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Texas Tech hoping big money and top transfers lead to unprecedented payback in football

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FRISCO, Texas — Texas Tech coach Joey McGuire had already completed his portion of Big 12 football media days when Colorado’s Deion Sanders was asked if he has been paying attention to what the Red Raiders did in the transfer portal.

The gist of that question was really about all the money for Texas Tech athletes, which is widely reported to be around $55 million for the upcoming school year. A significant chunk of that is expected to go toward the transformation of a football program that has never won a Big 12 title or even had a 10-win season since 2008, six years before three-time Super Bowl champion quarterback Patrick Mahomes played his first game for the Red Raiders.

“Yeah, Joey got some money. Joey, where you at, baby? Spending that money, I love it,” Sanders said emphatically about the fellow Big 12 coach he calls a friend, and who coached two of his three sons in high school. “I love you, man. I appreciate you. Can you send a few of those dollars to us so we can get some of those players too?”

The reported dollar figures are staggering, even in these early days of schools being able to pay athletes directly. That total supposedly includes the maximum $20.5 million of revenue each school can share with players under the NCAA’s landmark House settlement that took effect this month, meaning the rest would come through name, image and likeness deals.

Red Raiders spending big

Last fall, Texas Tech said it was budgeting $14.7 million for the fiscal year — about $9 million more than the previous year — in support for the athletic program, which had a budget of nearly $129 million. The headlines started to come soon after.

Tech’s softball team had never won a Big 12 regular-season or tournament championship before standout pitcher NiJaree Canady arrived last year in Lubbock with a NIL deal that made her the first $1 million softball player.

With Canady, who had been to the previous two Women’s College World Series with Stanford, the Red Raiders won both of those league titles and got all the way to the final game of this year’s WCWS before losing to rival Texas.

Texas Tech head coach Joey McGuire speaks during Big 12...

Texas Tech head coach Joey McGuire speaks during Big 12 NCAA college football media days in Frisco, Texas, Tuesday, July 8, 2025. Credit: AP

Canady has already signed a similar NIL deal for next season. Tech also added three top transfers: Florida second baseman Mia Williams; two-time 20-game winner Kaitlyn Terry from UCLA; and Missouri Valley Conference player of the year Jackie Lis, an infielder from Southern Illinois.

Along with all the money spent on players, Texas Tech this spring unveiled a $240 million football complex at Jones AT&T Stadium, where Cody Campbell Field is named after the former offensive lineman who made a $25 million donation to the project.

Campbell’s financial impact on the program goes well beyond that. He is chairman of the school’s Board of Regents, a billionaire who with his oil and gas partner John Sellers co-founded The Matador Club, the school’s NIL collective that is now under the umbrella of the athletic department’s Red Raider Club. Sellers and Campbell earlier this year sold some subsidies of an oil and natural gas company for about $4 billion.

Last week, Campbell announced the launch of a nonprofit called Saving College Sports to help solve a “crisis” as the industry “faces an existential turning point as legal, governance and economic challenges threaten” hundreds of thousands of athletes, fandom and the economies of campus communities.

Texas Tech linebacker Jacob Rodriguez (10) during an NCAA football...

Texas Tech linebacker Jacob Rodriguez (10) during an NCAA football game against Arizona, on Oct. 5, 2024, in Tucson, Ariz. Credit: AP

On the gridiron

The Texas Tech men’s basketball program has four Sweet 16 appearances since 2018, including a run to the national title game in 2019. But the big moneymaker for all programs is football and the Red Raiders will find out this fall if a big financial commitment to those players will get them into the 12-team College Football Playoff.

Texas Tech brought in 22 football transfers in what many consider a top national portal class. Most are highly touted players, with about half expected to be starters and most of the others impact players on a team already with several key returners after going 8-5 last year in McGuire’s third season.

“Yeah, it’s been a fun offseason,” McGuire said before Sanders took the podium. “We were really aggressive whenever it came to the portal and meeting some of our needs for the football team. … I think this conference is really strong. There’s a lot of teams that have some big opportunities this year to really make a statement, and we’re planning on being one of them.”

With the amount of money involved, some front-loaded NIL deals before the House settlement with new guidelines went into effect, it will certainly be a huge and expensive disappointment if they are not.

