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The inside story of how LSU football signed the No. 1 transfer portal class in the country

Last December, during a crucial fundraising push for LSU football’s roster, coach Brian Kelly and general manager Austin Thomas went to the corporate headquarters of MMR Group, a national construction firm based in Baton Rouge. They met with Pepper Rutland, the founder and president. Rutland, a former LSU linebacker and team captain, has donated to […]

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The inside story of how LSU football signed the No. 1 transfer portal class in the country


Last December, during a crucial fundraising push for LSU football’s roster, coach Brian Kelly and general manager Austin Thomas went to the corporate headquarters of MMR Group, a national construction firm based in Baton Rouge.

They met with Pepper Rutland, the founder and president. Rutland, a former LSU linebacker and team captain, has donated to LSU for years. He already knew Kelly, but this was the first time the coach visited his office.

“I’ll bet you never thought you would be doing this when you came to LSU,” Rutland told Kelly.

“You’re correct,” he remembered Kelly saying.

But after losing at least three games for the third straight season, LSU had to persuade its donors to invest more than ever in the football team’s name, image and likeness efforts. The Tigers had financially trailed other major programs for the past three years. To retain key players and recruit top transfers, LSU needed to raise more NIL money.

“We had to go around the community,” Kelly said. “We had to go see donors and have meetings and show them our game plan and our business plan for what we were gonna do and how we were gonna do it.”

The goal was to raise at least $13 million for LSU’s NIL collective, Bayou Traditions, with the intention of front-loading deals before the school expects to begin paying players this summer. Over the previous three years combined, the collective’s general counsel said it had spent $11 million on the roster, including $5.5 million last season.

“We competed very well,” athletic director Scott Woodward said, “but we had to really step up our game.”

Planning began in August, and yet LSU needed to raise more money before the transfer portal opened. In a roughly two-week stretch beginning in late November, Kelly and LSU administrators visited several high-level boosters, showing them a new approach to roster management that has been inspired by the NFL.

Their presentation resonated. Donors, some motivated by five-star quarterback Bryce Underwood’s flip from LSU to Michigan, provided multiple seven-figure gifts. The money helped LSU retain starters, add a top-10 freshman class and, according to 247Sports, sign the No. 1 transfer portal class in the country, shaping the season’s outlook.

“We have a football team that now is poised to play with anybody in the SEC,” Kelly said. “We didn’t before.”

LSU looks to the NFL

During one of LSU’s open dates this past fall, Thomas and Woodward visited the Seattle Seahawks. They wanted to understand how an NFL team navigates the salary cap, so they compared ideas and asked questions to ensure LSU took the right approach to roster management.

Woodward called the trip “an affirmation that we were in the right direction and doing the right things.” Thomas also used connections with the Houston Texans to refine his monetary valuation system as LSU’s collective prepared to spend big before schools begin paying athletes July 1 as a result of the House settlement, which still requires final approval.







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LSU athletic director Scott Woodward walks the field in the first half against the Jaguars, Saturday, September 28, 2024, at Tiger Stadium in Baton Rouge, La.




If the settlement takes effect, schools will be able to distribute up to $20.5 million in the 2025-26 academic year, creating a salary cap that increases annually based on rising revenues. Like other major programs, LSU plans to allocate $13.5 million to football, dividing the money between the 2025 and 2026 teams.

The settlement is designed to curb spending by collectives. Though questions remain about the effectiveness of new enforcement measures, LSU wanted to use the money in Bayou Traditions before deals would need to pass through a clearinghouse designed to judge fair market value. It plans to pay out $10 million in the first half of 2025, money that does not factor into the revenue sharing cap.

“We were able to give (players) a glimpse of what that plus revenue sharing looked like with an assertive and confident contract that could be backed up without guessing,” Kelly said. “We felt confident that we could do some things financially without being put in a situation where we would have to claw it back.”

Thomas has overseen a lot of this in his third stint at LSU. First named LSU’s general manager in 2016, he contributed to the 2019 national championship run before helping assemble Texas A&M’s 2020 Orange Bowl team. Thomas had a hand in signing back-to-back top 2 transfer classes at Ole Miss before LSU hired him again.

“I knew this thing was developing, and I knew we needed to get a top manager in here to do it who understood it and who had done it well,” Woodward said. “Austin is one of the best in the business.”

Thomas uses the valuation system to keep track of spending. Using how much NFL teams spend on certain positions as a guide, LSU set a financial starting point for every spot on the roster. If Thomas inputs a new value somewhere, the other positional values change to stay under the cap. It lets him quickly input and interpret information, helping him make formulaic decisions.







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LSU senior associate athletic director for football administration Austin Thomas watches as the Tigers host Northern Illinois, Thursday, February 22, 2024, at Alex Box Stadium in Baton Rouge, La.




