The world of sports broadcasting has always attracted a lot of attention and has been an early mover and magnet for technological innovation.  While a lot has been said about core broadcast technologies like 4K/8K and IP-based workflows, viewer experience-driven innovations are fast catching up.  The growth of artificial intelligence and virtual reality in sports broadcasting has made it possible to introduce elements that amplify the viewing experience of sports fans.

Watching a live match on TV, which was essentially a one-way broadcast, is now becoming personal. It is becoming increasingly interactive. The fan now has access to split-screen replays, player mic-ups, tactical overlays, and visuals rich with emotions and connections. A sports fan can watch any game from multiple angles and standpoints. From switching between player cameras during a match to viewing their biometric data, spectators can now analyse the performances and become active participants in the game. The popularity of smart TVs and second-screen apps has made it possible to extend the reach of live broadcasts by allowing fans to personalise how they consume the game. People can access camera feeds, access live statistics, or participate in polls that shape commentary and coverage in real-time.

AI and computer vision-driven virtual characters are being used to mimic live sporting action in an alternate environment. This helps attract newer audiences and strengthen the fan following. These virtual characters offer a unique viewing experience. A few years ago, we noticed mainstream sports using mascots that became icons for events, and they are etched in the memories of the audience as nostalgic characters. The arrival of modern technology and virtual characters has evolved and enhanced this personal touch by creating a unique and relatable factor for everyone.

In a bold blend of technology and spectacle, wTVision’s robotic dog-shaped camera system — affectionately dubbed ‘Champak’ — made its debut during the 2025 Indian Premier League. More than just a novel gadget, Champak quickly became a cultural talking point, symbolizing how sports broadcasting is evolving to engage fans across generations and platforms.

Some broadcasts in Japan recently used AI to automate live sports reporting, while professional leagues like the National Basketball Association (NBA) utilise AI-driven cameras for real-time insights and automate highlight generation during live matches. Esports have extensive visuals for characters, statistics for players, and transitions between scenes for an elevated experience. These upgrades involve real-time rendering engines, voice synthesis software, and effortless broadcast flows that present clarity to the viewers without bombarding information on them.

Computer vision-based player tracking systems are now mainstream. These systems can identify the position of a player a few times a second and provide the sports storyteller with key statistics and insights. In cricket, the field layout for a particular delivery is a key gameplay element. In football, knowing how much a player has run and the region he has played in the most is key to game strategy.

The surge in broadcasting with augmented reality and mixed reality enables fans to engage in live games. The modern generation of this century is now habituated to digital interactions and expects to have a holistic experience. Viewers can scan QR codes to unlock virtual experiences, enter immersive 3d spaces that replicate stadium environments, or even watch matches through headsets that provide a pitch-side view from their living room. As a result of this upgrade in technology, broadcasters are increasingly leaning into immersive formats to meet the demands of viewers.

The contribution of AI to the world of sports broadcasting is not only massive but imperative. Modern technology is gaining momentum for its trained tools that recognize major highlights, predict insights, assist commentators in presenting prognostic outcomes based on data, switch camera angles, and edit replays displayed on the screen. There is a constant reliance on artificial intelligence, which only amplifies the experience without hampering the game.

The demand for futuristic developments cannot change the core of sports. However, the advancements will continue to astonish the audience with their capabilities. It is a significant achievement for the world of technology and sports that leaves a big impact on the spectators. The world of sports binds people through emotions, and with the rise of artificial intelligence and virtual reality, the future of sports looks brighter than ever.

Disclaimer: The views expressed in this article are those of the author/authors and do not necessarily reflect the views of ET Edge Insights, its management, or its members

The wait is finally over.

Each year, millions of shoppers wait patiently to strike when a sale is hot, and that time is now. Amazon Prime Day 2025 has officially kicked off, and the deepest discounts of the year are just a few clicks away.

This year’s shopping marathon runs from July 8 through 11, providing shoppers with four straight days of some of the biggest deals of the season. With summer in full bloom, there’s really no better time to snag all the essentials for inside and out — whether your eyes are on a brand-new espresso machine, a pair of trendy new sneakers, or you’re ready to tackle some DIY jobs with a durable DEWALT toolkit.

Prime members have no shortage of products to choose from: from gorgeous home decor to fitness equipment, luxe cooking appliances, trendy apparel, Fourth of July hosting essentials, and much, much more. The Post Wanted team has spent hours sifting through thousands of deals and reviewing some of Amazon’s best-sellers to curate a guide to the best deals under $100.

Below, find the best Prime Day deals worth shopping now. They won’t stick around forever, so we recommend crossing off your shopping list before they’re gone.

