Technology

The rise of Eintracht Frankfurt: ‘We are showing that big things are possible’

Published

8 months ago

May 20, 2025

Eintracht Frankfurt have broken through.

Their revenues are soaring, their recruitment is the envy of Europe and, after victory over Freiburg on Saturday, they have qualified for the Champions League — the first time they have reached the competition through the Bundesliga.

In 2016, the club had to win a relegation play-off. But in the six years that followed, they won the DFB-Pokal (2018) — the German Cup — and the Europa League (2022). A lot has happened in nine years and this new high point, secured with a come-from-behind 3-1 win at Europa Park, is just the latest high on their ascent.

But it has not always been that way. Frankfurt have been relegated three times in the 21st century. Before then, they spent the 1990s in financial turmoil, with their squad’s value obliterated by the effects of the Bosman ruling. And while today their Waldstadion, known as Deutsche Bank Park, is consistently full to its 58,000 capacity, and its fans produce one of the fiercest and most vibrant atmospheres in the country, these are relatively modern developments.

Axel Hellmann has lived the ups and downs. Today he is Frankfurt’s CEO and, from the offices in the stadium’s shadow, he describes a life that has been entwined with the club for as long as he can remember.

“I grew up in Eintracht Frankfurt,” he tells The Athletic. “My parents were both members too, and I remember my father taking me to my first game against Kaiserslautern in 1978.”

Hellmann has been a club member since he was three. He has been a spectator, an athlete and, at the end of the 1990s — a decade that saw Eintracht relegated from the Bundesliga for the first time in their history — he was part of a group of 20 supporters who founded what is now the Fanabteilung — the club’s fan department — in response to rising discontent.

That was his route to the executive board. Now, at 53, he has been in charge since 2021.

Frankfurt are backed by a vociferous support (Christof Koepsel/Getty Images)

A year later, in 2022, Frankfurt, then coached by Oliver Glasner, beat Rangers on penalties to win the Europa League and qualify for the Champions League for the first time in the club’s history.

In the minutes after Rafael Borre had scored with the final kick of that shootout, Hellman was left frozen in his seat, exhausted from the tension.

“Everyone was hugging me. Nancy Faeser, the federal minister of the interior and community, on one side. Bernd Neuendorf, the president of the DFB, was on the other. Aki Watzke (Borussia Dortmund’s CEO) was there too. But I was just… nothing.”

It was an emotional tussle between what victory meant for the club and what the moment was worth to him personally.

“I wasn’t on the pitch for about 45 minutes,” he recalls. “All the other officials went down, but I was just left sitting in my seat because it was such a personal moment and so full of memories. In 1980 (when Frankfurt had won what was then the UEFA Cup) I had been in the stadium with my father.”

The experience of being in the stadium and the notion of fandom itself has changed dramatically in the years since.

“In the 1970s, when I first went,” Hellmann remembers, “our average attendance was 28,000.

“In the 1980s, it was even lower. In the 1990s, it went up but football was not as popular. And the football and club culture were completely different because fans had no voice and no representation.

“There was just the club on the one side, with distinguished personalities from the region. And on the other side, there were fans going in and watching the games.”

Outgoing Eintracht president, Peter Fischer, and Hellmann earlier this year (Alex Grimm/Getty Images)

Most clubs in Germany were originally multi-sport organisations run by their members. In 1998, in recognition of burgeoning commercialism elsewhere in Europe, a concession was made to allow domestic clubs to remain competitive.

The 50+1 rule as it is known today, allows those clubs to run their football departments separately, as public limited companies, provided that 50 per cent of the voting rights — plus one share — remained with the original members.

Eintracht are currently 68 per cent member-owned and the relationship between those members and the club is a perpetual compromise. Ambition versus fan agency. Growth versus regionality. It is both a familiar tension in German football and one of the most interesting aspects of Hellmann’s role.

In 2023, the Deutsche Fussball-Liga (DFL), which operates the Bundesliga, proposed a €1billion (£840m; $1.1bn) sale of marketing rights to a private equity firm drew weeks of protest, with tennis balls thrown from the stands to disrupt games across the country. Eventually, the DFL yielded and abandoned the initiative, but Eintracht fans were among those not to have disrupted games.

Hellmann sees that as emblematic of a healthy relationship.

“It can be very difficult to control the majority of fans, especially with the more emotional topics and because credibility has to be built over a long period of time,” he says. “I’m from the fan scene, so I have more credit than most other executives in the Bundesliga. That is a big advantage — and the investor deal was an example of that.

“Before it became a public story, I told the fans what our position was (that the club would vote in favour of the investment deal).

“They were very sceptical and wanted some red lines drawn. They didn’t want the investors to have too much influence, nor for us to hold matches outside Germany. I took that back to the DFL level.

“So, because I was open before it appeared on the public agenda, it gave me credibility. They thought: ‘OK, if Axel says that there will be no backdoor influence from the investors, then we can believe that.’ And the fans in Frankfurt did not throw tennis balls. They were forced not to. Had they done so they would have lost credibility with me.

Tennis balls interrupt play at Bochum’s game against Union Berlin in December 2023 (Christof Koepsel/Getty Images)

“You can only have a workable long-term relationship if everybody knows what to expect from the other side. As an official or manager, you don’t interfere with fan culture. That is not our business.

“But it’s not their business to discuss with me the strategic approach of the Bundesliga. We have a sensitive mutual understanding of the respective roles we play at the club.”

Hellmann’s broader role is to help his club answer German football’s most difficult questions.

