that most have overlooked.

NIL will require NBA teams to scout the unsung heroes—and the Lakers already thrive in that area

Los Angeles has made something of an art out of scouting and acquiring players who most overlooked. An argument could be made that the most recent example was Dalton Knecht, who fell to the Lakers at No. 17 overall in the 2024 NBA Draft because he was a 23-year-old incoming rookie.

Knecht went on to lead all Lakers reserves in points and three-point field goals made on both a per game and per-36 basis during his rookie season.

Los Angeles’ success has ranged beyond the first round, including the acquisition of undrafted free agents. That process arguably began when the Lakers added a former undrafted free agent and four-year college basketball player in 2017 by the name of Alex Caruso.

Caruso would go on to play a key defensive role as the Lakers won the 2020 NBA championship and has now earned two All-Defense honors during his career.

The current and shining example of Los Angeles’ success in drafting the players others chose to overlook is Austin Reaves. Reaves was a 23-year-old incoming rookie who spent five seasons at the collegiate level, splitting the time between Wichita State and Oklahoma.

Four years later, Reaves is widely regarded as one of the most promising up-and-coming talents in the NBA, boosted by his 2024-25 averages of 20.2 points and 5.8 assists per game.

Los Angeles has kicked itself for failing to lock up other players long-term, but still deserves credit for uncovering undrafted gems such as Jay Huff and Scotty Pippen Jr. in recent years. That success lends itself to the Lakers thriving in this new NBA environment.

Acing the NBA Draft now means knowing where to look off the beaten path—and few franchises are better at doing so than the Lakers.





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ETSU tabs veteran college administrator David Blackburn for first-of-its-kind General Manage role

See the rise of the general manager role in college football, and see the evolution. David Blackburn, a former top athletics director for football at the University of Tennessee, as well as the head A.D. at Chattanooga and former No. 2 at MTSU, has been tabbed into a first-of-its-kind role at ETSU and among the […]

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See the rise of the general manager role in college football, and see the evolution.

David Blackburn, a former top athletics director for football at the University of Tennessee, as well as the head A.D. at Chattanooga and former No. 2 at MTSU, has been tabbed into a first-of-its-kind role at ETSU and among the more unique anywhere on the NCAA landscape: Blackburn is now ETSU’s general manager for all of the school’s revenue sports: football, as well as men’s and women’s basketball.

In this newly created role, ETSU touts that the veteran Blackburn “will oversee Name, Image, and Likeness (NIL) agreements and revenue-sharing operations. He will serve as the chief liaison to agents, student-athletes, and their families during compensation and partnership negotiations. Blackburn will also work closely with head coaches Will Healy (football), Brooks Savage (men’s basketball), and Brenda Mock Brown (women’s basketball) to manage rosters, build schedules, and offer strategic administrative guidance. The structure change will free coaches to focus efforts on team performance and development.”

ETSU A.D. Dr. Richard Sander heralds the move as “allowing (coaches) to focus on what they love: coaching our athletes and helping them succeed, on and off the field.”

Blackburn’s most notable work in college football stems from his days at his alma mater, the University of Tennessee. In addition to working closely with Phillip Fulmer, rising from the ranks of student manager, Blackburn also has crucial experience from aiding in the school’s transitions from Fulmer to Lane Kiffin, guiding UT’s NCAA response to its probe into Kiffin’s Vols program, and also in Tennessee’s transition to Derek Dooley.

He made strong hires at Chattanooga, particularly in football, and also was a long-serving chief lieutenant to veteran A.D. Chris Massaro. Blackburn’s arrival at ETSU came when he was hired by former Bucs head football coach and lifelong friend, George Quarles — a former record-setting high school head coach in Tennessee. 

News of Blackburn’s appointment Wednesday even drew reactions from Jon Gruden and Bruce Pearl, both of whom have previous experience with Blackburn from their times together on Rocky Top.