Shop this article by category:

Best Amazon Prime Home Deals | Best Amazon Prime Beauty & Wellness Deals | Best Amazon Prime Tech Deals | Best Amazon Prime Kitchen Deals | Best Amazon Prime Clothing Deals | Best Amazon Prime Fitness & Outdoor Deals | Best Amazon Prime Baby Deals

ZINUS 8 Inch Green Tea Cooling Memory Foam Mattress

This budget-friendly mattress combines pressure-relieving memory foam with green tea and cooling gel for a fresher, comfier sleep. It ships in a box and expands fast for instant relaxation.

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Philips Hue LED Smart Light Bulb 3-Pack

Control your lighting with your voice or phone using these energy-efficient smart bulbs that adjust brightness and color. Whether you’re setting the mood or automating your routine, these bulbs do it all.

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DEWALT 20V Max Cordless Drill/Driver Kit

Power up like a pro. The DeWalt 20V Max Cordless Drill/Driver Kit is the real MVP of any toolbox—lightweight, tough, and built for precision with 15 clutch settings and a 1.3Ah battery that keeps going. Even better? It’s 45% off for Amazon Prime Day. DIYers, don’t sleep on this deal.

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eufy Security Video Doorbell E340

The Eufy E340 doorbell features dual 2K/1080p cameras offering comprehensive front-door coverage and color night vision with dual warm LEDs. It provides AI detection for faces and packages, local encrypted storage, and both battery and wired power options. Subscription‑free and IP65 weatherproof, it’s privacy‑focused and user‑friendly.

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Ring Spotlight Cam Plus

Ring’s Spotlight Cam Plus offers 1080p HD video, a 140° field of view, two motion-activated LED spotlights, two-way talk, and an app-controlled siren. Both battery and wired power options are available. Users report excellent installation ease, though night-time image clarity and power consistency can vary.

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Dreo Tower Fan for Bedroom

Do yourself and your electric bill a big favor. This floor fan will help you skip the A.C. in the humid summer. Offering four speeds and 90-degree oscillation, you’ll love how quiet it is and how efficiently it cools a room. Best of all, during Prime Day, you can get one for under $100.

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Casper Original Pillow (Set of 2)

Casper’s genius pillow-in-pillow design wraps cloud-like fluff around a supportive core, so your head sinks in just right while your neck stays aligned (no creepy twists by morning). Stuffed with down-alternative microfiber and a breathable 100% cotton cover, they’re a dream for hot sleepers.

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BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner

The BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner is a compact, powerful device designed to tackle tough stains on carpets, upholstery, and other surfaces. Its strong suction and stain-fighting formula make it ideal for quick cleanups. The lightweight design and included tools make it convenient for tackling everyday messes with ease and efficiency. Best of all? It’s available for under $100 today on Amazon.

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Best Choice Products Set of 2 Adjustable Steel Mesh Zero Gravity Lounge Chair

These Best Choice Products lounge chairs feature adjustable zero-gravity positioning for ultimate relaxation and support. Made with durable steel frames and breathable mesh fabric, they’re perfect for outdoor use. Lightweight and foldable, this two-pack is ideal for patios, beaches, or gardens, offering comfort and convenience wherever you go.

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BLACK+DECKER POWERSERIES+ 20V MAX Cordless Stick Vacuum Cleaner

The BLACK+DECKER POWERSERIES+ 20V MAX Cordless Stick Vacuum is on sale, and it’s packed with smart features like LED lights to help you see dirt as you clean. Over 4,000 people buy this vacuum each month thanks to its lightweight design and ability to work on multiple surfaces. Best part? It’s under $100 right now, but only for a limited time!

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MOOKA Air Purifier

Allergy season is in full bloom, which makes now the perfect time to take home a MOOKA Air Purifier to your cart. It’s an air filter cleaner and odor eliminator bundled into one product — a best-selling device that’s impressively discounted during Prime Day. For more options, check out our guide to the best air purifiers.

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Craftsman VERSASTACK Mechanics Tool Set

If your list of summer projects is adding up, it may be time to invest in The Craftsman VERSASTACK Mechanics Tool Set. This set features a 72-tooth ratchet with a 5-degree arc swing, providing access in tight spaces. Crafted with a full polish chrome finish, the tools are corrosion-resistant and backed by a full lifetime warranty.

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Ring Battery Doorbell

Experience next-level home security with the Ring Battery Doorbell. This sleek, wire-free device delivers crystal-clear HD video and two-way audio, so you can see, hear, and talk to visitors no matter where you are. With smart motion detection and customizable alerts, you’ll always know when someone’s at your door—even before they knock.

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Gskyer Telescope

Stargazing just got a serious upgrade. The Gskyer Telescope brings the cosmos closer with crystal-clear views of the moon, planets, and beyond. Easy to use and perfect for beginners, it’s your ticket to exploring the night sky without ever leaving your backyard.