How do they compete with Bayern Munich and Borussia Dortmund, who both enjoy significant financial advantages, and in European football, which is dominated by clubs that benefit from external investment, from sovereign wealth funds, private equity firms, and billionaires?

Being a smart recruiter helps.

Markus Krosche, Frankfurt’s sporting director, is as highly regarded as anyone in Europe. Fredi Bobic, his predecessor, was just as well thought of. Combined, their work has helped define Eintracht as one of the best accelerators of talent in the world.

Last summer, defender Willian Pacho left the club for €40million having arrived for €13m. Two years ago, they paid Brondby €7m for Jesper Lindstrom before selling him to Napoli for €35m.

That is a typical pattern, but there have been outrageous successes. Randal Kolo Muani arrived on a free transfer in 2022 and was sold to Paris Saint-Germain for €95million 18 months later. In January 2025, Egyptian forward Omar Marmoush was sold to Manchester City for €85m, having also joined on a free from Wolfsburg the season before.

Marmoush bids farewell to Frankfurt in January (Kirill Kudryavtsev/AFP via Getty Images)

The future is just as bright. French forward Hugo Ekitike cost €16.5million in 2024 and is worth many times more today. Midfielder Hugo Larsson is similarly valuable, having cost just €9m. It’s no surprise then that, since 2020, Eintracht have recorded the highest overall transfer profit in the Bundesliga (€124m).

Hellmann is keen to stress the role of the environment in that achievement.

“We have one of the best coaching teams in the Bundesliga,” he says. “That’s really important, because we sign young players and the process of educating them, which is what is making us famous at the moment, involves a lot.

“When Omar Marmoush arrived, he wasn’t really a goalscorer, but our coaches worked with him mentally, physically, strategically, and tactically and technically on the pitch. Our team worked on all his abilities and we created a whole new player. It’s good education and good coaching.”

It’s also good business, because Eintracht’s ability to produce players has become a defining characteristic. This is what they do.

“We are open with our strategy when we talk to the players and to other clubs,” says Hellmann. “That’s the reason why we are well connected to other clubs, because they know we take that work seriously.

“We are an international club. We have the airport just around the corner. Frankfurt is an international city with 147 different nationalities. It doesn’t matter if you come from South America or Africa, you have your community here.

“But it’s also a good commercial story to tell. Frankfurt as an open city. Eintracht Frankfurt as a club, where there is performance and discipline. That’s important to tell Adidas when they become our new supplier next season.”

Eintracht’s Deutsche Bank Park (Alex Grimm/Getty Images)

The agreement with Adidas will be worth roughly €5million per season for the next five years, making it the richest manufacturing deal in the club’s history, helping already impressive financial performance.

In 2016, Eintracht recorded turnover of €109.30m. By 2024, that had risen to €390.5m.

The growth can be attributed to the relative strength of the Bundesliga’s broadcasting contract, to continued participation in European competition and, of course, the success of the transfer policy.

But there have been other drivers. Like many clubs in Europe, Eintracht compete — domestically and continentally — with rivals boasting true stars of the game, who are more attractive to new fans and commercial partners around the world.

What, then, is the practical approach to long-term growth?

“If you want to play permanently in European competitions, it is not a question of capital injections but of growing revenues,” Hellmann says.

“So, the No 1 for us as a club is how to open new revenue sources permanently. And since the revenue sources are quite limited in football, where does the additional money come from? The only thing you can is go totally digital.

“So that is what we did. We invested in our digital systems. In e-commerce, sales and marketing, as well as ticketing systems by Eintracht Tech, an entity that we founded six years ago to optimise our digital business models.”

Eintracht Tech is a wholly owned club subsidiary and, essentially, the club’s own software company.

By 2017, commercial inventory had been virtually exhausted. But even just in their domestic market, Eintracht were still competing against clubs who held advantages over them — Bayern and Dortmund, of course, but also RB Leipzig and their supporting network, Wolfsburg, Hoffenheim and Bayer Leverkusen, who (at the time) enjoyed exemptions from 50+1 and benefited from external investment and wealthy patronage.

Eintracht needed to create their own advantages. So, with many clubs outsourcing their e-ticketing and e-commerce to third parties, they decided to bring everything in-house, to create a virtuous cycle of information.

Eintracht’s Niels Nkounkou, Fares Chaibi and Elye Wahi celebrate with the Frankfurt fans in Freiburg (Markus Gilliar/Getty Images)

Timm Jaeger is Eintracht Tech’s CEO. He has worked for the Boston Consulting Group and BMW. He is also a lifelong Eintracht Frankfurt fan and needed little persuasion to lead the project or tackle its challenges.

“Before, we had no idea who our fans really were or how they interacted with us,” he tells The Athletic. “Our different departments were silos. The media team would decide the best content management solution, the merchandise team decided for the best e-commerce solution and then our ticketing department decided on the ticketing solution.

“If someone called our ticketing department to renew their season ticket, we would have no oversight — no idea that, perhaps, they had been a member for 10 years. If the same fan contacted merchandise to buy a shirt for the 10th year in a row, we had no idea either. It was a disaster.”

The scale of Eintracht Tech’s work goes far beyond replica shirts, tickets and content.

It has overall responsibility for the club’s eSports activities. Deutsche Bank Park is also full of collaborations with other technology companies. Collectively referred to as the Arena of IoT (Arena of Internet of Things), it includes the testing of demand-based irrigation systems, queue management information throughout the stadium, and autonomous vehicles.

And the company works beyond the boundaries of the club, too, with local government and businesses.

“We have to earn money to give our sports department, not take money away; we are a profit centre, not a cost centre,” Jaeger explains.