“I understand how important this year is,” McGuire said. “We’ve got to have a lot of things go right, but everybody does. You’ve got to keep your quarterback healthy. You’ve got to play at a high level. I know there’s a lot of expectations. My job that I’m going to really try to do is keep the pressure on me and the coaches.”

Tech returns senior quarterback Behren Morton, who threw for 2,976 yards and 25 touchdowns last season, and senior linebacker Jacob Rodriguez, the league’s top tackler with 126 last year. Rodriguez is the preseason Big 12 defensive player of the year, and on the league’s preseason team with a pair of four-star transfers: edge rusher David Bailey (Stanford) and defensive lineman Lee Hunter (UCF).

“It’s unbelievable, those guys came in and bought in to what we were talking about,” Rodriguez said. “I love those guys to death already and I think they’re going to make my job a lot easier, especially with the guys we have up front.”

It will also be up to McGuire to deal with paid players, some making significantly more than others on the roster.

“I think that goes into your culture,” the former Texas high school coach said. “It’s real. It’s real money. Guys are making different amounts of money in the locker room.

“One thing that you better understand if you dream to play in the NFL, your contract’s not going to be the same as the guy next to you, and if that’s what you focus on, then you’re going to spend a lot of time wasting a lot of energy,” McGuire said. “If guys want to increase that, focus on what you can control. That’s your game and how hard you’re practicing and how hard you’re playing.”

___

AP Sports Writer Schuyler Dixon contributed.



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Brendan Sorsby, DJ Lagway could be Tennessee football quarterback picks

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Updated Dec. 15, 2025, 12:57 p.m. CT





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Jon Sumrall donating $100,000 to Tulane’s NIL fund

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Dec. 15, 2025, 12:33 p.m. ET



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Georgia Sues Former Linebacker in NIL Case That Could Set Precedent

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The University of Georgia Athletic Association (UGAA)’s NIL lawsuit against former linebacker Damon Wilson II, who transferred to Missouri earlier this year, could become a standard type of litigation as more and more athletes sign NIL deals with one school and then transfer to another. 

The specific legal dispute is straightforward: UGAA claims that Wilson, 20, breached his NIL contract with Classic City Collective (CCC)—a Georgia-aligned former NIL collective—and failed to pay a liquidated damages provision that was triggered upon breach.

A four-star recruit from Venice High School (Fla.), Wilson played for the Bulldogs in the 2023 and 2024 seasons and, while on the Tigers in 2025, earned second-team All-SEC recognition as he amassed nine sacks—tied for third-best in the SEC.

According to litigation records at Athens-Clarke County (Ga.) Superior Court, Wilson signed a 13-month, $500,000 NIL deal with CCC on Dec. 21, 2024. The deal runs from Dec. 1, 2024, to Jan. 31, 2026 and was contingent on Wilson being enrolled as a student at Georgia and part of the football team. He was paid $30,000, his first monthly licensing fee payment, on Dec. 25, 2024. UGAA emphasizes that Wilson accepted this payment, meaning the contract went into effect. On Jan. 6, 2025, Wilson announced he was entering the transfer portal, a move that Georgia says constituted a breach of the NIL deal.  About a week later Wilson withdrew from Georgia and began the process of transferring to Missouri. It’s unknown how much money Wilson received to transfer to Missouri.

Georgia moved to close CCC over the summer, when U.S. District Judge Claudia Wilken granted final approval of the House settlement, and has partnered with Learfield on NIL matters. Relevant to the school’s dispute with Wilson, CCC assigned its Wilson contract to UGAA, meaning the athletic association has the legal right to enforce the contract. 

UGAA argues that under the NIL deal’s liquidated damages clause, Wilson, as the licensor, must pay all remaining license fees that would have been payable. The remaining value, according to court filings, is $390,000. 

In May, attorney Spence Johnson wrote a demand letter to Wilson on behalf of CCC. The letter told Wilson that while CCC “does not want to unnecessarily undermine your financial future,” CCC also “insists that its student athletes be accountable for promises they make.” Wilson was told he had 14 days to pay or else CCC would “pursue legal action against you based on your breaches” of the NIL deal.