“I’m excited to hear that ETSU has made David the General Manager of multiple revenue-generating sports,” Gruden said in his statement. “This first-of-a-kind position is needed in the modern era of college athletics. I’ve known David for years, and his vast experience in college athletics will allow him to make a huge impact at ETSU.”

Added Pearl, who’s guided Auburn to unprecedented basketball success, ““D.B. has been a colleague and friend in the industry for years. He understands coaches and has worked hand in hand with legends like Pat Summitt, Phillip Fulmer, and others. He understands what it takes across all aspects of athletics to be competitive at the highest level.”

Blackburn was instrumental in ETSU football’s hiring of rising-star coach Tre Lamb before the 2024 season, seeing Lamb parlay that Year 1 success into his first-ever FBS head coaching post at Tulsa. ETSU says he is believed to be the first multi-sport G.M. among collegiate programs in the Volunteer State; Tennessee Tech has the very well-regarded Justin McMullen serving as general manager of Bobby Wilder’s football program. 

Blackburn is set for a potentially revolutionary new role in college athletics in his new post at ETSU.

The Bucs begin a new era of football this fall when they open play under coach Will Healy, the former Austin Peay and Charlotte head coach. 



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Nick Saban Pushes Back On Idea Of Presidential Commission To Fix College Sports

PublishedMay 14, 2025 5:46 PM EDT•UpdatedMay 14, 2025 5:47 PM EDT Facebook Twitter Email Copy Link While the recent talk of college athletics has centered around the upcoming House settlement and the changes coming with revenue sharing, former Alabama coach Nick Saban made a pretty strong point on Wednesday that we might not actually need […]

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While the recent talk of college athletics has centered around the upcoming House settlement and the changes coming with revenue sharing, former Alabama coach Nick Saban made a pretty strong point on Wednesday that we might not actually need a Presidential commission on NIL. 

Over the past few weeks, President Donald Trump has floated the idea of a commission to look into fixing the current state of college athletics, including the ability for athletes to profit from their name, image, and likeness. Saban, who has voiced his concerns regarding NIL, has been one of the people whose names have been tied to leading the proposed commission. 

But it doesn’t sound like Saban is sold on the idea of a commission to help thwart some of the problems brought to light over the past few years. 

“First of all, I don’t know a lot about the commission. Secondly, I’m not sure we really need a commission,” Saban told ESPN’s Paul Finebaum on Wednesday. “I think that a lot of people know exactly what the issues are in college football and exactly what we need to do to fix them. The key to the drill is getting people together so we can move it forward.

“I’m not opposed to players making money, I don’t want anybody to think that. I just think the system that we (are using), the way it’s going right now, is not sustainable, and probably not in the best interest of the student-athletes across the board or the game itself. I think we need to protect the brand, and the competitive advantages and disadvantages that are being created right now, and I think we can fix all that. But I think we know how to do it, and not just me but a lot of people. We just have to get everybody together to do it.”

Nick Saban Provides Background On How This Conversation Started

These are some pretty strong comments from Saban, who added that bogging down folks with a potential commission might not be the best strategy. The former Alabama coach pointed to his meeting with Trump during the President’s commencement speech on May 1 in Tuscaloosa. 

“The way all this started [was] when President Trump spoke at the commencement at Alabama,” Saban said. “All my friends are saying, ‘College football is really messed up; let’s get together so we can figure out how to fix it.’ 

“So that’s how all this got started, I really don’t want to get into the implementation of what I would do. I think the first thing is everybody’s got a different state law, which creates advantages and disadvantages. And everybody is trying to create advantages. So we probably need an interstate commerce-type something that gets it all there. I don’t think it’s in the best interest of the players to necessarily be employees.”

It was first reported by Yahoo Sports that Trump was looking at potential ways to help improve college athletics, and putting together a commission could be the best way to find solutions. There was also talk of the President signing an executive order that could create an avenue for lawmakers to tackle the ongoing subject. 

SEC Commissioner Greg Sankey appeared reluctant to comment on a possible commission. 