And the most visible part of that is what has been created around the club’s fans, with the previously disconnected departments now adjoined and optimised.

Since more and more sport organisations understand the importance of data and the necessity of optimising their revenue streams, Eintracht Tech has decided to offer their developed software solutions to other teams inside and outside football as a white-label solution.

“You cannot be innovative and talk about new revenue streams if you have no idea who your fans are,” Jaeger says.

“So we developed all of our software by ourselves. We developed our own fan app. We developed our own ticketing system, we developed our own e-commerce store, we developed our own content management system and we developed our own analytical tools to really be able to understand what each fan is doing with Eintracht Frankfurt.”

Ekitike celebrates victory on Saturday (Markus Gilliar/Getty Images)

It means that instead of fan data being passed into the hands of third-party companies, as it is in other sports leagues — in the NFL, via its partnerships with Fanatics or Ticketmaster, for instance — it is used within the club’s own ecosystem, to improve the experience for the club’s fans, but also to leverage the value of the fanbase.

If the club knows what content the supporters engage with, what events they attend, and what kind of products they buy — and has a proper oversight of that activity — then the value is clear.

In September 2023, the club announced a 12.3 per cent year-on-year rise in its marketing turnover and a 31.8 per cent annual rise in revenue from merchandising. Both were club records.

And the sharing of data inside the club is, from a fan perspective, preferable to the third-party alternative. Eintracht Tech does not use the data collected externally, even with commercial partners. A Data Protection Council also meets twice a year, allowing fans proper oversight of how their information is being used and what commercial aims the company is pursuing.

Again, stresses Jaeger, communication matters.

“We bring everyone together twice a year and tell them everything what we’re doing with the data, because we want to be 100 per cent transparent in what we’re doing,” he adds.

“This creates a lot of trust. Even though not all of our fans are in favour of football’s commercialisation, they understand that we have to improve on the financial side to be competitive on the pitch.

They obviously prefer this technical and data independence that Eintracht Frankfurt has.”

Independence, efficiency; these themes come up regularly with Hellmann. Asked to reflect on his club’s strengths, he talks of trust — allowing people to do the jobs for which they were hired.

“Those in high positions at our clubs are all the same in the sense that they have the freedom to make decisions on their own,” he says. “They are all competent. I’m not the guy who should be making changes to a press release or to what a shirt looks like.

“What I focus on is how we optimise the running of the machine. I’m listening to the engine.

“Is it working properly? Is there anything that it needs? This is what’s important. You shouldn’t waste your energies on issues where you have good people.”

Rasmus Kristensen and Eintracht will compete in next season’s Champions League (Markus Gilliar/Getty Images)

Hellmann still has his season ticket. One day, he says, when his time in club politics is over, he will cross back over to the other side of the Waldstadion, reclaim his seat from the friend who has been keeping it warm, and go back to being a fan. It will be easier. There will be less to organise and fewer tomorrows to worry about.

But that future can wait, because the present is too exciting.

“We are showing that big things are possible,” he adds. “If you see the pictures from three years ago, when we celebrated winning the Europa League, then just watch the people’s eyes. You could see that they were fulfilling a dream.

“I think this city has the ambition for more than what the club has given to them over the last 30 years. But maybe now is the time they can say: ‘Yes, we are back on the stage’.”

(Top photo: Sebastian El-Saqqa – firo sportphoto/Getty Images)

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Technology

ASUS ROG Unveils 20 Years of Gaming Innovation at CES 2026

Published

16 hours ago

January 9, 2026

Your Sports Nation

ASUS Republic of Gamers (ROG) today announced its Dare to Innovate virtual event at CES 2026, unveiling the next chapter of its vision for gaming performance, design, and culture. The showcase celebrates 20 years of fearless innovation, highlighting breakthrough technologies that empower gamers and creators, while reinforcing ROG’s commitment to redefining gameplay, creation, and competitive performance worldwide.

A wide range of next-generation ROG gaming laptops takes center stage at CES 2026, alongside select flagship innovations such as the ROG G1000 gaming desktop, showcasing world-first engineering, AI-driven performance, and advanced thermal design that elevate gaming and creative experiences.

Marking its 20-year milestone, ROG reflects on a legacy defined by bold ideas and pioneering engineering — from early breakthroughs that reshaped high-performance gaming hardware to today’s cutting-edge laptops and desktops built for power, immersion, and reliability. Every milestone embodies the spirit of For Those Who Dare, challenging conventions and redefining what gaming technology can achieve.

Continuing this legacy, innovations from the ROG Lab are highlighted this year, introducing advancements focused on intelligent performance optimisation, thermal mastery, and user-centric design across both laptops and flagship systems, empowering gamers and creators to play, create, and push limits with confidence.

ROG Zephyrus laptops: immersive, AI-powered, and ultraportable

Designed for those who need performance on the go, the Zephyrus line-up delivers all-day power and stunning visuals in a sleek, ultraportable chassis. With smart AI features and efficient cooling, it keeps creators and gamers productive and immersed wherever they are.

ROG Zephyrus G14 and G16

This generation’s ROG Zephyrus G14 (GU405/GA403) and ROG Zephyrus G16 (GU606) redefine what compact performance can deliver, featuring next-gen processing power and a new HDR-class display that delivers higher brightness and visual depth for gamers who want more capabilities in the same sleek footprint.