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Augason Farms 30-Day 1-Person Standard Emergency Food Supply Kit

Consider a reliable solution for emergency preparedness. With 1,800 calories per day, this Food Supply kit includes a variety of meals such as soups, cereals, and entrées. Packaged in a durable, stackable pail, the kit ensures long shelf life, convenience, and peace of mind for natural disasters, emergencies, or off-grid living.

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Blink Outdoor 4 (Newest Model)

Keep an eye on what matters most with the Blink Outdoor 4 — a wire-free, weather-resistant security camera built for life outside. Capture crisp 1080p HD video, get real-time motion alerts sent straight to your phone, and enjoy peace of mind with long-lasting battery life. With easy setup and no messy wiring or required subscriptions, this latest model delivers powerful home protection 24/7.

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PETCAL Bird Feeder

Transform birdwatching with the PETCAL Smart Bird Feeder, a solar-powered marvel with a built-in 1296p HD camera and advanced AI that can recognize over 11,000 bird species in real time. Motion-activated video capture sends instant alerts straight to your phone through an intuitive app, so you never miss an adorable visitor.

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Philips Sonicare ExpertClean 7500 Electric Toothbrush

The Philips Sonicare ExpertClean 7500 is a rechargeable electric toothbrush that comes with everything you need: the toothbrush, a charger, a travel case that also charges, and two brush heads— one for fighting plaque and one for keeping your gums healthy.

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CHI Original Ceramic Flat Iron

Ready for a hair tool upgrade? The CHI Original Ceramic Flat Iron is your go-to for silky, frizz-free styles that last. Its ceramic plates glide effortlessly through your hair, delivering a smooth, polished finish without damage. Heats up quickly, so you can get ready faster — and right now, it’s over $50 off for Prime Day

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Yahi LED Face Mask Light Therapy

Skip the salon. Yahi’s LED Face Mask is lighting up TikTok feeds and vanity tables alike. This futuristic facial, packed with seven customizable LED colors, is designed to tackle everything from fine lines and hyperpigmentation to acne and puffiness— all from the comfort of your couch!

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Kiehl’s Since 1851 Ultra Facial Cream

Kiehl’s Ultra Facial Cream is a skincare favorite that works for just about anyone, at any age. Made with 4.5% squalane, it helps keep your skin’s moisture barrier healthy, which is a big deal in skincare right now. It’s also 30% off, one of the best prices you’ll see all year.

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Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

Not all of us our blessed with long, full lashes. But, Grand Cosmetics has an ophthalmologist-tested serum that might be your solution. Thousands of reviewers agree that this formula increased the length and volume of their lashes over time, and some have even suggested they stopped wearing mascara, which might make it even more worth your buck (especially, on Prime Day).

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ELEMIS Pro-Collagen Marine Cream SPF 30

One of the top luxury skincare brands is now offering 15% off its popular Pro-Collagen Marine Cream SPF 30. It’s a favorite for a reason — it’s amazing for dry skin and helps smooth out fine lines and wrinkles. Over 10,000 Amazon shoppers have purchased it within the last month. Trust us, it’s worth it!

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Braun Epilator Silk-épil 7, Hair Removal Device

Tired of constant shaving? The Braun Silk-épil 7 is your at-home game-changer, removing unwanted hair from the root for silky skin that lasts weeks. With its smart pressure sensor and wide, gentle tweezers, this epilator targets even the tiniest hairs without the ouch. It works on wet or dry skin, and he cordless design means no tangled cords cramping your style.

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Nutrafol Women’s Vegan Hair Growth Supplements

It’s not always easy to grow luscious, long locks. For a little bit of support, consider starting the highly-rated Nutrafol supplements. This expert-formulated Hair Growth vitamin targets the root causes of hair loss, including stress, gut health, and nutritional gaps. We’ve tested it ourselves and saw results in as little as three months. Don’t wait, we rarely see it go on sale!

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Waterpik Cordless Advanced Water Flosser

Flossing is no fun, which is why we turn to the Waterpik. This handy tool offers a convenient and effective solution for maintaining oral hygiene on the go. With its powerful water jet, three pressure settings, and cordless design, it efficiently removes plaque and debris between teeth and below the gumline, ensuring a thorough and comfortable clean.

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Filterbaby Skincare Filter 2.0

Think your water’s clean? Think again. The Filterbaby Skincare Filter 2.0 hooks right up to your faucet and kicks out chlorine, heavy metals, and all the nasty stuff that’s secretly messing with your skin. Easy to install and looking sharp in Light Pink, White, or Chrome, it’s the secret weapon skincare junkies have been waiting for.

