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The Late David Glenn’s Magnificent Porsche Collection Was Stockpiled Over Decades

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You have likely never heard of R. David Glenn. Unless, of course, you’re a diehard Porsche aficionado well-versed in every aspect of air-cooled models in general, and 911s in particular. In such circles, Glenn was royalty—a master mechanic, tuner, restorer, historian, and generally good guy—who lived and breathed Porsches. His credentials were impeccable. Beginning November 3, the David Glenn Porsche Collection, a massive, unprecedented assemblage of road and race Porsche cars, engines, gearboxes, tools, body parts, and memorabilia that Glenn stocked in his personal shop over the past 13 years, will be offered for sale at no reserve on Hagerty Marketplace.

How massive, exactly? It took six tractor-trailers to transport it all.

More about that in a moment. First, you should know something about David Glenn. Bring him a broken 911, and he could fix it. Or restore it. Or make it go faster.

A lot faster, even.

Already an accomplished mechanic, Glenn entered the world of Porsche motorsports in 1975, initially with Kremer, a team that won the 24 Hours of Le Mans in 1979 with drivers Klaus Ludwig and brothers Bill and Don Whittington.

David Glenn Classic Motorsports Porsche Parts Collection engines
Shelves at Glenn’s facility overflow with air-cooled flat-sixes.Classic Motorsports/David S. Wallens

Glenn’s central claim to fame, though, came after he moved to Germany in 1985 to join RUF Automobile GmbH, the Porsche tuner and independent manufacturer, as director of engine building.

Almost immediately, Glenn and company head Alois Ruf Jr., who inherited the business from his father, began working on the powertrain for the RUF CTR (Group C, Turbo Ruf), which would be based on the 1987 Porsche 911 Carrera 3.2. The CTR’s engine, though, was developed as a 3.4-liter, twin-turbo intercooled flat-six.

The CTR was a remarkable car, but RUF was a small company and lacked marketing resources. That changed when Road & Track magazine assembled nine supercars in Germany for the 1987 edition of its irregular “World’s Fastest” feature, to be tested and compared by R&T contributing editor, and 1961 Formula 1 champion, Phil Hill.

David Glenn Classic Motorsports Porsche Parts Collection garage
Glenn’s unexpected death rendered some projects unfinished.Classic Motorsports/David S. Wallens

Along with the new, unproven CTR, candidates included two Ferraris, a Lamborghini, an AMG Hammer, two Koenig-tuned Porsches, and two existing RUF Porsches, one of which had won the previous “World’s Fastest” competition at 186 mph. The CTR was painted a radiant yellow, and photographer John Lamm began calling it “the Yellowbird.” It stuck. Hill drove the Yellowbird to 211 mph—this was in ’87, mind you—embarrassing the balance of the field. Writer Peter Egan, Hill’s passenger, was “absolutely astounded” by the acceleration.

RUF CTR Yellowbird rear
RUF Yellowbird at a Gooding & Company auction.Isaac Shapiro

Though some other customer-owned 911s were comparably modified, RUF produced only 29 Yellowbirds from scratch, all with engines built by Glenn, who carefully logged details and the identification number of each car and engine in a leather notebook—something entirely in character for the ultra-organized mechanic—which he kept. That notebook became a valuable reference regarding which Yellowbirds were the originals, especially when a car would be offered for sale.

That occurred on March 7 at the 2025 Amelia Island Concours, when the Gooding Christie’s auction included a 1989 RUF Yellowbird, number 26. It sold for $6.055 million, which Hagerty called “stunning,” and a “huge chunk of money for a car of this era.” It was also a decent investment, as RUF marketed those Yellowbirds for about $150,000.

RUF CTR Yellowbird front
Isaac Shapiro

The Yellowbird, Glenn wrote on his LinkedIn profile, “put RUF Automobile on the map.” You could argue that it also did the same for David Glenn.

Just 19 days after that auction, and 95 miles south of it, Glenn died unexpectedly. He was 72.

Glenn was a native of Daytona Beach, Florida, and despite his travels abroad, home beckoned. He owned a small local company called Competition Cars, a Porsche street and racing shop, before moving to Germany in 1985 to be Ruf’s Leiter motor-Abteilung, which translates to Director of the Motor Department. That lasted seven years, until he returned to Daytona to care for a massive classic car collection amassed by the family of Chapman J. Root.