The Zephyrus G14 (GU405) and G16 (GU606) feature Intel^® Core^™ Ultra Series 3 processors, delivering flexible performance and up to 50 TOPS of NPU power for local AI tasks and in-game AI workflows. The G14 GU405 supports up to an NVIDIA^® GeForce RTX™ 5080 Laptop GPU, and the G16 GU606 up to GeForce RTX 5090, with NVIDIA Blackwell architecture, DLSS 4, and Frame Generation. Max GPU TGP has been increased by up to 23% in manual mode, from 120W to 130W on the G14 and 130W to 160W on the G16. The G14 (GA403) is also available with a next-gen AMD Ryzen™ AI processor, offering Copilot+ certification and local AI execution.

With 50 TOPS of NPU performance and Copilot+, these laptops bring AI-powered acceleration directly to the device for gaming, creating, and multitasking — without relying on the cloud. ROG Intelligent Cooling keeps both models quiet and efficient under load, with a redesigned bottom panel, optimized exhaust vents, and liquid metal on the CPU.

In terms of display, they now feature a new 1100-nit Nebula HDR display with Nebula HDR engine tuning, delivering richer highlights, deeper contrast, and more lifelike HDR visuals, while providing 100% DCI-P3 coverage and Delta E < 1 color accuracy for cinema-grade quality. Extended battery life ensures productivity throughout the day. The laptop also adds a full-size SD card reader for easy media transfer. Powerful as it is, the G14 features a CNC-milled aluminum chassis with a redesigned Slash lighting and glass-mirror finish, combining performance, portability, and style.

ROG Zephyrus Duo 16

The dual-screen ROG Zephyrus Duo 16 (GX651) takes versatility to the next level. Its dual 3K ROG Nebula HDR OLED touchscreens run at 120Hz with a 0.2ms response time, providing smooth, tear-free visuals while supporting multitasking for gaming, streaming, or creative workflows, and the main panel supports NVIDIA G-SYNC^®. Powered by the latest Intel processor and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it handles demanding games, content creation, and AI workloads with ease. ROG Zephyrus Duo enable five operating modes to suit any scenario, while ROG Intelligent Cooling — featuring a vapor chamber, dual fans, and a dedicated graphite sheet — all combine together to provide the best possible performance, providing ultimate flexibility for work, play, and creation.

ROG x Kojima Productions: a visionary gaming collaboration

ROG has partnered with Kojima Productions to merge high-performance gaming technology with visionary storytelling and artistry. The collaboration celebrates creativity, exploration, and immersive experiences, bringing gamers, creators, and dreamers a collection of devices and peripherals that are as functional as they are collectible.

The ROG Flow Z13-KJP stands at the center of this collaboration, merging two decades of ROG’s gaming innovation with Kojima Productions’ visionary storytelling. Designed to reflect and reimagine the studio’s core values, the device draws deep inspiration from its iconic mascot, Ludens. It is a flexible 2-in-1 powerhouse that transforms into a gaming console, a creator tablet, a workstation, or an ultraportable laptop. Powered by the AMD Ryzen AI Max+ 395 processor with Radeon^™ 8060S graphics and a 50 TOPS NPU, it delivers desktop-class performance and on-device AI acceleration in a tablet-sized form factor. Its 13.4-inch 2.5K Nebula HDR touchscreen with a 180Hz refresh rate and a 100% DCI-P3 color gamut offers cinematic visuals and ultra-responsive motion, while the detachable keyboard and slim chassis make play and creation possible anywhere. Designed by Yoji Shinkawa, the chassis blends art and engineering into a collectible piece, enhanced with exclusive Kojima Productions packaging, custom Armoury Crate themes, and Ludens-inspired wallpapers.

ROG G1000: a gaming desktop with holographic innovation

The ROG G1000 redefines what a gaming desktop can be, combining extreme performance with show-stopping innovation. At its core, the built-in AniMe Holo fan is the world’s first holographic fan system in a prebuilt gaming PC that can project customizable holographic visuals, transforming the environment into a medium of personal expression. The AniMe Holo module is housed in an independent chamber that incorporates the hinge-door design, ensuring airflow does not interfere with the main components’ thermal path and helping reduce overall system noise by limiting vibration from the Holo system. The ROG Thermal Atrium, dedicated for CPU cooling, channels fresh air through 420 mm AIO liquid cooler with three fans and isolated airflow paths, ensuring critical components remain cool and stable during extended gaming sessions. Equipped with ROG Astral GeForce RTX 5090 / 5080, ROG Strix GeForce RTX 5070 Ti, or AMD Radeon 9070XT GPUs, up to 128GB DDR5 memory, and up to a 4TB PCIe^® 5.0 SSD, the G1000 is tuned and ready for peak performance from day one. The 104L ATX ultra tower chassis enhances airflow, accommodates larger cooling hardware, and supports easy maintenance, while the Fan Key provides instant one-touch thermal boost. Customization is extensive with Armoury Crate and Aura Sync, letting users control RGB lighting acrossGPU, cooling fans, water-cooling blocks, and the AniMe Holo, delivering a system that is as visually striking as it is powerful. With every unit validated for stability and backed by comprehensive ROG service, the G1000 gives gamers and creators the confidence to push limits without compromise.

Strengthening the ROG community in the UAE

Beyond hardware innovation, ROG continues to invest in its regional gaming community through initiatives such as the ROG Elite Program, which rewards loyal gamers with exclusive benefits, early access opportunities, community events, and competitive experiences across the UAE.

With its latest CES laptop lineup and ongoing community engagement, ROG reinforces its commitment to empowering gamers and creators in the UAE — delivering not just powerful devices, but a connected ecosystem built around performance, creativity, and passion for gaming.