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SodaStream Terra Sparkling Water Maker Bundle

This sleek carbonator lets you turn tap water into fizzy perfection in seconds—no electricity required. The bundle includes bottles and a CO₂ cylinder, so you’re ready to sip right out of the box.

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Instant Pot Vortex Plus 4QT Air Fryer

Crispy fries, juicy chicken, and roasted veggies are just minutes away with this compact 4-quart air fryer. It’s easy to use, easy to clean, and small enough to live on your countertop without hogging space.

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Our Place Always Pan 2.0

Flex your chef skills with the cult-favorite Always Pan, now on sale for Prime Day. The best-selling pan features a durable, non-toxic ceramic coating and oven-safe finish. Its versatile, do-it-all design means you can replace ten pieces of cookware in one stunning pan that we bet will become your new favorite piece of cookware.

CAROTE Pots and Pans Set Nonstick

They may not have the hefty price tag, but CAROTE’s collection of fine, nonstick pots is a fan-favorite on Amazon and features a stunning, smooth finish that blends seamlessly with a variety of kitchen interiors. It’s durable, heats up quickly, and cleans up easily. And for under $100, you can have the whole set: two frying pans, a saucepan, a casserole pot, a saute pan, and a white silicone turner.

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Crock-Pot Large 8-Quart Programmable Slow Cooker

Makes mealtime effortless with the Crock-Pot Large 8-Quart Programmable Slow Cooker, featuring customizable digital settings and ample capacity to serve the whole dinner party. Whether you’re simmering soup or slow-cooking a roast, its convenient timer and auto-warm feature ensure perfectly cooked meals, ready when you are.

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ZWILLING Razor-Sharp Steak Knives, Set of 8

These ZWILLING knives are sleek, sharp, and seriously show-off-worthy. Forged from high-carbon stainless steel with full-tang precision and micro-serrated edges that never need sharpening, they’ll probably make all your other knives look (and feel) weak. Housed in a gift-ready black box, they scream “wedding present”… but let’s be real — you’re keeping them.

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REDTIGER Dash Cam Front Rear

This dual-lens dash cam captures sharp video from both the front and rear of your car, day or night. With loop recording, night vision, and accident detection, it’s like having a silent witness on every drive.

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Apple AirPods 4 Wireless Earbuds

Redesigned with shorter stems and sculpted buds using data from 50 million ear scans, they deliver improved comfort and sound quality. Powered by the H2 chip, they support Personalized Spatial Audio, voice isolation, USB‑C charging, and up to 30 h playback. ANC adds stronger hearing control.

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Amazon Fire HD 8 Plus Tablet

The Amazon Fire HD 8 Plus is an affordable tablet that’s great for watching shows, reading, and using smart home features. It has an 8-inch screen, 3GB of memory, and lasts up to 13 hours on a single charge. You can also charge it wirelessly and use it like a smart display when it’s on a dock.

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Fitbit Charge 6 Fitness Tracker

For a simple yet reliable fitness tracker, look no further than the top-rated Charge 6 by Fitbit. It’s user-friendly, offers seven days of charge, and is water-resistant in most conditions.

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Amazon Echo Show 5

The Amazon Echo Show 5 packs impressive functionality into a compact display, combining crisp visuals with surprisingly punchy sound for its size. With Alexa built in, it handles everything from smart home control to video calls, making it a versatile hub for any connected setup.

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Roku Ultra Ultimate 4K Streaming Player

The Roku Ultra 2024 is like the superhero of streaming boxes: lightning-fast (30% speed boost), Wi‑Fi 6 ready,and packing 4K, HDR10+, Dolby Vision, and Dolby Atmos for that heart-thumping, cinematic thrill right from your couch. It even comes with a rechargeable, backlit Voice Remote Pro that laughs in the face of lost remotes and whispers “Hey Roku” for hands‑free power. That’s right — no more fumbling in the dark or wrestling with AAA batteries.

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Skullcandy Crusher Evo Wireless Bluetooth Headphones

The Skullcandy Crusher Evo wireless headphones are all about powerful bass — you can actually feel it, thanks to a special bass slider that lets you adjust the intensity. Whether you want a soft beat or full-on vibrations, you’re in control. They also last up to 40 hours on a full charge, and just 10 minutes of charging gives you 4 extra hours.

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Apple AirTag 4 Pack

Tired of losing your s–t? Grab a pack of Apple AirTags. They work with the Find My app to keep track of your valuables. A built-in speaker that works with Siri provides extra help finding whatever you’ve lost in the clutter. Best of all, they can be set up with a single tap.

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Beats Studio Buds

Make listening limitless. With raving Amazon reviews, you can assume Beats are among the best headphones on the market. These buds boast a customizable acoustic platform that can switch between noise-cancelling and transparency mode, making them a fine choice for anyone who likes to tune out the background.