David Glenn portrait
Glenn at RUF, circa late-1980s.Courtesy Glenn Family Archive

Root, who died in 1945, owned the company that designed, patented, and then built the enduringly popular Coke bottle. His son, Chapman Shaw Root, was a dedicated motorsports fan, and his company backed multiple entries in the Indianapolis 500. Chapman S. and his wife were avid collectors of everything from vintage vehicles to five restored train cars to 800 teddy bears, and as you might expect, thousands of items with “Coca-Cola” on them. In 1988, the collection was donated to the Museum of Arts and Sciences in Daytona Beach, where it is displayed today.

And in 1990, Glenn was hired to oversee the Root car collection. By 1999, though, his love for Porsche racing led him to hire on with Porsche Motorsport North America, for which he had worked on the side since 1993, at the behest of Alwin Springer, who took over Porsche Motorsport North America after division head and racer Al Holbert was killed in a private plane crash in 1988.

David Glenn Classic Motorsports Porsche Parts Collection 911
Classic Motorsports/David S. Wallens

Springer, one of the founders of the ANDIAL Porsche tuning company, assumed control of Porsche Motorsport North America with a heavy heart, as he and Holbert were close friends. But Springer needed some assistance.

“I decided to ask David if he could help us out—with Daytona and Sebring coming up, we had a lot of engines to do. So he packed up his tools and came to work for us to help us get that work done. Later in the ‘90s I asked him if he wanted to run our parts department at the racetracks, and he worked with us for a while doing that. We became good friends. I very much appreciated the depth of his knowledge, and the way he dealt with people. He was a very nice human being.

“And then he moved back to Florida. And while I was retired from Porsche, I stayed on to consult, so I would see him from time to time.”

David Glenn Classic Motorsports Porsche Collection high angle
Classic Motorsports/David S. Wallens

Glenn found a long, narrow strip of heavily wooded land in a rural area north of Daytona that backed up to a river. He built a large shop on the property, and then a house, and then another house. The driveway entrance was heavily camouflaged by trees, and there were no signs: You either knew where it was, or you didn’t. All through the property were towering live oaks, and on the thick branches of many of them hung staghorn ferns so enormous that it would take a forklift to move them.

“When I would visit, I always told him he lived in the middle of the jungle,” said Springer, now 82 and still a Porsche Ambassador. “But he loved it.”

“He had a green thumb,” recalled Shary, an attorney by trade, and one of Glenn’s three daughters. Aside from his family, Glenn had three primary interests: Porsches, growing things, and cooking meals for friends and family. “He used to say, ‘We’re eatin’ good in the neighborhood!’” Shary said.

That Glenn would end up near his birthplace, working on Porsches, seemed inevitable. Glenn grew up with two close friends he kept until the end—Rick Rugg, now a Porsche 911-owning real estate broker, and Bill Voges, an attorney who was formerly the CEO of the aforementioned Root Company.

Growing up in Daytona Beach, there were a lot of idyllic days spent on the water, mostly surfing, said Voges. Even then, Glenn was particularly talented with mechanics: He fixed everyone’s minibikes, and then they moved to dune buggies. “Everybody else bought dune buggies,” said Rugg, “but David, being David, had to build his own.”

1972 Porsche 911 S Targa
Courtesy Glenn Family Archive

“Nothing mechanical ever stopped David,” Voges said. “He was respected by everyone. He wouldn’t do anything unless it was perfect. Everything had to be exactly right. His knowledge of Porsche was just encyclopedic.”

He began stocking his shop with Porsche parts—complete engines, transmissions, body parts, plus showcase after showcase of memorabilia. They are stacked deep, but always organized, around the perimeter of his shop, and they fill one of the houses on the property, and most of the other one.

David Glenn Classic Motorsports Porsche Parts Collection attic parts
Even the attic of one of Glenn’s residences were filled with parts.Classic Motorsports/David S. Wallens

“It was his happy place,” daughter Shary said. “He had a really strong work ethic. It’s just how he was wired.” His shop—formally known as Oceanshore Motorsport, but you won’t find a sign that says that—served customers from all over the world. Periodically he’d bring in specialists from Germany to do some work for him, and they’d bunk in one of his houses.