Learn more about the choice of champions at https://rog.asus.com/me-en/

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Technology

CES 2026: Audfly and Thunderobot Jointly Unveil World’s First Focusound-Integrated Gaming Monitor and Laptop

Published

17 hours ago

January 9, 2026

Your Sports Nation

LAS VEGAS, NV, UNITED STATES, January 8, 2026 /EINPresswire.com/ — Today, at the opening of CES 2026, Audfly, the global leader in directed audio, and Thunderobot, a premier professional gaming brand, jointly announced a strategic partnership. The two companies have officially unveiled two groundbreaking devices: the world’s first gaming monitor and gaming laptop integrated with Audfly’s Focusound Screen^® technology.
This collaboration marks a historic milestone in the gaming industry, signaling the end of the “headset era” for immersive esports.

Revolutionizing the Sound of Esports Displayed at the Audfly suite in the Bellagio, the new Thunderobot gaming lineup features Audfly’s proprietary Focusound Screen^® technology. This transparent audio layer creates a focused sound field directly from the screen, ensuring that high-octane game audio is delivered exclusively to the player without disturbing others nearby.

“Naked-Ear” Immersion with Hybrid Spatial Audio The highlight of the launch is the debut of Audfly’s Hybrid Spatial Audio technology on the new Thunderobot monitor.

Precision Positioning: By fusing screen-based directional sound with advanced HRTF algorithms, the system achieves precise left-right ear channel separation.
Tactical Advantage: Gamers can now distinguish footsteps, gunfire, and environmental cues with 3D spatial accuracy—without wearing headphones.

Quotes from Leadership “We are thrilled to partner with Thunderobot to bring this technology to gamers worldwide,” said Zhen Li, CEO at Audfly. “Together, we are proving that you don’t need heavy headsets to experience true immersion and privacy.”
Mr. Lu Kailin, the founder and chairman of Thunderobot Technology, added: ‘Thunderobot is committed to ultimate performance. Audfly’s directional sound allows our users to enjoy a private, high-fidelity audio zone even in dorms or shared living spaces. It is a game-changer.’”

Availability Attendees can experience the new Thunderobot devices powered by Audfly at the Bellagio Hotel & Casino through January 9.

About Audfly: Audfly is a global leader in audio innovation and a pioneer in directed audio technology worldwide. Its groundbreaking Focusound Screen^® technology, a transparent film-based directional sound solution, has transformed the integration of audio into consumer electronics. Expanding beyond screens, Audfly also provides versatile directional speaker modules and dual-directional voice interaction solutions tailored for digital signage, kiosks, and intelligent terminals. By creating a personal soundscape with enhanced privacy, immersion, and audio-visual enjoyment, Audfly redefines user experiences across consumer and professional markets.

Media Contact: Brenda Chen csj@audfly.com

Brenda Chen
Audfly Technology (Suzhou) Co., Ltd.
+86 137 6102 7061
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Technology

Gaming Peripherals For Esport Market Growth Outlook 2025-2033:

Published

18 hours ago

January 9, 2026

Your Sports Nation

Gaming Peripherals For Esport Market

New Jersey, US State: “The global Gaming Peripherals For Esport market in the Consumer Goods and Retail category is projected to reach USD 3.2 billion by 2031, growing at a CAGR of 9.5% from 2025 to 2031. With rising industrial adoption and continuous innovation in Consumer Goods and Retail applications, the market is estimated to hit USD 1.5 billion in 2024, highlighting strong growth potential throughout the forecast period.”

Gaming Peripherals For Esport Market Size & Forecast 2031

The Gaming Peripherals for Esport Market is experiencing strong growth driven by the rapid expansion of competitive gaming, live streaming platforms, and professional esports leagues worldwide. High-performance keyboards, mice, headsets, controllers, and monitors are essential for competitive gameplay, fueling demand among professional players and enthusiasts alike. Continuous advancements in precision engineering, ergonomic design, and customization features are significantly enhancing user experience and performance.

Looking ahead to 2031, market growth is expected to be supported by rising esports sponsorships, increasing participation in online tournaments, and broader adoption of gaming as a mainstream form of entertainment. Integration of wireless low-latency technology, AI-driven customization, and immersive feedback systems will further accelerate demand. As esports ecosystems mature globally, the gaming peripherals market is projected to maintain strong expansion.

Key Players in the Gaming Peripherals For Esport Market

Logitech

Razer

Corsair

SteelSeries

HyperX

ASUS

Roccat

Alienware

Acer

Cooler Master

BenQ

For Further Detail, Download the Sample PDF with Complete TOC, Tables, Figures, Charts, And More @ https://www.marketresearchintellect.com/download-sample/?rid=521770&utm_source=OpenprJune&utm_medium=026

Factors Supporting Growth of Gaming Peripherals For Esport Market in the Future:

1.Technological Advancements and Innovation:

The continuous evolution of technology is playing a vital role in driving the Gaming Peripherals For Esport market forward. Cutting-edge innovations are improving product functionality, enhancing performance, and reducing costs, making these solutions more accessible to a broader range of industries. Emerging technologies such as AI, IoT, advanced analytics, and automation are also enabling smarter and more efficient use cases, further expanding the scope of the market. These advancements are not only upgrading existing systems but are also creating entirely new application opportunities that will support long-term market expansion.

2. Expanding Applications Across End-Use Sectors:

The increasing integration of Gaming Peripherals For Esport solutions across diverse industries such as automotive, healthcare, consumer electronics, telecom, and industrial manufacturing is significantly boosting market demand. Each sector brings unique requirements, pushing companies to diversify their offerings and customize solutions. This cross-industry relevance ensures consistent demand growth, while rising digitalization and adoption of smart technologies amplify the market potential across both developed and developing regions.