“Knowing when to walk away is just as important as it is to know when to invest,” Thomas said. “And so for us, having the discipline to do that and stay within our model was what was really important.”

Thomas first used the technology created by NextGen Prospect as Ole Miss’ chief of staff in 2022. It started as basic spreadsheets, and the system became more interactive over time. NextGen Prospect co-founder Marc Vittacore said the company works with 39 teams, and about half of them use the technology the way LSU does.

LSU had worked with the service since early 2022, primarily for advanced scouting of opponents. But when Thomas was still at Ole Miss, he asked about improving the system’s ability to monitor spending. Now able to blend advanced scouting with recruiting boards and financial modeling, it made the work easier when someone entered the transfer portal.

“We were able to create a database that allows us to track all of this in real time,” Thomas said. “That helped us get really streamlined as guys would enter the portal and we could see visually where they were for us.”

Planning for the transfer portal

During his two years as Ole Miss’ chief of staff, Thomas worked for a program that built its roster through the transfer portal. The Rebels have been one of the most active teams in the market under coach Lane Kiffin, signing at least 20 transfers in each of the past four years.

Kelly has a different philosophy, preferring to build through the high school ranks and supplement needs in the portal. LSU has target percentages for how many freshmen, returning players and transfers it wants to have on the team every year. Although Thomas declined to share those numbers, the highest percentage is for returning players.

“More times than not, we really want to focus on retention and high school recruiting because we think that’s going to be the sustainable model,” Thomas said. “But as we’ve shown, we’re not afraid to go acquire pieces as needed.”

A year ago, that was not the case. LSU signed nine transfers, giving it the No. 43 class in the country, according to 247Sports, and missed out on top defensive tackles. Kelly said it was a calculated decision not to sign a large transfer portal class because he thought young players needed to gain experience.

“We knew going into the season that our roster was not at the level that it needed to be, but we weren’t ready to do the things necessary to address that,” Kelly said. “We were still a year away in terms of the development of our program. And so for us to go into the transfer portal would have been premature.”

Said Woodward: “We did not do as well as we should have in probably filling the needs that we needed to do from the portal, which other schools did better than we did. I think we clearly saw that and saw that deficiency and made up for it.”

Thomas spent considerable time last year assessing the team to understand skill sets, strengths and weaknesses. Then, in August, LSU’s player personnel staff began rating and calculating the potential value of every player in college football. The staff created a national board of potential targets based on certain metrics, including their background, experience and competition level, in case those players entered the transfer portal.

“A lot of work happens that doesn’t come to fruition,” Thomas said, “but at the end of the day, the ones that do, it was worth it and it paid off.”

At the same time, LSU began to raise money, knowing it needed more. Woodward acknowledged that LSU was behind other top schools. Jared Wilson, the president of Bayou Traditions, said in February that LSU’s collective “did not spend, on the team, what most of the SEC schools really spent” last year. Ole Miss, for example, reportedly invested more than $10 million.

Some high-level donors were still skeptical of NIL and found it hard to believe the numbers circulating around other teams. LSU also does not have a singular booster who supports the fund, which Rutland said “puts a pretty big drain on the donor arrangements in this state,” and the collective had struggled to establish a grassroots pipeline.

“We always had a plan to fundraise and to raise money, and we have good, loyal donors that step up,” Woodward said. “But we just did not have that whale of a donor to come in and say, ‘Hey, carte blanche, go’ like other institutions.”

Bryce Underwood’s impact at LSU

The night of Nov. 21, Carlos Spaht sat in a bank board meeting, listening to a presentation as his phone began to buzz. Spaht, the general counsel and former manager of LSU’s collective, got so many calls and text messages that he thought something had happened to a member of his family.

Underwood, the No. 1 overall recruit in the country, had flipped to Michigan. LSU’s offer would have made Underwood the highest-paid player on the team last year, but he reportedly received a lucrative NIL deal funded by the billionaire co-founder of Oracle, a multinational computer technology company.

Woodward”It was an aha moment for a lot of donors.”“Everybody who has given more than $100,000 over the last three years called me within a 12-minute span is what it felt like,” Spaht said.From Spaht’s point of view, the effect of Underwood’s decision on LSU donors “cannot be overstated.” He said some contributed to NIL for the first time, and LSU’s collective received several seven-figure donations in December.

“I think we would have been fine, ultimately,” Spaht said, “but that sort of turned on a faucet that was pretty amazing.”Thomas acknowledged that losing Underwood resonated with donors, but he said it did not change LSU’s approach.

“We had plans long before that,” Thomas said. “That just shed, in my opinion, some light on the situation with the general public and our donors and fan base, you know? We knew leading into the portal season, we were already going to have to be very buttoned up in what we did and how we did it.”