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Beats Solo 4

Beats Solo 4 are back, and they’re half off. These sleek, foldable headphones pack UltraPlush ear cushions, up to 50 hours of battery life, and crystal-clear audio whether you’re wired in or rocking USB-C. With Personalized Spatial Audio and dynamic head tracking, it’s like having a concert in your ears.

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New Balance Men’s 997H V1 Cross Trainer

A modern take on the classic 997, the 997H V1 sports lightweight ENCAP Reveal midsole cushioning and a textile upper. Sleek urban styling meets comfort, ideal for all-day wear. Great for casual outfits or the gym, it balances heritage design with updated technology at a solid mid-range price.

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Herschel Novel Duffle

The Herschel Novel Duffle is a stylish weekend/carry-on bag featuring a dedicated shoe pocket, padded laptop sleeve (in carry-on version), and trolley strap. Users praise its aesthetic and functionality, though faux-leather straps may wear. Ideal for light travel, gym use, or short trips at a moderate price point.

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BOGG BAG

Oversized, rigid EVA tote that stands upright and wipes clean—perfect for beach, pool, grocery, or family outings. Durable, waterproof, and customizable with Jibbitz. Editors rave about its stability, capacity, and ease of cleaning, though it comes at a premium price.

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Ray-Ban Women’s Rb4171 Erika Round Sunglasses

Classic oversized round sunglasses with nylon frame and gradient/protected lenses offering 100% UV protection. Lightweight and comfortable with a flexible bridge. Stylish for a variety of face shapes and everyday wear, though fit can vary by face size. Highly rated for comfort and versatility.

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Levi’s Men’s Sherpa Lined Trucker Jacket

Add this iconic sherpa-lined Trucker to your wardrobe that’ll take you from work to weekend wear. Machine washable for easy care and lasting wear.

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Swarovski Emily Tennis Bracelet

Shine bright with the Swarovski Emily Tennis Bracelet. This dazzling accessory pairs sparkling crystals with a sleek metal band for effortless elegance. Adjustable and comfy, it’s perfect for turning heads day or night. Gift it or keep it, luxury like this deserves to be worn every day.

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adidas Men’s Samba Classic Soccer Shoe

Step up your game with adidas’ Samba Classic. This iconic soccer shoe blends timeless style with street-ready swagger. Now on sale, it’s the perfect chance to snag a legend without breaking the bank. Lace ’em up, these kicks don’t quit!

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hanky panky Women’s Original Thong 3 Pack

The Hanky Panky Women’s Original Thongs offer no-joke comfort and style in a classic silhouette. Made from stretch lace with a signature V-front and V-back waistband, these thongs provide a flattering fit and minimal panty lines. Perfect for everyday wear, they combine elegance with practicality for a seamless look under any outfit.

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Vitamin A Women’s Swimwear Terra Bralette Bikini

Sun’s out, straps off! The Terra Bralette Bikini is serving minimalist heat with a sleek, barely-there cut and just enough support to keep everything in place. Soft, stretchy fabric hugs in all the right places—poolside or beachside, it’s a confidence boost in two pieces. Warning: You might tan, but you’ll definitely turn heads.

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Silver Jeans Co. Men’s Craig Classic Fit Bootcut Jeans

The Silver Jeans Co. Craig Classic Fit Bootcut nails that rugged, no-fuss vibe with a fit that’s roomy where it counts and a bootcut that plays well with your favorite boots. Built tough with durable denim, they’re ready for work or the weekend without missing a beat.

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Brooks Brothers Regular Fit Stretch Lightweight Advantage Chino Pants

Brooks Brothers Regular Fit Stretch Lightweight Advantage Chino Pants combine classic style with modern comfort. These chinos are made from a lightweight, stretch fabric that offers ease of movement and a polished look suitable for any occasion.

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FEIERDUN Adjustable Dumbbells

These space-saving weights swap out plates with a quick twist, letting you level up your reps without cluttering your home gym. Built for everything from curls to presses, they’re perfect for strength training at any fitness level. Bonus: no more tripping over a dozen mismatched dumbbells.

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SupeRun Walking Pad

This is no mistake. You can finally snag a waking pad for under $100. This nifty model is equipped with a 2.5 horsepower motor and can carry up to 250 lbs, making it a great choice for power walkers and joggers with summer goals to hit. Customs say assembly is a breeze, so you can spend less time building it a more time getting your steps in.

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LifeStraw Personal Water Filter for Hiking

Camping season is here! If you’re ready to hit the trails or simply love to spend some time outdoors, this personal water filtration system from LifeStraw should probably be your next purchase. It works by filtering out bacteria, so you can drink straight from the source: a lake, a river, or a pond. Grab a four-pack and set the whole family up with their new favorite tool.