3. Favorable Government Policies and Infrastructure Push:

Supportive initiatives by governments around the world, including funding programs, tax incentives, and policy frameworks, are providing a strong foundation for market development. Efforts to strengthen digital infrastructure, promote energy efficiency, and drive sustainable development are fueling demand for advanced Gaming Peripherals For Esport technologies. Moreover, public-private partnerships and national transformation agendas such as smart cities and Industry 4.0 are creating favorable conditions for rapid market expansion, especially in emerging economies

4. Increased Investment and Focus on Research & Development:

The Gaming Peripherals For Esport market is experiencing a surge in investment from both private and public entities, driven by the urgency to innovate and stay competitive. Companies are dedicating substantial resources to research and development to create next-generation products with higher efficiency, scalability, and environmental sustainability. Venture capital funding, mergers, acquisitions, and collaborations are also contributing to a dynamic ecosystem that fosters experimentation and accelerates commercialization of novel solutions, ensuring sustained market growth in the future.

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Key Segments Covered in Our Report: Gaming Peripherals For Esport Industry

Gaming Peripherals For Esport Market by Input Devices

Gaming Mice

Gaming Keyboards

Game Controllers

Gaming Headsets

Mouse Pads

Gaming Peripherals For Esport Market by Output Devices

Monitors

VR Headsets

Speakers

Streaming Equipment

Capture Cards

Gaming Peripherals For Esport Market by Accessories

Cable Management

Webcams

Microphones

Cooling Pads

Gaming Chairs

The Application segment showcases the industries and sectors that use Gaming Peripherals For Esport products for example Gaming Peripherals For Esport targeting healthcare and automotive industries etc. It also provides a perspective of the market rate of acceptance, usage of the products, and new applications that are paving the way for the future of the market.

Global Gaming Peripherals For Esport Market Regional Analysis

The Global Gaming Peripherals For Esport Market is examined in dimensions of regions, wherein each region has its own market growth, trends as well as dynamics. This section highlights on the detailed market performance, major shifts, and trends and underlying factors explaining growth in different places around the world.

North America: North America accounts for a large share of the Gaming Peripherals For Esport market which is a result of the developed technology, intense consumer market, and huge investments in the Gaming Peripherals For Esport industry. To add, the U.S. market also plays a crucial role as this economy is more concerned with innovation and was also one of the first to implement Gaming Peripherals For Esport products in its Gaming Peripherals For Esport sectors. The region is expected to see a gradual rise till 2031 and this is because of its reinforced infrastructure and existing regulation mechanisms.

Europe: Global has the fastest growing Gaming Peripherals For Esport market and is oriented around environmental protection, renewed efforts and environmental awareness. The market is dominated by countries like Germany, the UK, and France that have improved their technologies and have a strong industrial structure. Increased request for green solutions along with regulatory efforts are increasing demand in the market’s key areas such as Gaming Peripherals For Esport sectors.

Asia-Pacific: The growth potential in the Gaming Peripherals For Esport market is expected to be maximum for Asia-Pacific region. Increased maturation, urban migration as well as expanding middle class in China, India, and Japan and other developing economies are great constituents of market growth. Further, there is an increasing contribution to investments in the Gaming Peripherals For Esport sector which is increasing the demand for Gaming Peripherals For Esport regions-supplying throughout the area.

Rest of the World: Countries and areas like Latin America, Middle East & Africa have also been showing moderate Gaming Peripherals For Esport market growth. Although still developing, these markets are fueled by a fast increasing infrastructure, expending industrial activities and growing consumer demand for Gaming Peripherals For Esport goods. These regions pose great opportunities for the market players to tap into other sources of growth.

Frequently Asked Questions (FAQ) – Gaming Peripherals For Esport Market

Q1: What is the anticipated growth rate of the Global Gaming Peripherals For Esport Market?

A1: With a growth rate of CAGR of 9.5%, the Global Gaming Peripherals For Esport Market is anticipated to reach USD 3.2 billion by 2031. Industrial demand and innovation will lead it to reach USD 1.5 billion by 2024.

Q2: Which regions provide the highest growth opportunities for the Gaming Peripherals For Esport Market?

A2: Asia-Pacific is likely to provide the highest growth prospects based on speedy industrialization and infrastructure growth, followed by robust markets in Europe and North America.

Q3: Which are the primary drivers of market growth?

A3: The primary drivers are technology innovation, growing industrial applications, heightened government initiatives, and expanding use of Gaming Peripherals For Esport solutions in different industries.

Q4: What are the challenges faced by the Gaming Peripherals For Esport Market?

A4: The challenges are tight regulatory systems, high upfront capital expenditures, fragmentation of the market in the emerging markets, and geopolitical risks in some regions.

Q5: Which are the major players in the Global Gaming Peripherals For Esport Market?

A5: The market has a number of leading players with a focus on innovation, strategic alliances, and global expansion.

Q6: How does innovation influence the Gaming Peripherals For Esport Market?

A6: Market growth is driven by innovation, which enhances product efficiency, lowers costs, and facilitates new applications, making the overall market potential broader.

Q7: Which industries utilize Gaming Peripherals For Esport products mostly?

A7: Major industries include manufacturing, automotive, energy, electronics, and infrastructure, among others, where Gaming Peripherals For Esport solutions deliver operational efficiency and sustainability.

Q8: How is the market anticipated to change after 2031?

A8: Although projections beyond 2031 are uncertain, continued technological advancement and increasing industrial demand are expected to continue supporting long-run growth patterns.