Signing Day Underwood Football

Belleville High School quarterback Bryce Underwood reacts after signing to play NCAA football at Michigan during a news conference in Belleville, Mich., Wednesday, Dec. 4, 2024. (AP Photo/Paul Sancya)

Paul Sancya

With about two weeks until the transfer portal opened, Kelly said LSU “had to raise millions of dollars in a very short period of time to be able to influence the roster.” He matched up to $1 million in NIL contributions with a donation to the Tiger Athletic Foundation’s scholarship fund.Thomas estimated LSU met with 20-25 donors, giving them a presentation that included the monetary valuation system, the importance of NIL and the spending of other programs.

“It was an aha moment for a lot of donors,” Woodward said.One of them, Rutland, had given smaller amounts to LSU’s NIL fund before and has donated to other projects. He thought about what could happen if LSU fell further behind. Though he doesn’t like the current set-up, he has seen losing eras. He gave a seven-figure donation, fearing how long it would take to return from irrelevancy.

“You just have to make the decision,” Rutland said. “Are you willing to help participate in a system that you don’t agree with, that you think is flawed terribly but keeps you in the mix of a winning program while this all gets sorted out? That was it. I just thought coming back would be way too hard. It may take years and years and years.”

LSU’s ‘unique situation’As LSU landed transfers, including three senior edge rushers, sophomore defensive end Gabriel Reliford wondered what their arrivals meant for him.

“Dang,” Reliford said, “are they trying to replace me?”

Reliford asked LSU’s coaches, who told him the additions created competition that would make him better.

“They only replace you if you let them,” Reliford said, “so just go out and work and show that you’re the better man.”

When the transfer portal opened, LSU looked for experienced players who could immediately contribute and wanted to compete for a championship. It intentionally did most of its work in the December portal window before landing two more players this spring in USF defensive lineman Bernard Gooden and Houston safety AJ Haulcy, whose commitment Sunday night finished the class.

The Tigers added 18 transfers, the most in one year under Kelly. Seven were ranked in the top 100 transfers, according to 247Sports, which tied for the most in the country with Miami and Texas Tech. The class has a combined 262 career starts, and all but two of them played for another power conference team last season.

“This couldn’t be ‘We’re taking a flier on a guy from Cornell,’ ” Kelly said. “They had to be frontline starters with experience because then what you did last year doesn’t matter. The lumps that you took last year, they don’t help you with the depth that you need in your program.”

As LSU worked on its class, Kelly referred to donors as “shareholders” in the process. He said they were allowed access he had never given in three decades of being a head coach. However, LSU had exceeded its $13 million fundraising goal, some of which was used on the 2024 team. Spaht said the majority of the money came from five to seven donors.

“I’d field calls, ‘Hey, what’s going on? We got a shot? How’s it going?’ ” Kelly said. “That’s the only way you could do it in the manner that we needed to do it. I had never done it that way before, but that’s what we needed to do to get the kind of impact in our program that we needed.”

LSU does not expect to sign this many transfers every year. Although needs can shift, affecting the ideal percentages, Thomas said dipping so heavily into the portal will not be the “norm.” LSU still wants to build through traditional recruiting and retention, and so far, it has the nation’s No. 4 recruiting class in 2026.

“It was a unique situation this year,” Thomas said. “The assessment of where we were and what we could accomplish in bringing this group of players together — both in retention, portal and high school — gave us the best opportunity to win a championship.”

That is the expectation now — or, at least, to reach the College Football Playoff for the first time in Kelly’s LSU tenure.

The team has to make all the new players fit together before a difficult opening game at Clemson and a tough conference schedule. But Kelly has expressed confidence in the possibility, calling this the best roster in his four years at LSU.

“Regardless of how we played the game before, we would have needed help,” Kelly said. “Something favorably would have had to happen. We don’t need that. We need to play the game, play the game the right way, be prepared, do the right things in all areas. If we do that, we’ve got a team that can win the SEC.”

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NCAA Appealing Rutgers’ Jett Elad’s Five-Year Eligibility Case

The NCAA contends the U.S. Court of Appeals for the Third Circuit should avoid becoming “the first appellate court in the nation to invalidate sensible limits on how long student-athletes can play college sports” and thus should reverse a trial court’s preliminary injunction allowing 24-year-old Rutgers transfer Jett Elad to play for the Scarlet Knights […]

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The NCAA contends the U.S. Court of Appeals for the Third Circuit should avoid becoming “the first appellate court in the nation to invalidate sensible limits on how long student-athletes can play college sports” and thus should reverse a trial court’s preliminary injunction allowing 24-year-old Rutgers transfer Jett Elad to play for the Scarlet Knights this fall.

The argument was featured in a brief filed by the NCAA last Friday. The brief disputed testimony by Rutgers head football coach Greg Schiano, whose remarks about Elad’s NIL opportunities and potential NFL career were dismissed as reliant on “self-interested, non-expert [and] subjective beliefs.”