Arguably, Bob Alfonso knows all that best. He grew up in the Philippines, where his father imported cars from Germany, mostly Volkswagens. He was still a child when he saw his first Porsche 911, owned by an automobile broker. “I was just mesmerized,” he recalled. “And that never went away.”

Alfonso got to know David Glenn as a customer; Glenn worked on Alfonso’s own 911. Eager to learn more about the car, he began helping Glenn in the shop when Alfonso had spare time. It turned into a regular thing. “I spent practically every weekend here with David, going on nine years.” Alfonso, who has worked for the U.S. Postal Service for 22 years, plans to retire soon and had expected to join Glenn in the shop during the week. “It’s something David and I talked about for years,” Alfonso said.

David-Glenn-Engine-Buildling-in-Shop
Everybody who knew him remarked on his way with machines.Courtesy Glenn Family Archive

Glenn, he said, was a “very quiet guy, but I think he enjoyed my company here, mostly building engines. Normally it was just us. When he was in the zone, he didn’t want to be bothered. And I respected that.

“He wasn’t a guy who wanted to go out drinking every night with friends—this was his heaven right here.”

Before he could legally drive, Glenn began working on cars at a Daytona-area import shop. One day, Alfonso said, a customer came in with a Porsche 356. “He fell in love with it. He would tell you that the sound of an air-cooled Porsche engine is beautiful. ‘Music to your ears,’ he would say.”

Glenn walked the walk, too. Directly above his office, on a small second floor in the shop, sat a dark green, unrestored 1969 Porsche 911 Targa.

David Glenn Classic Motorsports Porsche Collection high angle front three quarter
Glen’s own Targa.Classic Motorsports/David S. Wallens

“That car is very special—it was David’s first Porsche,” Alfonso said, bought when Glenn “was 15 or 16, still working in that shop.” He never sold it. The numbers-matching Targa “was supposed to be the last vehicle we’d work on as a project, to complete the circle,” Alfonso said. “I was hoping that the kids would keep it, but I guess they’re drawn more to some of the other cars.”

Another 911 that lived in the shop was “BluBell,” a 1972 Porsche 911S Targa painted Gemini Blue Metallic. It was bought new at Brumos Porsche by a Florida firefighter named Jim Montgomery, who drove it 651,000 miles. When Montgomery died, he willed BluBell to Glenn, who performed a thorough restoration on BluBell—so named because the state’s vanity plates can have no more than seven letters, so BlueBell lost an “e.” BluBell won Best of Class at the Amelia Island Concours in 2013. It’s one of the cars that will be auctioned off on Hagerty Marketplace.

David Glenn Classic Motorsports Porsche Parts Collection
Classic Motorsports/David S. Wallens

Over the years, Glenn amassed an enormous collection of Porsche parts, from engines to transmissions to body parts, plus most everything in between, not to mention precision tools and equipment. It will also be part of the sale, which begins November 3 and ends on December 12.

The David Glenn Porsche Collection—that’s what Hagerty Marketplace is calling it—has taken almost everything from Glenn’s shop and the two additional storage buildings, and transported it to the Hagerty Garage + Social in Savannah, Georgia, a 27,000-square-foot facility that combines an automotive clubhouse with a high-end storage facility.

There are no presales, no reserves. Buyers can either pick up their items in Savannah, or Hagerty will help arrange for shipping.

Besides cars and tools that range from precision micrometers to forklifts, there are literally thousands of period-correct NOS (new-old stock, which means original) Porsche parts, including factory engines, transmissions, mechanical fuel injection systems, body parts—visitors would often tell Glenn he had everything he needed to build a 911 from scratch, and he didn’t deny it.

Glenn’s VW Transporter that he modified as a project.Classic Motorsports/David S. Wallens

We’re as curious as you are to see the sale. It’s one thing to see all of David Glenn’s stuff stored at his shop and home; it will be another to see it sorted and cataloged at the Hagerty facility and online.

Only one thing is certain: David Glenn will be remembered and missed by so many. “He was just a really kind man,” Shary said, her voice breaking. “If you were in a bind, he’d do all he could to help you out. That’s just who he was.”

The Collection is now open for in-person previews. To make an appointment, email Hagerty Marketplace Porsche specialists Marvin Waters II at mwaters@hagerty.com, or Ray Shaffer at rshaffer@hagerty.com. Please don’t forget: Appointments only.