In August, Johnson wrote another letter to Wilson. Johnson said that UGAA had been assigned Wilson’s NIL deal with CCC. The letter indicated Wilson didn’t pay as demanded and that the NIL deal calls for arbitration to resolve disputes. In October, UGAA, through Johnson, filed a lawsuit to compel arbitration, with the complaint stating that Wilson hasn’t responded to demand for arbitration. There is no attorney listed for Wilson and it does not appear from the court docket he has responded to the litigation.

The actual legal controversy—alleged breach of contract—is ordinary, but the circumstances are extraordinary. A university, through its athletic association, is suing a former student athlete who transferred for reneging on his NIL deal. 

A lawsuit like UGAA v. Wilson would have been inconceivable five years ago, but in the new college sports world, it’s the kind of case that could become more common. 

Through antitrust litigation and accompanying settlements, college athletes can now transfer without sitting out of sports for a period of time. That approach is consistent with college students in general as they can transfer schools, but typical college students aren’t signing NIL deals.

There’s plenty of money to be made, too, for power conference football players to switch schools. University-aligned NIL collectives can pay athletes, some of whom also stand to benefit from the injunctive relief portion of the House settlement. Participating colleges can directly pay athletes a share of up to 22% of the average power conference athletic media, ticket and sponsorship revenue, with $20.5 million pegged as the initial annual cap. There are thus three buckets of money for some college athletes: revenue share, NIL deals and athletic scholarships.

And playing in college could become something of a career depending on the ultimate trajectory of antitrust litigation brought by Vanderbilt quarterback and former JUCO transfer Diego Pavia—the runner-up for the 2025 Heisman Trophy—and other seasoned college athletes. They wish to continue playing college football past the NCAA eligibility clock, which limits eligibility to four seasons of intercollegiate competition, including JUCO and D-II play, within a five-year period.

College sports, at least football at power conference schools, resembles professional sports—except without free agency restrictions and similar player restraints found in the NFL. Those restraints are lawful because the NFL collectively bargains them with the NFL players association. They are thus protected by the non-statutory labor exemption, which reflects U.S. Supreme Court decisions that provide antitrust immunity for bargained rules relating to wages, hours and other working conditions. The non-statutory labor exemption can’t apply in college football because the athletes are, for now at least, not recognized as employees and under labor law only employees can unionize. 

Unless and until college football players are recognized as employees who in turn unionize, cases like UGAA v. Wilson could happen again and again. That’s not necessarily a bad thing, it’s just a reflection of the chaotic blend of pro and amateur sports known as modern day power conference football.



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Billy Napier back in Sun Belt at James Madison. It’s a changed world from Louisiana-Lafayette days

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Billy Napier thrived in the Sun Belt Conference before. Now he’s back in taking over at James Madison. But it’s a very different landscape since he won big at…

HARRISONBURG, Va.(AP) — Four years ago, Billy Napier walked away from a Sun Belt Conference powerhouse he had built at Louisiana-Lafayette. It was, in part, because he wasn’t sure how that program would handle the financial challenges of new rules allowing college athletes to profit from their name, image and likeness.

Four years later, Napier is returning to the league with James Madison. And the Dukes’ ability to compete financially was one of the main drivers behind his decision to become the successor to UCLA-bound Bob Chesney.

“This place has what it takes to dominate the competition for sure,” Napier said of a program ranked No. 19 in the AP Top 25 and headed to the College Football Playoff.

Napier went 40-12 in four seasons at Louisiana-Lafayette, dominating Sun Belt competition. His Ragin’ Cajuns won the Western Division all four years he was there and claimed league championships in his final two seasons. He was twice named the league’s coach of the year.

But after posting a 12-1 record and his second Sun Belt title in 2021, Napier left for Florida.

“I stayed at Louisiana after Year 2 when we had opportunities, after Year 3 when we had opportunities,” Napier said. “And we probably, truth be known, would have stayed longer if it wasn’t for NIL. Because we know that was coming. We knew that roster was going to be tough to keep together.”

Changed landscape

Napier went 22-23 at Florida, starting this season 3-4 when he was fired in his fourth year leading the Gators.