In April, U.S. District Judge Zahid N. Quraishi blocked the NCAA from disqualifying the 24-year-old Canadian safety from playing this fall. As Sportico detailed, Rutgers is Elad’s fourth college as he previously attended Ohio University, Garden City Community College (JUCO) and UNLV. Elad has already played four seasons (2021, 2022, 2023 and 2024) in five years (2019, 2021, 2022, 2023 and 2024). He is thus ineligible under the NCAA’s five-year eligibility rule, which limits athletes to four seasons of intercollegiate competition—including JUCO competition—in any one sport within a five-year window. 

If deemed eligible, Elad figures to play a prominent role for the Scarlet Knights’ defense. He’s (clearly) a seasoned player at the collegiate level. Elad is an accomplished player, too, having been a finalist for the 2024 Jon Cornish Trophy, which recognizes the top Canadian in NCAA football, and was honorable mention for the All-Mountain West Team. 

In his order, Quraishi wrote critically about the five-year rule. He described it as unreasonably restraining the labor market for players who can sign lucrative NIL deals, nowadays receive a revenue share via the House settlement and, as the judge noted, “transition into the NFL.”

Quraishi indicated Schiano’s testimony on behalf of Elad was especially persuasive. As a former NFL coach and experienced power conference coach, Schiano’s opinion that Elad is an “NFL-caliber safety” who would benefit greatly by having the chance to showcase his talents at the NFL combine was viewed as an authoritative and reliable statement about Elad’s future.

Although Elad could have declared for the 2025 NFL Draft, Schiano explained that Elad was “under the impression that he was going to be able to play another season of college football.” Elad relied, mistakenly, on the NCAA issuing a JUCO waiver policy in the wake of Vanderbilt quarterback and former JUCO transfer Diego Pavia receiving a court ruling last December to play another season this fall.

The gist of Quraishi’s injunction for Elad was that college football, at least at a power conference school, shares some features of a professional football experience and the players, while still full-time students, ought to be viewed as selling services to teams. 

In a brief authored by Kenneth L. Racowski and other attorneys from Holland & Knight, the NCAA contends Quraishi fumbled key aspects of the case. 

One alleged defect is Quraishi placing importance in Schiano’s “subjective belief that playing for Rutgers will lead to Elad being drafted by an NFL team.” The NCAA argues this testimony was “inherently speculative,” since it frames “whether scouts see him in another college season” as a determinative factor without empirical support. The NCAA adds that Schiano’s acknowledgment that an injury “would prevent Elad from being drafted” only serves to confirm “that Elad’s NFL prospects depend on numerous factors that are out of Coach Schiano’s hands.”

Another alleged weakness in the injunction is how Elad relies on the U.S. Supreme Court’s decision in NCAA v. Alston (2021). The NCAA stresses that Alston “had nothing to do with eligibility rules” and didn’t “call into question every rule that might impact commercial opportunities” for college athletes. Alston was about NCAA rules restricting education-related benefits for student athletes—not whether college athletes can sign NIL deals or eligibility rules. 

The NCAA also argues that Elad’s exclusion from playing college football doesn’t show the rule causes economic harm from a market standpoint. The rule doesn’t “reduce the number of roster spots” but instead “defines and limits” which athletes can “compete for opportunities and for how long.” The rule reflects the “zero-sum game” of team rosters, since Elad’s inclusion would mean another player isn’t on the Scarlet Knights’ roster and thus wouldn’t be able to sign NIL deals as a Rutgers player.

“Even Coach Schiano’s testimony,” the NCAA asserts, “concedes that Elad would be taking away a roster spot from another player, who will not make the Rutgers roster, and playing time from another player who would otherwise get snaps that Elad plays.”  

The NCAA also insists there are important justifications for the five-year rule, including that it is designed for college athletes in a period that “roughly corresponds to the time required to complete most college studies.” Elad’s “framework” for college sports, the NCAA charges, would permit athletes to train at JUCO, D-II and D-III “indefinitely before transferring to Division I with four full seasons remaining.” This approach would allegedly “fundamentally alter the structure of college sports” and constitute a “complete redefinition” akin to a minor league. Along those lines, the NCAA invites the Third Circuit to think about the ramifications of permitting athletes “to participate in college sports well past the time necessary for them to complete a college degree.”

Elad’s case is one of many taking place in courtrooms featuring seasoned college athletes who want to keep playing after exhausting their NCAA eligibility. As the NCAA notes, the U.S. Court of Appeals for the Seventh Circuit recently sided with the NCAA in a case brought by Wisconsin cornerback Nyzier Fourqurean to play a fifth season of college football in five years. The possibility of the Third Circuit or another federal circuit siding with an athlete invites a potential “circuit split,” meaning federal courts of appeals holding conflicting views about the same legal question, with the Seventh Circuit. Circuit splits provide a compelling reason for the U.S. Supreme Court to intervene, since otherwise the rights and obligations of Americans can vary based on which circuit their cases happen to be litigated.



