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Rec Sports

The Biggest Game in Town? The Smallest Players

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How the simple joy of watching youth sports built a billion-dollar industry

You don’t need a focus group to understand the impact of youth sports. Ask any parent about their weekends, and you will hear the same story: sports, sports, sports. Hours spent on the sidelines, sneaking glances at email between plays.

According to Business Insider, over 27 million Americans — nearly 40% — play organized youth sports. And inflation hasn’t slowed families down. On average, they spend more than $1,000 per child each year. The passion is not uniquely American, either. It is a global phenomenon playing out locally everywhere.

According to Pixellot CEO Doron Gerstel, youth sports isn’t a niche; it’s the main attraction.

In Germany, youth sports are structured like professional leagues, complete with rigor and infrastructure. In Victoria, Australia, over 60 percent of children aged 5–14 play organized sports weekly, with families spending upwards of AUD 600 annually.

Investors are also watching from the stands. They are backing AI-powered tools and pouring millions into tournaments and youth experiences. Parents are more involved than ever, and kids have bigger dreams.

Technology has accelerated the shift. Once, broadcast access was the great divider, but now it is far less relevant. The options for viewing are as varied as those for movies, comedies, and documentaries. And that is how it should be. From American football to Australian football, from basketball to netball, every sport deserves to be seen, and every young athlete deserves a spotlight.

Youth Sports Isn’t a Niche. It’s the Main Attraction.

More than a decade ago, Pixellot looked ahead and saw that youth sports would be one of the growth industries of the future. While professional sports dominate headlines, they are actually the exception — played by a small elite. The majority of games around the world are played by those who cannot yet drive.

Every weekend, millions of kids take to courts, fields, and pitches. Behind them stand crowds of friends, families, and teammates eager to watch, cheer, and relive the moments. It is not about growing the audience; it is about catching up to it.

In 2023, an estimated 85 percent of youth games in the United States were not captured or shown anywhere. They were not shared or preserved. That has changed. AI has transformed what is possible, enabling broadcasts of virtually any game, anywhere, for anyone. Highlights can be stitched together for individual athletes, instantly generating stats and creating “grandparent-ready” sizzle reels for coaches.

The business world has taken notice. According to Business Insider, more than $1 billion in private equity and venture capital funding has flowed into youth sports ventures, including media platforms, development programs, and tournaments. Audience demand and innovation have combined to make youth sports a hot investment category.

The Ultimate Basketball Machine

Germany’s Women’s National Basketball League (WNBL) is an example of what is possible. This summer, the league — home to the country’s top U18 female talent — partnered with Pixellot to stream more than 350 games annually using 24 automated systems. This was more than just a tech upgrade. It was a strategic move to meet growing demand for scalable visibility in youth competition. According to Statista, nearly 70 percent of German children aged 6–17 are involved in organized sports clubs, one of the highest rates in Europe.

The WNBL has put the right tools in place to meet demand with modern, scalable solutions. This is not only a national milestone but also a European case study in how to future-proof the foundations of sport. It reflects the vision Pixellot had a decade ago, as federations, sponsors, and investors begin to treat youth sports as an untapped strategic growth market.

Sports is a Global Boundary-Crosser

The statistics speak for themselves. The 2024 Little League World Series championship averaged 3.5 million U.S. viewers, peaking at 5.5 million on ABC. In Australia, Little League games draw an average of 917,000 viewers. The AFL Grand Final in 2023 drew nearly 5 million TV viewers, plus another 756,000 via streaming. Rugby league, Australia’s most-watched TV sport, reached a cumulative audience of 174 million in 2023, with an average of 620,000 viewers per NRL game.

As reported by ESPN Press Room the MLB Little League Classic, a professional game staged at a youth venue, drew 2.17 million viewers, a record for the event. In Europe, the 2024 Plazma Youth Sports Games in Croatia attracted over 320,000 participants and were broadcast in nine countries. Meanwhile, BT Sport’s coverage of the UEFA Youth League used cloud-based production to stream across Europe and beyond.