As he surveyed the landscape, considering his future, he thought a lot about how college football had changed since he first took over at Louisiana-Lafayette in 2018. The NIL rules allowing college athletes to cash in on their fame went live in summer 2021, while this year marked the arrival of revenue sharing following the $2.8 billion House antitrust settlement.

“It’s very different,” Napier said. “Obviously (revenue sharing) is ultimately a huge difference maker at the Group of Six level. Now, you evaluate jobs relative to alignment, resources — which basically means building infrastructure and hiring a great staff — and then the rev share that allows you to compensate really good players.”

Napier said that, the transfer portal and roster limits following the House settlement have changed the game since he last coached in the Sun Belt.

“But ultimately, football’s football,” Napier said. “We’re going to need to evaluate well. Basically going to recruit a high school cycle each year. Then you’re going to recruit a portal cycle each year. Then start over.”

Those changes aren’t something Napier is thinking about in the abstract.

He jumps right into one of the most awkward positions in the country — seeking to retain players of a CFP-bound team while their current coach presumably is hoping to take some of the Dukes’ top talent with him west to UCLA. (No. 12 seed JMU faces No. 5 Oregon on Saturday night.)

“I’m for transparency,” Napier said. “Let’s rip the Band-Aid off. Who are you taking? And who wants to go?”

Roster management

When Curt Cignetti left JMU for Indiana, he took 13 of the program’s top players with him. That group includes the Hoosiers’ leader in rushing touchdowns (Kaelon Black), its leader in receiving scores (Elijah Sarratt), its leader in pass breakups (D’Angelo Ponds) and its second-leading tackler (Aiden Fisher).

Nine former JMU players started multiple games this season for top-ranked Indiana, which beat then-No. 2 Ohio State for the Big Ten Conference title and is the top seed in the 12-team playoff.

Chesney had to rebuild JMU almost entirely from scratch. He brought in 58 new players his first season.

Athletic director Matt Roan said he and Chesney navigated the entire season with openness and honesty, starting with UCLA’s first inquiries about Chesney after Week 3. That gives him confidence that Chesney and Napier will be able to work simultaneously and professionally toward the future of both coaches’ programs.

“We were very transparent throughout,” Roan said. “The day that UCLA announced that DeShaun Foster was being removed as the head coach, they started calling. And every program in America started calling. And we would have those open, honest conversations about where things could go. We’ve been the adults in the room.”

JMU president Jim Schmidt expressed confidence the Dukes will remain successful under Napier no matter how the fight over players turns out.

“I have no doubt that we may lose some talented players to UCLA,” Schmidt said. “We certainly lost some talented players to Indiana. I believe that we will retain the right players and I believe Coach Billy will bring some great players to round that out.”

Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here and here (AP News mobile app). AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football



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Jon Sumrall donating $100,000 to Tulane’s NIL fund

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So much for the whole “taking out a full-page ad in the local newspaper” move. Future-former Tulane head coach Jon Sumrall and his wife Ginny have put their money where their mouths are, as on Monday they announced a $100,000 donation to the Green Wave Talent Fund. 

The donation will give new Green Wave head coach Will Hall a head start on building upon Sumrall’s success. 

“Tulane University and New Orleans are special to me and my family,” said Sumrall. “Ginny and I are honored to support the Green Wave Talent Fund because we believe in the vision of Tulane Athletics and want to contribute to the continued success of its student-athletes. The future is incredibly bright, and we are excited for Will Hall and his family to be part of it.”

“Coach Hall possesses a keen understanding of Tulane University and its football program, along with a passion that greatly benefits the Green Wave. As a leader, he cares deeply about helping others reach their full potential and is dedicated to equipping them to achieve that goal in every way possible. He has our family’s full support, and we wish him nothing but success as he leads Tulane Football!”

Sumrall, of course, has accepted the head coaching position at Florida, which will officially begin at the conclusion of Tulane’s College Football Playoff run. Sumrall is 20-7 with two berths in the American Championship in his two seasons atop the program, building upon the success of Willie Fritz, who went 23-4 with two berths in the American Championship, one conference title, a Cotton Bowl win and an AP No. 9 finish in his final two seasons with the program. 

Tulane is one of three programs to play in four straight conference title games (Boise State and Georgia are the others), and the Sumralls’ gift helps Hall build a team that can make it five in a row.