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Paul Finebaum reacts to UNC, SEC rumors, makes prediction on if move will happen

Earlier last week, sources told Inside Carolina‘s Adam Smith that North Carolina could be exploring a move away from the ACC to the SEC. The Tar Heels are reportedly at the front of the pack when it comes to ACC schools looking to move, and it could happen in the near future. As is usually the case […]

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Earlier last week, sources told Inside Carolina‘s Adam Smith that North Carolina could be exploring a move away from the ACC to the SEC. The Tar Heels are reportedly at the front of the pack when it comes to ACC schools looking to move, and it could happen in the near future.

As is usually the case when it comes to anything SEC, Paul Finebaum made his opinion known on the matter. He’s not shying away from the potential of UNC in the SEC, believing that it’s more plausible than ever that the Tar Heels could join the conference.

“I think No. 1, one of the people that we talked to the other day seemed to indicate that the commissioner was involved, and I don’t speak for anyone, but I think it’s safe to know that anyone who is close to, or has been around Greg Sankey, knows this — he has not spoken, formally or informally, to anyone. That’s not how he works. That’s not how he’s going to work, especially in light of what happened a couple of years ago,” Finebaum stated, via McElroy and Cubelic in the Morning. “It sounds very much to me like people close to North Carolina are floating this out there, probably frustrated with their current position, even though the ACC is now singing Kumbaya.

“We all know that there are a lot of anxious schools there. I’ve said all that as a preamble, to say that I think ultimately it’s going to happen. I took a long way to get to it, but I think when, once we get to this next iteration, North Carolina has always been the No. 1 choice of many people in SEC circles. I think the bigger question is when exactly does it happen, and secondly, who would their drafting partner be.”

Additionally, Finebaum isn’t the only prominent SEC figure believing UNC could join the conference. Greg McElroy responded in a similar vein, thinking that the hire of Bill Belichick is signaling something in the works for the Tar Heels.

“It kind of checks out, Paul. Every single time a team hires a superstar head coach, they seem to be on the move. Colorado is an example. A splashy head coach, they seem to be on the move. Texas hiring Sarkisian. These are not really that uncommon,” McElroy explained. “You can kind of connect the dots back. Bill Belichick now being at North Carolina makes you feel like, you know what, there might be something to this.”

For now, Bill Belichick and North Carolina will focus on the ACC, but in the future? The Tar Heels could be on the move to the SEC, and that would certainly shake up the college sports landscape in more ways than one. We’ll see if where there’s smoke, there’s fire.



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How Kentucky Football Won the Offseason

When Mark Stoops sat in front of the podium at Kroger Field for the first time ahead of the 2025 Kentucky football season, he shared an offseason anecdote that would be unremarkable in most instances. During this offseason, every small detail matters. For the first time in 13 years, the strength and conditioning staff reported […]

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When Mark Stoops sat in front of the podium at Kroger Field for the first time ahead of the 2025 Kentucky football season, he shared an offseason anecdote that would be unremarkable in most instances. During this offseason, every small detail matters.

For the first time in 13 years, the strength and conditioning staff reported to the head coach that they had 100% participation in summer workouts. There was just one exception.

“We had a situation where a freshman was late a couple times, and his unit grabbed him, straightened it out, and got them right back on track,” Stoops said.

That’s not nothing. As Kentucky’s 2024 season spiraled, we heard whispers about cracks in the culture. There was a void in leadership and accountability.

This anecdote does not mean all of Kentucky’s problems have been solved. You can keep the “Mission Accomplished” banner in the closet a little longer. However, this is one small sign that this program is taking a step in the right direction.

Kentucky Stacked Up Winning Days in the Weight Room

Every offseason is dedicated to getting bigger, faster, and stronger. This applies in every sport. If you got a nickel for every time a professional athlete said ahead of a season, “I’m in the best shape of my life,” you could fully fund your 401(k).

Kentucky amplified the urgency in the locker room this offseason, in part because of the injuries that depleted the team’s depth in the trenches last fall. Mark Stoops’ best teams have been some of the most physical teams in the SEC. You can’t get that by snapping your fingers on Saturdays. It can only be done by putting in the work every single day. Mark Stoops set out to accomplish that by challenging his staff to demand more from the players.

“Our strength and conditioning team, I really challenged them because they are amazing. They’ve done a remarkable job for a long time, and they have my full trust,” said Stoops.

“But I did challenge them because we need to be bigger, we need to be stronger, we need to be more athletic. We need a lot of things, and so there was a lot of pressure put on them, and they’ve really delivered. Now, it’s up to us and our (coaching) staff to make sure that we have a great camp,” said Stoops.