David-Glenn-Father-Porsche
Glenn passing along the hobby to one of his daughters.Courtesy Glenn Family Archive





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Motorsports

Former Watkins Glen President Michael Printup 1965-2025

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Racing America is devastated to confirm the sudden passing of Chief Operating Officer Michael Printup at 60 years of age. Michael was an icon in motorsports, a great partner and a friend. His passion for racing and commitment to the industry made a lasting impact on the sport. He will be deeply missed. Racing America sends our thoughts and condolences to Michael’s family, friends and colleagues.

Michael first joined Racing America in July 2023 as the President of Sportscar Vintage Racing Association (SVRA). In January 2024, he was promoted to Chief Operating Officer, where he oversaw the Trans Am Series presented by Pirelli, as well as all racing operations. A native of Hamburg, N.Y., Michael spent nearly three decades working for NASCAR, most notably in the role of president of Watkins Glen International. He was also president of Americrown and oversaw the Levy food service contract for 12 NASCAR-owned racetracks.

Michael leaves behind his wife, Stephanie, two boys Brendan (and wife Caitlin) and Matthew, and two granddaughters, Sophia and Vivienne.

A memorial service for Michael will be held on Wednesday, January 7, 2026 from 2-4 p.m. at James A. Dyal Funeral Home (303 S. Main Street, Summerville, SC 29483)

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Wheelhouse Motorsports and Robert Noaker Racing Announce Strategic Partnership for 2026 Mustang Challenge

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CONCORD, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — Wheelhouse Motorsports today announced a new strategic partnership with Robert Noaker Racing (RNR), uniting two leading organizations known for their development of competitive Mustang racing programs. The collaboration brings together RNR’s championship-winning expertise with Wheelhouse’s operational strength, deep technical resources, and nationally recognized driver development capabilities.

Robert Noaker Racing enters the partnership following back-to-back Team and Driver Championships in 2024 and 2025, including a flawless 2025 Mustang Challenge season in which the Noaker-prepared car led every lap of every race. Wheelhouse Motorsports will integrate this proven technical knowledge with its own established infrastructure, including its GT4 Mustang program competing in the World Racing League (WRL).

Operations will be based at the Wheelhouse Motorsports facility located on the campus of Charlotte Motor Speedway. The Wheelhouse team, including the manager, engineering staff, and technical crew, brings over 100 years of combined motorsports experience to the program. At the track, competitors will also recognize familiar faces, as the RNR crew, led by Bob Noaker, will collaborate with Wheelhouse personnel to support all Mustang Challenge efforts.
“As we continue to expand Wheelhouse Motorsports, this partnership represents a significant step forward,” said Dan McKeever, owner of Wheelhouse Motorsports. “Robert Noaker Racing has demonstrated exceptional proficiency in the Mustang Dark Horse R platform, and by combining that expertise with our operational systems and our long-standing commitment to driver development, we are well-positioned to deliver a next-level experience for our customers and competitors.”

The alliance leverages Wheelhouse’s roots in operating the Ford Performance Racing School, the nation’s premier performance driving school since 2006. The organization operates owner-experience programs for Ford and offers 1-day, 2-day, and Advanced high-performance driving courses, giving clients access to top-tier coaching and continuous development. Integrating this expertise with RNR’s race-winning preparation provides a comprehensive solution for drivers seeking a pathway into professional competition.

“This partnership allows both of our organizations to do what we do best,” said Robert Noaker, owner of Robert Noaker Racing. “Wheelhouse brings unmatched operational depth, driver training, and a world-class facility. When we combine that with the experience our team has developed running and winning with the Dark Horse R, we create a program built to elevate any driver who wants to compete at a higher level.”

Through this partnership, drivers have the following opportunities:
– Lease a Mustang Dark Horse R for the entire 2026 Mustang Challenge season.
– Contract Wheelhouse/RNR to maintain and operate their own cars.
– Compete with Wheelhouse Motorsports in the WRL series, piloting a GTO-class Mustang GT4.

Wheelhouse Motorsports and Robert Noaker Racing look forward to delivering a comprehensive, competitive, and professionally supported environment for drivers seeking championship-caliber performance in 2026 and beyond.