The takeaway is clear: youth sports already draw serious attention, often rivaling professional events. The challenge is not to grow the audience but to meet it where it already is, with better infrastructure and consistent coverage.

A Strategic Case for Investment

Youth sports sit at the intersection of scale, passion, and accessibility. It offers a rare combination: large, loyal audiences; digital-first engagement; and an AI-driven ecosystem ready for transformative growth.

Cities across the U.S. are also investing heavily in youth sports infrastructure. For example, the Buena Vista Sports Complex in Laredo, Texas, is a $45 million project that includes 10 turfed baseball and softball fields, multipurpose sports pods, and walking trails.

The barriers to entry have never been lower, and the opportunities have never been greater. Gone are the days when coverage required satellite trucks and full production crews. Today, even local youth competitions can be captured and shared with professional quality, opening the door to new revenue streams, sponsorships, and exposure.

For sponsors, youth sports offer unmissable visibility. For federations, it is a way to grow participation, expand fanbases, and raise funds in a competitive landscape.

This is not charity. It is a smart investment in future fans, talent, and platforms. Youth sports is not a niche. It is where the game begins — and where the world is already watching.

Doron Gerstel is a seasoned technology executive renowned for his ability to drive transformative growth and innovation. In November 2024, he was appointed CEO of Pixellot, a pioneering provider of AI-powered automated sports production solutions. Prior to this role, Doron served as CEO of Perion Network Ltd., guiding the ad-tech firm through a period of strategic expansion and operational efficiency



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Rec Sports

Redding named to Youth LEAD Georgia

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Redding named to Youth LEAD Georgia

Published 9:27 am Monday, December 29, 2025

ATHENS — A Colquitt County student is among 30 high school students who’ve been selected for the Youth LEAD Georgia 2026 cohort. 

Elizabeth Redding will join her peers for a transformative year-long leadership initiative facilitated by the University of Georgia’s J.W. Fanning Institute for Leadership Development in partnership with Chick-fil-A, according to a press release from Youth LEAD Georgia.

The program equips youth with the skills and knowledge necessary to tackle challenges that impact Georgia’s vitality as future leaders of the state, the press release said. A $1.5 million pledge from Chick-fil-A to the UGA Fanning Institute provides financial support for Youth LEAD Georgia. Thanks to this support, the program is available at no cost to participants. 

These 10th- and 11th-grade students, representing 27 different counties, were reviewed by an external selection committee from a record pool of nominations, reflecting growing interest and competitiveness in the program. 

Participants will take part in four weekend retreats held throughout the year in different regions of the state, a week-long summer bus tour visiting areas not covered in the retreats and a two-day statewide youth summit in Athens. Experiential learning is accompanied by dialogue on current topics facing the state, and interaction with business and community leaders. 

Alongside hands-on learning, participants can apply for Bullard Community Champions grants, using their newly acquired skills to lead impactful community service projects in their local areas. These grants are made possible through funding from Regions Bank and Rodney Bullard, CEO of The Same House.  

Programming will begin in January.



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Margaritas restaurant closed; Time Out Sports Bar to follow | News

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Margaritas has closed its doors in Liberty Hill.

Time Out Sports Bar has announced it will also cease operations at its current location, with its final day of business set for Sunday, Jan. 4, 2026. Notices posted at the bar invite the community to attend a “last day of business” event that day, with all bartenders scheduled to be on site from 3 p.m. until close. 

According to the notice, customers who have funds remaining on the bar’s sweepstakes machines will be given a two-week window to cash out. Management stated that specific times for cash-out availability will be posted. 

Time Out Sports Bar also indicated plans to relocate and said information about its new location will be shared on the business’s Facebook page. 

The building housing both Margaritas and Time Out Sports Bar has been sold to a new owner. As of publication, the identity of the buyer and any future plans for the property have not been publicly disclosed.