“There’s plenty of commentary about this possible commission,” Sankey said. “I’m not going to overreact or react to what’s reported about commissions. I think there are a lot of wise people who can provide input.”

It certainly sounds like there’s a lot of pushback to putting this in the hands of a group of people tasked with coming up with ideas on how to “save” college athletics. 

Maybe we could just gather a few of the smartest people in college athletics and figure out a way to get out of this massive hole. 





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Nick Saban gives blunt answer about the future of college football

Nick Saban might be retired from coaching, but he’s not finished with college football—not even close. Just days after it was revealed that former President Donald Trump plans to create a new commission to “fix” college sports, Saban was named as a co-chair. You’d think that might come with some fanfare or at least a […]

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Nick Saban might be retired from coaching, but he’s not finished with college football—not even close.

Just days after it was revealed that former President Donald Trump plans to create a new commission to “fix” college sports, Saban was named as a co-chair. You’d think that might come with some fanfare or at least a detailed plan. But Saban? He’s just as confused as the rest of us.

Speaking ahead of the Regions Traditions Pro-Am event in Birmingham, Alabama, the legendary former Alabama coach—and current ESPN College GameDay analyst—was asked about his role on the new commission. His response was about as blunt and honest as it can get.

“To be honest with you, I don’t really know much about this commission,” Saban said. “I don’t really know what the commission will do. I think we know what needs to be done, I just think we need to figure out who’s got the will to do it. I learned one thing about coaching all these years: when you get into a subject like this that’s very complex, it’s probably good not to talk about it off the cuff. So I’ll find out more about it, and if there’s something I can do to help college football be better, I’ll always be committed to do that. I was committed to do that as a coach, to help players be more successful in life, and I’d continue to do that same thing now.”

It doesn’t get much more direct than that. Saban is willing to help, sure—but it’s clear he wasn’t exactly looped in on the fine print before the announcement was made. That hasn’t stopped people from already weighing in on what this commission might do—or criticizing its existence altogether.

What This Commission Is Supposed to Do

According to what’s been reported so far, the new presidential commission is expected to take a deep dive into the chaos currently swirling around college athletics. The NIL (Name, Image, Likeness) era has cracked open the door to booster overreach, shady deals, and Wild West-style bidding wars for players. And that’s just scratching the surface.

Among the big issues the commission is expected to address:

  • The frequency of player movement via the transfer portal
  • The involvement of boosters and so-called NIL collectives
  • Whether college athletes should be considered employees
  • How Title IX would apply to any future revenue-sharing
  • And even the makeup of conferences and television contracts

That’s a laundry list of complicated, hot-button topics that don’t exactly come with easy answers.

What Nick Saban Might Want to See Change

To be fair, Nick Saban has spent the last few years voicing concerns about where college football is headed. He’s been one of the loudest voices advocating for national NIL regulation. On ESPN and in front of Congress, he’s repeatedly made the case that the system needs structure—less chaos, more accountability.

So, assuming Saban ends up taking a more active role on this commission, what changes might he push for? Based on his recent comments and past positions, here are a few likely areas of focus:

  1. NIL Oversight and Revenue Sharing – Saban has said many times that he supports players earning money—but not under the current system that rewards bidding wars more than merit. He’s been a fan of national guidelines, transparency, and even hinted at salary caps to level the playing field.
  2. Tighter Transfer Portal Rules – The transfer portal has turned into a revolving door, with athletes hopping schools at a rate that leaves rosters in a constant state of flux.
  3. Agent and Representative Regulation – One of the lesser-discussed areas that Saban has criticized is the role of unqualified agents representing players in NIL deals.

Saban’s not wrong to say it’s a complex issue—and it’s probably smart of him not to go off script before he’s had time to review the details. But let’s be real: when Nick Saban talks, the college football world listens, and it will be interesting to see what is accomplished — if anything — through this commission.