Bill Johnson
Wheelhouse
+1 910-658-1447
email us here

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media



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Wheelhouse Motorsports and Robert Noaker Racing Announce Strategic Partnership for 2026 Mustang Challenge

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CONCORD, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — Wheelhouse Motorsports today announced a new strategic partnership with Robert Noaker Racing (RNR), uniting two leading organizations known for their development of competitive Mustang racing programs. The collaboration brings together RNR’s championship-winning expertise with Wheelhouse’s operational strength, deep technical resources, and nationally recognized driver development capabilities.

Robert Noaker Racing enters the partnership following back-to-back Team and Driver Championships in 2024 and 2025, including a flawless 2025 Mustang Challenge season in which the Noaker-prepared car led every lap of every race. Wheelhouse Motorsports will integrate this proven technical knowledge with its own established infrastructure, including its GT4 Mustang program competing in the World Racing League (WRL).

Operations will be based at the Wheelhouse Motorsports facility located on the campus of Charlotte Motor Speedway. The Wheelhouse team, including the manager, engineering staff, and technical crew, brings over 100 years of combined motorsports experience to the program. At the track, competitors will also recognize familiar faces, as the RNR crew, led by Bob Noaker, will collaborate with Wheelhouse personnel to support all Mustang Challenge efforts.
“As we continue to expand Wheelhouse Motorsports, this partnership represents a significant step forward,” said Dan McKeever, owner of Wheelhouse Motorsports. “Robert Noaker Racing has demonstrated exceptional proficiency in the Mustang Dark Horse R platform, and by combining that expertise with our operational systems and our long-standing commitment to driver development, we are well-positioned to deliver a next-level experience for our customers and competitors.”

The alliance leverages Wheelhouse’s roots in operating the Ford Performance Racing School, the nation’s premier performance driving school since 2006. The organization operates owner-experience programs for Ford and offers 1-day, 2-day, and Advanced high-performance driving courses, giving clients access to top-tier coaching and continuous development. Integrating this expertise with RNR’s race-winning preparation provides a comprehensive solution for drivers seeking a pathway into professional competition.

“This partnership allows both of our organizations to do what we do best,” said Robert Noaker, owner of Robert Noaker Racing. “Wheelhouse brings unmatched operational depth, driver training, and a world-class facility. When we combine that with the experience our team has developed running and winning with the Dark Horse R, we create a program built to elevate any driver who wants to compete at a higher level.”

Through this partnership, drivers have the following opportunities:
– Lease a Mustang Dark Horse R for the entire 2026 Mustang Challenge season.
– Contract Wheelhouse/RNR to maintain and operate their own cars.
– Compete with Wheelhouse Motorsports in the WRL series, piloting a GTO-class Mustang GT4.

Wheelhouse Motorsports and Robert Noaker Racing look forward to delivering a comprehensive, competitive, and professionally supported environment for drivers seeking championship-caliber performance in 2026 and beyond.

Bill Johnson
Wheelhouse
+1 910-658-1447
email us here

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media



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The Quail, A Motorsports Gathering To Celebrate the World’s Most Iconic Vehicles

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The Quail, A Motorsports Gathering returns to Monterey Car Week Aug. 14, 2026, to celebrate the world’s most iconic automotive brands and historic vehicles, company officials stated in a press release. The event will showcase four featured classes and an exclusive collector series. The 23rd annual event will also include more than a dozen vehicle debuts from top OEMs and designers and a curated display of hundreds of rare and unique vehicles.

Four celebrated classes will take center stage at next year’s event: The 100th Anniversary of Route 66, The Lamborghini Diablo, The Legacy of Japanese GTs, and The Ferrari F40.

The 100th Anniversary of Route 66

Spanning nearly 2,500 miles from Chicago to Santa Monica, Route 66 symbolizes freedom, adventure and the enduring spirit of the American road trip, noted the release. This special featured class will pay tribute to the highway’s cultural impact through a curated lineup of classic vehicles that once traveled America’s “Mother Road,” each honoring Route 66’s role in shaping American automotive history and inspiring generations of travelers.

The Lamborghini Diablo

The Lamborghini Diablo featured class will celebrate the “poster car” of the 1990s. Lamborghini’s first model capable of exceeding 200 mph and a former holder of the world’s fastest production car title, the Diablo stands as an icon of futuristic design and breakthrough engineering, solidifying Lamborghini’s standing as a trailblazer in modern supercar performance, event organizers said. The class will include Diablo examples, highlighting rare specifications and limited-production editions.