Entering his 13th season in Lexington, Mark Stoops isn’t putting his head in the sand. He knows his program fell well short of expectations a year ago. In order to create a successful team, he did what we knows works, go to work.

Kentucky fans get tired of hearing that their coach is, “Going to get back to work.” But that’s who he is. He couldn’t try to be a Shane Beamer and run PR for his program all offseason. Instead, he went back to the well and built a team in his identity.

“It’s been very quiet. Guys have put their head down, have worked extremely hard,” he said. “They’ve been remarkable. You could see that with their strength, with their size, and their commitment to each other. The fact that we’ve been so consistent this summer says a lot about them.”

If you do the little things right every day, the big things aren’t so hard. This Kentucky football team has a monumental task ahead. They did the little things the right way to set themselves up for success in 2025.



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MAC upsets are a treasured college football tradition. Will they go extinct in the new era?

DETROIT — Like a No. 14 seed beating a No. 3 seed in March, a team from the Mid-American Conference knocking off one of college football’s big spenders is the kind of upset that captivates an entire sport. One of those indelible upsets happened last season when Northern Illinois stunned fifth-ranked Notre Dame in South […]

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DETROIT — Like a No. 14 seed beating a No. 3 seed in March, a team from the Mid-American Conference knocking off one of college football’s big spenders is the kind of upset that captivates an entire sport.

One of those indelible upsets happened last season when Northern Illinois stunned fifth-ranked Notre Dame in South Bend. NIU’s victory, shocking at the time, became even more mind-bending as Notre Dame reeled off 13 consecutive victories on its way to the championship game of the College Football Playoff.

The formula for these massive upsets hasn’t changed, but the 2025 season could bring a new wrinkle: the first underdog to upset a team with a $30 million payroll. NIU’s Thomas Hammock has a few words of advice for whichever lucky coach finds himself in that position.

“I should have taken more time to enjoy it,” Hammock said. “That’s a regret that I have, because I did not enjoy it personally. I was on to the next opponent. As I reflect, I’m proud of the accomplishment. We don’t have a big NIL budget. We don’t have all these extra things that most people have. We came together and found a way to get it done.”

The approval of the House settlement and the arrival of revenue sharing reinforced an age-old divide between the upper echelon of college football and teams in the middle class. The bluebloods have always had bigger budgets, nicer facilities, larger staffs and more talented rosters. Now they’ll have bigger payrolls, too, measured not just in third-party NIL deals but also in direct payments from schools to the players.

The big schools will pay out the full $20.5 million allowed under the settlement terms, with the lion’s share going to football players. Smaller schools are likely to distribute a fraction of that. If that means programs in the MAC are at a disadvantage, well, what else is new?

“When I was a little kid, Texas still had advantages, and Michigan and Ohio State,” Miami (Ohio) coach Chuck Martin said. “There’s always been a gap. The difference between Michigan and Purdue is a gap. Is it probably getting wider? Yeah, but there’s always been the haves and the have-nots.”

The Big Ten’s September schedule features a heavy rotation of MAC opponents. Those games are typically lopsided, which makes the occasional upset — Toledo over Michigan in 2008, Eastern Michigan over Illinois in 2019, Bowling Green over Minnesota in 2021 — even more special.

Those MAC matchups will be played as long as Big Ten teams need home games to pad their nonconference schedules. The long-term question is whether the forces unleashed by the House settlement will bring these schools closer together or push them further apart.

MAC commissioner Jon Steinbrecher suggested the arrival of revenue sharing might give bigger schools a taste of the tight margins that MAC programs know all too well. A wave of belt-tightening has already hit Power 4 programs as they trim staff and look for alternative funding sources to offset the millions that will be paid out to athletes.

“Given the new system we’re moving into, I think the pressures will be even higher at the upper level of the food chain,” Steinbrecher said. “I think they’re going to have very similar issues to what we will have.”

The best course of action, Steinbrecher said, is for the 10 FBS conferences to work together. The alternative scenario is that these new pressures drive the Power 4 conferences — and the two behemoths, the Big Ten and the SEC — to distance themselves from the smaller leagues further.

The implementation of the House settlement has been marked by clashes between collectives and the newly formed College Sports Commission, which is responsible for vetting NIL deals to prevent boosters from pouring unlimited money into the rosters of their favorite teams. President Donald Trump has also weighed in, issuing an executive order that aims to rein in a system that “reduces competition and parity by creating an oligarchy of teams that can simply buy the best players.”

In theory, MAC programs would stand to benefit if new rules make it harder for programs to lure the best Group of 5 players into the transfer portal with lucrative NIL offers. But coaches in the MAC understand the reality: If a big school wants one of their players, there’s only so much they can do.

“The boys that want to pay, they’ll just go back to cheating,” Martin said. “We’ll go full circle, from ‘This is going to legalize it’ to now we’re hampering them and they want to do more. So let’s just go back to showing up in a Speedway parking lot with a bag.”