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Sunny Health & Fitness Mini Stepper 

Working out shouldn’t cost you a fortune, or take up so much room in your house that you have to move the couch around every time you want to work up a sweat. For a simple, budget-friendly fitness find, consider the convenient Sunny Health & Fitness Mini Stepper. It’s a great way to get in some cardio and is small enough to slide right under your desk — a multitasker’s dream!

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23andMe Ancestry Service

We reviewed the 23andMe Ancestry Service, and it remains one of our favorite DNA kits on the market. Along with making a great gift for loved ones, it’s fun to use it yourself. With a simple saliva sample, you can discover your family’s origins and distant relatives, all while building a digital family tree.

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Hatch Baby Sleep Bundle

Snooze smarter, not harder! The Hatch Baby Sleep Bundle is every tired parent’s dream come true—literally. With a sound machine, night light, and sleep training system all in one sleek gadget, bedtime battles are officially canceled. Cranky babies become cozy sleepers, and exhausted parents? They finally get a break.

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Ergobaby Embrace Cozy Newborn Baby Wrap Carrier

New parents probably aren’t novices to babywearing, but this simple, comfortable carrier is one of those early parenting finds that you’ll wonder how you ever lived without. The Ergobaby Embrace Cozy Newborn Baby Wrap Carrier is lightweight, easy to put on, adjusts to every body type, and comes in an array of colors.

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Evolur Zoodle 2 in 1 Baby High Chair

Take advantage of a deep discount on the award-winning Evolur Zoodle High Chair that grows with your baby, featuring an adjustable feeding tray and two footrests. A five-point safety harness, padded shoulder belt, and removable seat cover make a safe and clean setting for your little one.

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Delta Children Personalized Sherpa Cozee Chair

Covzy, comfy, and absolutely adorable — the Delta Children Personalized Sherpa Cozee Chair is one of the sweetest kids’ finds you can score during Amazon’s Prime Day sale. It just so happens to be customizable, too, making it a phenomenal birthday surprise or bedroom refresh accessory.

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Toniebox Audio Player Starter Set

A soft, durable audio cube that sparks screen-free imagination for ages 3+, the Toniebox starts playing beloved songs and stories when you place the included Playtime Puppy figure on top. Easy pinch/tap/tilt controls, 7-hour battery, and downloadable content make it kid- and parent-friendly.

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Fisher-Price Baby Learning Toy

School’s in session! The Fisher-Price Baby Learning Toy turns your tot into a mini genius with over 200 songs, sounds, and phrases packed into one fun-filled playhouse. With 360 degrees of interactive action, this electronic tutor keeps little hands busy and little brains buzzing.

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Best Choice Products 6V Kids Ride On Toy

Coolest kid on the block. I repeat. Coolest kid on the block. The Best Choice Products 6V Kids Ride On Toy puts your little driver in the fast lane to fun. With working headlights, engine sounds, and easy-to-use controls, this mini car delivers max style and giggles per mile. Buckle up—playtime just hit the gas!

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Cumbor 29.7-46-Inch Baby Gate

Safe, sleek, and stress-free. The Cumbor 46-inch Baby Gate keeps your little explorers (and furry friends) exactly where they should be, without cramping your home’s style. With one-hand operation, auto-close magic, and a sturdy build that fits most stairways, it’s the gate that gets parenting (and pet-proofing) right.

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Your Prime Day FAQs, answered

How long does Prime Day last?

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

When does Prime Day end?

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Do you have to have Amazon Prime to shop Prime Day?

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

What are the best Prime Day deals?

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

Is Prime Day worth it?

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

Hunting for a headline-worthy haul? Keep shopping with Post Wanted.

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For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.

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Are you the only one still on track with your New Year’s resolution? According to a new nationwide survey by Planet Fitness, 70% of Americans who set a fitness-related resolution are still on track with their goals. Whether they’ve been going strong since January 1st or regrouping after a few hiccups, the resolution drop-off is much lower than most people expect. The new online survey, conducted by Wired Research, interviewed 1,000 nationally representative Americans ages 18 and over.

Whether they’re going strong, regrouping after a few hiccups, or adjusting their approach while staying active, the resolution drop-off is much lower than some may expect. In fact, only 2% of people say they’ve given up completely. The study also discovered that Gen Z and Millennials are extremely resolution-committed, with over 80% saying they keep the momentum going. The study also asked Americans about their willingness to exercise in summer heat, of which 76% responded they would rather put themselves through an uncomfortable situation (think time share presentation or awkward family dinner) than to exercise outside in 100+ degree weather.

