E-Sports
The Lede Company Acquires Element Brand Group
The Lede Company has acquired Element Brand Group, the Los Angeles and New York-based brand partnerships and integrated marketing agency. Heather Leeds Greenfield, founder of Element Brand Group, will join The Lede Company as partner and head of brand partnerships. The news was announced Tuesday by Lede co-founders and co-CEOs Amanda Silverman, Christine Su, Meredith […]

The Lede Company has acquired Element Brand Group, the Los Angeles and New York-based brand partnerships and integrated marketing agency. Heather Leeds Greenfield, founder of Element Brand Group, will join The Lede Company as partner and head of brand partnerships.
The news was announced Tuesday by Lede co-founders and co-CEOs Amanda Silverman, Christine Su, Meredith O’Sullivan and Sarah Rothman.
Element senior vice presidents Michael Kutach and Jill Ormand (along with the rest of the Element team) will also make the move to Lede.
“Joining Lede presents an incredible opportunity to amplify the impact and reach of our services while preserving the boutique, relationship-focused approach that has defined the essence of Element Brand Group,” Leeds Greenfield said in a statement. “The meaningful, culture-driven work we execute on behalf of our clients will now be elevated by the enhanced resources and broader platform afforded by this strategic alliance.”
Greenfield joins Lede with two decades of experience in brand strategy. Since launching Element Brand Group in 2016, the agency has worked with Activision Blizzard, Airbnb, Audible, Coca-Cola, and the United States Olympic & Paralympic Committee.
“We are thrilled to expand our offerings and capabilities by welcoming the Element Brand Group team to The Lede Company,” Su said. “Heather brings a wealth of experience across fully integrated brand marketing capabilities, alongside a proven track record of creating culturally relevant campaigns for globally recognized brands. This acquisition strengthens our ability to serve clients across all touchpoints of modern brand marketing and communications.”
The Lede Company was launched in 2018, and continues to expand its global presence through the opening of a London office in 2022 and the acquisition of the Paris-based Olivier Bourgis Communication and Marketing (OBCM) in 2023.