Martin caused a stir last August when he said Alabama “stole” Miami’s kicker, alluding to the way Power 4 programs recruit players from the rosters of smaller schools. Martin was amused by the reaction to those comments, as he merely said aloud what everyone in the sport already knows.

Programs employ staffers who analyze the rosters of every MAC program and identify the players who might be good enough to play at a higher level. Martin got a reminder of that when he called a friend at a bigger school and realized his friend knew Miami’s personnel almost as well as he did.

“I had trouble last year when I said Alabama stole our kicker,” Martin said. “It wasn’t (just) Alabama. I got a receiver stolen by Texas Tech. That’s what’s going on. ‘Tampering’ is such a nice term for stealing our players.”

With so many advantages, Power 4 programs have no excuses for losing to a team from the MAC. The money being spent on roster building means more pressure on coaches and players to avoid these unsightly upsets and, in all likelihood, more backlash when a $30 million team loses to a team with a payroll closer to $1 million.

And make no mistake, it’s going to happen. Precise payroll numbers are difficult to pin down, but there are plenty of early-season opportunities for a MAC team to score a Big Ten upset. Miami opens the season with games at Wisconsin and Rutgers, Ball State opens at Purdue, and Northern Illinois plays at Maryland in Week 2. If you want to dream big, Central Michigan plays Michigan in Week 3, and Ohio plays at Rutgers and Ohio State in the first three weeks of the season.

By the numbers, Big Ten teams should win all of those games. But no matter how much they’re being paid, college athletes are never going to be as consistent as NFL players, Hammock said. All the money in the world can’t eliminate the distractions, pressures, and lapses in focus that, on a particular day, could allow a MAC team to shock the world.

“I don’t think fans understand that,” Hammock said. “They think, ‘If I throw more money at something, it’s going to be successful.’ That’s not how life works. That’s not how the game of football works. I think you’re going to continue to see upsets like you do (now), and you’re going to continue to see teams pay a lot of money for a roster and implode because they’re not prepared to deal with adversity.”

Hammock’s advice to any coach who shocks the world is to take a moment to soak it in. Life moves fast, and last year’s Northern Illinois team was a prime example. The Huskies lost four of their next six games after beating Notre Dame, then rallied for an 8-5 finish and a bowl victory against Fresno State. In early January, NIU announced it would leave the MAC after the 2025 season and take its football program to the Mountain West.

For programs with tight margins, every extra dollar helps.

“It is bittersweet, because I was a MAC player,” said Hammock, a former NIU running back. “I grew up in this conference. I love this conference. This conference helped mold and develop me. I think the world of the MAC, but as the landscape continues to change and evolve, you have to figure out a way to constantly move forward.”

(Photo: Matt Cashore / Imagn Images)



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Rhett Lashlee doubles down on calling the SEC top-heavy: ‘It was a factual comment’

SMU head coach Rhett Lashlee made a few ears perk up in SEC country due to his comments about the league. He pointed out how the same six teams have taken home a conference championship since 1964. “Top-heavy” is the term Lashlee used to describe the SEC instead of “depth,” something you might hear others […]

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SMU head coach Rhett Lashlee made a few ears perk up in SEC country due to his comments about the league. He pointed out how the same six teams have taken home a conference championship since 1964. “Top-heavy” is the term Lashlee used to describe the SEC instead of “depth,” something you might hear others say.

Less than a week later, Lashlee doubled down on what he said during ACC Kickoff in Charlotte. “It was a factual statement,” he said on The Paul Finebaum Show, diving into the topic a little more.

“It wasn’t a shot at anybody,” Lashlee said. “I spent six hours answering questions at ACC Kickoff Media Days last week. I think I mentioned in about two sentences and that’s what everybody took and ran with. I feel like I’ve got a respect for the SEC… I’ve got a lot of respect for the league. All I said was a comment and unfortunately, it was a factual comment. The same six schools have won that league for the last 60 years. It’s hard to argue parity if that’s the case.”

Lashlee played quarterback at Arkansas before starting his coaching career in Fayetteville. He was eventually a part of Gene Chizik‘s staff at Auburn, helping them win a national championship as a graduate assistant. Three years later, Lashlee was back on the Plains as the OC for Auburn‘s historic run under Gus Malzahn. But now at SMU and playing in the ACC, he is going to do whatever it takes to support his program.

Coaches going to bat for their conference is nothing new in college athletics. Basketball is usually the main culprit as seasons wear on, attempting to boost their own NCAA Tournament resume. More teams from your conference getting into the field helps your program and league immensely. And in the days of the College Football Playoff, football has become similar.

