The Argentine Influencer Making Waves In Combat Sports

Milica Ybañez, known online as “Milica,” has emerged as a central Argentine digital personality who has successfully bridged the gap between content creation and combat sports. At 24 years old, this Buenos Aires native has built an impressive digital empire while pursuing an unexpected path into boxing.

Milica Ybañez

Milica began her digital career in 2019, initially sharing fitness content and daily routines on Instagram. Her authentic approach to content creation quickly resonated with audiences, leading to rapid growth across multiple platforms. Today, she maintains substantial followings across her social media presence: over 3 million followers on Instagram, 3.5 million on TikTok, and more than 1 million on Twitter.

Digital Career and Platform Strategy

Ybañez’s content creation journey began in March 2021 when she posted her first TikTok video, which featured her setting up a gaming PC. This initial focus on gaming and technology content evolved into a broader lifestyle brand that incorporated dance videos, fitness content, and personal moments. Her distinctive style, featuring jet black hair with bangs and visible arm tattoos, became part of her recognizable brand identity.

The influencer has strategically diversified across platforms, maintaining active presences on Kick, where she has garnered over 48,000 followers, and Twitch, where she holds partner status. Her streaming content primarily focuses on “Just Chatting” and IRL categories, allowing her to maintain direct engagement with her audience.

Combat Sports Transition

What sets Milica apart from typical social media influencers is her genuine commitment to combat sports training. Recent social media posts show her engaged in boxing training sessions, complete with proper technique work and fitness conditioning. This athletic pursuit reached a public milestone when she participated in an influencer boxing match in Mexico City, where she defeated fellow content creator Mercedes Roa.

The boxing match represented years of hard work. Ybañez documented her preparation process, sharing training footage that demonstrated legitimate athletic commitment rather than mere promotional activity. This approach aligns with the growing trend of influencer boxing, where digital personalities translate their online following into legitimate athletic competitions.

Milica gained additional media attention in December 2024 when she became the victim of a violent robbery during a live stream. The incident occurred while she was broadcasting from her car in Buenos Aires, when masked individuals broke her vehicle’s window and stole her phone while the stream was still active. The robbery was captured in real-time by her viewing audience, who subsequently alerted authorities.

Despite the traumatic nature of the event, Ybañez handled the situation with composure, later reassuring her followers on social media that she had sustained only minor injuries from the glass.

Business Model and Financial Success

Her success extends beyond streaming revenue to include brand partnerships, merchandise opportunities, and appearance fees. The combination of her authentic personality, consistent content output, and willingness to pursue genuine athletic competition has created a sustainable business model that differentiates her from purely entertainment-focused influencers.

Athletic Credentials and Training Regimen

While many influencers approach combat sports as publicity opportunities, Ybañez appears committed to legitimate training. Her social media documentation shows consistent gym attendance, proper boxing technique development, and collaboration with qualified trainers. This dedication to actual skill development rather than just promotional boxing matches positions her uniquely within the influencer boxing space.