The Legacy of Japanese GTs

Celebrating the legacy of Japanese automotive craftsmanship, the artistry of customizable styling and advanced technology, The Legacy of Japanese GTs class will showcase a selection of the most influential and sought-after models. Famous for their distinctive blend of performance, precision and tunability, Japanese GTs have earned a devoted following among enthusiasts worldwide.

The Ferrari F40

The Quail, A Motorsports Gathering will honor an iconic Ferrari model for the second consecutive year with The Ferrari F40 featured class. Celebrated as one of the most iconic supercars ever built and introduced in 1987 to commemorate Ferrari’s 40th anniversary, the F40 was the final Ferrari model to be personally approved by Enzo Ferrari. This class will highlight the raw performance and engineering excellence that continue to define Ferrari’s legacy.

Ferrari F50 GT
Ferrari F50 GT. (Photo courtesy The Quail)

The Bruce Meyer Collection

The Quail will also introduce an all-new collector series that will highlight unique collections from renowned collectors and enthusiasts. Among them, Bruce Meyer is widely recognized as one of the most passionate and influential car collectors in the hot rod and classic car spaces. Driven by his signature mantra, “never lift,” Meyer has assembled one of the finest private collections of Le Mans-winning race cars, Bonneville land speed cars, trend-setting hot rods and many other cars and motorcycles of historical significance. The Bruce Meyer Collection will present an exclusive selection that reflects his profound appreciation for the automotive hobby.

Timeless Craftsmanship & Heritage Will Be on Display at The Quail

“Our new featured classes, alongside the debut of the collector series, are propelling The Quail into an exciting new era,” said Gordon McCall, director of motorsports at The Quail. “Collectively, they showcase emerging technologies and design philosophies, while upholding the timeless craftsmanship and heritage that have been at the heart of this event for more than two decades.”

The Quail, A Motorsports Gathering will also include eight returning traditional classes, including Custom Coachwork, Pre-War Sports and Racing Cars, Post-War Sports Cars 1945-60, Post-War Sports Cars 1961-75, Post-War Racing Cars, Sports and Racing Motorcycles, Evolution of the Supercar and The Great Ferraris.

The vehicle entrant application is currently open.



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Business Leader and Former NASCAR Team Marketing Executive Tony Priscaro Releases His New Book Still Standing, A Real-World Guide to Building Credibility When the Stakes Are High – Speedway Digest

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Tony Priscaro, founder of PK Velocity Sports & Entertainment and a veteran sports marketing executive, has released his debut book, Still Standing, now available on Amazon and Kindle. The book delivers a candid, practical look at leadership, resilience, and value creation drawn from decades operating at the intersection of professional sports and business.

Unlike traditional business books rooted in theory, Still Standing is built on real-world execution—closing high-stakes deals, navigating career pivots, managing risk, and rebuilding momentum when circumstances collapse.

“This isn’t a book about success,” said Priscaro. “It’s about what happens between success—the pressure, the setbacks, the moments where quitting feels logical but staying the course matters most.”

Priscaro’s career spans professional sports marketing, NASCAR sponsorship strategy, corporate partnerships, and brand development. In Still Standing, he translates lessons learned in high-pressure sports environments into actionable insights for business leaders, entrepreneurs, and sales professionals.

“In sports, there’s no room for excuses,” Priscaro said. “You either deliver or you don’t. That same reality exists in business—especially when trust, reputation, and credibility are on the line.”

A Business Book Disguised as a Story

While the book draws on experiences from NASCAR, professional basketball, and national brand partnerships, Still Standing is ultimately about business fundamentals: decision-making under uncertainty, earning trust without credentials, and creating value when resources are limited.

“Brands don’t care where you went to school,” Priscaro noted. “They care if you can reduce risk, execute consistently, and deliver results. That lesson applies to every industry.”

The book has already begun resonating with professionals navigating career transitions, leadership challenges, and entrepreneurial risk.

Supporting Speaking & Executive Engagements

The release of Still Standing coincides with Priscaro’s expanded focus on executive speaking engagements and business workshops. His talks center on leadership under pressure, credibility over credentials, and what professional sports reveal about how decisions are really made in business.

“I didn’t write this book to sell books,” said Priscaro. “I wrote it to start conversations—with leaders, teams, and organizations that want to perform when the stakes are real.”

Tony Priscaro PR



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