“I’m not necessarily saying the ACC’s better or worse,” Lashlee said. “I think the SEC’s a league I really respect, it’s done great things. But we’re in a day and age where, unfortunately, we’re forced to politic, almost like it’s a contest or a pageant, to get into the Playoff.

“When that’s the case and one league is considered to maybe need preferential treatment for bids because of their depth, we’ve got to look at the facts. It’s not a comparison of league vs. league — I think that argument is not the reason. I think each year, teams should stand on their own production and success.”

The CFP’s future is still up for grabs. Folks from the Big Ten appear all in on the 4+4+2+2+1 model, while the other three power conferences are warming up to 5+11. Dec. 1 is when decisions will ultimately have to be made.

No matter what model gets implemented, Lashlee stands by what he said about the SEC. After all, the 4+4+2+2+1 model would give the SEC two more autobids than the ACC. Something no head coach in the ACC is going to be thrilled about.



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Donald Trump stamps new NIL executive order weeks after House settlement

President Donald Trump signed an executive order July 24 establishing regulations for the NCAA’s name, image and likeness. The order, titled Saving College Sports, prohibits third-party, pay-for-play payments and clarifies college athletes are “amateurs, not employees.” “The future of college sports is under unprecedented threat,” Trump wrote. “Waves of recent litigation against collegiate athletics governing […]

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President Donald Trump signed an executive order July 24 establishing regulations for the NCAA’s name, image and likeness. The order, titled Saving College Sports, prohibits third-party, pay-for-play payments and clarifies college athletes are “amateurs, not employees.”

“The future of college sports is under unprecedented threat,” Trump wrote. “Waves of recent litigation against collegiate athletics governing rules have eliminated limits on athlete compensation, pay-for-play recruiting inducements and transfers between universities, unleashing a sea change that threatens the viability of college sports.”   

College athletes have been on the receiving end of NIL-based compensation from third-party vendors since 2021. After the House settlement in June, athletes can also receive pay directly from their universities. 

In the eyes of fans, it’s led to unrest among college athletics. Athletes have prioritized finances over performance and transferred schools to earn higher paychecks. Decisions surrounding potential recruits have also been affected.

The University of Florida was supportive of Trump’s decision and released a statement July 25 backing the president. 

“The attention President Trump and congressional leaders are giving to the future of college athletics is welcomed and appreciated,” Gators athletic director Scott Stricklin wrote. “Yesterday’s executive order underscores the growing recognition in Washington of the need to modernize the collegiate model.”

Trump’s order calls for ending third parties’ engagement in “pay-for-play” payments to athletes, which the executive order deems “improper.” However, it does not discern an athlete’s ability to receive compensation for the “fair market value” they might provide a brand. 

Trump backs the ruling in the House settlement about advanced scholarship opportunities and highlights the importance of achieving representation in smaller, nonrevenue sports.

“This opportunity must be utilized to strengthen and expand non-revenue sports,” he wrote. “The third-party market of pay-for-play inducements must be eliminated before its insatiable demand for resources dries up support for non-revenue sports.”

The focus on revenue-generating sports like football and basketball has led to smaller sports like track and field, wrestling and swimming to be cut from several athletic programs. While not applicable at larger schools like UF, smaller schools have seen the elimination of nonrevenue sports on campus. 

Washington State University, which is ranked No. 61 among college athletics programs in revenue generation, recently changed its track and field teams to a “distance-focused” program. It eliminated all field events like long and high jumps, javelin and shot put because of the strain from expanded NIL-compensation responsibilities. 

Trump clarified athletes’ status on campus, urging Secretary of Labor Lori Chavez-DeRemer and the National Labor Relations Board to codify athletes as non-employees. Under President Joe Biden, the NLRB declared athletes as employees, which it rescinded earlier this year. 

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NCAA president Charlie Baker believes there are threats to college sports that federal legislation can address, he wrote in a statement. 

“The Association appreciates the Trump administration’s focus on the life-changing opportunities college sports provide millions of young people, and we look forward to working with student-athletes, a bipartisan coalition in Congress and the Trump administration to enhance college sports for years to come,” Baker wrote.

Trump cannot unilaterally impose the rulings upon the NCAA. However, much of what he highlighted in the executive order aligns with the SCORE Act, which seeks to replace statewide “patchwork” NIL laws with a nationwide ruling. 

The act was passed by the House Energy and Commerce Committee and the Committee on Education and the Workforce July 23 and will find itself on the House floor as soon as September. 

Contact Luke Adragna at ladragna@alligator.org. Follow him on X @lukeadrag.

The Independent Florida Alligator has been independent of the university since 1971, your donation today could help #SaveStudentNewsrooms. Please consider giving today.


Luke Adragna

Luke Adragna is working his fifth semester at The Alligator and returns as the Summer 2025 assistant sports editor. In his free time, he enjoys hanging out with his cat Pete and researching niche professional athletes (shoutout Jacquizz Rodgers).





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