“We are grateful to Jon and Ginny for this incredible gift,” said AD David Harris. “Their leadership and generosity will have a direct and lasting impact on our student-athletes as we continue to grow and elevate Tulane Athletics.”

Hall was Tulane’s offensive coordinator in 2019-20 and returned to New Orleans as passing game coordinator this season. He holds a career 70-50 record as a head coach, including a 25-11 run at West Alabama from 2011-13, a 31-9 mark with two Division II semifinal trips from 2014-16 at West Georgia, and a 14-30 mark over four seasons at Southern Miss. 



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The 8 best players in this year’s College Football Playoff

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The Heisman hype is finally over, so time to move on to arguing who is actually the best player in this year’s College Football Playoff. There’s no politics, no consideration of position or age or the endless parade of hassle that can make the Heisman drag. The best news– we’ll settle it all (more or less) on the field. Here’s the eight best players in this year’s College Football Playoff.

1. Jeremiah Smith, Ohio State

Smith is the best player in college football as a true sophomore. He caught 80 passes for 1,086 yards and 11 touchdowns this season for Ohio State. Smith put up five different 100 yard receiving games and was by far the prime mover and shaker at the most dangerous big-play passing attack in the nation. Sayin gets the headlines and the Heisman support, but Smith is the most untouchable talent in his entire sport.

2. Fernando Mendoza, Indiana

So he’s not the best, but he’s pretty darn close. The best argument for Mendoza is that few if any quarterbacks could make Indiana take off with the gusto that Mendoza managed all season. Mendoza has thrown for 2,980 yards and 33 touchdowns while running for 240 yards and six more scores. He’s impressively consistent, is a natural leader, and has done things at Indiana that were previously unimaginable. He deserved the Heisman… but he’s not the best player in the CFP.

3. Jacob Rodriguez, Texas Tech LB

The best defensive player in the nation, there’s an argument to be made that Rodriguez is the best overall. He’s already racked up 117 tackles, 11 tackles for loss, four interceptions, and a pair of rushing touchdowns just for fun. He is the engine that makes the ridiculously good Texas Tech defense roll. The only reason he’s not higher than he is would be that Tech’s defense would still be formidable without him. But it probably wouldn’t be in the CFP.

4. Julian Sayin, Ohio State

Yes, it feels like anybody could succeed at QB for Ohio State. But it only feels that way because of how smooth and effortless Sayin makes his job seem. He’s completing 78.4% of his passes on the year for 3,323 yards and 31 touchdowns. If that sounds like video game numbers, it’s because Sayin makes Ohio State’s excellent feel inevitable.

5. Trinidad Chambliss, Ole Miss

No Gunner Stockton or Ty Simpson make an appearance here, but Diego Pavia aside, Chambliss was the class of the SEC. Despite starting the season as a backup, he has 3,016 passing yards and another 470 yards on the ground, with a combined 24 touchdowns. He started his career as a starter with three 300+ yard passing games and has replicated that feat in his last three games heading into the CFP.

6. Louis Moore, Indiana

Moore is one of the great weird stories of the season. A JUCO guy who came to Indiana and played well in the struggilng pre-Cignetti days, he transferred to Ole Miss for 2024. He then returned to Indiana for 2025, sued the NCAA to gain eligibility, and played like a maniac. Moore has 74 tackles and six interceptions. He’s 24 years old, he’s back at a school he originally left, and he’s a magnet for the ball at cornerback.

7. Francis Mauigoa, Miami

Offensive linemen tend to get more blame than credit. They don’t put up massive totals of stats and they get noticed mostly when they pick up a holding penalty or a false start. But Mauigoa is the real deal. He’s helped keep Carson Beck clean, with Miami allowing just 11 total sacks all season. Mauigoa was already great. He almost never gets beat in the trenches and probably is the biggest reason that Miami is even in the CFP.

8. Cashius Howell, Texas A&M

The former Bowling Green edge rusher was an absolute terror to opposing linemen. In the 2025 season, Howell has racked up 14 tackles for loss, including 11.5 sacks. He didn’t just feast off easy opponents– 8.5 of those sacks came in SEC play. Howell’s athleticism allows A&M to play aggressively and freely on defense, with no real fear of mistakes. He’s a game-changer.



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