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Market Research Intellect is a leading Global Research and Consulting firm servicing over 5000+ global clients. We provide advanced analytical research solutions while offering information-enriched research studies. We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.

Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.

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Technology

[Latest] Online Gaming Market Size, Innovation Trends, Smart

Published

1 day ago

January 8, 2026

Your Sports Nation

Online Gaming Market

How are innovation trends reshaping demand in the global online gaming market?
Innovation in the online gaming market is increasingly driven by convergence between entertainment, social interaction, and digital economies. Cloud gaming platforms, cross-platform interoperability, and live-service game models are accelerating market penetration by reducing hardware dependency and expanding addressable audiences. Demand is being fueled by rising broadband access and mobile-first strategies, particularly in emerging economies where national digital infrastructure programs aligned with World Bank development priorities are improving connectivity and payment access.

Major demand drivers now extend beyond gameplay to include immersive user experiences, competitive esports ecosystems, and monetization through virtual assets. Regulatory recognition of digital entertainment as a legitimate economic activity in several jurisdictions has strengthened investor confidence and encouraged studio consolidation. From a buyer search intent perspective, enterprises are prioritizing scalable platforms, user retention analytics, and localized content strategies that align with cultural consumption behaviors.

For C-suite leaders, innovation is no longer optional but a core growth lever. Smart solutions such as AI-driven matchmaking and real-time content updates are enabling differentiated value propositions while supporting sustainable revenue models in a highly competitive global market.

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What key technological advancements are defining competitive advantage in online gaming?

Technological advancement in online gaming is centered on artificial intelligence, real-time data processing, and immersive interfaces. AI is being deployed across game design, player behavior prediction, and fraud prevention, enabling publishers to optimize engagement and lifetime value. Advances in graphics processing and game engines are also lowering development cycles while enhancing realism, a critical factor for premium user acquisition.

Cloud-native architectures and edge computing are reducing latency and enabling seamless multiplayer experiences across regions. These developments align with national regulatory bodies’ emphasis on resilient digital infrastructure and cybersecurity, particularly as online gaming platforms handle large-scale user data. Payment technology integration, including secure digital wallets and localized compliance features, is further supporting frictionless transactions.

From a strategic lens, technology adoption is tightly linked to market intelligence. Firms that align R&D investments with regulatory shifts and platform interoperability standards are better positioned to capture enterprise partnerships and long-term growth opportunities.

How are changing consumption patterns influencing online gaming market strategies?

Changing consumption patterns are redefining how online gaming products are developed, distributed, and monetized. Players increasingly favor on-demand, socially connected experiences accessible across devices, reflecting broader digital lifestyle trends. Subscription-based access, free-to-play models with in-game purchases, and community-driven content are now central to revenue strategies.

Health and well-being considerations, acknowledged by global public health authorities, are also shaping product design through features such as playtime controls and age-appropriate content filters. This has influenced regulatory frameworks and reinforced trust among parents and institutional stakeholders. At the same time, mobile gaming growth in urbanizing regions is aligning with environmental efficiency goals promoted by international agencies focused on energy-aware digital consumption.

For market leaders, understanding these behavioral shifts is critical. Data-led segmentation, personalized engagement, and compliance-ready platforms are enabling companies to respond proactively to evolving user expectations while sustaining competitive differentiation.

The competitive landscape of a market explains strategies incorporated by key players of the Online Gaming Market. Key developments and shifts in management in recent years by players have been explained through company profiling. This helps readers to understand the trends that will accelerate the growth of the Online Gaming Market. It also includes investment strategies, marketing strategies, and product development plans adopted by major players of the Online Gaming Market. The market forecast will help readers make better investments.

The report covers extensive analysis of the key market players in the market, along with their business overview, expansion plans, and strategies. The key players studied in the report include:

Tencent Holdings Limited

Sony Corporation

Microsoft Corporation

Apple Inc.

Activision

Blizzard

Inc.

Electronic Arts (EA)

Ubisoft

Take-Two Interactive Software.

Online Gaming Market Segmentation

By Game Type

By Platform

By Business Model

By Geography

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

The comprehensive segmental analysis offered in the report digs deep into important types and application segments of the Online Gaming Market. It shows how leading segments are attracting growth in the Online Gaming Market. Moreover, it includes accurate estimations of the market share, CAGR, and market size of all segments studied in the report.

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The regional segmentation study is one of the best offerings of the report that explains why some regions are taking the lead in the Online Gaming Market while others are making a low contribution to the global market growth. Each regional market is comprehensively researched in the report with accurate predictions about its future growth potential, market share, market size, and market growth rate.

Geographic Segment Covered in the Report:

• North America (USA and Canada)

• Europe (UK, Germany, France and the rest of Europe)

• Asia Pacific (China, Japan, India, and the rest of the Asia Pacific region)

• Latin America (Brazil, Mexico, and the rest of Latin America)

• Middle East and Africa (GCC and rest of the Middle East and Africa)

Key questions answered in the report:

• What is the growth potential of the Online Gaming Market?

• Which product segment will take the lion’s share?

• Which regional market will emerge as a pioneer in the years to come?

• Which application segment will experience strong growth?

• What growth opportunities might arise in the Welding industry in the years to come?

• What are the most significant challenges that the Online Gaming Market could face in the future?

• Who are the leading companies on the Online Gaming Market?

• What are the main trends that are positively impacting the growth of the market?

• What growth strategies are the players considering to stay in the Online Gaming Market?