However, according to filings with the Texas Department of Licensing and Regulation, a new Denny’s restaurant will occupy one of two lease spaces attached to a new convenience store development called Q-Mart, which is set to be located at 10280 W. Hwy. 29–is the same address as Margaritas.

Plans for the Q-Mart include an 11,766-square-foot main building, two fuel canopies, and a second lease space that remains open for a future tenant. The privately funded project carries an estimated construction cost of $3 million. Work is expected to begin in March 2026, with completion anticipated by February 2027.

A commercial demolition permit for Margaritas’ playground, covered wood deck and canopies was approved in December 2025 to occur Jan. 5.

Follow The Independent for more information on this developing story.



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Highlights and top performers from the NEO Youth Elite Christmas Classic

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GARFIELD HEIGHTS, Ohio — Akron Garfield and Euclid stole the show Sunday during the NEO Youth Elite Christmas Classic at Garfield Heights High School with their double-overtime thriller.

It took two buzzer-beaters by the Rams’ Rayshawn Hamilton and Monty Thompson Jr. in both overtimes to lift Garfield to a 73-71 win against Euclid. Afterward, they were greeted in the locker room by the hosts from Garfield Heights ahead of the Bulldogs’ game with Glenville.

Both share the name, Garfield, and both are in Division III for OHSAA postseason play.

They could meet in March, but both put on shows Sunday during the five-game showcase. Here are the standout performances to go with the highlights in this post:



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Sports tourism is a top regional economic opportunity

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After arriving in Fayetteville, it doesn’t take long to realize that sports are woven into the city’s DNA. From Razorback game days to the cyclists on our trails to families filling fields and courts across the region, this is a community that moves.

And that movement represents far more than recreation. It is one of the strongest economic opportunities ahead of us.

Sports tourism has grown into one of the most powerful, reliable economic engines in the country. According to the Sports Events & Tourism Association, spectator sports tourism generated $47.1 billion in direct spending last year, supporting more than 665,000 jobs nationwide. Youth and amateur sports, everything from tournaments to camps to regional competitions, contributed even more, with $52.2 billion in travel-related spending. These visitors stay in hotels, eat in local restaurants, shop in stores, and explore outdoor assets, leaving a meaningful mark on local economies.

In Arkansas, that story is magnified. Outdoor recreation alone contributed $7.3 billion to the statewide economy in 2023, supporting more than 68,000 jobs. And tourism reached $17.4 billion in economic impact in 2024, with Northwest Arkansas playing a major role in that growth.

Ryan Hauck

At a time when leisure and business travel have softened nationally, sports-related travel has continued to rise, providing a level of stability and resilience that communities increasingly depend on. When communities like Fayetteville lean into their strengths — outdoor recreation, hospitality, accessibility and local culture — the returns are significant.

Fayetteville is uniquely positioned to lead the state and region in this space. We’re home to a thriving SEC city, incredible year-round weather, world-class outdoor recreation, a variety of indoor sporting facilities, and a welcoming culture that makes competitors and travelers feel instantly at home.

Our community has also invested intentionally in the infrastructure that makes sports tourism possible. Centennial Park is a perfect example. Purpose-built to host world-class cycling events, it has already welcomed the 2022 UCI Cyclocross World Championships and will host the USA Cycling Cyclocross National Championships this December, and again next year. These events don’t just bring athletes. They bring national attention, media coverage, and significant economic impact for our hotels and hospitality businesses.

And that momentum extends well beyond cycling. In the past year, organizations such as the Women’s Football League, Athletes Unlimited Softball League, and the Marshall Islands Soccer Federation have approached us about hosting events in Fayetteville. Their interest reinforces what the sports community already knows: Our city is emerging as a national-caliber sports destination.