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Details emerge on proposed spring college football calendar, single transfer portal window

A proposal for a new spring college football calendar was shared with coaches at the ACC spring meetings, Yahoo Sports’ Ross Dellenger reported. It would include adding six contactless OTA-style practices, and a single transfer portal window continues to be discussed for either January, March or April. Under the proposal – shared with multiple ACC […]

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Details emerge on proposed spring college football calendar, single transfer portal window

A proposal for a new spring college football calendar was shared with coaches at the ACC spring meetings, Yahoo Sports’ Ross Dellenger reported. It would include adding six contactless OTA-style practices, and a single transfer portal window continues to be discussed for either January, March or April.

Under the proposal – shared with multiple ACC coaches – the OTA-like practices would likely be in May or June, according to Dellenger. The limit of 15 spring practices will still be in place, meaning teams would have 21 total counting the contactless practices.

Another version also includes the ability to spread those practices over two five-week periods between February and April and late May into June, per Dellenger. Regardless, a decision is not expected until one comes on a single transfer portal window, as well as the House v. NCAA settlement.

This story will be updated.

The post Report: Details emerge on proposed spring college football calendar, single transfer portal window appeared first on On3.

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SixFour3 to Open First Maryland Location

SixFour3, a premier fastpitch softball training brand, has signed a franchise agreement to open its first Maryland location, with plans underway to establish the facility in either Montgomery or Howard County. The announcement follows the recent opening of SixFour3 Richmond in Virginia. Per SixFour3: “SixFour3, the premier brand for female fastpitch athletes, is proud to announce […]

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SixFour3 to Open First Maryland Location

SixFour3, a premier fastpitch softball training brand, has signed a franchise agreement to open its first Maryland location, with plans underway to establish the facility in either Montgomery or Howard County. The announcement follows the recent opening of SixFour3 Richmond in Virginia.

Per SixFour3: “SixFour3, the premier brand for female fastpitch athletes, is proud to announce two major milestones: the grand opening of SixFour3 Richmond at 9003 Old Staples Mill Road, Suite B, in partnership with franchisees Darrell and Megan Kent and professional softball star Odicci Alexander, and the signing of a new franchise agreement with Robbie and Wendy Underhill to develop the first SixFour3 location in Maryland.

The opening of SixFour3 Richmond marks a significant step forward for the SixFour3 brand. This state-of-the-art facility is the first to feature SF3 Studio — a female-only fitness membership program designed to empower athletes of all ages through strength, conditioning, and overall wellness. By integrating premier softball training with holistic fitness offerings, the Richmond location sets a new standard for athlete development and community engagement.

“We are thrilled to bring SixFour3 to the Richmond community,” said franchisee Darrell Kent. “Our mission is to create a home for softball athletes where they can train, grow, and belong. Partnering with Odicci Alexander, who is an inspiration both on and off the field, makes this even more special.”

Odicci Alexander, a standout professional pitcher and role model within the sport, added, “I’m excited to help build something that will have a lasting impact on young female athletes. SixFour3 Richmond is more than just a training center — it’s a place where players can believe in themselves and push their limits.”

In another major expansion milestone, SixFour3 has signed a franchise agreement with Robbie and Wendy Underhill to bring the brand to Maryland for the first time. The Underhills are exploring location opportunities in the greater Montgomery/Howard Counties. The Underhills’ SixFour3 location will deliver the same elite training environment, expert instruction, and commitment to athlete development that has made the brand a rising force in softball nationwide.

“We are excited to welcome Robbie and Wendy to the SixFour3 family,” said Matthew Cooke, CEO of SixFour3. “Expanding into Maryland is an important step in growing our footprint and reaching more athletes. Our brand is built on empowering softball players both on and off the field, and the Underhills share that vision fully.”

This continued momentum reflects SixFour3’s broader mission: to grow the game of softball, empower female athletes, and foster an environment where confidence, skill, and leadership are developed side by side.

With a strong foundation of leadership, innovation, and athlete-first culture, SixFour3 is poised for even greater expansion across new markets, helping young women everywhere pursue their dreams on and off the diamond.”

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