The survey data also revealed some other interesting findings about fitness. When asked about different types of training, 39% of Gen Z and Millennials indicated that strength training was their preferred workout, while 41% indicated they’d rather skip cardiovascular training. In a twist on the “Date, Fling, Pass” game, 38% of Americans also showed that strength training could be a fling, suggesting that they are into it now but may not be forever. Many respondents indicated they would rather flexibility and recovery workouts, such as stretching and yoga, than cardio on their next date.

Fantasy Life Secures Significant Funding to Advance Its Platform

Fantasy Life, a prominent fantasy sports media and gaming company founded by well-known fantasy football expert Matthew Berry, has successfully raised $7 million in its latest funding round. This capital injection will be used to improve its digital products and accelerate the development of its unique fantasy football offering called Guillotine Leagues.

LeBron James and Other High-Profile Investors Back Fantasy Life

Based in New York, Fantasy Life received substantial support from LRMR Ventures, the investment firm associated with NBA superstar LeBron James and his business partner Maverick Carter. This round also attracted participation from SC Holdings, led by Jason Stein, as well as other notable investors including Miami Marlins co-owner Roger Ehrenberg, Bolt Ventures’ David Blitzer, YouTube co-founder Chad Hurley, singer John Legend, former NFL star Larry Fitzgerald Jr., Jacksonville Jaguars owner Tony Khan, Fortnite creator Donald Mustard, among other influential figures from sports and media sectors.

The newly acquired funds aim to enhance FantasyHQ, an innovative fantasy sports platform supported by Mike’s Hard Lemonade. FantasyHQ offers users personalized insights, live player statistics, and comprehensive tools designed to streamline managing multiple fantasy leagues in one interface. Upcoming features include customized trade recommendations, waiver wire guidance, and detailed matchup analyses. Matthew Berry described the platform as an essential, engaging companion that combines fun with functionality for fantasy players.

Matthew Berry’s Vision Drives Fantasy Life’s Transition to Technology Leader

Since its launch in 2020 after Berry’s transition from ESPN to NBC Sports, Fantasy Life has grown into a leading voice in fantasy sports media. Berry’s goal has been to evolve Fantasy Life from a content-centric brand into a comprehensive technology platform. Incorporating Guillotine Leagues—a survival-style knockout fantasy football game acquired by Fantasy Life—adds a competitive, intense element to their offerings, reflecting Berry’s enthusiasm for the format.

This latest funding round signals Fantasy Life’s strategic shift from being primarily a media brand to a full-fledged tech company. This transformation enables the company to collect proprietary user data, fostering stronger audience engagement and unlocking new revenue avenues.

Fantasy Life’s revenue has experienced impressive growth, increasing by 737% since its inception in 2022, with a 230% surge from 2024 to the first half of 2025. The company continues to produce daily shows, podcasts, and digital content for major partners including SiriusXM, Roku, Fubo, and NBC Sports, where it serves as an essential fantasy sports tools provider.

While legal uncertainties about fantasy sports persist in regions such as California, Fantasy Life is positioning itself as a key industry player focused on innovation and delivering a player-centric experience in the rapidly evolving fantasy sports landscape.

It’s not every Amazon Prime Day you come across Black Friday prices, but in the case of this year’s event, you can pick up a brand new Fitbit Charge 6 for its lowest price yet – and it happens to be one of our best fitness trackers.

Last Black Friday, the Charge 6 reached its lowest price, and Amazon’s current Prime Day deal brings it back to $99.95, saving you a generous $60. Similarly, in the UK, this Prime Day deal will save you £40, taking it to £99.99, so aspiring fitness enthusiasts on both sides of the Atlantic will have the chance to snatch one before this year’s Prime Day sale is over.

Shop Amazon’s full Prime Day sale

If you’re on the hunt for a new fitness tracker and you find this deal tempting, it’s best to be swift with your purchase as Amazon’s Prime Day sale comes to an end on Friday, which could see a possible price hike for the Charge 6.

Amazon Prime Day deal: Fitbit Charge 6

Not only is the Fitbit Charge 6 one of our favorite fitness trackers, but it’s made an impression as one of the overall best Fitbits, however, it will require a Fitbit Premium subscription if you want to take full advantage of the tracker’s features from its sleep profile, Daily Readiness function, and video workout and mindfulness sessions – similar to Apple Fitness+.

However, with that said, it still works as a reliable fitness tracker without the added subscription cost, offering the fitness basics, including 41 different exercise modes and a battery life of up to 7 days.

Despite the absence of an altimeter for stair-counting, the Charge 6 is equipped with a full GPS and a heart rate monitor on the back. It also works as a trusty fitness tracking companion if you’re a frequent gym-goer, allowing you to broadcast your heart rate levels to certain gym equipment.