But the value of sports tourism extends beyond visitor spending. It strengthens identity and builds civic pride. It brings families together. It activates public spaces and showcases the best of who we are. In my previous role in Cody, Wyo., I saw firsthand how powerful it can be when a community rallies around its strengths and invites the world to experience them. In Fayetteville, that same opportunity is in front of us, and we are already leaning in.

The path is clear: We need to continue investing strategically. That means purpose-built sports facilities and deeper partnerships across the region. If we continue investing with intention, collaborating across sectors, and telling our story with clarity and authenticity, Fayetteville can set the standard for what a modern, movement-driven destination looks like.

The momentum is already here. Our job now is to harness it and to make sure the world knows exactly why Fayetteville is a place worth traveling to, competing in, and coming back to again and again.

Editor’s note: Ryan Hauck is CEO of Experience Fayetteville, the city’s tourism marketing agency. The opinions expressed are those of the author.



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French movie star Omar Sy named ambassador for Dakar 2026 Youth Olympic Games

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Omar Sy is one of those personalities who brings people together.

At 47, the internationally acclaimed actor is stepping into a new role – one firmly rooted in real life. 

Already the star of productions that have left a lasting mark on audiences worldwide, Sy will now become one of the faces of the Youth Olympic Games (YOG) Dakar 2026, the first Olympic event to be staged on African soil.

Known for his roles in hit films, the actor first established himself as one of the most popular figures in French-language cinema with The Intouchables in 2011. His global profile grew even further thanks to the Netflix series Lupin, which helped expand his audience well beyond Europe.

His appointment as an ambassador for Dakar 2026 YOG on Monday, 29 December, marks another step in his growing international influence. He shared his feelings upon the announcement of this new role.

“I am proud and honoured to be an ambassador for the Youth Olympic Games that will take place in 2026 in Senegal. These Games represent values that are close to my heart: sharing, solidarity, pushing beyond one’s limits, and intercultural encounters,” he said.

He also underlined the symbolic significance of the event: “Seeing the youth of Senegal and the entire world shine together on the land of Teranga is a powerful symbol of unity and hope.”

Born in France to a father from Senegal, Sy maintains a close personal connection with the country.

This bond has influenced some of his artistic choices, as reflected in his roles in Yao (2018) and Father & Soldier (Tirailleurs, 2022). In January 2025, he was also received by President Bassirou Diomaye Faye, further highlighting his commitment to Senegal and its youth.



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Why I started The Breakaway – The Dickinson Press

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DICKINSON — It’s no secret that hockey is a huge part of my life. I’d even say it is my life.

When I was interviewing for this job at The Dickinson Press in 2024, the editorial staff said that they’ve never had someone with a lengthy track record of covering hockey. From that conversation, I knew I would have a big role once the puck dropped.

When I returned to Dickinson from Thanksgiving that year, I was told that I was going to be getting a hockey show. I was stoked.

It took me some time to come up with a name. I even bounced around some name ideas with my mom. Let’s just say some of her suggestions weren’t ideal.

Once I settled on The Breakaway, I slated for it to start at the beginning of 2025. The first episode I did featured Kyndall Peterson and Sarah Menge taking on each other in a faceoff competition. I’ll never forget seeing one of the first comments on the video — “this is amazing!”

But this show is more than about me sharing my immense passion for hockey with the Dickinson community. It’s about showing off what these athletes are capable of on the ice. This year I plan on expanding the show beyond the on-ice skills.

I want to get to know them on a personal level and find out more about their hockey background. One of the biggest things I especially want to do this year is get more involved in the hockey community. Those ideas are currently in the works and you’ll have to stay tuned to find out more.

I hope everyone has enjoyed The Breakaway since this started and I can’t wait to see what this season holds.

See you on screen – and on the ice!

Jacob Cheris

Jacob Cheris covers a variety of high school and college sports. A graduate of Penn State University’s class of 2023, with a degree in broadcast journalism, he covered Penn State Men’s Hockey for three years. Jacob also covers Big Ten Hockey for College Hockey News.





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