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Mr. Edwyne Fernandes

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US Toll-Free: +1 (800)-782-1768

About Us: Verified Market Research

Verified Market Research is a leading Global Research and Consulting firm servicing over 5000+ global clients. We provide advanced analytical research solutions while offering information-enriched research studies.

We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.

Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.

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Technology

ASUS Republic of Gamers presents next-gen gaming innovations, commemorates 20 years of gaming excellence at CES 2026

Published

2 days ago

January 8, 2026

Your Sports Nation

ROG Zephyrus laptops: immersive, AI-powered, and ultraportable

ROG Zephyrus G14 and G16

The Zephyrus G14 (GU405) and G16 (GU606) feature Intel Core Ultra Series 3 processors, delivering flexible performance and up to 50 TOPS of NPU power for local AI tasks and in-game AI workflows. The G14 GU405 supports up to an NVIDIA GeForce RTX 5080 Laptop GPU, and the G16 GU606 up to GeForce RTX 5090, with NVIDIA Blackwell architecture, DLSS 4, and Frame Generation. Max GPU TGP has been increased by up to 23% in manual mode, from 120W to 130W on the G14 and 130W to 160W on the G16. The G14 (GA403) is also available with a next-gen AMD Ryzen AI processor, offering Copilot+ certification and local AI execution.

In terms of display, they now feature a new 1100-nit Nebula HDR display with Nebula HDR engine tuning, delivering richer highlights, deeper contrast, and more lifelike HDR visuals, while providing 100 per cent DCI-P3 coverage and Delta E < 1 color accuracy for cinema-grade quality. Extended battery life ensures productivity throughout the day. The laptop also adds a full-size SD card reader for easy media transfer. Powerful as it is, the G14 features a CNC-milled aluminum chassis with a redesigned Slash lighting and glass-mirror finish, combining performance, portability, and style.

ROG Zephyrus Duo 16

The dual-screen ROG Zephyrus Duo 16 (GX651) takes versatility to the next level. Its dual 3K ROG Nebula HDR OLED touchscreens run at 120Hz with a 0.2ms response time, providing smooth, tear-free visuals while supporting multitasking for gaming, streaming, or creative workflows, and the main panel supports NVIDIA G-SYNC. Powered by the latest Intel processor and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it handles demanding games, content creation, and AI workloads with ease. ROG Zephyrus Duo enable five operating modes to suit any scenario, while ROG Intelligent Cooling — featuring a vapour chamber, dual fans, and a dedicated graphite sheet — all combine together to provide the best possible performance, providing ultimate flexibility for work, play, and creation.

ROG x Kojima Productions: a visionary gaming collaboration

The ROG Flow Z13-KJP stands at the center of this collaboration, merging two decades of ROG’s gaming innovation with Kojima Productions’ visionary storytelling. Designed to reflect and reimagine the studio’s core values, the device draws deep inspiration from its iconic mascot, Ludens. It is a flexible 2-in-1 powerhouse that transforms into a gaming console, a creator tablet, a workstation, or an ultraportable laptop. Powered by the AMD Ryzen AI Max+ 395 processor with Radeon 8060S graphics and a 50 TOPS NPU, it delivers desktop-class performance and on-device AI acceleration in a tablet-sized form factor. Its 13.4-inch 2.5K Nebula HDR touchscreen with a 180Hz refresh rate and a 100 per cent DCI-P3 color gamut offers cinematic visuals and ultra-responsive motion, while the detachable keyboard and slim chassis make play and creation possible anywhere. Designed by Yoji Shinkawa, the chassis blends art and engineering into a collectible piece, enhanced with exclusive Kojima Productions packaging, custom Armoury Crate themes, and Ludens-inspired wallpapers.

ROG G1000: a gaming desktop with holographic innovation

The ROG G1000 redefines what a gaming desktop can be, combining extreme performance with show-stopping innovation. At its core, the built-in AniMe Holo fan is the world’s first holographic fan system in a prebuilt gaming PC that can project customizable holographic visuals, transforming the environment into a medium of personal expression. The AniMe Holo module is housed in an independent chamber that incorporates the hinge-door design, ensuring airflow does not interfere with the main components’ thermal path and helping reduce overall system noise by limiting vibration from the Holo system. The ROG Thermal Atrium, dedicated for CPU cooling, channels fresh air through 420 mm AIO liquid cooler with three fans and isolated airflow paths, ensuring critical components remain cool and stable during extended gaming sessions. Equipped with ROG Astral GeForce RTX 5090 / 5080, ROG Strix GeForce RTX 5070 Ti, or AMD Radeon 9070XT GPUs, up to 128GB DDR5 memory, and up to a 4TB PCIe 5.0 SSD, the G1000 is tuned and ready for peak performance from day one. The 104L ATX ultra tower chassis enhances airflow, accommodates larger cooling hardware, and supports easy maintenance, while the Fan Key provides instant one-touch thermal boost. Customization is extensive with Armoury Crate and Aura Sync, letting users control RGB lighting acrossGPU, cooling fans, water-cooling blocks, and the AniMe Holo, delivering a system that is as visually striking as it is powerful. With every unit validated for stability and backed by comprehensive ROG service, the G1000 gives gamers and creators the confidence to push limits without compromise.

Strengthening the ROG Community in the UAE

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Technology

Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!

Published

2 days ago

January 8, 2026

Your Sports Nation

ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.

ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology

ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event

ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
ROG Kithara” headset with high-quality audio
ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes

The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).

ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG

NeoCore

PR TIMES

The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.

ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL

PR TIMES

ROG

XREAL R1

PR TIMES

Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.

ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.

ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.

ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion

Ace 75 HE

PR TIMES

PR TIMES

PR TIMES

The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.

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