More Amazon Prime Day deals in the US

More Amazon Prime Day deals in the UK

SAN DIEGO – Before there was sports entertainment and manufacturing company True Movement Tech (TMT), there were just two brothers running a small gymnastics facility in Miramar, excited to get people moving.

After establishing their first gym, San Diego United Training Center, in 2010, the pair opened a second location. Before long, TMT was established, bringing founder and CEO Joseph Gram and his brother into the world of athletic equipment manufacturing.

“Our story is one of growth, expansion and new endeavors,” Gram said.

That growth has manifested itself most recently in the company’s acquisition of Mancino Manufacturing Co., a 60-year-old Pennsylvania-based safety padding manufacturer.

“As new opportunities come up, we notice gaps in our manufacturing, and what product lines are missing,” Gram said. “We were doing really well with steel. We were doing really well with inflatables, but with foam, we were reselling. So, we were looking for an opportunity to acquire.

“The match [with Mancino] was great. I’ve been calling us a brother and sister company,” he continued.

A Campaign of Acquisitions

TMT’s acquisition of Mancino will be its largest yet, doubling the company’s employee count and revenue, said Gram.

“We were selling nationally and internationally before but having offices in two states is just a pragmatic difference,” Gram said. “There’s a geographic maturing. There is an employee base maturing. There is a gross top-line revenue maturing. Strategically, it puts us in a prime position. There aren’t too many people inside the United States who have the resources we do under one roof.”

According to Gram, TMT is in an intentional era of expansion. The company’s family of brands has grown to include AirTrack, Superior Trampoline Manufacturing and XR Sports.
“I was anxious to get [acquisitions] done as a proof of concept, because I do think there are a lot of other products and brands that would fit right in with us,” Gram said. “I think that there is a large amount of growth to go, and we haven’t even been scratching the surface.”

In the future, Gram hopes to acquire more companies in the technology, lighting, molding rope and environmental aesthetics spaces.

This year, TMT’s projected top-line revenue is about $13 million, although Gram said that depending on the speed of growth, it could reach up to $20 million. In 2024, top-line revenue was $8 million and in 2023 it was $6 million. Most of the company’s growth has been driven by expansion of services and products.

TMT not only operates athletic entertainment facilities, but also offers design, equipment, construction and maintenance of such facilities.

Another component of growth is TMT’s XR Sports Division, in which the company develops technology to engage youth with movement. Every company now is a technology company, said Gram, and this division is one way that TMT aims to capture attention for investment and marketing.

“We’re all comfortable with and surrounded by technology, but that doesn’t necessarily mean we have to sit down and not move,” Gram said. “Embedding technology in our play is exciting, but we have to be really creative about it.”

TMT has several technology projects in development and would like to turn them into products. For Head of the XR Sports Division Jenny Gram, activating youth “sets my soul on fire.”

“We are trying to reimagine active play for the digital generation,” she said. “We have kids with their heads in their iPads, so how can we inspire movement through technology?”

Local-First Production

Domestic sourcing and production are central values at TMT. The company’s “local-first production” philosophy prioritizes U.S. manufacturers. TMT also hopes to provide a holistic option for domestic sourcing in the industry with its well-rounded offerings.

According to Gram, the sports entertainment industry is still evolving, and he wants to be a leader in that evolution.

“Consolidation and growth should happen in the US, and if no one else is going to do it, then we’ll do it right,” Gram said. “I’d argue that—although we have a long way to go—we are quickly becoming one of the larger sports entertainment manufacturing companies.”
Local-first production means that, while TMT still sources some raw materials from overseas, it prioritizes U.S. sourcing and partnerships. TMT also strives to become a go-to source for other companies.

“The looming challenge is importing and selling from China. It feels like you’re competing with an absolute behemoth at all times,” Gram said. “Our local-first, boots on the ground, American labor, installation and sales force—these are all legitimate differentiation factors on the perimeter of the competition.”

Offering domestic products does come at a premium, according to Gram, which makes it a “tough sale.” However, he hopes that consumers see the value in TMT’s holistic approach and offerings, which, to him, are “more than just a product.”

Throughout TMT’s journey, Gram has attributed much of its success to the support of the San Diego business community.

“We have very big aspirations for what TMT is going to be for production and manufacturing here in the U.S.,” Jenny Gram said. “This is just the beginning.”

True Movement Tech
FOUNDED: 2014
CEO: Joseph Gram
HEADQUARTERS: San Diego
BUSINESS: Sports Entertainment
EMPLOYEES: 50+
REVENUE: Projected top-line revenue is $13 million
WEBSITE: www.truemovement.tech/
SOCIAL IMPACT: True Movement Tech aims to shape the future of play by making movement more accessible and meaningful for kids, families and communities.